Chapter 290: The Battle of the Salt Merchants VII
After the early stage of the competition, Jingping Commercial Bank purchased a large number of salt and hoarded the supply, and the price of salt has risen to about 18,000 yuan, which is the highest price of salt in Ruoyang City in decades.
The price of this salt has somewhat made people angry, and if it continues to ferment, it will naturally attract checks and balances from the imperial court.
But at this time, the price of salt plummeted.
The average price of salt sold by Jingping Salt Shop was set at about 17,800 yuan a stone, but with the gimmick of buying one get one free and selling at a 50% discount, the price of salt was reduced by half in one go, and it was really calculated at 78,000 yuan a stone.
This is not far from the past when salt prices did not rise.
When the price of salt soared, suddenly there was such a shop, which naturally attracted the attention of countless people, whether it was ordinary people, or housekeepers of high-ranking officials and nobles in Luoyang City, or some caravans who bought salt from other places, they all walked into the Jingping shop.
"This guest officer, there is sea salt well salt, refined salt, and coarse salt...... Wait, which one do you want? ”
"A bucket of coarse salt!"
"Our store is buy one get one free, one bucket of coarse salt is 14,000 yuan, buy one get one free, it's two buckets!"
"Really, one for each one?"
"The reputation of our store is the first, say yes, here are two buckets of salt, you put it away first!"
"Great!"
……
"Who's the shopkeeper?"
"The contemptible person is the shopkeeper of this store, I don't know what the guest officer wants!"
"I want to buy a batch of salt!"
"The guest doesn't look like a native of the Central Plains!"
"I'm from Xiliangqiang!"
"It turned out to be a Qiang person, I don't know how much salt the guest officer wants!"
"Fifty stones, is there one!"
"Of course there is, I will introduce to the guest officer first, there are all kinds of salt in the shop, the salt from Jiangdong is the best sea salt, fine salt, and some coarse salt, in addition to the well salt in the land of Bashu here, these salts are all good salts, and they will never be filled indiscriminately, but the price is different......"
"We don't have so much gold and money, can we replace them with horses?"
"Yes, you can ......"
……
Hundreds of salt shops in Jingping Commercial Bank, customers are like clouds, and all the people who come in and out have become congested, and in just three days, a full 3,000 stone of salt has been sold, which has almost suppressed the salt shops in Luoyang.
Salt is a condiment, not a consumable food, 3,000 stone salt is not a simple concept, these days Luoyang to the internal and external, the sale of salt, 90 percent, are in Jingping salt shop transactions.
That's what it means to grab the market.
The salt merchants in Luoyang began to be in chaos, large and small salt merchants were in a hurry, they only had one or two salt shops in their hands, and if they wanted to fight against such a behemoth as Jingping Commercial Bank, they could only focus on a few big salt merchants in Luoyang.
The ninth day of the first month.
This salt market decisive battle has entered the fifth day, five days, so that most of the salt shops in Luoyang have lost more than two-thirds of the customers, and the salt shops that eat the northwest wind every day make them unable to hold their breath.
Even Fang Shao and Yan Hong couldn't hold their breath, they gathered most of the salt merchants and began to discuss and deal with them.
"The head of the He family didn't come?"
Fang Shao glanced at it, most of the salt merchants in Luoyang had gathered here, but only the He family, and more than ten salt merchants led by the He family, did not appear.
"The He family has always used Luoshui River as a market, and there is not much communication between us, so it doesn't have much to do with whether we come or not!" The head of the Yao family in the south of the city frowned, and then said indifferently.
At the beginning, the He family entered Luoyang Salt City strongly, and the Yao family suffered the greatest loss, so they have always held a grudge against the He family.
"Forget it!"
Yan Hong played a round: "The top priority is to suppress Jingping Commercial Bank!" ”
"That's right!"
The heads of the family nodded hurriedly.
"Ladies and gentlemen, you must also understand the current situation, and you should also understand this situation, if we can't unite, I'm afraid we will have to get out of this Yang City!"
Yan Hong is the eldest brother among the salt merchants, the oldest and the strongest, so he naturally takes him as the leader.
"Yes, we want to unite!"
"If we go down here, we're afraid we're going to have to eat the northwest wind!"
"Yesterday, my salt shop didn't go on the market, which has never happened in many years!"
"Jingping Commercial Bank deceives people too much!"
"We must stop Jingping Commercial Bank's behavior that harms others and is not beneficial to itself!"
“……”
When the salt merchants heard this, they immediately opened their mouths and were filled with righteous indignation.
You must know that the opening of Jingping Salt Shop, in fact, the biggest loss is not the big salt merchants like the Yan family Fangjia, but those small salt merchants, who do not have much brand effect, and are so squeezed by Jingping Commercial Bank, almost to the point of closing their doors.
"Jingping Commercial Bank is from Nanyang, and almost sixty percent of the merchants in Nanyang are enveloped under Jingping Commercial Bank, which can be regarded as wealthy, and it is normal for them to want our salt market!"
Fang Shao pressed his hand and said in a deep voice: "The person behind Jingping Commercial Bank is the prince of Minghou, the prince of Minghou is classified as the current Taifu, and the power is tilted towards the government and the opposition, even if we ask the people of the family, they cannot suppress the prince of Minghou for us businessmen, so we can't use other means, we must compete head-on, they reduce the price, we also reduce the price, they buy one get one free, we also give one for each one, I don't believe that with our reputation in Luoyang, we can't fight them!" ”
It's an uphill battle.
When Fang Shao found out that Jingping Commercial Bank was playing ghosts, he tried it, but Jingping Commercial Bank did not flinch, that is, it was clear that he wanted to kill in, and he could only face it.
"Price drop?"
"Also buy one get one free?"
The salt merchants looked at each other, and their expressions were somewhat unwilling.
You know, it's all money!
If they do this, they will lose a lot, and they are not wealthy people, maybe in the end, the whole net worth will be exhausted.
"Master Fang, it's understandable to reduce the price, but according to Jingping Salt Shop, we will lose a lot!"
Someone whispered.
"I don't want to lose either!"
Fang Shao smiled slightly bitterly and replied: "But if there are no more customers, who will we sell salt to in the future!" ”
"Jingping Commercial Bank is menacing, according to this situation, in less than ten days, Luoyang City will only recognize Jingping Salt Shop, but not our Salt Shop!" Yan Hong spoke, he helped Fang Shao, and said: "They are at a loss, we can't afford to lose, then everyone go back and pack up their things and prepare to leave Luoyang, this Luoyang Salt City, sooner or later it will be theirs!" ”
"It's not easy for us to get a foothold in Luoyang!"
"How can you walk away like this!"
The salt merchants were still unwilling to admit defeat.
"From tomorrow onwards, all the salt shops under the Fang family's name, all buy one get one free!" Fang Shao said decisively.
As a giant of salt merchants, he must lead by example, otherwise the salt merchants below will not believe what they say.
"Okay, let's fight, I don't believe that Jingping Commercial Bank has so much money to add to it!"
"It's up to whoever can't resist first!"
The salt merchants finally made up their minds.
……
……
When the salt merchants in Luoyang began to follow the actions of Jingping Commercial Bank, the price of salt in Luoyang fell completely, and it was a big dive, and it fell back to the former price all of a sudden.
"Hey, this Fang's salt shop has also started to buy one get one free, and the price is more than a hundred dollars less!"
"We have eaten the salt of the Yan family for many years, it is the best salt, let's go to the Yan family to buy it!"
"This trip has already sold those sheepskins, buy some grain and salt and go back, originally thought that since the Yao family has reduced the price, then we still do business with the Yao family, after all, we have been doing business for so many years, our salt is taken from them, and we will get along in the future!"
"It's still a time-honored salt, it's safer!"
“……”
Of course, the effect of this is still there, after all, they have been based in the Luoyang salt market for many years, and they buy and sell raw rather than raw, if it is the same price, Jingping Commercial Bank will naturally not be able to fight them.
And with the price reduction of the salt merchants in Luoyang, this battle for the salt market has also reached the most critical and cruel time period.
……
Jingping Commercial Bank.
Mu Jingpan sat on the top of the list, hunting with bright eyes, looking at the salt market news reported back from the Quartet in his hand: "It seems that it's time to fight a price war!" ”
He could have raised the price before, and he had to buy salt from those salt merchants, in order to fight this battle.
This battle is bound to be a losing one.
But he could afford it.
In the end, it is not the price that wins, but the supply.
"Order, all salt shops, reduce the price by 1,000 yuan, the same buy one get one free, and earn the market back!"
Mu Jing said in a deep voice.
"No!"
Several shopkeepers of the trading houses took the order and left.
"Big shopkeeper, I'm not afraid of losing money, as long as I can stand firm in Luoyang Salt Market, it's worth the loss, I'm afraid that we won't be able to hold the last, after all, our inventory may not be as much as theirs!" Zhang Heng said worriedly.
"The mall is like a battlefield, this is a war, and a war, how to fight, it doesn't matter, the important thing is whether we have the determination to fight!" Mu Jing's eyes looked out of the window, today there is a touch of the morning sun rising from the east, the sun is shining, the ice and snow are beginning to have some signs of melting, the corners of his mouth are slightly raised: "Whether it can hold it or not, none of us know, but we are determined not to lose, we can hold on, we have to fight, we can't hold on, we also have to fight, Jingping Commercial Bank, must be predatory, in order to become the leader of the world's businessmen in the future!" ”
"Follow the teachings of the great treasurer!"
Zhang Heng's face became firm, Mu Jing's words made his blood boil, as a businessman, judging the situation and seeking profit, compromise is inevitable, this is the first time he feels that he is bloody.