Trust monopoly economy, who uses who is cool.

has mastered the economic lifeline of Luling, even if Emperor Wu sends the chosen son of Zhuge Liang to be the county commander, this acre of three-point land is also Li Ran's final say.

"Young master, if it's just for the acquisition of the shop, why bother so much, right now we have the silver accumulated in Luoyang City, and the dividends from Princess Taiping's side are also being sent in a steady stream, with our family background, we can buy it directly."

Cheng Bo knew that he was playing big chess, but he really couldn't figure out the number of moves.

"Smashed with silver? This simple, crude and untechnical method has too many sequelae. ”

Li Ran spread his hands, saying that he had considered this line of thinking, and said frankly, "The acquisition of shops can indeed control all kinds of trading goods in Luling in a short period of time, but other merchants are not stupid, they can buy goods from other places and set up another portal, let's fight against so many merchants on our own, it's not wise." ”

"Besides, the action is too obvious, it is easy to be caught, and it will be difficult to wash away if you put on a hat that competes with the people, so we have to develop in a low-key manner. Moreover, our silver is not blowing a strong wind, and the price war is a money-burning business, which can not be used, and when the new product comes out, it will quickly occupy the market, and the merchants will not be able to sell their goods, so they will naturally lower the price themselves. ”

Cheng Bo was confused, obviously he didn't understand such an esoteric economic theory, but he had the same advantages as Li Xian...... The roots of the ears are soft!

"Yes, young master, I will do as you tell me right away...... What's the establishment? ”

"Company! Well, to put it another way, the trade name...... Set up a business in your name, and don't have anything to do with King Luling on the surface. ”

Li Ran made the final decision, rolled up his sleeves, and prepared to teach the turtle merchants of the Tang Dynasty a lesson.

Start with the necessities of life.

After winter, the temperature in Luling County plummeted, and it was about to snow, so every household was closed, and Li Ran was no exception...... He stayed in the backyard and tinkered with a stove.

"Da Lang, there are potatoes growing in the field, don't you really want to take a look?"

Li Xianhui squatted next to him to roast the fire, fully fulfilling the obligations of the housekeeper's mother-in-law, and by the way, stuffed the cooked pork into the mouth of Li Bao'er, who had been salivating for a long time.

"No, that thing is very adaptable, it can't freeze to death, come, feed me a piece too."

Li Ran didn't raise his head, the corner of his mouth was holding the pork belly coated with cumin and oil, and a drop of oil accidentally dripped into the stove in front of him, and the flames almost burned his eyebrows.

"Da Lang, be careful! Why is this stove burning so fiercely? Li Xianhui was distressed and wiped it clean with a personal handkerchief, a girl's body fragrance, comfortable.

"It's called honeycomb coal."

It's a pleasure to create something new, especially when you're inventing and you're inventing, and you have a sense of superiority in being Edison...... Although, Li Ran only provided raw materials, and the rest of the steps were handed over to the automatic processing workshop.

“…… Honeycomb coal? It's quite vivid. ”

Li Xianhui curiously picked up the pile of briquettes next to the stove, some of them were hard and brittle, and there were several small holes in the middle, which they had never seen before.

"Hehe, it's much more efficient than ordinary charcoal."

Li Ran smiled and looked up at the increasingly cold weather.

The people of Luling County may have the warmest winter in their lives, and those charcoal merchants can only feel the bleakness of bankruptcy.

"Young master, you called me?" , Cheng Bo quietly walked into the backyard.

"Take this furnace and honeycomb coal as the main products of the commercial bank, and fully roll out and promote it to the market, how to operate it, you don't need me to teach you."

Li Ran smiled, this Uncle Cheng has been with him for a while, and he has learned a few points.

"Yes, young master, I'll do it right away...... It's just that if you want to seize the market, you need too many products, will it be in short supply? Sure enough, Cheng Bo made rapid progress and even memorized the technical terms.

“…… You forgot? When we used hot air balloons to prospect for ore a few days ago, we dug up a lot of things called coal. Li Ran shrugged his eyebrows with a wicked smile, "So, let it go!" ”

"Yes, young master!"

Cheng Bo nodded heavily, and in the afternoon of the same day, honeycomb coal and special coal stoves were placed on the trading counter of the trading house.

The people of Luling came to see the rare things, one by one, ten to hundred, surrounded the business house, the guys performed in public, after a piece of briquettes burned, everyone at the scene was stunned...... Even the charcoal merchants who came to watch.

With such a fierce vitality, such a long burning time, and the price that is twice as low as charcoal, it still doesn't let people play?

In just a few days, the people's desire to buy was completely stimulated, scrambling to buy honeycomb coal, charcoal merchants couldn't pull it, looking at the large amount of charcoal hoarded in the early stage, wanting to cry without tears.

What else can I do, go bankrupt?

Cheng Bo successfully bought their shop at a very low price, and it also came with a mountain of charcoal, which was almost indistinguishable from giving it away for nothing.

Li Ran naturally deposited all the charcoal in the Heaven and Earth Bank, and there was always a time when it would be useful.

The next monopoly target, oil!

At present, the edible oil eaten in the Tang Dynasty is basically fried and refined from meat, and ordinary people can't afford to eat it at all, and the technology of squeezing oil from sesame seeds will not be used on a large scale until the Song Dynasty...... However, isn't this Li Ran?

The oil refining workshop rose from the ground, the newly designed oil mill disc was quickly installed in place, and Cheng Bo purchased a large number of sesame seeds from Chang'an, and after the materials were ready, they were opened.

Two days later, the first batch of refined oil was processed, and in terms of quality, the crude oil refined from pork was beaten, and the price was much cheaper, how could the people not rush to it.

Of course, the demand for oil is far less than that of coal, and it does not overlap with the large households that eat lard, and the purchase and transportation costs of sesame seeds gradually rise after the winter.

In terms of food, clothing, housing, transportation, and food, there is no potential to be tapped...... You can't meddle in the sale of salt, he doesn't want to be iron-clad in things that are prohibited by the government.

And living and traveling, in terms of the purchasing power of the people of Luling, is even more unrealistic, although there is no chaos under Wu Zetian's rule, but the quality of life of the people is just like that, barely mixed with food and clothing.

Therefore, seizing the cloth market has become the only option.

However, this thing can't take a shortcut, Datang clearly stipulates that people can only wear cloth clothes in white, and they can't buy better materials with spare money, and coarse cloth is not cheap, and it would be good for ordinary people to have a new dress a year.

Li Ran is not a person who drills the horns of the bull, and he can't find a shortcut in the raw material process, so pick up the method that he once denied, and smash the silver, simple and rude, it is better than doing nothing.

The side effect is that the clothing and cloth shops are complaining, and Qi Qi jointly accused Cheng Bo's business firm of disrupting the market, and also reported to the official, but Na Hou Sizhi is still sick in bed, too busy to take care of himself, how can he have time to take care of them?

Seeing that the market was lost, these businessmen could only withdraw angrily, it is said that they were going to Luoyang City to find the backers behind them to help find the field, Li Ran only smiled when he heard the news.

In terms of Luoyang connections, he is not bad, come to hurt each other.

Besides, the Mandate of Heaven is on his side...... The potatoes, which were expected to be harvested in spring, were ripe and fruitful halfway through winter.

It's coming, it's coming, brother's big killer is coming!