"Newspapers? What's that, that's what tabloids mean, right? A slightly chubby middle-aged man looked at Xiao Jing puzzled, this was the first time he had heard of this word. Pen ~ fun ~ pavilion www.biquge.info

Xiao Jing smiled: "The so-called newspaper is something that publishes new events that occur every day or within a period of time, and then distributes them to everyone, so that people can know about current affairs. A tabloid or something can only be said to be the prototype of a newspaper, not a real newspaper. ”

He tried to explain what a newspaper was in the simplest way possible, hoping that the man would understand.

"No, no." The shopkeeper said with disgust: "What else should I be." Aren't you talking about tabloids? Even if it's printed, can someone read it when it's sold? I can't afford to do such a business, son, please go back! ”

Xiao Jing was not in a hurry or annoyed, and said: "The shopkeeper, the newspaper is not a tabloid, and everything he writes on it is reasonable." It can make readers agree, and it can also attract the attention and resonance of others, and the sales will definitely not worry......"

The shopkeeper interrupted him with a wave of his hand: "Even if someone looks at it, even if it can be sold, how much money can you sell for this pile of paper?" It's not worth the cost of printing. ”

Xiao Jing shook his head and said, "This is wrong. In addition to the money from selling newspapers, we also have a lot of financial resources such as advertising income and sponsorship income. To pay for the printing costs, that's a lot of money. ”

The shopkeeper's handle was spread: "Childe must have the truth of Childe." However, he is a businessman. I haven't seen the newspaper yet, and you told me how good it is, and I can't gamble my luck with you, so please forgive me. ”

Xiao Jing was speechless. The shopkeeper actually made a lot of sense, he talked to a man who had no idea about newspapers about how good this thing was, and what was the use? The people in the bookstore are not investors, let alone come out to engage in charity, why should the printing workshop cooperate with you after listening to a few words? I don't want to play with you, which is completely reasonable.

Thinking about it from another perspective, he thinks that even if he were to change himself, he would probably do the same.

Seeing that Xiao Jing was silent, the shopkeeper said more and more proudly: "Childe, I am persuading you, if you have to make a newspaper, then you might as well write dozens of copies in private and then scatter them in the township, it will not hurt to entertain others." Looking for someone to print? Hehe, it's not just me, I'm afraid that no one in the world wants to do it. If you dare to say something offensive, who knows what you will write, if you accidentally miss any rebellious words when printing, isn't it a disaster? ”

Shao Ning has been "dancing with his teeth and claws" beside him, trying to put some pressure on the other party. However, the well-informed shopkeeper did not eat him. However, he couldn't interject at all what these two people said; So, it didn't take long for him to wilt like a frosted eggplant, and the only thing he could do was look around boredly.

After listening to the shopkeeper's words in silence, Xiao Jing took a few deep breaths. After a while, he raised his head and said calmly: "In this case, find another way in the future." There are many disturbances today, so I will take my leave. ”

"Childe let's go." The shopkeeper symbolically waved his hand, and there was a hint of ridicule in his eyes.

What is a newspaper, and what is it about? Oh, it's nothing more than some chickens and dogs, male thieves and prostitutes, which have no function in education, and they can't reach the hall of elegance, and they just confuse people's hearts in vain. The printing workshop of the bookstore is used to print classics, disseminate education, and teach people to learn.

When Xiao Jing walked away, he intoxicated and sniffed the fragrance of books in the room, and let out a long sigh from his mouth: "Young man, you still have to read more sage books......

When he went out, Shao Ning, who looked unhappy, said hatefully: "Let's just leave?" ”

Xiao Jing glanced at him and said, "What should I do with you?" Go in and smash it, and then burn it down? ”

Shao Ning actually wanted to do this. But he also knows that who can open a bookstore does not have the connections of scholars or officialdom?

Cost, risk, and human perceptions.

These three problems lay in front of Xiao Jing like a mountain. Before he came, he had thought of all kinds of difficulties, but he didn't expect that the communication between the two sides had reached the point of talking to each other.

In addition to this, there is another problem, and that is the way of printing. Xiao Jing originally thought that the Great Rui Dynasty would be different, but who knows, things are completely different from what he imagined.

Even though movable type printing technology has been relatively mature, the mainstream in the workshop is still engraving printing.

Readers want to read all kinds of classics, and only these books can be sold. Booksellers don't make a loss-making deal, and of course they have to put a lot of effort into it.

If you use block printing, you only need to engrave each page of the book separately, and then you can use it for a long time and print it repeatedly. If you don't count the wear and tear of the carved version itself, it's almost once and for all.

If a new book or collection comes out, they only need to repeat the process and make a sure profit. In this way, who will have the motivation to carry forward movable type printing?

But how can newspapers count on engraving!

The reporter wrote the manuscript, the editorial department selected the content and finalized it, and then waited for the craftsman to slowly carve it?

When it is carved and then delivered for printing, the news becomes old news. Not only has it become well-known in the place where the incident occurred, but it has long since passed the heat, and it has also made a newspaper of woolen yarn?

Timeliness is the life of news!

In this regard, movable type printing has incomparable advantages. It's a pity that people don't want to play this. What to do?

On the way back, Shao Ning was about to sneak a few glances at Xiao Jing at every turn, as if he was afraid that he would be hit too hard and would collapse.

However, Xiao Jing is not so fragile. Since he was a child, he has become a more and more courageous person: you say I can't do it? I'm going to show you!

Too many difficulties and too high a starting point to start with a daily newspaper? Okay, then I'll start with weekly and semi-monthly reports, and by the way, I'll engage in hunger marketing!

The workshop does not give a print? Jokes, will they do this craft all over the world?

Poor timeliness of news? Then think of something else. Things are dead, people are alive!

Seeing Xiao Jing suddenly grinning mysteriously, Shao Ning couldn't help but feel creepy. Isn't this guy irritated and a little crazy?

Soon, Xiao Jing, who was thought to be "probably crazy", spoke: "Shao Ning, how much money is left for you from that shopkeeper Sun?" ”

Shao Ning's vigilance reached its peak in an instant: "What are you doing?" ”

Xiao Jing rubbed his hands and said, "There are two things. One of them doesn't take much, and the other costs a lot. ”

Shao Ning's face immediately collapsed: "It's a lot of money? Forget it, I still have to save some money for the New Year! If I run out of money and ask for it again, I might as well just ask for the three thousand taels that I gave my father, and what kind of gang will I have with you......"

Xiao Jing said what he wanted to say in a loud voice as if he hadn't heard him speak: "In addition, from tomorrow onwards, you and Pan Feiyu don't have to do anything." The only task for the two of you is to visit the fireworks in the capital. The more places you go, the more appointments you make! ”

Shao Ning's jaw almost hit the ground. Well, he's really crazy!