What happened in the Dragon Ming Hall fell into the eyes of every nobleman and family who was concerned about the situation in Ningdu, and everyone stared at the mysterious commander of the Great Xia Dragon Sparrow.

However, what is Xu Xiang, the master of the Dragon Order, doing?

After negotiating with Cui Mi, he renovated the fried chicken restaurant, set up two floors, and recruited more people.

Ever since Cui Yun learned that the Great Xia Dragon Sparrow had a new command at the court, he completely believed in the position of a food connoisseur! At the same time, he also guessed in his heart that Xu Xiang must know this mysterious commander.

He didn't think about it at all, Xu Xiang was in charge.

Because if Xu Xiang is in charge, there is no need to play so much to deal with a small family like their Cui family.

One Lomin alone is enough to drink a pot of her own.

However, what he didn't expect was that although Xu Xiang was the master of this Dragon Order, he didn't figure out how to use the Dragon Order to order all the Great Xia Dragon Sparrows.

The reason why Xuanyuan Mingyue agreed to set up this non-grade food connoisseur was mostly because Xu Xiang had saved her face, and from Xu Xiang's description of this official function, she also felt that this position could be established, and it would definitely be set down in the future.

It's just that now Xu Xiang has not really become the commander, and he is only the master of the Dragon Order, so he still can't call the shots on many things.

Cui Yun knew that the Great Xia Dragon Sparrow was about to make a big move, and this food connoisseur must have a great future, so as soon as he came back, he urged Cui Mi to go to the fried chicken restaurant as soon as possible and have a good relationship with Xu Xiang.

The gnawing chicken was reopened, and although the government had posted a notice that Wang Erding's poisoning had nothing to do with the gnawing chicken, there were still many people who did not dare to go to the fried chicken restaurant to eat it again.

So Xu Xiang racked his brains and came up with a classic marketing model for later generations.

"One Yuan Tasting" series of marketing models!

Most people may be reluctant to get a membership card for one or two silvers, so there is always a big money, right? At that time, he also used this model to get a membership card system.

But since the last time Wang Erding was poisoned by the chicken he was gnawing, the reputation of the store naturally couldn't go up.

However, if you want to attract the attention of customers, it is definitely useless to shout at the door of the store, so you have to hand out flyers!

Leaflets did not exist in this era, but fortunately, the paper he made these days had been manufactured, and the white paper made from this cheap raw material was a product that transcended this era.

Just imagine, if you take out these papers and sell them, it will be a very profitable project!

But Xu Xiang didn't think about making money with paper in the past, this thing will sooner or later enter the lives of the public, and there is no need.

If you can make a flyer that clearly says "eat a whole chicken for one penny", how many people will be very interested!

Send flyers to accumulate customers!

What is Accumulator? It is to hype up the event in advance, and set up a predetermined thinking of limiting the profit of explosive products, and through this method, drain traffic in advance and accumulate popularity.

It's not that easy to just get people's attention. Because there are no mobile phones in this era, there is no way to give you a like.

So what to do?

When the leaflets were handed out, people knew that writing could be written on this white paper, and that was not the same as silk cloth?

If a leaflet is converted into silk cloth, it will cost two or three big bucks!

But this flyer has to be purchased for a large price, and you can take the flyer and exchange it for a whole chicken on the opening day.

The leaflet had a few big words written on it, "A big dollar eats a whole chicken", and a few small words were written on it.

First, you can hold this flyer and exchange it for a whole chicken set meal worth 50 yuan! But there is a condition, more than ten relatives and friends must press a thumb print;

Second, this event lasts for three days, and if people come to the store with flyers, the store is full and can't eat, there are two options. You can choose to return this large amount of money, or get a membership card, and you can use this membership card to spend 10% off in the future.

Third, the event only lasts for three days, after which the flyer cannot be exchanged for the whole chicken package, and the big money will not be refunded.

This is done in order to attract traffic and let more people know about it.

As long as the store is full in the past three days, then the next thing is easy. In addition, on the day of the opening, he also planned to add the barbecue that he had planned to sell later. When the crowd is full, and the aroma of the barbecue is sure to keep most of the guests.

The next day, 1,000 copies of the leaflets were made, and 10 people were hired to distribute them in the streets.

Xu Xiang took the flyer, looked at the ten guys in the store, held the flyer up and said, "Everyone, this time I just let everyone carry a hundred leaflets and distribute them." I'll give you twenty dollars each, and each of you will only need to give 100 people to complete the task!" ”

"Of course, I have a big dollar on it to eat a whole chicken, and this activity is real! You don't have to worry about me deceiving people, as long as you hold this flyer, you can redeem a whole chicken set meal in the next three days! In other words, when you give someone to someone, they have to pay you a large sum of money to complete the distribution of a flyer. ”

"I'm looking for you people, all of whom are literate, so you have to explain to them what is written in this leaflet. On top of this flyer, I have made a special mark for each person, as long as he comes with this flyer and redeems the whole chicken package, you can also get an extra big money reward! ”

"Young Master, what you said is true?" Someone asked curiously.

"That's right! A big money eats a whole chicken, everyone is willing to do such a cheap thing! If I send out this 100 flyers, 100 people will change the whole chicken set. In addition to losing 100 chickens, you have to give us 120 yuan in wages, aren't you a big loss? ”

Xu Xiang smiled slightly and said, "Rich!" Wayward! ”

Cui Mi, who was standing aside, took a flyer from Xu Xiang's hand, and after carefully reading the contents inside, he showed a shocked look.

"Xu Changsha, you ...... This flyer, so smooth and lightweight, can also write on it, which is much better than silk cloth! You just sent it out? What kind of business are you? This is a loss of money! Cui Mi said a little anxiously, "I see, you better think of another way...... Your fried chicken is so delicious, there will be other ways to do it! ”

"Cui Gongzi, I said, we are not short of money! Rich! Wayward! ”

Cui Mi was helpless and rolled his eyes, he was a little skeptical that Xu Xiang was stupid.

When a thousand leaflets were distributed, soon there were many people holding leaflets in the store.

The store quickly filled up, and before you knew it, there was a long queue.

Ma Wuliu also came over with a leaflet in his hand, and he was one of the few people who did not return the membership card money. Because he thinks that his one or two silver has eaten two whole chicken meals, which is completely worth it, if he goes to return this two pieces of silver, he will not eat and drink for nothing?

Ma Wuliu walked to the order area with a flyer and membership card in hand, and it was still the little girl who had ordered him before.

The little girl recognized the first customer at a glance, and hurriedly said, "Young Master Ma! You're here! ”

"Little girl, let me ask you, is your shopkeeper crazy, this whole chicken package is worth fifty dollars, you actually sold it for a big dollar, and this leaflet in my hand can be written on it, if it is silk cloth, how can it have two or three big money, right?"

The little girl smiled slightly and said, "The shopkeeper has his own intentions in doing this!" You haven't collected more than 10 thumbprints of your relatives and friends on this flyer, and you can't redeem the whole chicken set yet! ”

"It's okay! I can still use this membership card, right? Ma Wuliu took out his membership card with the number 00001 and asked.

"Huh? You...... What if your membership card hasn't been returned? The little girl looked very surprised.

Previously, she heard that the people with membership cards had made trouble with the government to refund the money, but she didn't expect that Ma Wuliu hadn't returned yet.

Xu Xiang on the side recognized the membership card held by Ma Wuliu as the first batch of membership cards made before, and thought that this was a good opportunity, so he walked over.

"This son, can you show me the membership card in your hand?" Xu Xiang said.

"You are?"

"Young Master Ma, this is Young Master Xu! Our shopkeeper Yang is a subordinate of Young Master Xu! The little girl spoke.

Ma Wuliu handed over the membership card, and Xu Xiang saw the number 00001 on it, so he said with a smile: "You are the first member on the day of the trial opening of the chicken we gnawed, right?" ”

"yes!"

"Thank you so much for your trust in us! And you've always had it! To show our appreciation, upgrade your membership to the Silver level! Silver members enjoy a 20% discount, and whenever a new chicken is released, you will be the first to taste it! It just so happens that we have a new barbecue on the market today, would you like to try it? Xu Xiang asked kindly.

"New? Gratuitous? Ma Wuliu asked with some confusion.

"Kobayashi! Come over and arrange a seat for Ma Gongzi! Serve all of today's new barbecue! Xu Xiang called a guy next to him.

Soon, the fellow trotted over and led Ma Five or Six to a newly vacated table.

A barbecue grill has been set up in the inner hall, using newly developed smokeless charcoal, and there are only five new types of barbecue, one is grilled fish, the other is kebab, and there are also pork belly, chicken thighs and chicken wings.

When the smell of barbecue enters the house, those who eat fried chicken sniff the thick smell of barbecue with their noses.

Soon, the guy came to Ma Wuliu with a plate of barbecued food.

When Ma Wuliu smelled this fragrance, his appetite was aroused, and he hurriedly picked up the most fragrant pork belly and ate it.

"Eh, man, what's that?" Some diners smelled the aroma coming from the barbecue on the table of Ma Wu or Liu, so they asked.

"This master, that's a new product in our store, barbecue!" The guy said.

"Why does he have it, but we don't?" The diner said with some displeasure, the people who come here are holding flyers to exchange for a whole chicken set, although it is delicious, but the smell of barbecue is too eye-catching!

"That boy is a silver member of our store, so naturally he has priority for new products! Of course, you can also spend money on it! ”

"Oh? How is this sold? ”