"It's a loss to follow the price reduction, now is the time to fight with them for the price, the Changlu salt field to the death, when we raise the price again, we can earn back."

Cheng Boan smiled and said.

The wool is out of the sheep, and now it is lost, and it can be earned back later, the key is to keep its own market and kill the Changlu Salt Farm.

"This Changlu salt farm has to pay two million taels of silver a year, even if their output is very high, a Changlu salt field can reach ten ordinary salt farms, their salt is calculated, the cost of this catty of salt cannot be less than twenty Wen, if you count the freight or something, they are already making money at a loss by selling about twenty Wen a catty now."

Cheng Boan said very confidently.

He has already calculated the salt production of the Changlu Salt Farm, and calculated the cost of the salt in the Changlu Salt Farm clearly, which will definitely not be less than 20 wen a catty, and it will be more expensive if you count the freight.

As long as it is reduced below this price, the salt of Changlu Salt Farm will lose money, and the premise is that the salt of Changlu Salt Farm must have a certain sales scale and must reach a certain amount of sales.

If the sales volume is not good, the Changlu Salt Farm will lose even more, and the tax of two million taels of silver a year is definitely a heavy mountain, which can crush the Changlu Salt Farm to death.

This is also the reason why he is confident that he can fight a price war to defeat Changlu Salt Farm, and under his calculations, the cost difference between the two sides is too great.

"But this is far from enough, what we have to do is to make the salt in the Changlu Salt Farm not sell a pound, so we have to reduce the price, continue to drop, if our salt is only sold for a few pennies a pound, I see how the salt in the Changlu Salt Farm can be sold."

Then Cheng Boan smiled and said.

If you want to kill the Changlu Salt Farm, you have to make the Changlu Salt Farm unable to sell a pound of salt, and naturally the tax silver of two million taels of silver a year can crush the Changlu Salt Farm.

"How much money a pound?"

"Then aren't we going to give the salt to the middlemen below?"

When Cheng Xuan heard this, he thought about it and said, he wanted the salt sold in the market to only sell for a few pennies a catty, which meant that the salt on his Cheng Bo'an's side would be given to the middlemen below, and the middlemen would make a few pennies and then transfer it to the final terminal merchant.

If Cheng Bo'an sells a few pennies a pound to a middleman, the sales price of this terminal will definitely exceed ten cents a catty, and there is no way to reduce it.

"Yes, give it for nothing~"

Cheng Bo'an nodded, then thought about it and said: "Send invitations to middlemen from all over the country for me, let them come to Nanjing to talk about it, now is a special period, everyone earns a little less, a pound of salt symbolically earns a few pennies, and when the Changlu salt field is overturned, everyone will raise the price together and earn back the lost money." ”

"Hmm~"

Cheng Xuan nodded and began to run errands.

Cheng Xuan left, but Cheng Bo'an calmed down and thought about it carefully, this salt was given to the middleman, and he would definitely lose blood.

His Cheng family has at least hundreds of thousands of taels of silver every year, and the people in the court must do a good job so that they can help them explain the law, give them news, and provide them with protection.

The officials of the following places, the officials of the salt works, and so on, must also be fed, and only when they are fed will they do things for you, so that you can get the salt smoothly, and the salt can also be transported to various places smoothly.

But it doesn't matter, the Cheng family has a big business, and this bit of silver is still lost, and as long as the market is still there, he can casually earn millions of taels of silver a year.

At this time, Du Du was far from his bottom line, because he had already raised a million taels of silver from other salt merchants, and once the price of the Changlu Salt Farm continued to be reduced, he would also follow suit.

At that time, he was ready to subsidize the sales of middlemen and terminal merchants, of course, he did not plan to do this now, because in the past, those middlemen and terminal merchants made a lot of money with him.

This time in the war with Changlu Salt Farm, he naturally wanted to pull them in and let them work together, not just him, Cheng Bo'an, to carry it alone.

He will pull Zhu Benduan and Feng Xiang to act together, and naturally he will not forget to pull the middlemen and terminal merchants to act together, so that they can also bear the losses this time.

……

Beijing Salt City, Li's Hui Salt.

Li Cai, the owner of Li's Huiyan, came to his store very angrily, and his whole face was iron-blue, and his face was very ugly.

Because he had just returned from attending a party, the middleman who supplied him asked Li Cai to reduce the sales price to nine cents a catty.

Nine dollars a pound of salt, this has never appeared, such a cheap salt, he has never encountered it in the salt business in his life, let alone heard of it.

Of course, this is not the reason why he is angry, the reason why he is really angry is because the middleman above only allows him to sell nine cents a catty, and he needs five cents a pound to get the goods, and he has to pick up the goods himself, and he can only earn four cents per catty of salt.

A pound of salt only earns four cents, and he is going to drink the northwest wind.

You must know that salt is not like grain, the consumption of grain is large, and the grain sold by any grain store in a year is also a very large number, and his salt shop is different.

Although salt is also indispensable, an adult can't eat a few catties of salt a year, so the sales volume is actually not large, far from being compared with grain.

Now the above requires him to sell a pound of salt for nine cents a catty, and it takes five cents a pound to get the goods, and he has to pick up the goods himself, and the profit is not even four cents a catty, even if there is a shortage of two catties, seepage sediment and the like, the profit margin is also small and pitiful.

You must know that in the past, this pound of salt, through his hands, casually had to earn more than ten yuan a pound, but now a pound of salt can't even earn four yuan, you say that he is not angry.

The rent of the shop, the men hired, and the cost of transporting salt, these are all needed silver, and now a pound of salt cannot even earn four cents, and if the sales are not good, the loss will be even greater.

"Hmph~ What kind of hardships and hardships, life and death, cold lips and teeth, no matter how low the price is, I can't make a penny, isn't this just following you to do it in vain, what kind of price war is a good one."

Li Caiqi is not good, although he has a small net worth, but he is far from being able to compare with those big salt merchants, they can not make a penny for a year and a half, but they are not good.

"Shopkeeper, the price of Zhang's Snow Salt Shop opposite has been reduced again, should we continue to reduce the price?"

When Li Cai was angry, the guy in the store also hurriedly came over and said.

"Another price cut?"

"Are they crazy?"

"How much has it come down?"

When Li Cai heard this, he immediately couldn't sit still, and hurriedly asked.

"Fifteen cents a catty~ Their salt is only sold for fifteen cents a catty."

The guy hurriedly replied.

When Li Cai heard this, he hurriedly came to the door of the store, only to see that the price of fifteen wen a catty was listed in the Zhang's snow salt shop opposite, and it was also written that there would be no shortage of catties or taels, and there would be no seepage of sediment.

"This is not to give us a way to live, to force us to death!"

"Such a good salt is sold for fifteen cents a catty."

Li Cai suddenly couldn't help but sigh, he knew and seen the salt from the Changlu Salt Farm, it was definitely a high-quality salt, and it was sold for one or two hundred yuan a pound in the past, but now it is only sold for fifteen yuan a pound.

"Drop ~ down to nine dollars a pound ~"

Without hesitation, Li Cai also instructed his buddies again, as mentioned above, only by defeating the Changlu Salt Farm now can everyone live a good life before, otherwise, with the Changlu Salt Farm in one day, everyone will not want to rely on salt to make a fortune.

So although the price was reduced again, he didn't have much profit at all, but he had to continue to reduce the price, and they also agreed with what Cheng Bo'an said.

After defeating the Changlu Salt Farm, they can still raise the price, and when the time comes, a pound of salt will be sold for a hundred Wen, and they will soon be able to make up for their losses.

"Adjust that scale again and change it to a seven-tael scale."

"There's a little more sand to seep in~"

After thinking about it, Li Cai commanded his buddy again.

There is no way to continue to reduce the price, but I can't help but make money, and I still have to earn a little bit.

"There is no way, I can only learn from Sun's salt shop regardless of my face."

Li Cai sighed, how did Sun's salt shop work, the price is low, but there is a shortage of catties and two pounds, and there is a lot of sand and soil seeping, and now that the price has dropped, he has to be more black-hearted.