Chapter 369, first stand firm in the northern market

Not only in the capital, but also in places filled with gunpowder, as the prices of both sides continue to decrease, salt merchants everywhere almost all adopt the same routine.

The price can be reduced, but the shortage of catties and two pounds is getting more and more serious, and the seepage of sediment is also seeping more and more, so that after the people buy the salt back, the salt cannot be eaten at all.

In stark contrast to this, the salt from the Changlu Salt Farm.

Because of the strong control over the terminal sales, the terminal seller did not dare to lack the salt from the Changlu Salt Farm, nor did he dare to seep the sediment, and as the Changlu Salt Farm slowly hung up with Liu Jin, the champion of the Yuangong, everyone also believed in the salt of the Changlu Salt Farm.

With such a huge and stark contrast, there is no doubt that the salt of Changlu Salt Field won a great victory, relying on excellent quality and the concept of honesty, and quickly defeated the inferior salt in the northern provinces.

Originally, the sales were already quite hot, but now the price has decreased, and the sales are even more popular.

"Li Jiye, after going back, we must strengthen the monitoring of our terminal sales, since ancient times businessmen have pursued profits, and our terminal sellers are difficult to guarantee that such a situation will occur."

Back in his own house, Liu Jin thought about it and gave Li Jiye such an order.

The profit margin of the terminal sellers of Changlu Salt Farm is actually very low, because the pricing power is in the hands of Liu Jin, and the profit point given to them by Changlu Salt Farm is not high, far from being comparable with other salt merchants.

You must know that other salt merchants, this catty of salt is in their hands, they all have to earn more than ten yuan a catty, and the more ruthless salt merchants, this catty of salt even earns more than twenty yuan, and in special periods, this salt is even more hung up and sold.

The salt of the Changlu Salt Farm cannot have a high profit at all, the Changlu Salt Farm itself has to make money, and the terminal dealers also have to make money, and the natural profit will not be too high.

The salt of Changlu Salt Farm mainly relies on sales, relying on its own excellent quality, increasing sales, and the total profit is actually okay.

"Yes~"

Li Jiye has been staying in the capital during this time, so that he can listen to Liu Jin's instructions at any time, and the current situation is clear, and these big salt merchants in the Jiangnan region have lost this battle.

Even if their prices continue to decrease, the people will not sell their orders, because the terminal sellers have no way to control them, and there is a middleman in the middle, which is destined to make it difficult for them to reflect in the market even if their prices are lower.

Even if the price in the market is reduced, in order to maintain their own profits, the terminal sellers will also lack catties and two, seepage sediment, etc., which in disguise has led to a vicious circle, and in the end, it still makes the salt of Changlu Salt Field sell better.

"Childe, should we start entering the southern market now?"

"Now that the weather is getting hotter and hotter, our salt production is increasing day by day, and now the salt produced has been piled up, and if the production continues to increase, I am afraid that our salt will not be sold."

Li Jiye thought for a while and asked.

"Southern Market?"

When Liu Jin heard this, he pondered carefully, thought about it and said: "Don't be in a hurry, after we stabilize the northern market and monopolize the northern market, we will consider the southern market." ”

"The rice should be eaten in one bite, one bite at a time, once these salt merchants are stimulated too much, they will jump over the wall in a hurry, and then they will be in trouble."

"What's more, the south is their home base, and it's not so easy for us to get involved."

"Childe's analysis is that I am too anxious."

After listening to this, Li Jiye also nodded and said.

"If there is too much salt produced, send that salt to the port of Tianjin, and now that the weather is hot, the number of fishing boats this year has increased a lot, and the fish produced in Tianjin have begun to be seriously unsalable."

"Now we have a lot of salt, just enough to make salted fish, make salted fish, which is not only convenient to preserve, but also can solve the problem of our surplus of salt and sea fish."

"With salted fish, our marine fish can not only be supplied to the Beijing-Tianjin region, but also to the whole of Daming, especially the inland areas, which need both cheap meat and salt, and our salted fish can meet their needs."

Liu Jin thought for a while and said.

After last year's development, marine fishing is now very prosperous, is a real sunrise industry, fishing boats to the sea, it only takes less than two days to bring back a boatload of marine fish.

Now in the port of Tianjin, there are a lot of fishing boats coming back every day, and the fish brought back has begun to be unsalable, and the huge appetite in the Beijing-Tianjin area can no longer eat the huge catch.

The real reason is that the transportation in this era is too slow, and the Beijing-Tianjin area is because there are cement roads, so the transportation is very fast.

But what about other places?

Now there is no preservation technology of later generations, and as soon as the weather is hot, the fish stinks in a few hours, and there is no way to transport it too far except in coastal areas.

Liu Jin realized this very early, so the port of Tianjin also started a salted fish industry, just because the salt was controlled by salt merchants in the past, and the price of salt was very high.

A pound of salt costs dozens of yuan, and a pound of this sea fish is only a few yuan, and if it is used to make salted fish, Liu Jin will lose money, not to mention, even if the salt of the salt merchant is expensive, the output is also pitiful.

Relying on the salt boiling method to cook salt, the output of a salt farm is actually very limited, far from meeting the needs of the salted fish industry, coupled with the limited production of the original fish, there are not too many fish for you to get salted fish, so there has always been a small amount of salted fish.

These small quantities of salted fish market response is very good, for ordinary people, this salted fish is very cheap, the key is to eat both meat and salt, the market is in short supply.

"Yes, Childe~"

Li Jiye nodded hurriedly, he was the old man with Liu Jin, he had been here in Tianjin Port before, and he knew very well how rapid the development of the fishing industry and ocean trade in Tianjin Port was.

Tianjin shipyards have been rebuilt branches, the scale is ten times the old yard, and there are many people who see that the shipbuilding industry is very profitable, and there have been more than ten shipyards in Tianjin.

The number of fishing boats launched every day is very large, and the number of marine fish caught back is also increasing, and not only in Beizhili, with the spread of trawl fishing, a large number of trawling boats have begun to appear in coastal areas such as Shandong, Jiangsu, Zhejiang, and Fujian.

The imperial court has opened a fishing ban, everyone can go to the sea to fish, trawling is profitable, and now it is slowly rising in the entire Ming Dynasty, even the southern coastal areas are booming, and many orders from Tianjin shipyards are from the Jiangnan region.

Once the salted fish industry is operational, the amount of salt it needs is huge.

Ordinary people eat salt, one spoonful a day is enough, but if it is used to marinate salted fish, a salted fish needs several taels of salt to be salted, and the demand for salt will be very huge.

"Now it's up to our opponents to come up with what they can do."

……

In Nanjing, Cheng Bo'an once again gathered all the salt merchants, and according to the latest situation, they could not keep the market in the north.

The price has dropped again and again, and it has reached the point of a few pennies a catty, but it still can't fight the salt of Changlu Salt Farm, and their salt has begun to be completely unsalable in the north, and it can't be sold at all, and no one wants it at all.

"Everybody say, what are we going to do?"

"Once the market in the north is firmly established by them, I think it won't be long before the salt from the Changlu Salt Farm will be sold to the south, and at that time, everyone's wealth will be robbed."

Cheng Bo'an's face was very ugly, he originally believed that he could defeat the salt of Changlu Salt Field by relying on the price war, but the fact is that he failed, and he lost very badly.

During this period of time, in order to seize the market, he also spent a lot of money, a lot of silver like flowing water, but the final result is that the price of salt has dropped to the extreme, but it still can't be sold.

The salt of Changlu Salt Farm is obviously sold for more than ten yuan a catty, but the sales are extremely hot, and their salt is not cared for.

"Cheng Bo'an, this matter should be up to you, you can do what you say, we all listen to you."

Zhu Benduan, Feng Xiang and the others glanced at each other, Cheng Boan has always been scheming, he must have a way, and now he is calling everyone to support him with money and efforts.

Things related to their own financial routes, everyone still doesn't say, the support that should be supported, the silver that contributes to the silver, the contribution of the force, in short, their own financial road cannot be broken, this is the foundation of their lives.

"The salt in this Changlu Salt Farm sells for more than a dozen yuan a catty, and they must be losing money."

"Changlu Salt Farm has to hand over two million taels of silver a year, and this salt also has to make the following sellers make money, it sells for more than ten yuan a catty, and it will lose a pound if it sells for a catty, and it will lose at least ten yuan a catty."

Cheng Boan looked at everyone and slowly spoke, he has a plan, and this plan needs a lot of silver, so he needs everyone's support to support more silver.

"The reason why they are able to support it now is completely supported by Liu Jin's incomparable financial resources, so we just need to continue to lower our prices, and our salt can't be sold anyway, so continue to reduce the price."

"After the price of salt in Changlu Salt Farm was reduced, we began to eat their salt on a large scale, and when we bought them a pound of salt, they would lose more than ten yuan, and the more they bought, the more they would lose."

"So I need everyone's support, we need to subsidize the sellers below to keep the price down, and we also need to buy salt from the Changlu Salt Farm, the original one million taels of silver is not enough at all, I need more silver!"