Zhu Houzhao still knows Liu Jin quite well.

Although Liu Jin is a person who will not do loss-making business, Liu Jin has always been willing to invest in business, giving his employees three meals a day, taking care of their fill, and having meat to eat every once in a while, and the monthly salary is high, which looks like a loser in the eyes of outsiders.

But Liu Jin can make money every time, and they all make a lot of money, from the earliest honeycomb coal to glass factories, to the shipyards and Tianjin ports in Tianjin, cement factories, iron works, salt works, etc., every industry that Liu Jin invests in is the current sunrise industry, which is very profitable.

Zhu Houzhao slightly calculated the data of this newspaper, and he knew that Liu Jin must be losing money in running this newspaper, and a newspaper only sells for five yuan, which is definitely a loss to his grandmother's family.

Therefore, Zhu Houzhao also estimated that Liu Jin must have other ways to make money.

"Let's go, go to the First Bank of Daming and you'll know."

Liu Jin smiled and waved his hand and said.

"Daming First Bank?"

Zhu Houzhao was slightly surprised, a little confused.

However, he still followed Liu Jin in a four-wheeled carriage to the Beijing branch of the First Bank of Daming.

"Wow~ That's too exaggerated."

Soon, the four-wheeled carriage that the two of them rode came to the door of the bank, but at this time it was the first bank of the Ming Dynasty where the traffic was busy, surrounded by large and small, all kinds of carriages, and the huge cement open space was full of carriages.

These carriages are basically loaded with large boxes, and these boxes are very heavy, and it is very difficult for the housekeepers and servants to carry the boxes.

"Whoa~"

There was a carriage here, when several housekeepers carried the box, because the box was too heavy, one was careless, the box turned to the ground, and suddenly a piece of silver ingots rolled out of the box, attracting everyone to look at it immediately, and the housekeepers who accidentally overturned the box quickly reloaded these silver ingots.

People in extraordinary clothes with a large number of family members carried large boxes to the bank, and the whole scene was very lively.

The staff of the First Bank of Daming are also busy sweating profusely, some are responsible for guiding the carriage, clearing the road, some are responsible for reception, and some are responsible for helping to entertain, in short, they are busy and walking.

"I remember it wasn't very lively before."

Zhu Hou looked at the scene in front of him, he was not stupid, his eyes rolled, and he seemed to know what was going on, these people in front of him should all be here to deposit silver, and all this box and a box were silver.

"Of course it's not very lively."

Liu Jin said with a smile.

"Not long ago, you just told me that the deposit business of Daming First Bank is not going well, and at the moment, it seems to be different from what you said."

Zhu Houzhao's small eyes kept turning, and he thought about it and said.

"It's definitely different, because I advertised the deposit business of the First Bank of Daming, so now there will be many people who come to deposit silver, look at it, there will be more people to deposit silver, and then we will have to worry about how to use the silver, otherwise the interest will drag us down."

When Liu Jin saw the scene in front of him, he was naturally full of smiles, and it was not in vain that he worked hard to get this Ming Morning Post out.

As soon as Wang Enyi's matter was published, everyone saw it, Wang Enyi was also a celebrity in the capital, a famous loser, and a person who lost his family property in just a few months.

Now he is miraculously alive by relying on a deposit in the first bank of Daming, and the prodigal son has not changed his money, and now he has begun to learn to do business.

Such a living example is the best advertisement, Wang Enyi has now become a celebrity, the prodigal son turned back, and the way he behaved has completely changed, everyone read the newspaper, and then asked Wang Enyi for verification, and immediately believed in the deposit business of the First Bank of Daming.

The newspaper has also introduced in detail the deposit business of the First Bank of Daming, and the silver is deposited with interest every year, and you can make money with money, and you can get an interest if you don't do anything.

As for the fear that this silver will be swallowed, you can rest assured that the first bank of the Ming Dynasty is the property of Liu Jin and Liu Gongzi, and the major shareholders are the current prince and His Royal Highness the Prince, as well as the military generals and noble groups in the court.

There is also this deposit business, it adopts a lot of confidentiality measures, it doesn't matter if the deposit certificate is lost, as long as you can provide proof of identity plus secret deposit and secret language, you can also reissue, absolutely guarantee that your silver can only be withdrawn by you.

Through such publicity in the newspapers, the effect came out.

This silver is placed in the cellar of the house, it has no effect at all, and you have to worry that it will be remembered, and some corrupt officials and the like will even worry that the silver will be known in the house, and once something happens to raid the family's home, it will be solid.

Therefore, it is better to deposit it in the first bank of Daming, which is safe and safe, and the key is that you can also make money and make more and more money.

"Advertise?"

"What kind of advertisement?"

After listening to Liu Jin's words, Zhu Houzhao was confused, and he still didn't understand

"Look here~"

Liu Jin took out a newspaper and pointed to the news report about Wang Enyi.

Zhu Houzhao picked up the newspaper and read it carefully, and soon his little eyes couldn't help but widen, and then said, "I'll go, it's okay to do this." ”

"When I first read this newspaper, I didn't notice this, but now I understand that this report about Wang Enyi is actually advertising to the First Bank of Daming."

"I said, how can so many people come to Daming First Bank to deposit money all of a sudden, it turns out that they only came here after reading this report."

"Lao Liu, you are really amazing, you can easily solve the problem of the difficulty of carrying out the deposit business of the first bank of Daming in one report, awesome~ awesome!"

Zhu Houzhao also gave a thumbs up to Liu Jin beside him as he spoke.

He can now be regarded as having comprehended Liu Jin's power, and he promotes it in a way that people can't think of at all, and the effect is naturally needless to say, and the extremely busy scene in front of him can be seen.

"That's right~ Since this newspaper can advertise the First Bank of Daming, it can also advertise other factories and workshops, and then the advertising fee will casually exceed the price of selling the newspaper."

"So that's the case, Lao Liu, does this Ming Morning Post make money by selling advertisements?"

Then, Zhu Houzhao's little eyes rolled, and he immediately thought of something, and hurriedly pulled Liu Jin and asked,

"Your Highness is only half right, in the future, it can indeed be used for advertising, and it can indeed bring rich profits if it can sell advertisements."

"But its real role is that it can play a guiding role, so that we can control public opinion and control everyone's attention, just like now, because we published Wang Enyi's affairs, so everyone came to save money."

"Later, we can also publish some other things to promote other things, such as Your Highness, the new city we built outside the city, when these houses in the new city are about to be sold, can we also publish relevant content here, and we are afraid that we will not be able to sell it at that time?"

Liu Jin said with a smile, with the face of a profiteer, the biggest role of the newspaper is actually to control public opinion, guide public opinion, and control the focus, especially in this era of poor information, as soon as the newspaper comes out, it will naturally become an important source of information for everyone.

At that time, Liu Jin will let everyone watch whatever news he wants, and with appropriate guidance, he will be able to easily control public opinion and concerns.

In later generations, almost all important news media channels were in the hands of the state, and the most important reason is that mastering these news media channels is equivalent to mastering public opinion and everyone's attention.

"I see~I see~"

"High~It's really high~"

"Admiration~Admiration~"

After Zhu Houzhao listened, the whole person couldn't help but praise again and again, and admired Liu Jin very much.

"Let's go, let's go, let's go in and see how much deposit you've received today."

Liu Jin smiled and walked to the bank with Zhu Houzhao.

Zhu Houzhao and Liu Jin came to the bank, and even though Zhou Zhi, the president of the Beijing branch, was busy and dizzy, he still ran over as soon as possible.

"Busy today?"

Zhu Hou looked at Zhou Zhi, who was sweating on his forehead, and said with a smile.

"Back to Your Highness, today is indeed very busy, and there are too many people who have come to deposit."

Zhou Zhi said respectfully.

"Do you know why so many people come to deposit?"

Zhu Houzhao smiled and nodded, and then asked.

"I don't know, I'm just thinking about this, no one came to ask grandpa to sue grandma to come and deposit, but now one by one is rushing to come, I really can't figure it out."

Zhou Zhi shook his head and said.

"I can't figure it out, and I don't know how to read the newspaper."

Zhu Houzhao looked bullish and coaxed, and threw the newspaper given by Liu Jin just now to Zhou Zhi's body and said.

"Yes~ Yes, I will definitely read more newspapers in the future."

Zhou Zhi wiped the sweat from his forehead, he didn't know where he had offended this old ancestor, and he thought in his heart that he must carefully study and study this newspaper later.

Liu Jinqiang on the side couldn't help but smile, this Zhu Houzhao is really childish, pretending to be old-fashioned here.

"By the way, how much deposit have you received now?"

Zhu Houzhao nodded with satisfaction, then thought about it and asked.

"Back to Your Highness, just now, we have received a deposit of fifteen million taels of silver, and this is only a part, there are still many people waiting behind, it is estimated that we can receive at least thirty million taels of deposit today."

Zhou Zhi smiled and reported the number, there are too many rich people here in the capital, and a cart of silver is pulled over, and the bank's vault is almost overwhelmed.