Chapter 540: Small Means of Small Business
Mai Meiqi was surprised: "In this case, the cost of soy milk should also be included in the cake, but it seems that this cake can't be indiscriminately priced, after all, it is eaten as a meal, and others will compare it with eating noodles and other breakfasts, and then decide what is more cost-effective to eat, right?" ”
Zhang Jingtao listened, smiled slightly and said: "You don't have to count it in the cake, and you don't have to make a random price." ”
Mai Mei exclaimed: "Then if someone doesn't eat bread a few times a year, they come to drink free soy milk every day, don't lose money." ”
Zhao Min and Chu Yunmeng were also puzzled.
However, this is just a very common modern marketing tool.
Zhang Jingtao said: "Don't be afraid, do you know why being stingy is looked down upon?" ”
Mai Mei said: "I understand a little, but I can't say it clearly." ”
Zhao Min and Chu Yunmeng are the same, they will also despise people who are particularly stingy, but they can't explain why they despise them.
Zhang Jingtao explained: "This is because only people who are very scumbags will be stingy, or their parents are very scumbags, this person has grown up in a very poor family since he was a child, and he is used to this stingy family style, so he will be so stingy after he has money, so he is looked down upon." ”
Chu Yunmeng immediately said: "Yes, yes, I subconsciously understand this truth, but I can't say it clearly, but this argument is somewhat snobbish." ”
Zhang Jingtao commented: "Under the gate valve, profit is respected and snobbish, which is due to the social atmosphere. ”
Zhao Min thought for a moment and said: "People yearn for a better life, and it is common sense not to want to be looked down upon." ”
Zhang Jingtao said: "Yes, so subconsciously, few people are willing to show this, which will make people feel that they are very poor, so, how many people who come to your door to buy cakes are really embarrassed to buy nothing, to drink a cup of soy milk?" The neighbors are even more embarrassed, everyone looks up and doesn't look down, and they come to take advantage every day? Are you three embarrassed? ”
The three girls were stunned when they heard this, and they all shook their heads.
Mai Mei said: "It seems that there are occasional such people, and they are also a minority. ”
Zhang Jingtao said: "Yes, for this reason, everyone will like this kind of discount, but usually only enjoy it when eating cakes, as long as this way, the business can be booming, then under the support of the hot business, the price of these few people is not even the advertising fee, it is really cost-effective." ”
Zhao Min and Mai Mei both nodded yes.
Chu Yunmeng is a native of the rivers and lakes, and he has a wide range of knowledge in the rivers and lakes, but after hearing it, he said: "What if someone deliberately makes trouble for the sake of business competition, and asks a hundred people to add members and drink soy milk every day?" ”
Zhang Jingtao smiled: "It's okay, as long as you add a sentence below the announcement of this event, the final interpretation right of this event belongs to our store, hehe." ”
Zhao Minqi said: "What do you say?" ”
Zhang Jingtao said: "Can't you see that such a person is here to make trouble?" We can flush the soy milk as light as water, and the sugar is not added, and the salty fritters, mustard, soy sauce, green onions, and soy milk are not even even thought about. ”
The three girls were all amazed, Chu Yunmeng's mouth was fragrant, and said, "! Dare to play like this? ”
Zhao Min smiled even more: "It's really treacherous! ”
Zhang Jingtao accepted it calmly and said: "Although treacherous, we are serious business, supported by good products, and we really give preferential treatment to serious customers, which is the premise." For people who don't make trouble, we do what we say, even the cups never need to be recycled, and you can also use glass cases to show how clean the cups and ingredients are when they come in, and even the kitchen where we make pastries are displayed, so that people can see how standardized, but for the troublemakers, natural means are all used, in short, how I love to play, how to play, that is, the final interpretation belongs to the store! ”
Zhao Min smiled again: "It seems that you can live a very nourishing life without being a lieutenant of the mission, is there any other way?" ”
Zhang Jingtao immediately thought of supermarket marketing methods, and said: "There are many, for example, send cabbage, and our Qingyang Chamber of Commerce will do this." ”
The interest of the three girls was aroused, and Zhao Min said: "What kind of delivery?" ”
Zhang Jingtao said: "Anyone can come to my store to apply for a membership card, and then you can white-collar a cabbage, of course, the right to interpret this activity belongs to the store, and then, the next time you buy something full of 30 yuan, and then send a cabbage, at this time, of course, the cabbage is only a profit." ”
Chu Yunmeng just wanted to compete, and said, "Then there are many people who deliberately come to get cabbage?" ”
Zhang Jingtao laughed: "Cabbage is not a year to eat soy milk, the quantity is limited, I love to distribute it at any time, it is tight and loose, and I dare to guarantee that these cabbage leaders, even if they are hired by the enemy, after eating the benefits of cabbage, next time he will also come to buy 30 yuan of goods, this advertisement, no matter what, it is made, and even, if the enemy does this, it is simply to help you promote it for free." ”
The three girls suddenly realized again, and they laughed and scolded treacherous.
Zhang Jingtao then concluded: "There can be many such means, this is called cultivating loyal customers, they will take our store, as a part of their life, become something they look forward to in a good life, not just simple consumption, for example, with the concept of 'I have a date with Qingyang Immortal Palace' to run my Chamber of Commerce, I will make Qingyang Chamber of Commerce bigger to the integration of the heavenly fairy palace, there is food and play in it, integrated calculation of profit and loss, think about it, your beautiful sister is waiting for you in Qingyang Immortal Palace, how beautiful." ”
"And the handsome immortal king wearing Qingyang leather armor!" Chu Yunmeng added.
Then several people looked longing and yearning, and even Mai Mei was moved, even Zhang Jingtao himself.
Zhang Jingtao said at this time: "Sister Mai, I have one more thing to ask of you. ”
Mai Mei asked, "Is it archery?" I see that your archery skills are also very good, but I am not a good teacher, I am just good at archery. ”
Zhang Jingtao secretly praised this Mai Mei in his heart for being very smart, and said: "This is not a problem of shooting, it should be a problem of the posture of the hand holding the arrow, and I saw that when you shot the sixth arrow according to the enemy, you used three arrows to shoot at the same time, although only one person was killed, but the three arrows were extremely accurate and spiritual, and at the same time injured the other two, I want to learn the feeling of the hand holding the arrow." ”
Mai Mei said very simply: "No problem." ”
The two of them stood up in the middle of the house, Zhang Jingtao took a bow to try, and after the two had the foundation of seeking pleasure, it was convenient, and Mai Mei didn't care about the two of them when she corrected her posture for Zhang Jingtao.