Start a newspaper!

Merchants are here to make money!

And Zhu Guoqiang is not trying to make money. It's to grasp public opinion, in order to take back the right of public opinion in the hands of well-known big V.

In this era, we want to grasp public opinion, control public opinion, run newspapers, and influence the minds of ordinary people through newspapers. It's the best choice.

A newspaper with a sizable circulation, even equivalent to an army of millions, in another world, history has proven this fact time and time again.

If you want to grasp public opinion, you must run a newspaper.

It's just that Zhu Guoqiang needs someone to handle all this! Yu Yingjia is the most suitable candidate! After all, there are many publishers like him who seem to have no rules and no limits, but there are not many who still have marketing talents.

It's easy to get a newspaper, and the most important thing is to sell it. Only by selling the newspaper and selling it to everyone can we influence and even influence people's minds through the newspaper.

"Newspapers? Isn't it like the Imperial Court's Imperial Palace......

Faced with the invitation of the Grand Governor, Yu Yingjia hurriedly changed his words before he finished speaking.

"No, is it true that the Metropolitan Governor wants to run a newspaper like a tabloid?"

In fact, the prosperity of Ming Dynasty culture is not only the book publishing industry, the folk tabloids represented by the newspaper copying line are also extremely prosperous, and Zhang Xueyan, the head of the household department in the Wanli period, has asked the emperor to exempt from taxation for more than 30 kinds of industries with very thin profits, one of which is the newspaper copying bank.

In those copied newspapers, there were not only news from the imperial court newspaper, but also some new things that happened to the local people. Even these newspaper copyists used to win readers, bribing six small officials with silver to let them copy official recitals, and the court heard secrets, it was they who "infiltrated" the Ming Dynasty into a sieve, and even Emperor Chongzhen wanted to negotiate peace with such news, and when the cabinet did not know about it, they had already been published in the newspaper. This shows the ability of the newspaper copying company, and of course, it can also see how sparing no effort is spared to attract readers. Those spies of the Manchu Qing Dynasty did not need to go to the capital to inquire about the news, they only needed to buy a few tabloids to know many officialdom secrets and court secrets in the capital.

"However, such a tabloid is really not profitable, of course, most of the newspapers must not be for making money, but this tabloid is at most selling one or two thousand copies......"

As a publisher, Yu Yingjia naturally knows that tabloids are also a weapon against political opponents, is the metropolitan governor trying to use tabloids to attack opponents?

It's better not to stick to this kind of thing! If you stick to it, you may lose your life.

"One or two thousand? The circulation is too small! There are more than 400,000 households in Nanjing, at least 100,000 copies are being sold, and cities like Suzhou and Yangzhou are all big cities with a population of one million. ”

In fact, if it is done well, there will be more than one million copies, the literacy rate before liberation was so low, hundreds of newspapers competed, and there were more than three or four newspapers that circulated more than one million copies! There are millions of newspapers as the basis for propaganda, and no matter how much those "well-known big Vs" reverse black and white, they cannot change the influence of positive public opinion on millions of people.

With public opinion as the foundation, anything is possible!

"Millions? This, this is impossible, the Grand Duke! ”

As a bookseller, Yu Yingjia said without hesitation.

"Copying newspapers is different, although in addition to Di Bao, there are some local anecdotes, which can be limited by space, that is, just a few simple sentences, even if a copy of the newspaper is made of the worst paper, as little as dozens of texts, it is really boring, unless it is a scholar, ordinary people will never buy a copy of the newspaper, there is money to buy a copy of the newspaper, it is better to buy."

Then Yu Yingjia explained the reason why copying the newspaper is expensive, what engraving, what font size, and so on, in the final analysis, the word is big.

"Shiziye, you see, this book is only a few dozen words in a column, a page is only a few hundred words, if you want to copy the newspaper cheaply, you have to use small characters, but the words are small and laborious to engrave, and the price of the edition is high. Therefore, copying newspapers is cheap, the first is that the paper is inferior, and the second is that the book is thin, but there are only dozens of pages, and there is nothing to see at all except for the newspaper. If you have this money to buy a copy of the newspaper, it is better to spend two more dollars to buy it. ”

Listening to his explanation, Zhu Guoqiang smiled.

"I'll figure it out! How about you help me get this newspaper up and sell it all over the world? ”

Faced with the request of the Grand Governor, Yu Yingjia naturally did not dare to refuse, but just replied.

"Governor, if you want to sell it all over the world, you have to be cheap! Otherwise, it is absolutely impossible! ”

"Don't worry, I'll think of these methods, you just have to sell the newspaper, okay, this matter is settled."

Faced with the decision of the prince of the world, Yu Yingjia, who originally wanted to refuse wholeheartedly, had mixed feelings in his heart.

I should have refused, but I didn't dare!

After all, the master in front of him is holding a knife in his hand. What to do?

Until he left the Dadu Governor's Mansion, Yu Yingjia's heart was full of various thoughts. In the end, he could only persuade himself.

"Such a newspaper can't be run at all, the prince just thinks about it."

In this era, of course, it is not possible, but in another world, there are many ways to solve the problem. From a "General History of Chinese Printing", Zhu Guoqiang found a solution, he did not choose the technology is complex, the need for a series of complex equipment such as the mold casting plotter and a series of complex equipment technology of lead movable type printing, but chose the simple technology of lithography, this printing technology was invented a century and a half later, it is the use of the principle of oil and water repulsion, with fatty ink to draw the graphics on the lithograph, and then with a chemical mixture to wet the surface of the lithograph, so that there is no graphic lithograph pores with a mixture, this is a chemical reaction, Make calligraphy and painting part of the stone.

Compared with engraving printing, lithographing does not need to learn for a long time, its advantage is to save people and effort, lithographic printing speed is fast, and can print a pocket book that is easy to carry, it is thanks to this, the simple technology of lithographing has been widely used after being introduced into China.

The technique of lithography is very simple, and with the right chemical materials, raw materials, and basic textbooks, it is easy for people to master the technique, although it takes time to master even the simplest techniques.

However, Zhu Guoqiang was not in a hurry, and directly threw the errand of "Daming Daily" to Yu Yingjia, and sent him a few assistants. After all, running a newspaper is just a trivial matter, and winning public opinion is a long process, and Zhu Guoqiang, who is familiar with the nature of the world, knows very well that in the current environment, the easiest way to win the support of public opinion is to fight!

Not only to fight, but to win!

Under the premise that the eastern captives entered Kou Qianli and killed millions of people, as long as they can fight and win the war, coupled with appropriate publicity, the people's will will naturally come.

So, fight no matter what! But before the war, there is another thing that must be done!

"What a place to be!"

Standing at the foot of Zhongshan Mountain, looking at the place in front of him, Zhu Guoqiang said with emotion.

The good place he said refers to the place where the martyr's shrine was built - the first battle of Nanjing, nearly 3,000 soldiers died in the Huben battalion, such a heavy loss can be said to be the first time since he led the troops, and they relied on their personal courage and will, to the world once again reproduced the glory of "Han soldiers with one enemy five", of course, with the Han soldiers with the same advantage of weapons, the officers and soldiers of the Huben battalion also relied on strong armor.

But the impact of this battle on the Ming Dynasty was even far greater than the shock brought by the expedition to Liaodong. After all, it not only broke the myth that "the Jurchen Manchu is invincible" with less victories, but also broke the rumor that the Ming army could not fight the Manchu Qing field.

Even now there is a saying in Jiangnan that "the tiger is difficult to dump", which refers to the "tiger camp" that made great contributions in the battle of Nanjing, and it is precisely because of this that Zhu Guoqiang will give them an explanation and a place to return to their souls no matter what!

"The general of the defeated army cannot be brave; The minister who bears the lord cannot be loyal, although he dies on the battlefield, his sins cannot be atoned for. Pray that the bones will be buried on the side of Zhongshan Mountain, and ask Emperor Taizu Gao to learn from this heart......"

Reading the suicide note left by Chen Wudi earlier, Zhu Guoqiang said in a solemn tone.

"Place the fallen soldiers here, my emperor's martyr's shrine is built on the right side of Emperor Gao's filial piety mausoleum, there are so many loyal soldiers guarding it, I want to come to Emperor Gao's soul in the sky, I will also feel comforted!"

The ancients were still right, to the right for respect, "moving left" means degrading officials, the martyrs' shrine was built on the right side of the filial piety tomb, for the soldiers, it is definitely an unprecedented grace, especially in this era of feng shui, this is simply the treatment of the future generations, after all, this is on the side of the imperial mausoleum!

Hearing this, Wan Shouqi, the new prefect of Yingtianfu, immediately spoke.

"The prince treats the soldiers in the army so kindly, it is really an unprecedented grace in ancient times, and the soldiers can follow the lord like the prince of the world, which is really a blessing that has been cultivated for several lifetimes!"

In addition to sighing, Wan Shouqi said again.

"Please rest assured, the minister will try his best to do this errand."

"Well, don't be afraid of spending money, the soldiers have lost their lives for the sake of the Ming Dynasty and the world, we can't feel sorry for that bit of silver, this martyr's shrine must be done beautifully, so that the soldiers know that we will not forget their merits and honors...... Well, let's start here. ”

Looking at the open space in front of him, Zhu Guoqiang thought a lot, hoping that one day those soldiers would be proud of their souls returning here.

Even this is the reason why he chose Zhongshan to establish a martyr's shrine in Zhu Yuanzhang's filial piety mausoleum at one time, just to stick Zhu Yuanzhang's light and let the soldiers in the army know that this is a place with excellent feng shui.

After all, the ancients paid attention to feng shui, and who wouldn't want to come to a place with good feng shui?

But not everyone is qualified to come, I want to be buried here, okay, and be loyal to the country!

Thinking so in his heart, Zhu Guoqiang glanced in the direction of Xiaoling, and then said silently.

"Don't blame you, using you like this is also for the sake of the world of the Ming Dynasty! Besides, didn't the ancestors use it? ”