With everything ready, the next step is printing.

Movable type printing still needs to be kept secret, typesetting, printing work, from the house to transfer some literate people, their heels are clear, can be trusted.

The editor who wrote the article, Fang Zhizhi formed his own team, this Fang Zhizhi will not interfere, Fang Zhizhi has been in Chang'an for so long, it is not a problem to recruit one or two literati.

The requirements for the editor are not high, and they don't need to be gorgeous, just want the text to be true and infectious.

Of course, the newspaper is still very simple, and the staff is also stretched, and it has to be slowly accumulated, and no one will become fat in one go.

The first issue of Datang Daily, tentatively set at 1,000 copies, after all, the newspaper is the first time to come out, I don't know how the sales are, for the sake of conservatism, take 1,000 copies to test the water first.

Giving them enough time to print requires a familiar process.

You're all set!

Tentatively scheduled to start selling tomorrow morning, success or failure is in sight, Fang Zhizhi suddenly became nervous, only Fang Yiai can solve the puzzle, the newspaper is he came up with, and others have never thought about it before.

Therefore, Fang Yizhi came over, "Erlang, you say...... Can newspapers be sold? ”

"Brother, relax, you will know the outcome."

To be honest, Fang Yiai can't guarantee 100% that the newspaper will be popular in Datang. It's a new thing after all, and people need to accept it.

Therefore, without market testing, all words are false.

"Do we really only sell for a penny?"

Although Fang Yizhi is a little rigid, he is not stupid, he knows this business, of course, this business is of great significance, he will serve as the editor-in-chief, and he doesn't want to lose money to his brother.

Fang Yiai's suggestion that the newspaper was sold for a penny, and he knew in his heart that he had to throw money into it in the initial investment, but now he is not short of this money.

Now, he can finally say boldly, "Money, for me, is a number." ”

"That's right! Just a penny! ”

Fang Zhizhi said a little anxiously: "Erlang, you should know that this is only enough for the cost of the newspaper, plus the labor cost, our newspaper will lose money." ”

Now that he is in his position, Fang Zhizhi naturally takes it seriously, and understands the cost of a newspaper, and has calculated this account before.

In the past, he thought it was very vulgar to talk about money, but now standing in this position, he has to think about it......

Although his brother is worth a lot of money, he has made a lot of money by investing in tea, but blindly pouring money into it, after all, he doesn't know the long-term plan, and the newspaper is not really independent.

New things, there is no measure, he has no reference, and he doesn't dare to change it casually, so he deliberately came to discuss with Fang Yiai.

"What does my brother think is it difficult to make a newspaper? Can someone else copy it? ”

Fang Yiai never answered positively, but asked rhetorically. Fang Yizhi frowned, and after thinking about it carefully, he replied: "It's not difficult to imitate!" The hard part is in the new printing. ”

"Not bad! If we can do it, others can do it. Although there is no movable type printing, the efficiency may be slower, the cost will be larger, and others can make weekly reports.

Once we do it, others see the business opportunities and find more people, and the progress will not be too slow.

If the price is set too high, imitators will swarm and then they will fall into a price war, and sooner or later the price will come down.

In this way, it is better to set the price low in the first place, so that they are not profitable. Moreover, a penny is within the reach of most people, and it can quickly seize the market and expand the influence of newspapers. ”

Fang Yiai's analysis of the pros and cons did make Fang Yizhi suddenly brightened, but he was still unhappy in his heart, and muttered: "Then you can't keep losing money, so when will the newspaper be self-reliant?" ”

"There are naturally ways to make money, and when the time comes, I will ensure that I will make a lot of money."

"That's wonderful! It is enough to keep the newspaper running, so that it can become independent. Fang Yizhi's eyes lit up, he didn't worry about it anymore, he still believed in his brother's ability to make money, and couldn't help but be curious, "What is the method?" ”

Fang Yiai smiled mysteriously, and after satisfying his appetite, he spit out three words: "Sell advertising!" ”

"Advertisement! What is advertising? ”

It's a new name, and Fang Yi's face was confused when he heard it, and Fang Yiai patiently explained: "It's to leave an advertising space in the newspaper, who wants to promote their business, but spends money to buy a position." ”

"It's not good to post these businessmen above, right?"

Fang Zhiwen was sick again, he looked down on the business field too low, and talked about some interesting anecdotes and Fengyue, although it was not as good as a stream, but it was also within the scope of acceptance, and he did not want to mix it with copper-smelling things.

Fang Yiai said: "Brother, this is a business. ”

He was silent for a while before nodding his head and agreeing, the first time someone sold this, he couldn't help but start worrying again, "This...... Will anyone buy it? ”

"How not! As long as the newspaper sells well enough and there are enough people who recognize and like it, there will be no one to buy the advertising space. ”

Fang Yiai was full of confidence, and then added that Fang Yizhi was really at ease, "You can test the water with your own business first, and when others see the sweetness, why worry that no one will buy it." ”

With his words, Fang Zhizhi finally felt at ease and waited for tomorrow's results.

……

Early the next morning.

In Chang'an City, the streets and alleys sounded the sound of selling.

The people in charge of selling newspapers are all small children.

They are all from poor families, and Fang Yiai specially instructed his brother to do a little good deed, and half of the money earned from selling newspapers belongs to the children.

In modern times, child labor is not allowed, but in ancient times, their parents were grateful to Dade, and this money could be life-saving money for a difficult family.

"Scholars don't go out, they know everything in the world! Datang Daily, only a penny, big and small anecdotes in the city, talented and beautiful people and good stories, all in it! ”

"Come and see! Come and see! Fang Yiai personally described the scene of the Confucianism at the court meeting, he actually quoted the scriptures and did not fall behind, is this still the Fang Yiai? ”

"Fang Yiai personally wrote the manuscript and responded to the questions in everyone's hearts, all in Datang Daily."

"Who loses and who wins in this debate?"

The battle between Fang Yiai and Cui Zongchao is still talked about by readers, but in fact, the specific scene is just a rumor and has not been introduced in detail.

The content of these words also spoke to their hearts, and suddenly everyone was attracted by this voice.

This is called selling, and it is also arranged by Fang Yiai, and the words are important to the name, but they hide their heads and tails, and they stop abruptly halfway through, which has whetted everyone's appetite.

The fire of gossip in his heart was blazing, and with curiosity about new things, someone called out to a child, "Xiao'er, what is this?" ”

The demographics are accurate.

Almost all of the people who pay attention to this matter are readers, and these people are the consumer group of newspapers, and the illiterate people buy them and can't read them.