Lighthouse Country, City N.

For many people in the lighthouse country, Christmas is not actually just a day or two, but spans more than a month, and various activities have been held since Thanksgiving.

Christmas decorations, early families start decorating their homes after Thanksgiving.

For stores, it is natural to seize the time for various promotions.

Christmas is still two days away, but the shopping streets are already full of Christmas elements.

After a whole year of hype and expansion last year, although Wild Fox International mainly ships overseas through e-commerce channels, it has also begun to lay out offline stores. A metropolis like N City must have their own stores, and there are some other shopping malls, even if they don't have stores, there will be some dealers who sell them wholesale.

The quality of Wild Fox International's products is hard enough, and after opening the market, the sales volume is higher and higher quarter by quarter, and many overseas dealers have also taken the initiative to contact them to ask for goods.

This time, Han Lan came over to help Wild Fox International increase its popularity. Just now, not long after the last movie "Jingwu Chen Zhen" was screened in the lighthouse country, the popularity is still there, and many people are still talking about Chinese kung fu.

After the baptism of Tomahawk Entertainment's three movies, there are now many kung fu fans overseas.

Han Lan had already changed into Santa's clothes and had a big beard, so he basically couldn't recognize him without looking closely.

The promotional campaign planned by Wild Fox International is actually very simple, that is, he dressed up as Santa Claus, pretended to be a staff member at the door of his flagship store to attract customers, and at the same time placed his life-size stand at the door of the store to attract the attention of overseas fans.

When an overseas fan noticed it, he took a photo with the standing card in the past, so he leaned over and took a photo with him to see if any fans would know him. There will be a video of the whole process, and on Christmas Day with his Christmas wishes, it will be uploaded to the oil drum to give a small surprise to the fans who have taken photos with him.

"Are you ready?" The staff asked.

Han Lan smiled at the camera and made an "OK" gesture, took off his beard first, and recorded the beginning first in front of the camera, just to explain to the audience what he wanted to do when he was dressed like this, which was a bit of a variety show.

After recording this paragraph, Han Lan put on her beard again and went out to "work" with a leaflet.

According to Blue Pigeon data, Han Lan currently has more than 10 million active fans overseas. But this data is actually quite a lot, not that they swiped, but it is estimated that many domestic fans ran out to follow his blue pigeon account. In fact, the number of overseas fans, including overseas Chinese, should be around 7 million.

It looks like there are still a lot of people, but there are really not many scattered around the world. On this street, if you meet a purebred foreigner who is not Chinese, there is a high probability that you will not recognize him. What's more, he is now dressed up as Santa Claus, I'm afraid that the iron fans of the black legend may not be able to recognize it, and it must be a true love fan like Fang Hulan!

Therefore, Han Lan posted leaflets on the street in front of the flagship store for more than ten minutes, and no one recognized him. It's just that there are often children who come over to ask him for gifts and take photos with him, and there are many Chinese tourists who come out to play and take tourist photos with him.

The staff of the flagship store moved his standing sign out.

This was just filmed in the magic capital some time ago, and the male god is full of style.

This kind of standing sign to the door of the store successfully interprets what it means to "people rely on clothes, horses rely on saddles", which attracted the attention of many passers-by for a while.

The two of them stood at the door of the store on the left and right, but the first thing many passers-by saw when they walked over was his standing sign.

On the one hand, Han Lan's appearance is really high enough, and the makeup and costumes are also deliberately biased towards Western aesthetics, which looks very tough and cool.

On the other hand, it is also the color of his skin.

Down this commercial street, there are a lot of celebrities and other standing signs at the door, but they are basically stars from the lighthouse country or Western Europe, mainly whites, and even blacks, but the yellow race is really the only one.

So it's very strange.

"Ahh It's Han Lan! Two little girls screamed, and they ran over excitedly, leaning over to the sign where they were waiting, and beckoning the two boys who were with them to take pictures of them.

Listening to the accent, it is obvious that the outfit is a Chinese tourist, and it is not within the scope of this marketing, but Han Lan still came over with a smile, changed to a thicker voice, and greeted them in English with a thick accent of the country of the lighthouse:

"Wow, wow, lady from Huaguo, do you like this star very much?"

The two little girls blinked and looked at him, a little embarrassed, obviously not hearing him clearly, and then smiled and waved their hands to him: "Hi~Can you speak Chinese?"

"Oh~Mud Howl~Mud Howl~"

Han Lan deliberately said hello to them again in Mandarin with a rural accent in the lighthouse country, and then handed them the leaflet in his hand, pointing to the inside of the store and signaling them to go in and have a look.

Han Lan's acting skills are really good, and she looks very much like a salesperson.

The little girl's two companions also came over, one of whom spoke English fluently, and declined Han Lan's invitation for them: "Thank you, no need, we can buy it in China, and we don't need to buy it from overseas and bring it back." ”

Han Lan looked regretful, but still asked with a polite smile, "Guests from Huaguo, can you take a photo with me?" Our store has recently held a Christmas event, and taking a photo with Santa Claus can give you a small gift. ”

Han Lan said as she gestured to the camera behind him.

The group had actually noticed the camera for a long time, and originally thought it was a TV station, but it turned out to be just a small activity of the business.

The four of them glanced at each other and began to communicate in Mandarin.

"He wanted to take a photo with us, and it was an event in their store, which was to give us a small gift when taking a group photo."

"Group photo? Yes. The two little girls nodded in agreement.

"This is Wild Fox International, right? Lao Hei's endorsement is still a domestic brand, of course you have to support it! The other boy smiled and replied.

Old black?

Han Lan glanced at him quietly, good guy, this man is also his fan.

You look so dark, and you're embarrassed to call me black?

Of course, the play still has to be performed, and it can't be exposed.

Han Lan continued to pretend that he didn't understand what they were discussing, and only after the boy had finished translating with him did he shake hands excitedly, and then the five of them took a group photo in front of his standing sign.

After the group photo, the staff gave each of them a small gift box and hoped that they would be able to wait until Christmas Day to open it.

The gift box was small, the size of a fist, and I couldn't tell what was in it even if I shook it, but since I reminded them of this, it was not easy for them to open it in person, and it was not certain whether they could be saved until Christmas.