"You don't tell Bengong how to make money, how Bengong can participate, what if it's you, a dog, who cheats Bengong's money?"

Zhu Houzhao is really good at learning, and he can already analyze the market:

"The imperial court has the "Di Bao", even if the newspaper you run adds what social news you said, but what is the use of this? Ordinary people are illiterate, and paper is so expensive, how can ordinary people afford it, isn't this a pure loss of money? ”

Zhu Houzhao's analysis is very reasonable, in the Ming Dynasty, ordinary people are basically illiterate, and they can't afford to buy newspapers, only the readers and officials and nobles are literate, but what the readers need is "not to listen to the things outside the window, and only read the books of the sages and sages", plus the group of readers is small, and the officials and nobles can read the "Di Bao", so that the newspaper run by Li Zhaotong does not have much audience at all!

However, there is already a solution to this problem, here in Li Zhaotong.

Li Zhaotong asked rhetorically:

"Your Highness, have you forgotten the simplified Chinese characters and Hanyu Pinyin?"

"Simplified Chinese and Hanyu Pinyin?"

Zhu Houzhao still doesn't quite understand Li Zhaotong's intentions, few people know these simplified characters and Chinese pinyin!

Li Zhaotong saw Zhu Houzhao's confused appearance, and knew that Zhu Houzhao had fallen into a dead end, so he explained:

"Your Highness, although you are only eight buckets high, but it only took you less than half an hour to learn Hanyu Pinyin, and ordinary people are much more stupid than you, but it won't take a long time to learn!

As long as we mark Hanyu Pinyin on every simplified Chinese character, ordinary people will be able to read and write according to Hanyu Pinyin? ”

"That's a good idea!"

Zhu Houzhao's eyes lit up slightly, and he still hesitated:

"However, ordinary people can't afford to buy newspapers, paper is so expensive, you sell it cheaply, it's a loss, it's expensive, ordinary people can't afford it, how can you make money?"

"That's why the minister said that this newspaper is a business that loses money first and then makes a lot of money."

"How do you earn it?"

Li Zhaotong's way to make money is, of course, advertising fees, but the business of advertising fees is unprecedented, so of course Zhu Houzhao can't think of it.

He is not really the only one stone in the world, he has eight buckets alone.

"Advertising charges."

Li Zhaotong uttered the phrase advertising charges, and then he explained:

"Your Highness, you have experienced the effect of advertising a few times before, you should feel good, right?"

"Yes."

Zhu Houzhao naturally did not deny the effect of advertising, he knew that this trick was very powerful,

"But how do you charge?"

"It's very simple, our newspaper not only publishes current political and social news, we also publish advertisements, and when others come to our newspaper to advertise, we have to collect money to make a profit."

Li Zhaotong knew that Zhu Houzhao would ask again, so he simply explained it at one time:

"Our newspaper will take the low-cost route, and we will set it at a penny a piece, so that the people can afford it.

When the sales of our newspaper are low, the advertising effect may not be very good, so if the advertising fee is low, it will definitely lose money;

However, when the sales of our newspaper are so large that almost everyone has a copy, think about it, Your Highness, how terrible the effect of this advertisement should be, and at this time, the advertising fee we charge is, of course, a sky-high price!

We use advertising dollars to make a profit! ”

"Makes sense!"

The explanation given by Li Zhaotong was not an obscure content, so Zhu Houzhao quickly understood.

His eyes began to get brighter and brighter!

Finally, this guy suddenly jumped up and slapped his face, and said:

"Li Er, this business, Bengong participated!"

"How many shares is Your Highness going to have?"

Li Zhaotong hopes that Zhu Houzhao will come up with more money and occupy the position of a major shareholder, so that this newspaper can continue to run in peace, and he, Li Zhaotong, can also rest assured!

After all, public opinion propaganda is a sharp blade!

"Of course that's the old rule, seventy percent!"

Zhu Houzhao didn't know what politeness was, so he chose to occupy the position of a major shareholder without hesitation.

"Then Your Highness, you give 70,000 taels to account for 70% of the shares, and the ministers suffer a loss, come up with ideas, manpower and 30,000 taels, accounting for 30% of the shares, you see that it is feasible."

"Okay!"

Zhu Houzhao is so rich now, only 70,000 taels of silver, he really doesn't look at it.

"By the way, what are you going to call this newspaper? Wouldn't it just be called "Newspaper"? ”

Zhu Houzhao asked.

"Let's call it The Globe and Mail! The editorial office of this newspaper, that is, the firm responsible for publishing and distributing this newspaper, I am going to hang it under the name of the Global Academy, so I will use the name of the Global Academy, as for the Post, Your Highness, you should take this word as a way to distinguish yourself from the newspaper! ”

"The Globe and Mail? Yes! The name is barely strong. ”

Zhu Houzhao did not delve into it.

As for Li Zhaotong, why he chose to call this newspaper the Post, it is because it is impossible to make the newspaper a daily newspaper, and as for the Times, it is even more unrealistic.

So, he thought about it and called the Post!

Because he planned to choose post stations in various places as his distribution channel in the future after this newspaper became popular.

The post station, in fact, has a certain post office function.

Therefore, Li Zhaotong finally chose to call the Post.

……

On the official road from Beijing to Tianjin Wei, a large caravan drove on the road, and the pedestrians encountered on the road avoided one after another, because this caravan was amazingly powerful, and every guard was carrying a sharp long knife!

"Whose caravan is this, so huge?"

"It should be from Shanxi Jin merchants, you see them, they are all transporting grain."

"I think it's Hui merchants, although Jin merchants are strong, but their strength can't be so strong!"

"Hui merchants are not good anymore, some time ago, Hui merchants hoarded Juqi, which caused His Majesty to be angry and suffered a heavy blow!"

"I guess it's the convoy of King Shou going to the domain."

……

During the Hongzhi period, the Shanxi Jin merchants had just emerged, the strength was there, but it was not very strong, and everyone in this caravan wore a long knife made of stainless steel, and the Jin merchants did not have such a strong strength.

As for Hui Shang, his strength is strong, but he has indeed just been hit hard, so he doesn't dare to be so high-profile!

Therefore, when they encountered this convoy, they began to suspect that this convoy was the convoy of Shouwang Zhu Youyu who went to the domain to take up the domain.

Because Shouwang Zhu Youyu is seventeen years old this year, he has reached the age of becoming a vassal.

However, these people guessed wrong, this convoy was neither a Jin merchant nor a Hui merchant, let alone a convoy from Zhu Youyu to the domain, but a convoy of the Son of Heaven who went out on patrol.

The rumors about Feitian intensified, and there were more and more nobles who went to Triangle Lake, and most of them were still there, and Emperor Hongzhi, who was already tempted, finally couldn't sit still.

So, he took Liu Jian, Xie Qian, Li Dongyang, the three elders, as well as the British Gong Zhang Mao, and Weifu out on patrol, ready to go to Triangle Lake to find out.