Chapter 138, the route of high-end atmosphere and grade
Zhu Houzhao's advertisement is really powerful, and it directly hit the advertisement to the best place in the entire Ming Dynasty, so that the most powerful people in the entire Ming Dynasty knew this full-length mirror at once.
The civil and military officials got off the court and returned to their respective homes, so it was natural to talk to their three wives and four concubines about the magic of this full-length mirror.
If men are still in a more rational stage of this full-length mirror, women are completely different, hearing that there is such a magical mirror, which can reflect people meticulously, it is natural to immediately let the people under them immediately If they find out where this full-length mirror is sold, they can't wait to have a full-length mirror now.
There are no secrets at all in this huge capital, especially in the palace of Emperor Hongzhi, and soon, everyone knew that this full-length mirror was placed in front of the Taihe Palace by the prince, and everyone immediately knew who to inquire.
All of a sudden, the people around the prince received red envelopes and received soft hands, and even the little eunuchs who took the entire East Palace to do things up and down got a lot of benefits one by one.
However, Zhu Houzhao got Liu Jin's guidance in advance, so he also let go of his cruel words, if any eunuch, guard, etc. leaked secrets, then don't blame him Zhu Houzhao will kill him in the future.
At the same time, Zhu Houzhao also followed Liu Jin's instructions to keep these people around him in a unified caliber, that is, this full-length mirror is not easy to come by, and the number is very rare, and there are only a few in the hands of His Royal Highness the Prince, and there are only nine in the entire palace.
What kind of character Zhu Houzhao is, these people around him are very clear, he is definitely the one who does it, so for Zhu Houzhao's order, these people naturally dare not disobey.
One by one, while receiving the red envelopes, they also let out Zhu Houzhong's words.
Soon, the entire capital knew that the number of full-length mirrors was scarce, and there were only nine in the entire palace.
Of course, this is also a marketing strategy that Liu Jin came up with, as long as the glass mirror is made, there is nothing unusual at all, and the glass is not worth anything at all.
If you want to make money from this thing, you must have a proper sales strategy, it doesn't matter if ordinary people use mirrors, the key is that these rich magnates, merchants, landlords and the like in the Ming Dynasty.
We must find a way to take out these people's money, make them willing, and go crazy for it, so that it can be considered a success, and only then can we successfully realize the annual income of one million taels of silver that Liu Jin promised to Zhu Houzhao.
It's not easy to get these people to pay for it.
Although this mirror is novel and clearer than the bronze mirror, its function is only limited to illuminating people, and it does not have much other effect.
Fortunately, the bronze mirror itself is expensive, and it has always been used by wealthy people, so as long as this mirror needs to be operated, it still has a chance to become a thing sought after by the upper class.
If you want this rich person to pursue this thing, you naturally need a person to take the lead in demonstrating, think about it, the best thing in this Ming Dynasty is naturally the emperor, the palace, and the royal thing.
At the same time, we must also let everyone know that the number of these things is very small, especially to let everyone know that this thing can not be bought with money, which is also the rotten hunger marketing method used by later generations, and what we grasp is the simple truth that scarcity is expensive.
In this way, the mirror itself is something that only the rich can use, and now there is a better choice than the bronze mirror, and it was first used in the imperial palace, in the emperor, the empress, the prince and others.
At the same time, it is said that it is very rare in number, and it is said that it is very difficult to come by, so this mirror will naturally become a thing sought after by people in high society.
This is the sales strategy designed by Liu Jin, from the very beginning Liu Jin was ready to take the route of high-end atmosphere and grade, and he did not think about selling this mirror to the general public.
Xishan Glass Factory, Zhu Houzhao found Liu Jin again, looked at Liu Jin with Erlang's legs crossed and drinking tea very leisurely, and said hurriedly: "Lao Liu, how is my advertisement?" ”
"Awesome~ Awesome, being able to hit the advertisement at the door of the Taihe Palace, I'm curious about what your identity is now?"
Seeing Zhu Houzhao coming, Liu Jin continued to pretend to be confused, meditating hard, thinking about what Zhu Houzhao's identity was.
"I'm just an ordinary son of a powerful person, but I have some acquaintances in the palace, so it's easy to get things done."
Seeing that Liu Jin was thinking about his identity, Zhu Houzhao also hurriedly replied, he still felt that it was more interesting for Liu Jin not to know his identity, so it was more natural to get along like this.
Then he thought about it and said, "Lao Liu, is our glass shop ready to open?" Now the rich people in the whole capital are looking for this glass mirror, and taking advantage of the current popularity, we hurry up to make a lot of money and make a special profit. ”
"It's still too early, wait a little longer, it will take some time for everyone to brew and brew, people, sometimes the more you can't get something, the crazier it is, and you don't cherish what is too easy to get."
"We are taking the high-end atmosphere and high-grade route, so we can't be in a hurry, we have to let everyone wait slowly, and when they want to wear it, we will slowly release some mirrors to go out, so that the effect is the best."
Liu Jin smiled and shook his head and said, and at the same time looked at Zhu Houzhao, this kid, since you don't want to tell your true identity, then I will continue to pretend to be confused, anyway, if you know that you are the prince, this is indispensable to have all aspects of etiquette, which is very troublesome.
"Is that really okay?"
Zhu Houzhao didn't believe it, of course he didn't understand marketing at all.
"Don't worry, wait a few days and see."
Liu Jin was very confident, and then thought about it and said, "Are there a lot of people who have come to visit your house recently?" Many of them are the wives of those powerful people in the capital? ”
"Yes, yes, lately my mother... My mother was very busy, and people came to visit every day, even my father. ”
Hearing Liu Jin's words, Zhu Houzhao nodded again and again as if a chicken was eating rice.
"Then don't worry, in this way, didn't I give you nine full-length mirrors, you can send a few out appropriately, I believe that in a few days, soon there will be people in the capital who will spend a lot of money to buy this mirror, and at that time, we..."
Before Liu Jin's words were finished, Zhao Erhu hurriedly walked in and said, "Brother Jin, someone in the capital is asking for a mirror." ”