Chapter 463, The Real Estate of All Evils
The sales of the houses in Sun City are very hot, and they are all sold out in just one day, which can be described as very popular.
There is no way that the supply and demand of housing here in the capital is too tight, and the population has increased by more than two million, but because of the restrictions of the city wall, there are still so many houses, and there is no trace of growth, which has formed a huge contradiction between supply and demand.
This is one reason for the booming sales, but such an expensive house can be sold out in a day, it is not just because of the contradiction between supply and demand.
The more important reason is because the houses in Sun City represent a fashion and trend, and the houses here have successfully solved several major problems that traditional housing has not solved, which is the reason why the houses are really popular.
Everyone who comes here to see a property immediately likes the house.
Oversized windows, glass windows, tiles on the floor, independent thatched huts, kitchens, running water, clean and tidy streets, and the firmness and security of reinforced concrete houses, all of which add up to easily conquer the people of this era.
The house is an existing house, and it has been painted, tiled, so the delivery of the Sun City side is also very fast, the person who bought the house in full, got the key and the deed on the same day, and the person who bought the house through the mortgage of the first bank of Daming signed many agreements with the bank, and the key was also obtained in a few days, and the deed was mortgaged in the first bank of Daming.
Half a month later, that is, at the beginning of December of the twelfth year of Hongzhi, Liu Jin and Zhu Houzhao came to Sun City again.
"Heh, it's really lively~"
As soon as the two arrived at the door of the Sunshine City community, they were immediately attracted by the lively scene here.
At the same time, at the entrance of the community, there are many people who do small business, some sell breakfast, snacks, some do small business, and the shouts continue to sound.
"It's really lively~"
Liu Jin smiled and nodded, raised his head to look at the houses in the Sun City community, and could clearly see that most of these houses were already occupied, and they could all see a house with figures walking around.
"Crackling~"
At this time, there was another burst of firecrackers, and I saw several four-wheeled carriages slowly coming to the door of the community, with a lot of things on the carriages, all of which were some furniture and the like, and at the same time, I could see that there were people on it with excited smiles.
Moved to a new home~
Whether it is ancient times or future generations, that is something to be happy about.
People in this era attach great importance to housewarming, and there are many rules, one of which is the continuous sound of firecrackers.
"Congratulations to Master Li of the Li Mansion for his housewarming~"
The entrance of the community, like the community of later generations, also has property, and several doors in and out of the community are guarded by security guards, which is also a major selling point of the community house.
Our Sun City community is managed, and there are people on duty to guard it, and the gangs that are now rampant in the capital don't dare to come here to pick quarrels and provoke trouble, because this is the property of Liu Jin, the champion of the current department, and those who make trouble here are all impatient.
For property, Liu Jin naturally attaches great importance to it, the property is doing well, after buying a house, whether this life is good or not, it all depends on the property, especially in this era, many things are not yet able to compare with future generations, property is particularly important.
Therefore, Liu Jin's side has become a separate property in Beijing, and all the personnel have been trained and inducted in a unified manner, this property in Beijing, Liu Jin does not make money in principle, mainly to increase points for his own real estate sales, and also to consider for the future.
In the future, if the real estate is higher and bigger, if you want to continue to maintain your competitiveness, this property management is also a very important means of competition.
In fact, the property personnel of this era are mainly divided into security guards, a few doors and a few security guards are enough, and then there are guards, this is indispensable, every night must be beaten, this is like the city, and then there is the aunt who is engaged in cleaning and hygiene.
In addition, there are boilers, and the houses in the community have heating, which are actually supplied by boilers to boil water, and there are also damage management personnel and the like.
It is enough to have dozens of property personnel in a community, a total of 10,000 households, and there is no problem with these dozens of property personnel, and the property fee is very low, and each family is enough for a month to calculate dozens of dollars.
Someone moved in, and the security guards of the community also congratulated in unison.
"Good, good, reward~"
The people who moved over were obviously also people with family backgrounds, and a large handful of copper coins were handed to the security guards at the door.
After Liu Jin and Zhu Houzhao revealed their identities again, they also entered the community very smoothly, well, the two of them also left a courtyard-style house for themselves here.
And the house of the two is also next to the house of Emperor Hongzhi, Liu Jian, Li Dongyang, Xie Qian, and Zhang Mao.
Entering the Sunshine City community, it is even more lively, the spacious cement road is full of children, in groups, very wanton playing.
The shops in the community have basically been opened, and there are many businesses who have seen the business opportunities in this community at a glance, and they have come here to rent shops and open stores here for the first time, and there are even many people who ask whether the shops here will be sold.
There are all kinds of shops such as grain shops, butcher shops, grocery stores, cloth shops, refreshments, tea houses, restaurants, etc., and business is also quite hot.
There are 10,000 households in the whole community, and based on the average family size of this era, there are at least five or six people in this household, and the occupancy rate is very high.
Liu Jin casually counted it, in just half a month, there were already seven or eight people living in the Sun City community, only a very small number of people bought empty houses, and others bought houses just to live, and there was no concept of speculating in houses at all.
Tens of thousands of households, each household is considered five people, which is also 50,000 people, so many people, every day to eat and drink, and the number of shops in the community is limited, naturally this business is very good.
There is another factor, the houses here in Sun City are expensive, and the people who can afford to buy the houses here are also considered to have a good income, or people with a family background, which also means higher spending power, and this business is naturally easy to do.
Similarly, the opening of various shops in the community is also a great convenience for the life of residents in the community, and you can buy all kinds of daily necessities without going to the capital.
This is also different from the afterlife.
Although the houses in later generations are sold very hot, because of the speculation, many newly opened real estate projects are basically ghost towns, and the occupancy rate is very low and very low.
There are all kinds of shops downstairs in the community, and the business is naturally half-dead.
In the end, it's all about occupancy and population.
With a high occupancy rate and a large population, Sunshine City is naturally easy to do business.
"Lao Liu, I suddenly feel as if we have done a great deed~"
Walking on the streets in the Sunshine City community, Zhu Hou looked at the laughter and laughter of the people here, seemed to have some understanding, thought about it and said to Liu Jin.
"Well, why do you think that?"
When Liu Jin heard this, he immediately smiled and asked.
"Lao Liu, you see, these people are smiling very happily, obviously they all like it very much, this has a house and has its own home, living comfortably, living easily, haven't we done a good thing?"
"If we have many, many such houses in Daming, and everyone can live in such a good house and live such a rich life, it will be enough."
Zhu Houzhao pointed to the people in the community, the children laughed and laughed, the community built some things for children to play with, and the adults were constantly talking and laughing with each other and their new neighbors, and they were obviously very satisfied with the life here.
Seeing the smiles of these people, Zhu Houzhao thought of everything he saw a few years ago.
At that time, it was also a big winter, and there were many people who came to the capital to spend the winter at the gate of the capital.
The contrast between the two made Zhu Houzhao can't help but think so.
He is the prince of the Ming Dynasty, the future son of tomorrow, after all, he wants to lead the Ming people, and when he sees the people of the Sun City community, he feels that he has a goal to strive for.
In the past, whether it was his teacher, Emperor Hongzhi, or the people around him always told him to learn the way of being a king and governing the country, but he didn't understand what it means to be a good emperor and an emperor who has made a difference.
Until he followed Liu Jin to Tianjin, saw the poverty of the people at the bottom of the Ming Dynasty, and saw the horror of the victims, he has been thinking about this problem.
His father, Emperor Hongzhi, is a good emperor, a hard-working emperor, but the common people under the rule of Emperor Hongzhi are still very poor.
But now, Zhu Houzhao believes that what he sees is the real wealth, the wealth of the common people, this is what a prosperous era should be, so he issued such an emotion.
"There are tens of thousands of mansions in Ande, and the poor people in the world are happy~"
"Your Highness, this great ambition of yours is very big!"
Hearing Zhu Houzhao's words, Liu Jin was also slightly stunned, and looked at this young man, who was just a junior high school student in the next generation, and he was still in the ivory tower, but Zhu Houzhao had already thought of his future goals.
"Haha, yes, I think it's big, too."
When Zhu Houzhao heard this, he immediately laughed happily.
"Crackling~"
In the community, the sound of firecrackers is non-stop, from time to time there are people who move over, it is very lively, here in the courtyard, almost every household has posted a festive couplet at the door.
Neighbors also walk around each other, know each other, and people have more human touches between people, unlike the communities of later generations, neighbors rarely interact with each other, and they don't even know each other's surnames.
"Your Highness, let's go, it's time to see if our second phase plan is out, if you want to shelter the world, our real estate will be started."
After shopping around the community, Liu Jin also took Zhu Houzhao to the Sun City Sales Center.
The first phase of Sunshine City has also successfully launched the brand of Sunshine City, and now the whole Beijing people know about this new type of housing, and the people who move into Sun City are also the best mobile publicity speakers.
Now people in the whole capital are discussing Sun City, discussing how comfortable and convenient the Sun City house is, and naturally there are many people who go to the sales department to consult Sun City about the second phase of the house.
As a qualified capitalist and a person who has been influenced by real estate in later generations, Liu Jin knows very well that if real estate wants to really get started, the pre-sale system is absolutely indispensable.
Take a piece of land, make a plan, and then build a sales department to start selling houses, and use other people's money to make money, which is the secret of the real rapid development of real estate.
Liu Jin naturally will not let go of such a good system.
The first phase has been sold out, and signs and advertisements have been erected, at this time, it is natural to step up the launch of the second phase of the house, although now the second phase here is just beginning to be settled, and the construction has just begun, but the house can also start to sell.
Soon, Liu Jin and Zhu Houzhao came to the sales department, the huge sand table in the middle has been removed, and the second phase of the house planning and sand table is being installed, and the relevant information is also being changed.
"Lao Liu, our second phase of the house hasn't been built yet, isn't it too early to start selling now?"
"And will anyone buy our house?"
"The second phase is still an empty space."
Zhu Hou took care of the sales department, he knew that Liu Jin was going to launch the second phase of the Sun City house before the New Year, but this house had not been built yet, how to sell it?
Will anyone buy it?
"Not early, not early at all~"
"Your Highness, the first phase of our Sun City has been built for a whole year, and it cost us millions of taels of silver, which is a very large investment, and millions of taels of silver have been smashed into it, and the turnover of funds is also very slow."
"Engaging in this pre-sale, it has a lot of benefits, we can use everyone's money to build houses, so that we can build several communities at the same time in a year, or even a dozen, dozens of houses without any problems."
"In this way, by the end of next year, the year after that, there will be more than a dozen Sun Cities and dozens of Sun Cities outside the capital, and naturally more people can afford to live in our houses."
When Liu Jin heard this, he thought about it and said with a smile.
The rapid development of real estate in later generations is actually inseparable from this pre-sale system, because there is a pre-sale system, the capital turnover of these real estate companies can be very fast, and they can use other people's money to build houses, even if the funds in their hands are not much, they can also support a large plate.
In this era, the investment in real estate in the early stage is very large, if it is not done like this, Liu Jin and Zhu Houzhao will not be able to build a few Sun Cities in a year, even if they have strong capital.
It costs millions of taels of silver to build a Sun City, and it takes a year, and there are not many people in the entire Ming Dynasty who can play, and even if they can play, they can't afford to play much, so they must engage in a pre-sale system.
Although this system has been criticized by countless people in later generations, the evil real estate uses your money to build a house, and then sells it to you after the house is built, a typical case of empty gloves and white wolves.
But why would the above allow this to happen?
This is actually a question worth thinking about, because this system can promote the development of the real estate industry, so that more people can own their own houses in a shorter period of time, thereby promoting the development of the city.
Of course, there are many real estate developers who take the money and do not do personnel, that is another matter, it is the lack of supervision, it is the dereliction of duty at the imperial level, in essence, this system is still good for promoting the development of urbanization.
If the house is really sold after it is built, the developer's capital turnover pressure will be very large, and the corresponding cost will be very large.
(Personal point of view, everyone, please spray lightly, I also hate high housing prices, and I am also a house slave~~bitter~)
"Well, that's not bad~"
Hearing Liu Jin's words, Zhu Houzhao thought about it and nodded, anyway, he also cooperated with Liu Jin to purchase so many industries, and he was often with Liu Jin, and he still understood the capital turnover rate.
At the same time, he is also keenly aware that if the pre-sale can really be carried out, it may really allow more people to live in the new house faster.
"But our house hasn't been built, can we really sell it?"
"Do you want to sell your house at a reduced price?"
After thinking about it, Zhu Houzhao said again.
"Selling a house at a reduced price?"
"Of course it's impossible, not only can't I sell at a reduced price, but I also have to raise the price to sell, and I really can't sell at a lower price, only by raising the price can I sell."
Liu Jin smiled and shook his head and said.
It is impossible to reduce the price, if the price is reduced, then what will these people who buy houses in the first phase of Sun City think?
And since ancient times, people's hearts have been the same, that is, to buy up or not to buy down, the more things that rise, the more people buy, and the more things that fall, the more people want.
Because this kind of reason is very simple, if the price of something rises, it means that its value is greater, so it is natural to rush to buy it, and if the price of something falls, it means that its value is lower, so naturally there is no need to rush to buy.
If you want the real estate industry to develop, it is definitely not possible to reduce the price, and the price must be increased.
"Raise the price?"
When Zhu Houzhao heard this, he was even more dumbfounded.
"Hmm~"
Liu Jin nodded, and at the same time, he couldn't help but scold in his heart: "Evil real estate~"