Chapter 17: Call Me Second Brother
"Second Young Master, you and Little Brother Zhao are chatting, I'll go get busy first." After Wan San brought Zhao Yuan and Meng Xun to the private room to introduce a few people to each other, he bowed down and walked out of the private room, and the guests in the restaurant still needed him to greet them.
"Go ahead, Brother Zhao, do you know, I've been interested in you since I learned about you from Wan San." After getting acquainted and sitting down, Wan Jia Ershao said something that shocked Zhao Yuan.
"What do you say?"
"It's not because of the wild mushrooms you provide, but I found that you are very good at business, you mentioned setting up a box in the restaurant, and the series of publicity for mushrooms, Brother Zhao, are you interested in coming to our family to do things?"
Wild mushrooms are inedible because of the long-term concept, the stakes are very high, a few days ago after Zhao Yuan's restaurant sold mushrooms, the shopkeeper Wan San reported the relevant things to Wan Yunjun, and focused on Zhao Yuan's matter.
Wan Yunjun didn't attach much importance to the matter of wild mushrooms, and it was just a matter of adding a few dishes to the restaurant, which was only a small matter for the huge Wanjia, but the idea of how to promote wild mushrooms casually mentioned by Zhao Yuan at that time was not simple.
Hearing Wan Yunjun's invitation, Zhao Yuan was stunned, his current identity was just a small farmer, what was there to invite the second young master of the Wan family.
"Thank you for your attention, but I still like to stay at home." Zhao Yuan said.
"How did you come up with that series of promotion ideas, now there are a lot of topics about wild mushrooms in Danling and Tongyi counties, although there are still many people who do not accept that wild mushrooms are edible, but there are also many people who go to the restaurant to try it." Wan Yunjun said.
In fact, Zhao Yuan's promotion idea of wild mushrooms is to first promote the concept that wild mushrooms are delicious, and then use the brand of Funing Building to ensure that the mushrooms launched are safe and non-toxic, so that mushrooms can be accepted by many people who can go to the restaurant to consume.
What is scarce is noble, as long as the wild mushroom is accepted by some people in the upper class, it will be easy to promote, plus the blessing of that poem, the wild mushroom in Zhaojiazhuang will spread more and more widely.
"It's my own blind thinking, no matter what business you do, you must not only have excellent product quality, but also need a certain amount of advertising." Zhao Yuan said.
"Advertising?" Wan Er Shao said suspiciously.
"It means to advertise widely." Zhao Yuan explained.
"It's interesting to advertise it."
"Only when there are more people who know can we drive more people to consume, that is, to buy their own goods." Zhao Yuan continued.
"Just like my Wanjia industry, generally speaking of Funing Building, everyone knows that if you want to go to a restaurant to eat when you eat, you may choose our restaurant." Wan Yunjun said thoughtfully.
"Yes, this can be regarded as a kind of brand effect." Zhao Yuan nodded and said.
"What is this brand effect?" Wan Yunjun had already heard several new words from Zhao Yuan's mouth.
"Simply put, a brand is a kind of perception and trust of customers for goods or services. For example, your Wanjia's Funing Building is a brand, and the customers who come to eat are satisfied with the dishes, services, and environment of Funing Building, and the word of mouth of Funing Building, which forms the brand of Funing Building. Zhao Yuan said.
"Therefore, the more people know about Funing Building, the more people recognize, the stronger the brand effect, and the better the business will be." Wan Yunjun said.
"Yes, Er Shao is really thorough, and he is worthy of being from a well-known Wanjia." Zhao Yuan said with a thumbs up.
"Don't hide it from Brother Zhao, I originally came to Gray Plains Town this time to distract myself, and after listening to Brother Zhao's words, my trip is worth it." Wan Yunjun said.
The Wanshi family is a well-known business family in Shudi, and there are many industries in the family, so it is inevitable that the clan will be full of competition. The three brothers of Wan Yunjun's generation have received a good education since they were children, and they began to learn how to do business very early.
The three brothers of the Wan family are each responsible for a business, which is related to who can be in charge of the family in the future, this time it was because of the business that the old San Wan Yunhao sneered at a few words, and the old man called him to train for a long time, and after hearing the report of Wan San on the side of Gray Yuan in a bad mood, he came to relax, but he didn't expect the harvest to be quite big.
"I'm just a small villager, it's good that what I said can help Ershao, and I can't afford to have such a high evaluation of Ershao." Zhao Yuan said modestly.
"Brother Zhao, don't call me any second brother, although I only talked to you a few words, but I know that you are definitely not an ordinary villager, if Brother Zhao can afford it, just call me second brother." Wan Yunjun said.
"Okay, second brother, you can just call me atom." Zhao Yuan was not hypocritical, and said with a smile, Wan Yunjun is twenty-three years old, which is much older than his current self.
"Okay, Atom, tell me about the brand and the advertisement." Wan Yunjun picked up the teapot on the table, poured a cup of tea for Zhao Yuan and Meng Xun and said.
"Okay, then I'll talk about it again, doing business is actually a kind of marketing, as for what marketing is, marketing is ............"
Zhao Yuan picked up the teacup and took a sip of tea, and continued to speak, Wan Yunjun also kept nodding, and Meng Xun, who was sitting on the side, looked at Zhao Yuan in shock, it turned out that his brother-in-law was such a capable person.
From the beginning of entering the Funing Restaurant, Meng Xun had a feeling of dreaming, they were all farmers farming in the countryside, why was the gap so big, he seemed very restrained and uncomfortable in the restaurant, but Zhao Yuan could talk and laugh with the second young master of the dignified family, calling him a brother, and the second young master of the family had to ask his brother-in-law for advice.
And he couldn't understand the words that came out of Zhao Yuan's mouth at all, Meng Xun looked at Zhao Yuan with admiration, originally his sister married to such a thin family as the Zhao family, and he thought that she would be wronged, but now it seems that she is really looking for the right person.
"Atom, I really admire, you have said everything in business thoroughly, I just did that before, but I never thought about the truth, after listening to your words, I am confident that my business will go to the next level." Wan Yunjun said with a laugh.
"Second brother, you just didn't think of it for the time being." Zhao Yuan took a sip of tea and said with a smile.
Since chatting with Wan Yunjun for a while, Zhao Yuan has seen that he can be regarded as a business genius, although he only knows a little bit about some things because he has seen more in the future, but after saying it, Wan Yunjun can draw inferences and make the Tao ideals in it clear. There has been no great improvement in the business of Funing Building, it seems that it is just because he has not been in charge of the business for a long time, and he has been constrained too much and has not been able to give full play.
"Come, Atom, and Brother Meng, replace wine with tea and drink one." Wan Yunjun said as he picked up the teacup in both hands.
"Okay, the second brother is going to help me solve my batch of mushrooms, I'm worried now." Zhao Yuan picked up the teacup and touched it with Wan Yunjun, and said with a smile.
"I think you already have a good idea, that's all a small problem, with what you said today, how many mushrooms do you have, and the price can be given to you by 20%." Wan Yunjun laughed and said, after chatting, he felt that Zhao Yuan was a talented person, and he didn't mind making more friends.
"Thank you, second brother, if you have time to go to our Zhaojiazhuang, I will invite you to drink."
"You still need to go to your place for drinking, you forgot that I opened a restaurant, I must not get drunk today, the mushrooms in your house, I will immediately call someone to pull them, Wan San, Wan San, come in." Wan Yunjun shouted loudly.