The contest is obviously not open to registration, and the contestants are all spokespersons of world-class outdoor companies, including Millette and Wild Fox International.

Of course, participation in this tournament is not mandatory.

However, the winner can win a recommendation from the International Outdoor Sportsmen Association for the next three years and become the exclusive official supplier of the products of both companies.

This is a very tempting condition for outdoor sports manufacturers.

The exclusive product offerings of the International Outdoor Sportsmen Association and the Wilderness Channel are not worth the money. Although the International Association of Outdoor Sportsmen holds various events on a regular basis, the demand for outdoor products is too small compared to the global share, which is simply a drop in the ocean. And the wilderness channel is the same, just the needs of a small team, how big orders can there be? And in many cases, the so-called order is sponsorship, which is not paid.

What really attracts manufacturers is their popularity!

At present, internationally renowned outdoor sports experts and survival experts have registered as members of the International Outdoor Sportsmen Association, and it is also a platform that outdoor sports enthusiasts trust at present, and they can get a lot of professional help on it, so many outdoor enthusiasts, survival enthusiasts, and adventure enthusiasts will register member accounts on it. At present, the International Outdoor Sportsmen Association is also the largest and most authoritative outdoor organization in the world.

If you can get the recommendation of the International Association of Outdoor Sportsmen, you will undoubtedly get a golden signboard.

The same is true for the Wilderness Channel, whose outdoor sports and wilderness survival programs have a high ratings and fan base around the world, and if their products can appear in the program, it will be very helpful for brand awareness and sales.

In the past, the orders of these two companies were basically monopolized by Western big brands dominated by Millett, and it was either Millette or others. But now that we have decided to change this way to fair competition, Wild Fox International must not refuse.

Millett also saw this. In fact, due to the rise of Wild Fox International in recent years, in fact, the International Outdoor Sportsmen Association and the Wilderness Channel have begun to be willing to purchase Wild Fox International products next year.

If nothing is done, it will not be too good for the Millette company, so they simply join other Western brands to instigate them to hold such a competition. Winning will directly eliminate the threat of Wild Fox International next year; If you lose, it won't be bad, and there is a high probability that it will fall into the hands of Wild Fox International next year anyway.

……

"Mr. Huang, are you sure that Han Lan will agree to this matter? Although he is our company's global brand ambassador, this is not included in the endorsement contract. And it is difficult for some strong people to let an entertainment star represent our company to participate in this kind of survival competition......" Cheng Yaowen couldn't help but ask.

"Xiao Cheng, now people are ridiculing our company's spokesperson for being unworthy, and the best counterattack can only be Han Lan himself. If Han Lan disagrees, then our Wild Fox outdoor sub-brand may need to find another spokesperson to participate in the competition. This is the worst-case scenario, because we tacitly accept that we have chosen the wrong spokesperson. Moreover, the organizers may not necessarily agree. ”

Cheng Yaowen nodded, the current invitation letter sent by the organizer and the rules of the competition require that the contestants must be the spokesperson of the outdoor brand currently used, and it is estimated that they are afraid that the major manufacturers will be rogue and replace them on the spot.

Because the brand spokesperson has the requirements of image and popularity, the major manufacturers actually do not use those very strong outdoor survival bosses as brand spokespersons, and basically look for some popular stars with outdoor sports experience.

If someone replaces these bigwigs on the spot for the sake of competition, it will be too bullying.

For the sake of the fairness of the competition, the organizers must put an end to this kind of behavior.

"But Mr. Huang, even if Han Lan agrees, with Han Lan's strength...... After all, this is not a singing competition, nor is it a ring. Cheng Yaowen sighed again.

Huang Shijia smiled: "Don't worry, as long as Han Lan agrees to participate, our chances of winning will definitely be not small." ”

"Oh?" Cheng Yaowen didn't understand where his confidence came from.

Huang Shijia explained: "This competition is directly based on the popular wilderness survival program "Wilderness 2V2" broadcast on the Wilderness Channel, and it should be broadcast as a special file. According to the rules of the show, a survival expert brings an ordinary family member or good friend of his own, in essence, in order to increase the highlight of the show with the strong and the weak. It's just that now survival experts have been replaced by brand ambassadors.

But in this case, Han Lan can take Han Yiping to the competition. I know Han Yiping's strength in this regard, although he is old now, but the experience is there, and he is still very competitive with Han Lan. ”

Moreover, Han Yiping is an immediate family member, and the organizer's review will not be very strict. If you are a friend, you may also need to submit identification information to make sure that you are not a survival expert or a retired military member to be allowed to participate in the race. In that case, Han Yiping will not be able to pass the trial. ”

Cheng Yaowen's eyes lit up when he heard this, he still heard what Huang Shijia said about Han Yiping. As a veteran with special operations experience, participating in this kind of competition is simply bullying!

And although Han Lan has no experience in this area, he is young and strong, isn't the combination of the two perfect?

Cheng Yaowen was also happy when he thought of this: "It seems that Millett is giving us a chance for nothing?" Hahaha......"

"Don't be too happy, the premise of all this is that Han Lan has to agree to us to participate. As you said, this clause is not included in the endorsement contract. Huang Shijia reminded.

Cheng Yaowen also smiled.

Celebrities are not as noble as ordinary people see for these manufacturers, and they are powerless to resist in the face of capital, so the spokespersons of other outdoor manufacturers will definitely agree to represent them if nothing else.

But there is something special on Wild Fox International's side, Han Lan is rich and powerful and not afraid of Wild Fox International at all, his status with Wild Fox International is equal, if he doesn't agree, Wild Fox International can't do anything with him at all.

Just when Huang Shijia was hesitant to call Han Yiping to set up comradeship, Cheng Yaowen received a reply from Han Lan's studio.

"Mr. Huang, Han Lan has replied!"

"How?"

Cheng Yaowen said excitedly: "He said: You have to add money!"

"Hahaha...... Huang Shijia smiled, "which means that he agreed to participate." ”

"But ......"

Cheng Yaowen looked at the second half of the email replied by Han Lan's studio, and his face changed: "Mr. Huang, the accompanying contestant that Han Lan reported is not Han Yiping!" ”

"What?" Huang Shijia's laughter stopped hoarsely, and his eyes were wide open as he looked at him.

Cheng Yaowen looked at the name replied on the email, and the corners of his mouth twitched slightly: "He wants to take Liu Rong to participate in the competition......"

"......" Huang Shijia.