After a while, Li Kangping met Benjamin Lewis.

As Jennifer described, Benjamin Lewis looked like he was in his thirties, he wore a tweed gentleman's hat, tie and suit, he was about six feet tall, and he was neither fat nor thin.

Benjamin Lewis, who took off his gentleman's hat and combed his mid-haired style, was not as handsome as he imagined, he had good facial features, a relatively high nose, and a little deep eye sockets, he was not a beautiful man, nor was he an ugly man.

When it comes to employing people, Li Kangping does not deeply entangle the appearance of the sales manager, he cares more about professionalism and character.

Li Kangping stretched out his hand and said, "Mr. Lewis, it's a pleasure to meet you." I'm KP Lee. ”

"Mr. Li, it's a pleasure to meet you."

Benjamin Lewis looked at this young Oriental man in a pure white high-end suit, this young president is so dazzling, is he really amazing?

Jennifer told Benjamin Lewis that our President Li is a Chinese billionaire, a brilliant physicist, and the most amazing young man she's ever met.

Good appearance, confident demeanor, not as restrained as other yellow people. This was Li Kangping's first impression of Benjamin Lewis.

"Benjamin, tell me about your most recent job experience." Li Kangping said in the tone of an employer.

Benjamin replied in the tone of a candidate: "For the last six months, I have been working in sales for celluloid as a sales manager for Harrison Film Ingredients. You know, the celluloid industry is basically fed by the film industry, and the studios that we've been working with for a long time are not doing well, and they've drastically reduced the amount of movies they've taken, so Harrison Pictures Ingredients has been unlucky, so I'm here. ”

"It's understandable that an industry depression has caused you to lose your job." Li Kangping said quietly, he asked: "But you have never done mahjong sales, why do I believe that you can do this new job well?" ”

"The popularity of mahjong in the United States is the last year, and there are very few people in the United States who have done mahjong sales. Wholesalers in the United States import mahjong from China, and the retailers are almost themselves, which is not really a sale, it is just a competition between wholesalers and wholesalers. ”

"Very well, Benjamin, you came prepared, you did research on the mahjong market. By the way, are you coming by car? ”

"Yes, my car is downstairs."

"Now, drive your car and show me around. Don't worry, I'll help you fill up the tank. ”

Benjamin's car was a very old convertible classic car, and he was ashamed of the classic car.

Starting the classic car, Benjamin drove Li Kangping out of the King's Building.

"Mr. Li, where are we going?"

"Let's go to the business district first."

The car drove to the business district, and Li Kangping asked, "How is the mahjong business at this Macy's?" ”

Benjamin immediately replied: "Macy's ivory mahjong sells for $500, and the retail price of ivory mahjong has not changed." The retail volume is even more bamboo, which has been reduced from $45 to $40 at Macy's. ”

Li Kangping asked again: "Is the price reduction because it is unsalable or because of other reasons?" ”

"I don't have accurate data, but I do know that mahjong is still selling well in the United States," Benjamin said. Macy's bamboo mahjong is on sale at a reduced price because...... You see, that mahjong franchise shop--- it has just opened, and it has only been open for two or three months. ”

Li Kangping looked around, there was a "White Brothers Mahjong Franchise Store" across the street from Macy's, and an eye-catching slogan was hung at the door of the store: Designated sales store of the American Mahjong League.

"Benjamin, you go on."

"The White Brothers Mahjong franchise store, they claim to be the designated sales store of the American Mahjong League--- as far as I know, it seems to be. As we all know, mahjong was first introduced to the United States by the White brothers, and Mr. Jim White is the president of the American Mahjong League. The White Brothers' mahjong shop also sells ivory mahjong for $500, and their bamboo mahjong sells for $37. Mahjong is in short supply in the United States, and if mahjong imports and retails are monopolized by the same company, then mahjong will definitely increase in price in a market situation where demand exceeds supply--- at least it will not reduce in price. Now, there are two main forces competing in the American mahjong market, one is the Jewish group, and the other is the mahjong franchise under the American Mahjong League. In order to compete for more customers, a price war between the two commercial forces inevitably staged. ”

Li Kangping has reason to believe that Benjamin is an excellent salesperson. Li Kangping said: "Benjamin, if I hire you, I want you to do a few things first, first, you have to investigate clearly, what is the real consumption demand of mahjong consumers in the United States? Second, how big is the U.S. mahjong market, $1 million, $3 million, or $5 million? It doesn't need to be accurate to one dollar, but it needs to be accurate to the level of half a million to one million dollars. Thirdly, which retail channel is more suitable for the Hera brand mahjong produced by our company, the Jewish group or the American Mahjong League? The scope of the investigation is not limited to New York, but to the whole of the United States. Of course, you can't do that on your own. I mean, you do your best and make a preliminary judgment, is that okay? ”

Benjamin has reason to believe that Li Kangping is a clear-thinking boss. Benjamin said, "Okay, Mr. Lee, I'd be happy to do that." And you, know sales, I think you know sales. So I'm willing to serve you. ”

"Benjamin, now, let's go to the factory, the factory in the Bronx."

The two came to the Bronx mahjong factory, Li Kangping introduced Benjamin to Liu Shaowen and Li Chong, and then took Benjamin to visit the mahjong factory.

The mahjong box is custom-made from the outside box factory, and the LOGO of Hera brand mahjong is printed on the mahjong box, and the LOGO is the capital English letters: HERA MAH-JONG.

"Hey, our Hera Mahjong is really good!" Benjamin said excitedly, "Mr. Li, do you know that Americans value brands, a loud brand is half the success, and the remaining half is product quality and marketing. We have good quality and a loud brand, so just do a good job in marketing, success will not be far away. ”

"Benjamin, I want you to bring a deck of Hera mahjong back and study it. In addition, I have decided to hire you as a sales manager for our company, your base salary is $22 per week, and your bonus is tied to your performance. Do we have a chance to work together? Li Kangping smiled.

"Why not." Benjamin shook hands, and he couldn't turn down the new job with a base salary of $22 and a bonus.

"It was a pleasure to work with. Benjamin, you're going to the King's Tower tomorrow morning to sign an employment agreement with Jennifer and welcome you to the Manhattan Zeus Company. ”

The Zeus office in Manhattan on the fifth floor of the King's Building has two permanent employees, and it is said that the third employee--- Li Kangping's second secretary, has a suitable candidate.

Jennifer and Benjamin chatted warmly in the office, and it can be seen that the two are indeed acquaintances.

It is not surprising that the secretary of the president's office arranged an acquaintance to come to the company, not to mention that Benjamin's own sales quality meets the standards of our sales manager.

Li Kangping came to the office at 9 a.m. and said, "Benjamin, I want to talk to you about something. Jennifer, listen to it too. ”

"Okay."

"As far as I know, the cost of shipping has risen, and how much has it risen, Benjamin, you go and investigate it. Also, we need to advertise, advertise Hera mahjong. Li Kangping gave two instructions.

"Given the current state of the company, we can't afford full-page newspaper ads across the United States. Electric advertising in Times Square is also expensive. My suggestion is to advertise in one or two mainstream newspapers with big sales--- such as The New York Times, the New York Daily News, and do it at a manageable cost. Benjamin spoke about his point.

Every boss likes employees who save costs for the company, and Li Kangping likes Benjamin.

To advertise, of course, you need Slogan.

Combining the selling point and tonality of the product, what is the Slogan suitable for Hera brand mahjong?

On the issue of Slogan, Li Kangping did not need to consult Benjamin and Jennifer, he directly ordered: "The advertising slogan of Hera Mahjong, I think it should be: Hera Mahjong, you deserve it." ”