Chapter 652: Needham's Kerosene Lamp
Shengyuan sail oil tanker, which is the oil tanker ordered by Tsingshan Petroleum Company last year and just commissioned this year, is also the first professional ocean-going oil tanker in Tsingshan Petroleum Company and even the entire Daheng Empire.
Aoyama Petroleum Company has long been transporting kerosene by ship, first by ordinary ships to transport barrels full of kerosene, and later by special river tankers, which have changed shipping from barrels to bulk.
Inland waterway transportation is also gradually developing into maritime transportation.
Tsingshan Petroleum already owns more than 20 oil tankers of various sizes, but most of them are inland river and offshore oil tankers, and there is only one professional oil tanker that can carry out ocean transportation tasks.
The Shengyuan oil tanker is a professional oil tanker, with a number of kerosene tanks inside, which can be fully loaded with 2,300 tons of kerosene at one time, and has excellent seaworthiness and endurance, and can carry out ocean voyages.
When Tsingshan Petroleum Company ordered the Shengyuan oil tanker last year, in fact, Tsingshan Petroleum Company was still a little worried, because at that time, Tsingshan Petroleum Company's kerosene sales were no longer exported, and all of them were sold domestically, and there was no need for such a large tonnage ocean-going oil tanker.
However, Lin Ziran still let them order in advance, in order to prepare for the large-scale export of kerosene in advance.
Even if no more oil fields were found in the end and could not be exported on a large scale, the ship could still be used for kerosene transportation along the coast of China, and it would not lose money.
Now, the ship is in great use!
Since the beginning of autumn, in fact, the four major oil companies of the Daheng Empire have already begun to try to export kerosene to other countries, mainly to test the market reaction, and there is no surprise that the market acceptance is very high.
Whether it is Daheng people or people in other countries, the acceptance of kerosene, an excellent and cheap lighting oil, is very high.
While the market feedback is excellent, the kerosene transportation has become a relatively big trouble.
They had to load kerosene in large quantities of wooden barrels and transport them onto ships, which could be transported, but at a higher cost and in smaller quantities.
At this time, after the Shengyuan of Tsingshan Petroleum Company completed many domestic coastal transportation tests, Tsingshan Petroleum Company took out this special ocean-going oil tanker and began to transport kerosene to the Krull Kingdom.
According to Tsingshan Petroleum's previous series of international market explorations, the first key market was finally selected in the Kingdom of Krull.
This is not to say that the kerosene market in the Krull Kingdom is better or anything, in fact, the kerosene markets of all countries in the world are now open, and the kerosene of the Daheng people can be sold no matter where it is shipped for sale.
The main reason for choosing the market in the Kingdom of Krull is to avoid competition with the other three oil companies.
The four major oil companies of the empire have maintained a common advance and retreat in the price of oil, and they have also maintained the same advance and retreat in the international market, and have reached an internal agreement under the coordination of the Ministry of Commerce and other departments, that is, in the early stage of market development, in order to avoid internal consumption, the four major oil companies each choose a region for expansion.
The Shayangwan Petroleum Company chose the South Continent and the Southwest Continent, the Eastern Oil Company chose the Western Continent of the Walia Empire and other countries, and the Western Oil Company chose the Eastern Region of the Western Continent.
Tsingshan Petroleum Company chose the Kingdom Island, where the Kingdom of Krull is located!
Every oil company's expansion area is very large, and just opening up these markets is enough for them to toss, so as to avoid internal friction.
However, there are good and bad markets, and the Kingdom Island market is undoubtedly the best.
Because there is this Krull Kingdom above, don't look at the Krull Kingdom itself, but the population is not a lot at all, there are 30 or 40 million people.
Combined with the other puppet states on Kingdom Island, the population here is at least seventy or eighty million.
Moreover, the economic situation is good, and there are many people above the middle class, which can be said to be the largest market on the contemporary Blue Star.
Tsingshan Petroleum Company was able to obtain the big market of Kingdom Island, and it was also the three major oil companies that gave face to the emperor!
After all, Tsingshan Petroleum Company is the emperor's private property, and it is also the largest source of additional funds for the imperial family, and giving some benefits to Tsingshan Petroleum Company can also increase the emperor's good impression of himself.
And when the Shengyuan of Tsingshan Petroleum Company arrived at the port of the Krull Kingdom with more than 2,000 tons of kerosene, the world began to change.
The port city of Nidam, the largest port city in the Kingdom of Krull, is also the largest industrial city and shipbuilding base in the Kingdom of Krull.
It is the center of the industrial economy and shipping hub of the entire Krull Kingdom!
Therefore, although this place is the capital of the Krull Kingdom, it is even more important than the capital!
Well, the capital of the Kingdom of Krull, just west of Needham, about fifty kilometers upstream of the Niren River, and to some extent, the capital of the Kingdom of Krull, the city of Ehrenburg, is located on the outskirts of Needham......
The entire city of Needham has a population of more than one and a half million, and the total population is even larger than that of the Great Heng Jingshi.
And you must know that Daheng has a population of more than 200 million, and a million people in Jingshi can still accept it, but there are less than 40 million people in the Krull Kingdom itself.
The influence of such a city is huge!
Even many things are circulated here, and finally spread to the whole world, such as the operation mode of the modern factory, the company model, the modern financial system actually originated in Needham, and carried forward in the past few decades, and finally spread all over the world.
If the kerosene of the Great Heng Empire wants to completely pry open the market of the Kingdom Island, it must first open the market of the Krull Kingdom, and if it wants to open the market of the Krull Kingdom, it must first open the bridgehead of Needham!
To this end, Tsingshan Petroleum Company has also formulated a detailed promotion and marketing plan!
When the kerosene and kerosene lamps arrived, Tsingshan Petroleum Company sent thousands of kerosene lamps to the city of Needham for the lighting of the port area, at a near-free price.
Soon, however, kerosene lamps were lit up at night on several avenues of the port of Needham, bringing a rare light to the gloomy night sky of Needham.
Gifting to local municipalities is only part of the kerosene marketing strategy, and more marketing strategies are being rapidly promoted.
Of course, more importantly, in order to pry open the market, Tsingshan Petroleum Company did not hesitate to pull down the selling price of kerosene and entered the retail market at a relatively low price.
Price, this is the biggest strategic advantage of kerosene over other animal and vegetable oils!
Whale oil is 60 Hengyuan a barrel, and their kerosene is only 50 or even 40 Hengyuan, and when necessary, the price can even be lowered to 30 Hengyuan a barrel.
And when they landed in the market of the Krull Kingdom, in order to pry open the market as soon as possible, they quickly distributed the goods, so that people could form the habit of using kerosene lamps.
Aoyama Petroleum Co., Ltd. adopted the strategy of buying kerosene and sending oil lamps, so that the price of kerosene lamps for the first time is much cheaper than that of other animal and plant lighting oils.
Many people even have concerns, but they will still buy some for such a cheap price!
Relying on the price advantage, it didn't take long for Tsingshan Petroleum Company's kerosene to open up the market of Needham, and then spread to the Kingdom of Krull and even the entire kingdom island with the core city of Needham as the center!
It didn't take long for the branch of Tsingshan Petroleum Company in Needham to urgently send people back to Daheng to ask the head office to expand the transportation volume, because according to the supply strategy formulated before, kerosene was already in short supply!