Lin'an City, a KTV box.

"What? Rejected? Is there any mistake? Lao Tzu wants to sponsor them, don't you understand how to sponsor them? Lao Tzu is the father of the gold owner, and he is his father! Actually rejected Lao Tzu? ”

"Boss, this year's celebration was contracted to Tomahawk Entertainment......"

"What's wrong with Tomahawk Entertainment? Tomahawk Entertainment: He doesn't need sponsorship? Ma De looked at the one who gave them to the cow, Lao Tzu saw that his Tomahawk Entertainment signboard was good, and he sponsored him for 200,000 and refused Lao Tzu? Who gave him the courage? It's such a broken event, if it weren't for the sponsorship of our socially responsible enterprises every year, would he be able to do it? ”

"That's it! What an attitude! This year, we must unite and let their responsible persons come over to apologize, otherwise we won't want to get a penny of sponsorship! ”

"Yes, yes!"

"Boss, they said that the minimum sponsorship threshold is 30 million......"

"How much? Million? They want to go crazy for money, right? Lao Tzu sold the factory for less than 30 million! Fools give them sponsorship! ”

"That's it! Tomahawk Entertainment is angry, and the sky-high asking price is not just a few stinky singing? What are you proud of? Lao Tzu spends money not to sleep casually? ”

"Let's go, anyway, Lao Tzu will never sponsor them this year, you guys will do it yourself!"

"Don't worry, we won't sponsor either, let's see what he does this year!"

A group of big bosses scolded and drank wine, hugged the princess and sang.

The assistant knew they were getting high, smiled slightly, and withdrew to close the door.

……

……

Tomahawk Entertainment's sponsorship threshold of 30 million this time is indeed a bit sky-high, and the manufacturers are not stupid, and it is estimated that the minimum of 20 million can be talked about in the end.

However, Tomahawk Entertainment did not wait for all the sponsorships to be negotiated before starting to act, and after winning the right to host the Dragon Boat Festival in Lin'an City this year, all units have already taken action.

Even if Tomahawk Entertainment has to do a special event this time, the cost seems to be exaggerated, but in fact, many of them are their own resources, which are not as exaggerated as on the books.

For example, Han Lan's appearance fee is 20 million, but in fact, it is just a left-handed to right-handed matter.

And even if there is really no business sponsorship in the end, it doesn't matter, Tomahawk Group's own company sponsors it, and all kinds of advertisements are still not lost.

Taking advantage of this celebration, you can also pick up the newcomers who made their debut in Tomahawk Entertainment, such as the men's group Bai Yu and the women's group Liuli, who have not had much movement since their debut last year, and this time they will be specially given a stage show.

In previous years, this kind of celebration was only watched by middle-aged and elderly audiences, and young people stayed at home to chase dramas and play games, but this time, since they want to support their own men's and women's groups, they must also attract young people.

On the one hand, it is to rely on popular stars such as Han Lan, Xia Ningxuan, Xia, Xuan Ji, and Tomahawk Brothers to help drain traffic, and on the other hand, it is necessary to increase the participation of young people.

Therefore, Tomahawk Entertainment has contacted major colleges and universities in Lin'an City to recruit volunteers to join in the performance of the sacrificial dance. Even if they are volunteers, of course, it is impossible for them to work in vain, including food, and they will be given a subsidy of 200 yuan a day when they train at the end of the week, and 500 yuan per person will be given a red envelope after the performance is over.

This price is already very attractive for the students, and the school is also supportive, and the volunteers say that it is also good, and the number of people who sign up is much more enthusiastic for a while.

But with so many colleges, Tomahawk Entertainment will only have 2,286 people in the end, plus exactly 2,300 people in the men's group Bai Yu and the women's group Liuli who will lead the dance at that time, corresponding to the 2,300th anniversary of Qu Yuan's death this year.

Even if the substitutes are counted, the final number will not exceed 2,400, and the quota will be allocated to 45 colleges and 36 vocational schools in Lin'an City, and each school will have an average of less than 30 places. Therefore, students who sign up have to be screened, mainly in terms of body shape and limb coordination.

In addition to this extraordinarily large-scale sacrificial dance, there is also the most traditional event - dragon boat races.

The main force of the previous dragon boat races was mainly various government departments and township teams. It's not that there are no young people, but it's mainly some of the main cadres in their thirties and forties. After all, there are really not many young people in these places.

This time, Tomahawk Entertainment also targeted college students, and it was not mandatory to participate, but only opened the registration channel for colleges and communities. Then the food and accommodation of the dragon boat team, including costumes and dragon boat props, were packaged. In previous years, the bonus of 10,000 yuan was directly raised by 1 million this year.

A million bonus, why should you rob someone if you don't want a young and strong young man?

A group of young men from many colleges and universities directly screamed to the principal to submit an application to represent the school and win glory for the school.

These two projects alone have already ignited the enthusiasm of young people.

There are also some other scattered online and offline activities, which are covered by almost all age groups.

Even if you are not in Lin'an City, you can participate in online activities, and even if you have the conditions, you can come to the tourist site to join in the fun.

And with the joining of several major sponsors and cooperating with the publicity, the momentum of the whole event is getting bigger and bigger, and I don't know what kind of international event I think it is.

……

……

"Han Shuai, the naming rights of the Dragon Boat Festival were not sold in the end." Fang Qiaorui reported to Han Lan with some regret.

"Well, I guessed it a long time ago, even if we got the authorization, they wouldn't dare to buy it. How's the sponsorship going? ”

"Wild Fox International sponsored 50 million yuan, and contracted the performance of this event and the costumes of the dragon boat team, and asked to occupy the best advertising space and give priority to acknowledgement, and Mr. Ding agreed."

"Hmm."

"Unbounded Innovation sponsored 40 million yuan, and was willing to provide drone aerial photography support, as well as asked to join their drone phalanx performance in the evening event, and Mr. Ding also agreed."

"Well, that's good."

"The gnawing chicken and the bean seller sponsored 30 million yuan respectively to bear the food for the performers, staff and dragon boat team, but the location of the food street was the best location for the two of them, and Mr. Ding also agreed."

"Yes, not bad."

"And Shuangmu Group also came over, because the venue couldn't get around them, they gave 30 million sponsorship, in addition to asking for the construction of the venue, the artists on the side of Tomahawk Entertainment need to join in the performance. Mr. Ding would like to ask for your opinion. ”

"The people of Shuangmu? The nose is sensitive enough, yes, then take one with them. ”

Fang Qiaorui nodded, wrote it down on the memo, and then continued to report:

"233 stations offered 50 million yuan for the exclusive right to broadcast on the global network, but Mr. Ding did not agree, and finally negotiated 30 million to buy the domestic exclusive broadcast right plus overseas live broadcast rights. In addition, the oil drum also spent 5 million dollars to buy the overseas webcast rights of the celebration. ”

"Well, the market share of 233 station in overseas video platforms is indeed too low, and it still has to rely on the oil drum to attract enough viewers."

"Han Shuai, news from the Ministry of Information Security that Dacheng Entertainment of KR Country has privately contacted several companies in Lin'an City, and it should be for our Dragon Boat Festival event."

"Oh?"

……