If later generations had seen these rectangular tin boxes painted with army green paint, they would have roughly guessed what was inside: gasoline, lubricants, olive oil...... It's nothing more than these things. It's in the windows of garages and in the back of many people's cars.

The tin boxes that were opened on the school grounds today were made of tinplate and filled with wine.

Liquor is not produced in the "homeland" of the empire because it consumes staple food. As mentioned earlier, grape plantations have been opened up in Tainan, and the upper class is vigorously promoting wine.

The liquor trade method for the Ming Kingdom has always been that the kiln area is responsible for providing glass wine bottles, and Hangzhou stands in Hangzhou, where the grain is rich, and uses liquor making equipment to produce liquor.

This way of trading has been successful.

The beautiful glass wine bottle, the solid color and transparent liquor, the mellow and fragrant taste, and the 35-degree alcohol content specially formulated for the gentry class, made the rich people of the Ming Dynasty rush to buy it, and they couldn't buy it.

You must know that literati drinking is not the same as bitterness. The literati pay attention to slowness, to brew, to smoke, to poetry, wine and singing, and finally to splash ink, so the doctor can not drink high.

The precise market positioning made the two high-end liquor brands full of artistic conception "Hundred Years of Confusion" and "Shede" quickly made a name for themselves among the gentry. If it weren't for the shortage of raw materials, the total profit of this liquor business would definitely be among the best among many industrial products...... Just look at the Moutai of later generations.

The tinplate barrel liquor brought to Tianjin by the fleet this time is a commercial project specially planned by the commercial department to test the waters for the trade environment in the north.

First of all, because Tianjin is too far away and the freight is high, the guiding ideology is to base some inconvenient goods on local production as much as possible, and the most profitable of them is of course liquor.

Secondly, Tianjin is the receiver of grain, and the grain absorbed by the winery will not affect the purchase in the south, so the enterprises that have been opened here can be opened to make wine.

In this way, the program of medium and low-grade liquor with a larger output has entered the plan.

So what is the best wine to trade with the northern nomads, taking into account the needs of the middle and bottom people?

There is no doubt about it: two pot heads.

Today, in these tinplate kegs on the school grounds, it is the standard 55-degree two-pot wine.

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After seeing this pile of shiny iron boxes, the onlookers standing on the school field looked at each other, not knowing what medicine was sold in the gourd, could it be that there was broken silver inside?

At this time, the two "experiences" responsible for signing the business contract came into play.

After ordering someone to bring a porcelain bowl and distributing it to the horse dealers, grooms, and all the guards who came to help, including the little official Lu Shui and his men, Xue Yao and the others lifted the iron bucket with a smile, unscrewed the lid, and poured the clear liquid inside into the porcelain bowl in the hands of the people.

In an instant, the strong aroma of wine began to waft through the school grounds.

The next moment, the people who figured out the situation began to drink bitterly in laughter.

In history, the second pot head was really created, and it would have to wait until the Kangxi period. What is taken out today is the standard two-pot head produced with the equipment and technology of later generations.

After entering the mouth, the liquor that looks like a clear spring slides into the stomach like a line of fire, and then the whole body begins to warm up. After a while, the strength of the wine came up, and my head began to feel slightly dizzy. This feeling like a sharp knife and fire, combined with the heat burning all over the body, suddenly made these men who had been walking in the cold wind outside their mouths all the year round blushing and giving a thumbs up: "Good wine!" Wine! ”

After observing the reactions of these miserable people, Xue Haiyuan and Yao Jianshe couldn't help but smile at each other: It seems that these two pots are the same in ancient and modern times, and they are the favorites of the people at the bottom!

These liquors poured out of the iron barrels, when tested in advance, including transparency, alcohol content, aroma, taste, and other indicators, must have surpassed those of Ming people's local brews. And the reaction of these wine tasters today also made the sellers finally relieved.

In that case, let's start doing the market. So all the stables and guards present were given a bucket of samples: they were brought back to their boss to try.

Next up is sales.

The situation was optimistic, and the horse dealers, after studying it, made a statement on the spot: they were willing to use all the money for the two hundred horses in exchange for this "fine spirit".

For horse dealers, money is of little practical use. Because when they went to Outer Mongolia to buy horses, they were basically bartering. What those herdsmen who raised horses needed most was all kinds of daily necessities, wine, and salt for the Ming people, and they didn't want silver.

So the horse dealers were so pleased with Erguotou that they positioned the product at a glance: high-end spirits poured by the Mongolian princes and nobles on a whole sheep table.

The reason for the high grade is not only the connotation, but also the outer packaging.

This beautiful tin box is "ingenious", it can be carried by hand and stacked, and it is not afraid of bumps in the transportation process, which is far better than the wine jar tied by hemp rope In this era of scarcity of materials, the tinplate barrel that can be used to hold other things afterwards has no doubt has higher added value, which is properly synonymous with high-end.

The horse dealers immediately made a deal with the two experiences.

However, although the transaction is successful, if you want to pick up the goods, you will have to wait for a while. Because the wines that were displayed on the school floor today are just promotional samples that came with the ship.

The next step is to find someone to partner with and set up a brewing workshop before you can produce goods......

Of course, the process is quick. Because that night, after tasting the second pot head and studying this kind of iron bucket that looked very dragging, the next morning, Tianjin Weida, who was interested in investing and crossing the public partnership to open a winery, was once again crowded in the school yard.

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Due to the dual advantages of transportation and grain, Tianjin is like Moutai Town in later generations, and the brewing industry has been extremely developed since ancient times. The local brew produced here will radiate to most of the north.

In the functional buildings lined up in Dazhigu, in addition to temples, there is also an industrial chain that has the most: wineries and wine shops.

Therefore, local businessmen in Tianjin are no strangers to the highly profitable industry of winemaking, and many of them even have their own wineries. In this way, after evaluating this delicate and unique boxed wine, no one will not be tempted.

After a gradual deepening of understanding in recent years, these Ming merchants have now realized the beauty of industrial goods, no matter what the quantity, the specifications and appearance of these goods are always the same, and the handmade products in their cognition are completely different concepts.

Now when you see this box of fine wine, the big businessmen who really know the people will also realize the same problem: this kind of transparent and mellow wine must be the same as the sky-high price wine of "Hundred Years of Confusion", and the quality will never change.

This is worth making a big bet: the quality of each pot of local brew produced by their workshops will fluctuate, and it will not be "exempt" from inspection like those industrial products.

After thinking about it carefully, the next day's school yard was once again full of luxury carriages.

These days, stimulated by all kinds of large-scale agency contracts, the Tianjin business community, which has been boiling like a hot pot, has once again set off a "bid-rigging" ** today. All the leading figures in Tianjin who understand the high profits of liquor, whether they are merchants, merchants, horse dealers, wine shops, gentry, officials, Cao gang, and salt affairs, all flock here, and all of them come from a large background.

Seeing such a grand occasion, the crossing people were relieved: it seems that everyone's confidence in the liquor industry is very strong, very good, in this way, the company can be successfully opened.

Yes, this time, Guozhong intends to take the liquor as an opportunity to introduce the management concept of later generations in Tianjin Wei, and establish a formal joint-stock company composed of many shareholders to break the tradition of the Ming people.

Before the great powers of the late Qing Dynasty brought the company system, although Chinese-style businessmen also had the situation of trading with outsiders, this was not the mainstream after all, and the various partnership systems were also very different from those of later generations, which were very primitive and very arbitrary.

The real mainstream of the Ming people is still a family-style business. In this business model, at most, some outsiders are hired to be the shopkeepers, and the shareholders behind them are either a monopoly or publicly owned by the heads of each house in the clan.

And the people who have been promoting formalization and formulaic models under the rule have also brought the advanced system to Tianjin this time, and the liquor company that is about to be established is an example and a specimen.

So, in the newly renovated point general hall, the northern businessmen who were sitting together densely together, like primary school students, listened to the articles of association and prospectus read out by Comrade Yao Jianshe on the stage for the first time.

In the following Q&A session, the businessmen quickly figured out the key connotation of "company": it was nothing more than because the plate was too big, so it changed from the traditional partnership of several people to dozens or hundreds of people to do business in partnership.

At this time, the question considered by the businessmen was actually very simple: do they believe the complicated set of regulations of the General's Mansion Experience Division? Or to put it more simply, more bluntly: do you recognize the credibility of the general's business?

Nonsense, does this need to be said? So far, who has done a lot of business with the General's Mansion who is not a big deal? A person like the general who has mountains of gold and silver, is it necessary to deceive you of that little bit of money?

After figuring out this joint, businessmen began to enthusiastically subscribe to the original shares. The rules and regulations can be studied slowly, and the word "letter" is the fundamental crossing, and the long-established business reputation has played a key role in endorsing it.

The stock subscription process went quickly and smoothly. Don't look at the government to take two thousand taels of silver out as if it was fatal, in this era, rich commercial capital is the industry of a large amount of capital accumulation.

So on the same day, in this plane, the first company-based enterprise in the north was established: Tianjin North Liquor Group Co., Ltd.