Chapter 563, Marketing Means
Hearing Liu Jin's words, Mao Qi thought for a while and replied: "If you return to Gongzi, of course, you will sell it directly, and there will definitely be a lot of things in this Golden Continent that you want to want." ”
Moltke is still very confident in this, and now the topic of the Golden Continent has been going on for a long time, and the matter of the Golden Continent is being discussed everywhere.
Last year, Du Mingen's fleet brought back wealth worth 30 million taels of silver, and the news spread throughout the Ming Dynasty, and even now even Korea and the Japanese Kingdom know.
This is what the old and young masters in the Beijing-Tianjin area talk about the most, because as long as there is a little money, they have invested in some commercial houses, and they are all looking forward to the fleet of the commercial banks being able to bring back gold and silver mountains from the Golden Continent.
The fleet has gone to the Golden Continent and is expected to be back next year.
But there are a lot of things here in the Golden Continent, and everyone has been paying close attention to many crop seeds brought last year.
At the beginning, Liu Jin boasted, saying that the crops in Golden Continent could yield dozens of stones per mu, whether this would work or not, everyone was waiting to see the results.
It's June now, and in a few months it's autumn, and there should be a result.
So Moltke didn't worry about the sale of peppers, corn, and tomatoes, and he believed that these things would definitely sell at a good price, and they would soon sell cleanly.
"You can't do this, you definitely can't make any money just by freshness, you have to learn marketing."
After hearing this, Liu Jin shook his head slightly, thought for a while and said, "In this way, you do what I say." ”
"You go to the Ming Morning Post first......"
Zhu Hou on the side took care of Liu Jin's appearance, and immediately knew that this thing must be trying to fool people.
But the pepper is really a good thing, this tomato is also good, it tastes very refreshing, and this corn is also very fragrant, I have already eaten it last year.
……
"Sell Newspaper~Sell Newspaper~"
"The seeds brought back from the Golden Continent have blossomed and borne fruit~"
"The yield of corn is extremely high, and it is said to have the miraculous effect of nourishing yin and replenishing yang~"
"Chili pepper is the favorite condiment of His Royal Highness the Crown Prince today, eating chili pepper can dispel cold and dampness, and it is the best condiment for hot pot~"
"Tomatoes are said to have the effect of beautifying and nourishing the skin, and the lady in the palace has to eat tomatoes every day~"
In the streets and alleys of the Beijing-Tianjin area, with the morning sunshine, one by one the newsboys opened their voices and shouted loudly.
Newspapers have become an indispensable part of the lives of young and old people in Beijing and Tianjin.
In everyone's words, you can skip breakfast, but you must read the newspaper.
If you don't read the newspapers, you don't know about some national events, anecdotes, etc., and you're embarrassed to go out, because you will find that you and other people don't have anything to talk about.
So the newspaper sales are very strong.
At the beginning of last year, newspapers were published every few days, but now there are new newspapers every day, and at the beginning there were only 5,000 copies a day in Beijing, but now, here in Beijing alone, 200,000 copies of newspapers can be sold every day.
There are already thousands of newsboys who sell newspapers here in the capital every day, and every morning inside and outside the capital, whether it is windy or rainy, there will inevitably be the voices of these newsboys.
"The crops brought back by the Golden Continent are finally starting to ripen."
"I just don't know when I'll be able to buy it, I really want to buy some and come back and taste it."
"It's not, when the champion said that the sweet potatoes, potatoes, and corn in this Golden Continent can reach dozens of stones per mu, I don't believe it, but it looks like it's going to be autumn soon, and you can know when the time comes."
"Champion Gong shouldn't lie to us."
"Didn't the newspaper say that the sweet potatoes and potatoes have not yet reached the harvest season, but the corn has reached the harvest season and is beginning to be harvested."
"Can this corn really nourish yin and yang?"
"Who knows, but last time I secretly went to the cornfield to see those corns, don't say that this corn is really a bit like a man's thing, maybe it can really nourish yin and yang."
"Fake, right?"
"How could it be fake."
"I heard that there is a shop being renovated here on Suzaku Street, which is said to be used to sell these Golden Continent things, and the decoration is very luxurious, can this thing be cheap?"
"Maybe it's really possible."
"I have a relative, who was a crew member who went to the Golden Continent last time, and he told me that these descendants of the Yin Merchants of the Golden Continent are all very tall and sturdy."
"And many of these descendants of Yinshan don't wear clothes, so being able to see that kind of thing, I heard that it's very big, maybe it's true."
"And this?"
"Can I lie to you?"
"Now there are a lot of crew members who have come back from the Golden Continent here in the capital, if you don't believe it, you can go and ask." Die Literature Network
"Who knows about this pepper?"
"This pepper is very spicy, very spicy, you can't stand it if you dip it in a little bit."
"But ah, this thing is very expensive, I heard that only the emperor and the prince in the palace can eat it, and if you eat hot pot here in Wangyue Tower, it will cost a lot of silver to add a little chili."
"I have relatives who have tasted this chili, it is very spicy, but spicy is spicy, this chili is more and more delicious, and people can't stop loving it."
"It's summer, and when it's winter, if you eat chili peppers, you won't feel cold at all, and you can really dispel cold and dampness."
"You're talking too godly, aren't you?"
"Is it so amazing what this Golden Continent has brought back?"
"Of course, otherwise what do you think, this Golden Continent is full of gold, where can the things brought back by the Golden Continent be missing?"
"This tomato, I heard that the queen mother in the palace has to eat it every day, add some eggs to make soup, sweet and sour, beauty and beauty."
“…….”
With the sales of the Ming Morning Post, soon, corn, peppers, and tomatoes became the objects of discussion among the old and young masters in the capital.
The capital is a big place, but it is really small when it is small.
If there is something big, it can be spread throughout the capital in no time.
The affairs of the emperor's family in the palace are known to almost the people of the entire capital.
Through the publicity of the Ming Morning Post, corn, peppers and tomatoes were labeled.
The things brought back by the Golden Continent have incredible effects, and the emperors in the palace like to eat things, and so on.
If it is a person of later generations, you will know at a glance that this is a very typical marketing method, which is nothing more than a subtle feeling in everyone's impression that these things are equivalent to these labels.
In this way, when the sale, whether it is selling at a high price or a promotion, its role can be very obvious.
Of course, Liu Jin's marketing methods have just begun.
Soon, some of the more famous restaurants and restaurants in the Beijing and Tianjin areas launched a series of dishes made with Golden Continent crops as ingredients.
The leaders of the catering industry such as Wangyue Tower in Beijing, Wanghai Tower in Tianjin, and Food for the Sky are all constantly innovating with the trend of the times.
Moltke found these restaurants and restaurants, and gave them the priority of supplying them with these crops from the Golden Continent, so that they could design some new dishes.
Tomato egg soup, the simplest thing in later generations, is now a new dish in the most upscale restaurant in Beijing, and a tomato egg soup costs five taels of silver.
When you arrived at your grandmother's house, you also went to your grandmother's house with a black heart.
But the sales are very hot, once it is launched, it is extremely hot, there are too many rich people in the Beijing and Tianjin area, not bad for these few taels of silver, no matter what, always have to try it first.
Boiling corn, a simple corn cob, in these restaurants actually cost 1 tael of silver, very expensive.
However, because it is rumored that this corn has the effect of nourishing yin and replenishing yang, it is also very popular, coupled with the natural fragrance of corn, as soon as the corn is launched, it is immediately very popular, and almost all guests who go must order this dish.
The chili pepper is also very hot.
Stir-fried meat with chili peppers, chili dipping sauce, etc., each of which is very expensive, but it is very popular.
I heard that the prince likes to eat this thing.
Even though it is very spicy, many people have tears of tears when they taste it for the first time, and they don't even dare to touch it.
But after tasting it a few more times, the more you eat this chili, the more enjoyable it becomes, and many people originally did not have a very good appetite, but after eating the chili, this appetite actually became better.
Spicy food also quickly became popular among these high-end restaurants in the Beijing-Tianjin area, becoming a high-end ingredient and seasoning, and only the really rich people in Beijing can afford to eat it.
That's not all.
Liu Jin also asked Moltke to deliver food to people with heads and faces in the Beijing-Tianjin area.
Corn, peppers, tomatoes, these things are quite high, and some are.
Therefore, up to the Hongzhi Emperor in the palace, the Empress Dowager Zhou, Empress Zhang, down to the princes and nobles above the court, cabinet ministers, six ministries and nine secretaries, and so on.
Liu Jindu asked Mao Qi to send someone to deliver it, free of charge, so that these princes and nobles could taste it and taste the crops brought back from the Golden Continent, what it tasted like.
Everyone is actually very curious about these things.
So I'm very willing to taste it and try this freshness, not to mention that the newspaper also blows these things amazingly, so everyone wants to try it even more.
So there is Queen Zhang in the palace to eat with tomato and egg soup, because it is said that this thing can beautify and nourish the skin, women, are all beauty-loving, eating this thing can beautify the skin, so naturally you have to eat more.
At the same time, Empress Zhang also told Xiao Jing to eat corn for Emperor Hongzhi every day, nourishing yin and replenishing yang, everyone understands, it is said that after Emperor Hongzhi eats, his digestion is better and his appetite is greater.
The emperor and queen are eating these things, and the princes and nobles below are naturally similar, and the ladies like to drink tomato and egg soup, as for the men, this pepper and corn are absolutely indispensable.