Jersey City's Poseidon Radio Company entered the trial production stage, and Li Kangping went to Jersey City for investigation.

The predecessor of Poseidon Radio Company, the Eastern Bay Radio Company, was originally a thousand-person enterprise with a relatively complete organizational structure, including sales department, purchasing department, finance department, production department, technology department and other departments.

After Li Kangping acquired the division, he retained the setup of various departments.

According to the functions of each department, General Manager John Sanders is constantly hiring, and many of these employees he recruits are veterans of the Eastern Bay Radio Company.

Because of the financial shortfall of $280,000, Poseidon Radio has not yet recovered its 1,000-person scale, and the total number of employees is currently 700.

Since the establishment of the Poseidon Radio Company, the original repeater business has been stopped, so the company has been losing money, and the headquarters of Zeus Corporation in Manhattan has paid money to maintain the normal operation of the Poseidon Radio Company and pay off its debts.

Accompanied by Sanders and Alex, Li Kangping inspected the assembly workshop.

Two or three hundred workers were recruited less, so the Poseidon radio company now does not produce super-regenerative radios, only superheterodyne radios.

The first person to grasp the technical principle and installation operation of superheterodyne radio was Alex's technical team, who completed the transformation of the production line and produced the superheterodyne radio installation operation manual.

With the assistance of the technical team, the workers of the production line carried out the trial production of superheterodyne radio in an orderly manner.

Workers install resistors horizontally against the circuit board, and the vacuum transistor is trimmed to the right length in the processing workshop and sent to the assembly room, where it is welded to the circuit board.

Under the operation of the workers, the lead wire of the coil is welded on the copper foil surface of the circuit board, and then the three stakes around the horn are placed close to the edge of the horn after the horn is placed and moved, and the horn is pressed tightly to prevent the horn from loosening. The trial production tasks are in full swing in each process, and the workers are very careful in the assembly and welding process to avoid poor quality phenomena such as false welding, wrong welding, and missing welding.

"It looks like the mood is high among the employees." Li Kangping said with satisfaction.

"They lost the job, they got it back, and they're now paid the same as they were at the time of the Eastern Bay Radio Company, if not a little bit higher. This salary allows them to make a decent living, so they work hard and they cherish the job opportunity that has been lost. Dr. Lee, I want to thank you, with your help, my old friends are coming back one after another. Sanders said sincerely.

"John, in addition to being grateful to me, you have to thank Alex." Li Kangping patted Alex on the shoulder, and he said: "We rely on technology to survive, Alex has made outstanding contributions to technology, and I hope that the status of the technical department in Poseidon Radio Company is higher than that of other departments." ”

"Yes, I'm grateful to Alex too? Things in the technology area will continue to be in charge of Alex. ”

"Let's take a look at the finished product in the pre-production phase."

The finished product of a superheterodyne radio with a beautiful wooden casing? Its volume is smaller than that of a repeater, and its overall appearance is vertical? The height reached the knee of Li Kangping. Not to mention its radio capabilities? The exterior shape alone is also a beautiful handicraft.

After commissioning, the finished superheterodyne radio received signals from stations across the United States, and the sound quality was clear.

"Oh? Pretty good! Li Kangping said excitedly, "I think it almost has the quality of the mass production stage?" Now what we have to do is to improve the assembly proficiency of workers? Make our production capacity reach the design capacity as soon as possible. ”

Subsequently, Li Kangping, Sanders, and Alex came to the conference room of the office building to discuss major matters.

There is a superheterodyne radio in the meeting room, as well as several of the best-selling repeaters currently on the market.

The repeater can only receive the signal of a radio station that is close to the distance? And the sound quality and sensitivity are far inferior to superheterodyne radios.

Evaluate from the quality and user experience? Superheterodyne radios outperform all brands of repeaters.

"Based on the current scale of 700 people, if it is mass-produced, it can achieve an annual production capacity of 100,000 superheterodyne radios," Sanders said. Of course, it will take time, as the proficiency of the workers increases? The production capacity will climb step by step, and it will take about two to three months to reach the maximum production capacity for mass production. ”

"Is this the situation on the production side? And I'm also very concerned about how much our superheterodyne radio should be priced. Sanders asked.

Li Kangping asked, "John? Tell us about the market information you learned. ”

"Pittsburgh's first radio station opened in 1920, from the end of 1920 to the end of 1921? Is the repeater expensive? Sold in US dollars. After 1922? Hundreds of radio manufacturing companies appeared all over the United States at once, causing the price of repeaters to continue to fall. Now, the retail price of the repeater is in US dollars. Since our superheterodyne radio is so much better than the repeater, I feel like the pricing of our superheterodyne radio should be a little higher. It's up to Dr. Li to judge how much it is. ”

"How much does it cost us to produce a superheterodyne radio?" Li Kangping asked.

"It's very high, and the cost of a single superheterodyne radio is 21 US dollars."

"It's really not low, let me think about it, let me think about it."

Li Kangping drank his coffee and fell into deep thought.

After a cup of coffee, Li Kangping said: "Pricing is the most important thing, and it is related to the company's profits. Who should set the price? I don't think it's just me, but the opinions of consumers need to be taken into account. Yes, it is necessary to do a pre-market consumer research. Of course, it's too late to do nationwide research, we mainly do consumer research in several large cities in the eastern United States, New York City, Boston, Chicago, Philadelphia, Washington, just do these cities. Our sales staff held our superheterodyne radio and invited consumers who had used a repeater to experience the superheterodyne radio. We sell as much as consumers say superheterodyne radios should sell. ”

"I agree with Dr. Lee's consumer research plan, and it is very necessary to do so." Sanders agreed.

"As a technician, I also think Dr. Lee's advice is reasonable." Alex agreed.

Li Kangping said: "Trial production and consumer research are carried out simultaneously, and at the same time, we need to advertise. With Poseidon radio, anything is possible. What do you think of this slogan? ”

"Poseidon brand radio, anything is possible?"

"Anything is possible."

"That's right, the Poseidon radio is able to receive radio signals from up to 4,000 miles away, which was not possible before, but the Poseidon radio did! Anything is possible! ”

As a result, the boss, the general manager, and the deputy general manager reached a high degree of agreement, and the advertising slogan of the Poseidon brand radio was drafted as "anything is possible".

Advertising costs money, and Li Kangping suggested that only newspaper advertisements for Poseidon brand radios should be done first.

Our Poseidon superheterodyne radio has the core technology, and the biggest selling point of the Poseidon superheterodyne radio is the advanced technology.

So, in addition to the slogan "anything is possible", we also needed to write a technical selling point for the Poseidon superheterodyne radio.

This is not a thesis, but a technical marketing article, and we want to use the most concise technical language to highly summarize the technical selling point of the Poseidon brand superheterodyne radio. When consumers see this technical selling point introduction marketing article, their feelings should be "I don't know much about these technologies but I think they are very powerful". The technical marketing essay was drafted by Alex.

Running a business has to consider all aspects of things, which can be summed up in four core business sections: R&D, production, supply, and sales.

R&D and production are mainly responsible for the main engine factory, and supply and sales require the active cooperation of suppliers and distributors.

The Eastern Bay Radio Company originally had suppliers and distributors, but the company was on the verge of bankruptcy due to poor management, and many suppliers and distributors no longer cooperated with the company.

After changing its name to Poseidon Radio Company, new funds were in place, and General Manager Sanders regained the cooperative relationship with most suppliers and distributors with old friendships and US dollars as bargaining chips.

"I think we should invite wholesalers to visit the factory." Sanders suggests.

For OEMs, they are wholesalers. To consumers, they are retailers.

In addition to the opinions of consumers, it is also necessary to understand the views of wholesalers in the pricing of Poseidon superheterodyne radios.

"I think it's okay to invite wholesalers and suppliers to come to the factory." Li Kangping spent a whole day in Jersey City, and he gave strategic instructions on the core business of R&D, production, supply, and sales. Tactical specific operations are followed up by their teams under the leadership of General Manager Sanders and Deputy General Manager Alex.

The four core business sections of R&D, production, supply and sales can be applied to any business, and the same is true for making movies.

Roy Disney arrived in New York a month later than originally planned.

Roy's arrival in New York a month late was due to Walt Disney's completion of Alice's African Hunt in the space of a month.

The first animated film of "Alice in Wonderland" was renamed "Alice at Sea", and counting the just-completed "Alice African Hunt", the Alice series has two finished films.

Major studios often set up offices in New York, which is the largest market for the consumption and sale of movies in the United States.

Walt Disney Studios rented two offices on Fifty Street in Manhattan as New York offices.

Li Kangping and Benjamin came to the New York office of Walt Disney Studios to watch Walt Disney's new work "Alice's African Hunt".