Chapter 118: Pit after pit
"What do you mean by that?" Yan Tingcheng was confused when he heard it.
Zong Xiu didn't answer and asked: "A membership card only needs to be money, but in the monthly poetry meeting, if your poems are awarded, you can print them for free and sell them all over the country, can you do such a good thing?" ”
"Of course I do." After Yan Chengcheng finished speaking, he said, "But is there too much money all the time?" ”
Zong Xiu shook his head: "If you are obviously full of wealth, but you can't participate in the Chang'an Poetry Club because you don't have a membership card, will you feel denied?" ”
"In the future, when the scholars meet and greet each other on the street, and others take out their membership cards, but you don't, does it feel inferior?"
"This ......"
Yan Qingcheng looked at Zong Xiu dumbfounded.
Heartbreaking! Every word! This guy with a bad stomach actually wanted to take advantage of the situation and take advantage of the comparison of literati to force the world's scholars to buy his membership card.
Once the so-called 'membership system' is implemented, it is equivalent to directly telling the world's scholars: If you want to participate in the future, you can spend money to buy a card first. It's okay if you don't buy it, that is, you think you're a shallow learner, and you're not qualified to participate in the Chang'an Poetry Club.
In this way, even if those scholars are bankrupt, they will come to apply for the so-called membership card!
It is said that literati are inferior to each other, and there is no first in literature, who is willing to take the initiative to admit inferiority.
Zong Xiu smiled predictively: "So I'm really not afraid that they won't come, I'm afraid that there will be too many, and you Yifeng Pavilion can't fit it." ”
“……”
Yan Tingcheng glanced at Zong Xiu, and said angrily: "Why didn't I find out that you guy has a bad stomach?" In order to make money, you can come up with any shady tricks. ”
"Hehe, isn't this poor and afraid?"
Zong Xiu touched his stomach and sighed: "When I first arrived in Chang'an, the poor jingle sounded. The first meal was invited by Cheng Huailiang, and it was in your Yifeng Pavilion. Tsk, that night I watched the dignitaries and dignitaries spend money in order to compare, so I made up my mind to be a rich man! is still the richest man in the world! ”
"Hmph, listening to your tone, you blame the slave family for being blind, and the poor hospitality that day snubbed you, so that you embarked on this evil road of making money?"
Yan Tingcheng snorted, but he was very happy in his heart, if Zongxiu's 'membership system' could be implemented smoothly, Yi Fengge would also be able to benefit in the future.
Zong Xiu laughed twice? He said, "Yan everyone? Excuse me, wait for you to find a few good coppersmiths? Hit a thousand cards with the words 'Tianxia Hui Shengshi Poetry'? Just slap it big. ”
"Is a thousand enough? And the copper sheet is easy to forge, what if someone imitates it? ”
Money-related matters? Yan Tingcheng was still very shrewd and asked the key points directly.
Zong Xiu laughed.
"Rare is expensive? Will I advertise it in the newspapers? The first 1,000 places are awarded according to fame and articles, and are for life. There are only two ways for someone to join the club later. ”
"Either have a certain reputation, or be jointly recommended by ten lifetime members."
"Hey, hey? Someone who came in like this? They are all annual members, and they don't just have to pay once a year. I also have to ask for help from old members everywhere for a quota. ”
"Since then, not only have the original old members supported the 'membership system' in order to maintain their sense of superiority, but also someone helped us transfer the contradictions? Attract firepower, count it in one fell swoop? It was just perfect! ”
Zong Xiu has already thought about it, and directly moved out the marketing mechanism of later generations? Learn and sell now, using people's herd psychology and comparison to stimulate consumption? The talk goes on and on.
Yan Chengcheng was almost choked? There are countless routines behind the emotional 'membership system'? That's too bad, isn't it?
"You...... How did you come up with all these tricks? ”
Zong Xiu didn't care and continued.
"As for how to put an end to fraud, it's too simple. We get a number on each card, and then find someone to record the name of the owner of each membership card, what it looks like, how old it is, and what characteristics it has. In this way, who would dare to imitate? ”
Yan Chengcheng suddenly found that in terms of the crooked ways of doing business, she really couldn't compare to the young man in front of her, and said helplessly: "Even if the membership system is popular, how can you ensure that you can make money?" Can't just rely on their annual fees? You know, you promised to print your poems for free. ”
Zong Xiu pretended to be surprised and said, "You have found out about this!" It's not simple, Yan, you're not an ordinary person. ”
"Phew, don't you scold me around the bush, think I can't hear it? Tell me, what are you going to do next? ”
Yan Qingcheng raised his hands lightly and made a gesture to fight.
Zong Xiu laughed and said: "I promised to print it for free, but I didn't promise to send it for free!" Sales nationwide, the focus is on the word 'pin'! ”
"But the poems of those scholars may not be bought."
Yan Tingcheng asked.
Zong Xiu looked left and right, and saw that the sergeants in the field were making a lot of fun, and even Li Chengqian, Li Tai, Wei Shuyu, Fang Yiai, Du Gou, Changsun Chong and others were also on the stage in the middle, and they couldn't help but laugh.
"I have already thought about it, every time I print it, I will pick a few famous and wealthy masters and print their poems in front of it."
"Huh? And then what? ”
"And then, of course, let people sell it on the street! It is said, 'In order to make the poetry collections of the world's scholars more widely disseminated, all the poetry collections, one for the ten eldest sons'. ”
Without waiting for Yan Chengcheng to ask, the corners of Zong Xiu's mouth outlined a weird smile, and he said in a low voice: "If your poems are sold on the street, how will you react?" Aren't you very angry, angry and worried that it will not sell well and weaken your reputation? ”
Yan Tingcheng understood-Zong Xiu had dug one pit after another, waiting for those scholars to jump in.
The reputation of a literati is the most important, and once they see that their poems are being sold on the street and no one cares about them, they will inevitably secretly arrange for their servants to rush to buy them, which will turn into a kind of illusion of best-selling.
And those literati who don't know the truth will inevitably buy one or two copies when they see that they are selling well.
In the long run, the sales of poetry collections will naturally not be a problem.
Yes, what holds the Chang'an Poetry Club, what publishes articles for the world's scholars for free, it's all a routine!
"Yan, everyone, how to print, how to sell, and where to sell the poetry collection are all under my control. Hahahaha...... After that, you can just lie down and collect the money. ”
Zong Xiu smiled proudly, although he didn't make much money by printing poems and texts, and the monthly profit after sharing dividends with the Chai family was only a thousand yuan, but no matter how small the mosquito was, it was meat. And this is still a rich and famous business, which is conducive to the future development of the Tianxia Society.
On the night of the Mid-Autumn Festival, the poetry will be carried out, and the atmosphere is strong.
Those scholars who left their hometowns to take the exam in Chang'an had just finished their first exam, and it was rare to be idle. This will either be around the high platform in the middle of the fight poems, or in groups of three or five to drink and talk.
After drinking too much, the scholars were profligate, each leading the way, and for a while no one noticed Zong Xiu and Yan Chengcheng who were smiling in the corner.
Time flies, and in the middle of the night, many shallow scholars have been drunk and sleeping on the table, and only a few people who have a good amount of alcohol are still blushing and fighting with each other with big tongues.
Some small princes such as Fang Yiai, Wei Shuyu, and Chai Lingwu also drank too much, and each hugged the singer to blow water.
Zong Xiu asked Yan Qingcheng to summon the singer who was in charge of transcribing and asked, "How many poems did you get today?" ”
A few singers rubbed their sore wrists and said with a smile: "I have more than 1,600 poems." ”
"So much?" Zong Xiu looked at the drunken scholars in the audience.
"Hee-hee, some people chanted several songs in a row in order to win. Even His Royal Highness the Crown Prince and King Wei groaned. ”
"Really? Did those Chang'an City sons groan? ”
"Moan, groan."
The singers laughed and laughed.
"Except for Wei Gongzi and the eldest grandson, most of the other people's poems can't be seen."
"Giggles, and smooth mouth, there are still many scholars applauding, mostly for compliments."
Zong Xiu's face was strange, and he ordered: "Eliminate the poems of the crown prince and the king of Wei, and then select a hundred excellent poems from them." The focus is on the poems of the sons of Chang'an City, all of which are treated according to the winners. ”
"Uh...... It's not good. ”
Although Yifeng Pavilion is a land of wind and dust, most of the singers in it are the daughters of the eunuchs of the previous dynasty, and after coming to Yifeng Pavilion, they have received special training, and they have ink in their stomachs. Compared with ordinary hook women, their ability to dance and write is better than that of pestering people.
This is also the reason why Yi Fengge is favored by literati.
After all, those literati thought that it was more noble to talk about poetry beforehand.
To put it bluntly, it is still the so-called 'literati style'.
This will hear Zong Xiu say that 'the poems of the prince of Chang'an City' are treated as meritorious, and they all shout that it is not good.
Yan Qingcheng reprimanded: "What are you talking about, just do what the sect president says." ”
"Yes."
The pavilion master personally spoke, and several singers did not dare to have any more opinions.
While he was talking, Li Tai came over drunk.
The thirteen or fourteen-year-old kid was not big, but he staggered towards this place with a singer taller than him.
"Everyone Yan, Sect President, what are you discussing?"
Li Tai's steps were staggering, and half of his body was leaning on the body of the singer next to him.
Seeing that Li Tai's hand was not honest, Zong Xiu couldn't help but roll his eyes: It's amazing, if you don't learn well at a young age, you're not afraid of hurting your roots.
Yan Qingcheng was accustomed to it, and chuckled: "Back to the King of Wei, isn't it true that the slave family is discussing with the sect president which poems should be selected as the winner." ”
"Is that optional?"
Li Tai pushed away the singer who was holding him, and the latter walked away quickly.
Zong Xiu said: "It's the right choice." However, there is something I want to tell the King of Wei, the minister thinks that you, His Royal Highness the Prince, and the minister's poems and essays should not be contested. ”
"Haha, it's okay, we don't have a bad reputation, we should give more opportunities to the world's scholars." Li Tai was also refreshed, and said with a smile after speaking: "Yan everyone, when this king entered the palace today, I still heard that the queen mother was still talking about you, saying that I haven't seen you for many days, I miss you, when you have time, go and see her." ”
Yan Chengcheng was slightly stunned, and squeezed out a smile: "It's the slave family's fault, there is a message from King Lao Wei to the queen's mother, saying that the slave family will pass when they have leisure in the past two days." ”
"Uh-huh, then the king won't bother."
Li Tai was so drunk that he walked towards Li Chengqian, and the brothers said a few words and left hand in hand.
Zong Xiu looked at the back of Li Tai leaving, and always felt that something was strange.