"Brother Yi, you can see it for your brother, you want to make money by advertising in the newspaper." At dinner, Li Chengqi drank wine and said.

"Yes!" Li Yi admitted.

The cost of the newspaper is not important, it does not matter how much it sells, it is the sales volume and influence that matter.

"Write an article on it about which shop, according to me, at least fifty yuan." Li Chengqi quoted a price that he thought was very high.

Li Yi smiled, I still write an article?

He shook his head: "Counting money by words, written by the shops themselves, one word per word, fifty words is only enough to write fifty words, and it is the Chang'an edition of the newspaper." ”

"It's impossible, the shop will take fifty tassels, and it will take many days to earn it back.

Part of the advertisement of my stadium package is only 10 yuan, and the package season is a good position, 300 yuan.

Your newspaper changes day by day, unless you advertise a shop every day for a month. ”

Li Chengji disagreed, and he compared his own advertisement.

"When the newspaper sells 20,000 copies a day, I don't take orders from ordinary shops. I mainly receive orders from large caravans. ”

Li Yi knew that the small shops couldn't afford too much money to advertise, and the business would not expand to them.

Now there is no internet, no television, no competitors.

20,000 newspapers, not 20,000 people.

Including the twenty counties of Jingzhao Province, it can be seen.

That's all there is to the population, an average of 80 people buy a newspaper, and no more.

A shipload of goods is shipped from outside, and if you want to sell it, you can find a shop to sell it as a wholesale.

Whoever advertises in the newspaper how the goods are, where they are sold, how much they cost, and the people will buy them if they need them.

Change wholesale to retail, and the fast shipping speed can make more money.

For example, two merchants pull oranges from one place to sell.

One person is willing to advertise, and the people will buy it after they know about it, and the other can only sell it to the shops in Chang'an at a low price.

"Listening to Brother Yi's words, it is not easy to sell newspapers in other state capitals."

When Li Longji heard the 'Chang'an version', he thought of Li Yi's plan.

"I'm working on wax paper, the wax paper for printing, and when it's ready, I'm sending people to the state capitals to provide printing equipment, paper, and ink.

The news of Chang'an City spread quickly, and now it is not time-sensitive, it is okay to be a few days late, and it is okay to be a month at night.

When they get the typeset content, they engrave, print, and sell it themselves. At the same time, collect news from all over the country and send it back with a fast horse. ”

Li Yi gave his future plans, he is not just to sell newspapers and advertise to make money.

Now Li Chengqi and Li Longji are clear, this Yi brother has a big plan.

There is an urgent report from the imperial court, and Brother Yi wants to establish an emergency report of his own.

Newspaper advertising expenses in various places are enough to support the cost of manpower, horses and along the way.

"Do you want to use a post station?" Li Chengqi reminded that in places where there are no people for a long distance, horses are not good.

"Isn't there a court here, I'll give you more money and use it when the time comes. I, the newspaper, still want to partner with His Majesty. ”

Li Yi considered building his own post station, but found that it would not work.

It is a big crime to rob the official post, put the private one there, burn it for you, kill people, snatch the horse, where to find someone.

The official post is protected by soldiers, and the mercenaries who build it privately?

Li Longji is interested, the cooperation is good, I am willing to cooperate with you.

"How much should a post station give?" Let's talk about the price.

"As much as the imperial court allocates every year, the newspaper department will give double the money." Li Yi gave the answer.

"That's too much." Li Chengqi spoke, he didn't know the specific number, but he understood that the post station had invested a lot.

"Where newspapers can be laid, they can afford to raise a post station. At the moment, there is no hurry, operating in Chang'an, and waiting for the training of suitable manpower to release it. ”

Li Yi has other needs, but it makes no sense to say them right now.

The next day, a new newspaper came out, and Songdra went to sell it, ten thousand copies, and a hundred more copies were printed.

Today, as soon as he arrived in front of the imperial city, he didn't need to shout, a group of people came out of the imperial city first and bought a thousand copies.

"Give me a hundred, quick." As soon as the people in the imperial city finished buying, someone ran over, carrying a bundle of cloth, and put it there, opening a hundred copies.

Song De doesn't know why, others buy and sell.

The number of people next to him, when they counted to more than twenty, another person rushed over.

"Two hundred." This person is twice as many as the one just now.

"I want a copy and give you money."

"One copy of the sidelines, two hundred."

"Fifty, I want fifty."

"I'll come first, give me my share."

The people on the Zhuangzi are stupid, how can they buy dozens or hundreds of copies?

"It's not good, something is going to happen, quickly, go back and tell the proprietor." Song De didn't understand the situation and said to a feather forest flying horse.

The other party hesitated, nodded, and rode away.

In less than two quarters of an hour, Li Yi got the information, and he sighed: "Finally, there are still smart people." Just print it, and if you print a hundred copies, send a hundred copies. ”

The printing workshop began to print, and the Habayashi Flying Rider became a courier, so they could run on horseback as they pleased.

By noon, the 6,000th copy had been printed, and no one had grabbed it.

However, a separate person came to buy a copy and muttered: "Dare to sell it for eighty yuan, I am poor and crazy, or I can see it, so I will keep it, the Li family Zhuangzi has always had it." ”

Song De stood there silently, he had heard several people say it before.

I understand that yesterday's newspaper was sold for fifty dollars, and today it is even more ruthless, and someone robbed the newspaper and asked for eighty dollars.

When no one came to buy it again, he threw it over when he passed by heaven and earth with more than forty remaining newspapers.

When he arrived at Zhuangzi, he looked tired when he didn't eat lunch: "The proprietor, our capital is high, and we will lose nine dollars for printing a copy, and they can't cope with it if they rob it like that." ”

"Print 20,000 copies tomorrow, and arrange two printed editions." Li Yi didn't show an anxious look.

Isn't it just a sum of nine cents, give.

At that time, when he was competing on various platforms, he threw in billions of dollars at a time.

Changing to Chang'an, the political, economic and military center city of the Tang Dynasty, is more than a billion yuan?

At this time, the people who bought a lot in Chang'an City in the morning were settling their accounts and calculating how much money they had lost.

They didn't expect that there would be a printed newspaper, thinking that it was the same as yesterday, a total of 9,000 copies.

Monopolize it yourself, sell it to those who need it, and gradually reduce the price.

Even if some can't be sold, there is still something to be made.

As a result, the Li family Zhuangzi disrupted the arrangements of himself and others with a seal.

Those who bought it at a high price before had to drag themselves and others to go to court, or they would return the money.

Now it's a loss, there are a lot of newspapers in hand that can't be sold, and no one buys three thousand, so I'm angry.

I'd rather go to someone else to borrow it to watch, or listen to it while I go to dinner or tea.

People who buy a large amount in advance are uncomfortable, but some people are interested.

The foreign envoys in the Honglu Temple of the Tang Dynasty discovered the situation, and the cost of printing newspapers in the Li family Zhuangzi was high, and they would lose some money if they sold one copy.

The paper of the newspaper is really good, and it can't be cheap if you want to, it's not a lie.

Some wise men went to others and took counsel with them.

When the Gentiles had all agreed upon it, they took out a lot of jewels and sold them in the East Market for money.