One Thousand and Twenty-Two The Emergence of Wine Shops
Speaking of which, the wine shop is still a new type of existence that slowly appeared under the leadership of Guo Peng.
That kind of hotel for eating in the modern sense did not exist in the Eastern Han Dynasty.
It's not that there are no other forms, there are also state-run hotels, but they are not for the general public, but for officials and foreign officials and businessmen from the Western Regions.
Some will be set up in some important cities or along the main roads.
At that time, the mobility of the population was infinitely close to zero, the population was tied to the land, and it required a lot of procedures to leave the place of household registration, so there was no such thing as tourism.
There are food stalls and the like, and they are available in the city, but there are no hotels in the special sense.
Guo built a lot of roads for economic and military needs.
Starting from Qingzhou, it has gradually been built all over the Central Plains, and in the future, it will be repaired to the whole country, and commercial development will be encouraged, which in a sense will increase the mobility of the population.
As the population moved, these caravans would have to leave the city to live and eat.
At that time, the post station set up by Guo was prepared for the official and was not open to the public, so a large number of business travelers were still wild roads, bringing their own food and tents to sleep, which was very inconvenient.
This incident was discovered when Guo was inspecting various places, and realizing that this era was unfriendly to people who traveled far away from their place of residence, Guo found an opportunity to make money.
So Guo began to order the construction of [hotels] around the official post station.
The inn belonged to the Cao Clan Caravan and the Mi Clan Caravan, and was managed by a special person, specifically targeting the unofficial crowd, that is, the caravan traveling far away, and providing them with accommodation services.
Of course, there is a need to collect money.
Since the occupation of Yanzhou, Guo has begun to build such hotels, and there are more and more of them.
By the time of the emperor's reign, there were more than 500 of the two major chain hotels of Cao's Hotel and Mi's Hotel, which were recorded, which was a large number.
The Central Plains, Hebei, Guanxi, Yangzhou, Jingzhou, Yizhou, along the main traffic arteries, are set up in various places, forming a large-scale chain to provide services for business travelers, earn a lot of commissions, and in a sense, they are also collecting their business taxes.
Staying in a hotel is not a casual stay, but has strict requirements, which are more stringent in ancient times than in modern times.
The household registration system of the Wei Empire was very perfect and strict, the population and land were bound, and the common people did not have the need to leave their places of origin at a high frequency over long distances, and those who needed to leave were often business travelers.
Before Guo Peng became emperor, he stipulated that in his own jurisdiction, anyone who left his place of origin and residence must issue a road guide from the government of the place of departure before he can set off.
There is no team, but one person, and everyone who leaves their hometown needs a guide.
The guide records where the guide holder departed, where he was going, what he was doing, where he passed along the way, and so on.
When you set off, the government will leave a mark on the guide, and then the business traveler can set off, passing through certain cities, and if you want to do business, you must go to the local market management office to hand over the guide and register.
If you are only staying at the hotel, you also need to provide an officially registered road guide and submit it to the store for registration before you can move in.
After returning from a journey, you should return the road guide to the government of the place of origin for filing and retention, and once something happens, you can track down the responsible person according to the road guide.
After determining the road guidance system, Guo further thought about the food needs of business travelers.
Of course, it is also a big business opportunity to solve the food needs of business travelers, so Guo further ordered to provide relatively simple catering services for round-trip business travelers in major hotels.
Of course, there is also a charge for money, and sometimes it is quite expensive, because some hotels are not in the city, but on the side of the road, far from the city.
But it's more economical to be able to carry more cargo than to carry their own food.
So these expenses are not something that the caravan is unwilling to bear, and it is really convenient and safe, and there is no need to worry about encountering bandits and the like.
As a result, along the traffic arteries built by Guo someone, the hotel business and the food and beverage business began to flourish.
The food trading business, which had not existed before this, began to bloom in a different kind of brilliance in Guo's jurisdiction.
Later, with the increasing stability of the situation and the development of transportation, coupled with the policy support of Guo Mou, more and more people began to run business, and the number of caravans traveling far away was also increasing, so the demand for hotels also increased.
Guo didn't build it in time and didn't have much energy, so he began to gradually relax the approval for building a hotel.
Then, the operation of hotels as a new industry, the tax level was stipulated, and the hotels were included in the scope of taxation, and the private sector began to be allowed to operate on their own.
After that, not only the chain hotels of the two major caravans of the Cao clan and the Mi clan, but also some people in the private sector ran the hotel business, opening hotels around the official post station to make money from those merchants who traveled far away.
With the continuous development of this hotel model, in order to make more money for the war, Guo thought of the existence of the hotel again, and felt that this was very interesting.
In the city during this period, there were clear boundaries between the various squares and cities.
The market is used for trading, and there is no tavern inn in the modern sense, which is all after the Tang and Song dynasties.
At this time, the dignitaries lived in very large houses, and they had banquet halls in their own homes, and they held banquets and everything in their own homes, as well as songs and dances.
Ordinary people are poor and eat is a problem, how can they have spare money to eat and drink in taverns?
However, Guo felt that this was not conducive to the development of the tertiary industry to make money.
He felt that with the development of the commercial economy and the relaxation of his exploitation of the peasants, the wealth of the people would increase.
If we do not step up the construction of the tertiary industry, there will be no place for the exchange of wealth among the people, and economic activities will not be able to flourish, and economic prosperity will not be promoted.
Adhering to the principle of using all possible means to make a lot of money, Guo decided to set a precedent for the future market again.
So during the Jian'an period after Liu Jian succeeded to the throne, he ordered the Cao caravan and the Mi caravan to become pawns again and began to handle the wine shop business in the city.
The establishment of a liquor store in the market area of the city with a large number of people, which not only sells alcohol, but also sells food and beverage services, and with the gradual popularity of iron pots and stir-fried vegetables, it also creates an opportunity for the emergence of hotels.
At that time, four liquor shops appeared in succession in the east and west cities of Yecheng, the core of Guo Wei's regime, all of which were operated by the Cao and Mi caravans, operating liquor and food sales, and providing dine-in.
The restaurant sells a variety of food, steaming, stewing, grilling, and stir-frying.
In addition to the freshness of the sake brewery itself, there are also things that are even fresher.
That is, the existence of tables, chairs and benches.
Tables, chairs, benches, these things didn't exist in the first place.
At least in this era, there was no bench, only the existence of a hu bed, which could be used for sitting, which was called hu sitting, and kneeling was called sitting upright, which was considered by the world to be an orthodox way of sitting.
In order to match the orthodoxy and the appearance of the bench, the improved table naturally does not exist, and some are just low tables.
Guo has lived in such an environment since he was a child, and it doesn't matter if he is used to it or not, he must accept it anyway, and he can live and work in this way and eat at such a desk.
But in this way, it is very inconvenient for the development of the tertiary industry.
The commercial existence of the wine shop pays attention to efficiency and profit, pays attention to a large table around a circle of people, serves food together, makes great use of chopsticks and spoons, maximizes the use of space and tableware, as well as manpower and material resources, and pursues economic benefits.
However, the traditional eating method pays attention to one person, one case, a few cushions, and then one meal per person, one tableware per person, and many people serve the food, without paying attention to the cost at all.
If the liquor store does this, it will seriously increase the cost, and in the foreseeable environment, there will be no way to make money.
This is the standard design for the social interaction of the wealthy.
If people do business in this way at this time, how many customers will they attract? So what money is there to make?
But at this time, people who eat at restaurants like to pay attention to this model.
Therefore, in order to let the wine shop survive, Guo did not hesitate to come forward to the platform in person, call the wine shop, call the platform for a new way of eating, and make every effort to promote it.
He personally took the dignitaries to the wine shop for dinner, and sat on a wooden chair made of fine wood, with a large round table in front of him.
Everyone sat down around the big table, watching the waiter bring up plate after plate of dishes, and then Guo Peng beckoned people full of novelties to eat.
The chopsticks and spoons are used, and they are put back in the bowl to eat by themselves, and they drink at close range at the dinner table, which has led to a wave of wealthy people going to the wine shop to eat and drink with relatives and friends.
There are also many people who want to see what the legendary table and chair is all about, and they are very interested in it.
Of course, liquor stores will not be so easy to gain a foothold in this era.
Soon, some people who were dissatisfied with this came forward to criticize the liquor store.
It is said that this kind of sitting method is clearly Hu sitting, and what is the idea of the wine shop introducing Hu sitting into the Central Plains.
He also said that this way of eating is completely inconsistent with the teachings of the ancestors, and that the distance between people is too close, and it is very likely that they will spit on each other during meals, which is very indecent.
They have tried to stigmatize the liquor shops by citing scriptures and calling them "nonsense", thus provoking widespread resistance.
Guo Peng had long expected this kind of thing to happen, so he immediately dispatched his ultimate oral weapon - Chen Lin.
Chen Lin led the mouth cannon team to rush to the moral position, quoted scriptures to exonerate Guo Peng, and fiercely confronted the traditional scholars, and had a crazy mouth.
What kind of chair is not a Hu bed, it is transformed by Guo Peng with reference to the case, it will be very comfortable to sit on, and it will also relax people's legs, and it will not be numb to sit down, and it is very stupid to distinguish it by sitting on Hu Sitting and so on.
In addition to such fierce confrontation, Chen Lin also kept changing concepts.
He moved a controversy of sitting and sitting in a rut to another place, confusing the public, diverting people's attention, and laying a relatively good environment for the development of the liquor store.
After that, it is the great historical event of the Wei Dynasty and the Han Dynasty, and the existence of such a small branch as the wine shop will definitely not become the mainstream of the debate.
After Guo's three successive political purges and eventual ascension to the throne, a decree was issued in favor of the construction of liquor stores, and then the controversy ended in effect.
After that, not only the chain hotels managed by the Mi and Cao caravans appeared, but also some small liquor shops established by non-governmental people.
After the tables, chairs, benches, and other things gained a foothold in the wine shop, the economical and fast way of eating was very popular with business travelers, and gradually spread to other parts of the people.
Since then, more and more people have engaged in this kind of business, and the tax revenue of liquor shops has gradually increased, occupying a little position at the official tax level.
But there are still quite a few diehards who resist the appearance of tables, chairs and benches.