Section 153 Business (2)
In the next few days, under Shen Fan's running and control, several identical courtyards were built on the wasteland next to Zizhenzhai on the streets. The walls of the courtyard are towering, and the gate is closed. Inside are rows of standard brick and wood structure factory buildings. The distillery was the first to be put into production, and the distilled liquor jishu of the Ming Dynasty had matured, and there were many various distilleries in the urban and rural areas, producing a variety of famous liquors and low-priced earth burning.
Guo Yi never planned to start brewing wine from grain fermentation. According to the development of the liquor industry in Wunanhai, the winemaking industry will not begin until after the sweet potatoes and sugarcane are harvested in large quantities. The cost of buying grain and brewing directly in Guangzhou is too high: there are many processes, and the water and koji used in brewing have certain jishu requirements, which is quite troublesome. In addition, in the process of sake brewing, a large amount of grain is brought in and the sake lees are processed, and traditional sake breweries often raise pigs in order to dispose of a large amount of sake lees. Guo Yi has no plans to open a pig farm in the city of Guangzhou.
Therefore, they adopt a kind of soil burning for rectification, which is found everywhere in the country, with simple technology, low price, and large batches. After purchasing the clay directly, it is distilled for a second time to remove impurities from the clay roast, purify the liquor, and increase the alcohol content to make high-end products. In fact, many modern brand-name liquors are also made from a large number of base liquors purchased from small distilleries and then blended. Compared to the most haode distillery in this time and space, the company also has the advantages of quantifiable quality system standards, modern monitoring equipment and highly efficient distillation equipment.
The distillation equipment was manufactured by the machinery department in Lingao, then dismantled and then transported to Guangzhou by the Dengzhou. Steamers are made of pig iron, tin, and wood. This kind of steamer is much better in terms of efficiency than all simultaneous steamers, it no longer uses direct heating, it is equipped with a small boiler through a very simple atmospheric boiler made of pig iron and oil drums, which produces water vapor to indirectly heat the serpentine tube, and after such distillation, the final result is a high spirit that is as clear as water and has a mouth like a fire, and the smell of mixed + has almost completely disappeared after two or even three times of steaming, leaving a pure taste.
At the same time as the steamer, there were hundreds of small flat wine bottles, which had been labeled with a printed trademark on the top of the woodcut of the Han general's uniform, and a seal Chinese character "Guoshi Wushuang" was printed below, and the bottom was marked with small simplified characters. At the bottom of the trademark is: Zicheng Ji Honorable Production. There is also a volume nominal on the Zuihou trademark: 250 ml. This seemingly redundant approach was proposed by Xiao Zishan: the promotion of new weights and measures and Arabic numerals should be "moisturized and silent". Many of the new generations who grew up later learned about simplified characters, Arabic numerals, and weights and measures from the various "cross-cargo" packaging.
After the wine came out, several winemakers tasted it, and they all felt that it was more mellow and stronger than all kinds of clay roasts on the market, but compared to the most haode liquor, it can only be regarded as a special mellow. Some winemakers regretted that with such a haode steamer, he could make his own music, and then find a good place to make it the first in Guangdong Province. Guo Yi smiled and did not answer, the wine that Zicheng remembered was not the wine itself, but the glass bottle, Guo Yi wanted to take the high-profit gift box route. He instructed the wine to be bottled and sealed for use, and the first batch of wine was small enough to be used as a gift to dignitaries when the firm opened.
Shen Fan made more than 100 gift boxes in a local lacquerware shop, lined with brocade. Each box contains two bottles of wine and two glass shot glasses.
The idea was copied from a wine gift box on this plane. In the Ming Dynasty, it was definitely an unprecedented idea, and even the old shopkeeper Shen was amazed, saying that the proprietor was really generous.
Guo Yi sighed at the beauty of traditional Chinese handicrafts, the essence of these lacquer boxes, and the beauty of the decoration that he had never seen before.
In the entire first month of the second year of Chongzhen, the state advance station was busier than Lingao, and it was not easy for anyone to open three stores at the same time. Guo Yi took Shopkeeper Shen, Sun Chang and others out every day to visit newcomers, and it was very important to be thorough in etiquette. Everywhere you go, you will give different gifts according to the identity of the other party. Liang Cunhou's family, who had given a famous sticker in the market, also went to visit once, and Liang Gongzi was quite happy to see him open for trading, and in addition to receiving gifts, he also gave back the homemade roasted meat. The intimate relationship between proprietor Guo and Gongzi Liang made the old shopkeeper Shen overjoyed:
"Eastern means. actually got acquainted with Liang Gongzi. Old Shopkeeper Shen praised quietly.
"Is Liang Gongzi famous?" Guo Yi heard Liu Gang say: Liang Gongzi is a child of a family. Plain and anxious for justice and righteousness. It's just a matter of generosity.
"The proprietor doesn't know?" Shen Fan was a little surprised. "This Liang Cunhou son is the grandson of Liang Renpu, the former secretary of the household department. His father
Two prefects. He himself has a lifter. It is a well-known household in the local area. ”
This old shopkeeper Shen said. This Liang family prides itself on being a poetic heirloom. I've never paid much attention to things like jewelry. I'm afraid there is no way to buy and sell his land. But his family has deep roots in the area. It's good to make friends. There are many benefits.
"I'll make more friends with him in the future." Guo Yi replied casually. A question suddenly came to mind. "Old Shen is the shopkeeper. Do you know all the local officials, gentry, and big families in Guangzhou? ”
"Eight or nine is not far from ten." Shen Fan was quite complacent.
"Write it all when you go back. I want to know all the officials in the city of Guangzhou."
Shen Fan haha smiled: "What's the difficulty: I will send someone to the bookstore to buy a copy of "Jin Gentleman" in a while, I will know, the Ming court has gone up to the university scholars, down to the unentered stream, but all of them are officials. ”
"There are books like this?" Guo Yi was still a little surprised, don't say it, in the original time and space, the book "List of Civil Servants of the People's Republic of China" was definitely not available, and even if it did, it would not be sold publicly.
"Boss, I'll send someone to buy it."
"Don't worry," Guo Yi thought that the intelligence team was originally going to send a station to collect the situation of officials in Guangdong, and he still thought that it was a huge project, and now it seems that it is not complicated to sell the information publicly.
"Is there anything more detailed? Than those who used to be officials, now it's not appropriate, but there is still a lot of shili"
"This is, the province's "Gentleman's Record".
"Okay, you'll send someone to buy them all. Uh-huh," he thought for a moment, "I still want to get the newspaper." ”
"It's not difficult, just find a yamen and copy it out. It's just that what does the East Lord do about this? Shen Fan felt strange, if he wanted "Jin Gentleman Lu" to be useful for business, the court newspapers were all about the court's recitals and court discussions, except for those who were interested in officials, no one would read them.
"The movements of the imperial court are also very important to us. Who knows what the imperial court had planned for the sea trade? ”
Shen Fan thought that this was also right, most of the proprietor's goods came from the sea, and if the imperial court strictly prohibited sea trade, it would be a big blow to the proprietor. However, this kind of news, as long as you communicate with the bookstore, master and even petty officials in the yamen, and see the leakage of the news in time, there is no need to make efforts to copy the newspaper, right? But since the proprietor said it, just do it, and it's not too difficult anyway.
"Master Li, who is in charge of the manuscript in the governor's yamen, is familiar with me, so I want him some benefits."
"You can do this, how much you want to spend directly to me, don't spend it on the counter." According to the notice of the Economic and Financial Commission, the intelligence expenses of the dispatch station can no longer be amortized among the operating expenses of the shops, and must be separately managed and accounted for. This made Guo Yi's head big for a while: in terms of favor expenses, it is difficult to accurately distinguish whether it is for intelligence or business, most of them are both. After discussion, Zuihou decided to include all the expenses of favors in the intelligence fee.
"Yes, proprietor."
Back to Zizhenzhai, the decoration of the shop is nearing completion. In order to avoid shocking discussions, decoration is still a more traditional approach. There are three major pavements along the street, square brick pudi, the blue brick wall with grinding bricks is not plastered, the wooden lattice ceiling is suspended, there are four big red palace yarn lanterns hanging, and there is a row of small glass lamps bought from Yiwu. Surrounded by purple wood corridors, the hall is hung with the poems, paintings and ink of local famous artists, the style is very different, it seems to be luxurious and Confucian, the author is not a local family, or the official eunuch in power. It is the three big characters of "Zizhen Zhai" hanging in the middle of the hall, and it is also the most popular staff under Wang Zunde, the governor of Liangguang. There are a water of rosewood flower tables, tables, eight immortal tables and official hat chairs, and all kinds of vases, interstitial screens, and ornaments are all high-quality products. made Shen Fan murmur in his heart: Where did so many good things come from? Don't really get it from pirates, do you?
The four glass display cabinets are located on both sides of the main hall, which are very conspicuous, and in order to ensure safety, Guo Yi asked someone to make an additional copper railing on the outside of the large cabinet, so as not to crush the glass if too many onlookers are watching.
The samples sold are supported by various exquisite trays and boxes ordered from the outside, lined with black, red and gold velvet satin, and with two kerosene lamps hanging obliquely above each cabinet Converted into projection lights, the samples in the cabinet look like they are all Ambilight. Shen Fan, who is accustomed to seeing the dim and deep environment in the old-fashioned jewelry store, also praised Guo again and again that the proprietor Guo really has a genius.