Chapter 1112: Breakthrough (I)
Yu Shanshan and Zhou Bo have a good relationship, and they also know that Xiao Qi values Zhou Bo very much, otherwise he would not have sent him to take charge of Xiaoyao Express.
So make a suggestion and be ready to add a little money to Zhou Bo.
Xiao Qi shook his head, "The current predicament of Xiaoyao Express is not something that money can solve, no matter how hard Zhou Bo works, no matter how much money I invest, it will be difficult to work in the short term." ”
"Oh? You can't do it either? Yu Shanshan asked in surprise.
She was indeed surprised, Xiao Qi was a god in her heart, and there could be nothing that could not be done.
The young man laughed, "Wife, I'm not a fairy, how can I do anything?" If I'm a fairy, the first thing to do is to give you a baby! ”
"you~~ get down to business!" There are few beauties. The woman pursed her lips and smiled.
"MEmu can only accept the fact of losing money now." Xiao Qi nodded and continued to explain to her: "Today's high-end express delivery industry is generally losing money. Only those low- and middle-level express delivery that charges franchise fees and allows franchisees to pay for their own profits and losses can barely survive. They don't rely on vertically managed couriers, they don't have to care about the salary expenses of the couriers below, let alone the efficiency and accuracy of the couriers, so they have very low requirements, and naturally the expenses are very low. ”
"Can't we do that, then?"
"Of course not." Xiao Qi shook his head lightly and said, "You look at all DHL, UPS, FedEX, etc., weishenme is still moving?" It is because they know that the more express delivery develops in the future, the more strict and efficient management is required...... In addition to the pain of entrepreneurship in the early stage, once it is time for the rapid development of express delivery, we are an excellent express company that will be able to occupy more share. The money we could make then. It's definitely several times more than those low-to-mid grade couriers! ”
Yu Shanshan was a little unconvinced: "Is it possible?" ”
"Of course it is!" Xiao Qi said sharply: "The number of express parcels this year should be about 1.5-2 billion, and from next year, the number will increase sharply by no less than 50% every year." When there are more than 10 billion parcels per year, my goal is to capture 3 billion of them! ”
"1.5 billion to 10 billion?" Yu Shanshan pondered for a while, wanting to say something, but didn't say it.
Xiao Qi knew. She felt that she was blindly optimistic.
But can Xiao Qi tell her that by next year's express parcels will grow by leaps and bounds to 3 billion, then 5 billion in 2010, and 10 billion in 2013?
No one could have predicted that Huaguo's online shopping would develop so wildly, and no one could have predicted that the express delivery industry would develop even more wildly.
EVEN MA YUN, WHO IS NOW AMBITIOUS AND WANTS TO FURTHER BUILD TAOBAO'S WEBSITE, DOESN'T KNOW, OTHERWISE HE CAN'T JUST DO EBAY'S C2C, AND HE WILL DEFINITELY DO HIS FUTURE IMITATION OF LOTTE B2B2C FROM THE BEGINNING, AND SQUEEZE JINGXI, AMAZON HUAGUO, DANGDANG, YIXUN, ETC. TO DEATH FROM THE BEGINNING.
The so-called C2C, C is customer. That is, the meaning of consumer, the pronunciation of 2 is TWO, which is the same as TO, so C2C is customertocustomer, that is, the trade between consumers and consumers.
Tao Bao and Ebay are both building a platform for consumers and consumers to trade on their own, to put it simply, they have built a big market on the Internet. Individuals can set up shop here, and individuals can buy things here.
EBAY IS THE FIRST ONLINE MERCHANT IN SHIJIE TO COME UP WITH A C2C MODEL. also with this no jishu content, but an absolute first-step priority, they have become the undisputed overlord of the whole shijie.
Then, they wanted to build a new business territory in the super market of Huaguo, and spent $180 million to buy eBay, ready to do a big job.
Such ambition made Ma Yun children's shoes full of C2C websites called Taobao just to keep his customers on Alibaba. I was almost scared to the point of urine.
BUT EBAY HAS A WAY TO MAKE A PROFIT, THAT IS, BOTH BUYERS AND SELLERS MUST PAY A FEE TO IT, AND AFTER THE THING IS SOLD, IT HAS TO BE CHARGED ACCORDING TO THE PROPORTION OF THE TRANSACTION PRICE.
Such behavior. In Europe and the United States, because it is the hegemon and follows the spirit of the contract, after entering the website, you can only do what they do.
But it doesn't work in Huaguo, what do you think, are you really a yamen? After eating the seller and eating the buyer, do I lose money?
Ma Yun quickly seized this super loophole, claiming that Taobao would not charge a penny to buyers and sellers for three years, and promised not to let sellers pay taxes, and Taobao would bear it.
ORIGINALLY THE DOMESTIC ENTERPRISES ARE CLOSER, MA YUN MADE SUCH A MOVE, AND IMMEDIATELY ATTRACTED 70% OF HUAGUO'S ONLINE SELLERS AND BUYERS, AND IN THE NEXT FEW YEARS, HE DIRECTLY BEAT EBAY TO THE GROUND, AND REALLY WATCHED HIS MARKET SHARE SHRINK TO LESS THAN 5%.
The achievements of Taobao.com are obvious to all in the future.
But Ma Yun is not a reborn person, so he didn't expect the C2C model that he hurriedly launched, and there was also a super big loophole, and then this big loophole was seized by Jingxi, Yixun, and Amazon Huaguo, and successfully became an important liliang that could compete with Tao Bao.
That's the network B2C model!
B2C is businesstocustomer, the marketing model between enterprises and consumers.
To put it simply, it means that an Internet company purchases through centralized procurement, and then sells the purchased goods to ordinary consumers.
For example, Jingxi, China's largest B2C website, buys items from various businesses and sells them to online buyers at prices well below the market price.
To put it bluntly, this is the Gome and Suning model on the Internet, which not only avoids the confusion of Taobao on the Internet, but also ensures that it is cheaper than normal store marketing.
Therefore, once it is launched this year and next year, it will immediately gain the support of a large number of consumers, and a random mobile phone can sell tens of thousands of units, and a small household appliance can sell tens of thousands of units, and profits have seriously threatened Taobao.com.
Then Ma Yun, who has always liked to change his mistakes, immediately had an epiphany.
On April 10 next year, the new version of the B2C model Taobao Mall will be launched, this Taobao Mall is marketed by various enterprises and merchants themselves, Taobao is only responsible for providing jishu support and service support, but for the strict control of quality, it has avoided the emergence of quality problems, and has gradually become the place of people's trust.
In 2012, the second version of the revised Tmall mall appeared, and countless large-scale companies entered the mall, which immediately created a lot of sales miracles, and suddenly knocked down the high growth of Jingxi Mall and reoccupied the commanding heights.
As a result, Ma Yun's Taobao network has become a B2B2C similar to Rakuten Mall in Japan, taking into account both enterprises and individual merchants, and has truly become an unshakable giant.
Therefore, after Singles' Day in 2012, everyone sighed that if Ma Yun had been more bold to do B2B2C at the beginning, Jingxi would have collapsed a long time ago, and Tao Bao at that time was a real super scary monopoly company.
But except for Xiao Qi, none of them regretted taking the medicine.
By 2013, the general trend of Jingxi has become a general trend, although Tao Bao occupies an absolute advantage overall, but in the B2C industry, Jingxi is the undisputed leader.
Jingxi Mall is naturally not satisfied with the hegemony of B2C, it will continue to develop, so when Ma Yun rectified the logistics industry, they also announced that they would march into the express delivery industry, and in the future, the logistics of Jingxi Mall will provide express services such as Shunfeng, Yuantong and Yunda to online buyers and sellers across the country.
Ma Yun has the trump card of Taobao, and Jingxi Mall also has their logistics bases all over the country.
Both are dragon and tiger battles, and this battle will definitely only be fought slowly, and it will always be anxious, and there will be no winners or losers in sight. (To be continued......)