Chapter 365, the weakness of the other party

Soon, Liu Jin came out of Li's Hui salt, and after thinking about it, he didn't continue to visit the salt market, but ordered people to buy salt, except for the salt in the high-end market, all the other salt was bought back for 100 catties.

"Childe, what are we going to do when we buy more salt and come back?"

In Liu Jin's house, Li Jiye looked at the bags of salt piled up in the courtyard and asked very puzzled.

"You'll find out later~"

Liu Jin smiled and said mysteriously.

Soon, the subordinates in Liu Jin's mansion came over with scales, dustpans and other things.

"Let's go through the weight first~"

Liu Jin took out a paper and pen, drew a grid on the paper, and wrote a lot of things on the grid, writing the name of the store, salt type, weight, net weight, and price here in the horizontal row, and the name of the salt shop was written on the vertical row on the far left, such as Li's Hui Salt, Zhang's Snow Salt, Chen's Salt Shop, and so on.

This is a very common table in later generations, which is the most commonly used for data comparison and analysis, which can be very intuitive to compare, so that people can clearly see the situation of the comparison category.

"Li's Hui salt, weighing eighty-five pounds~"

With Liu Jin's orders, the subordinates began to get busy.

"Heh~ The real weight of a hundred catties of salt is only eighty-five catties, which is too much to miss two catties, right?"

Hearing this number, Liu Jin couldn't help but laugh at once.

Lack of catties and taels, this is almost a must-learn skill in salt shops, grain stores and the like, very few stores can give you enough catties, unless you are particularly familiar with people, otherwise you will be short of catties and taels, this is a routine operation.

"Zhang's Snow Salt Shop, weight ninety-five pounds~"

Even the shop that specializes in selling snow salt from the Changlu Salt Farm is also short of two catties, but only five catties are missing from one hundred catties, which is not too bad, but this still makes Li Jiye's face on the side a little ugly.

The Changlu Salt Farm has repeatedly emphasized that there can be no shortage of catties and two, but I didn't expect that there are still people who are short of catties and two, although this is very little, but there are still two catties missing, which makes Li Jiye embarrassed, because Liu Jin is next to him.

"It's a bit of a conscience, at least five catties~"

Liu Jin smiled and wrote the number 95 on the table.

"Chen's salt shop, weighing eighty pounds~"

"Zhao's salt shop, weighing eighty-five pounds~"

"Sun's salt shop, weighing seventy-five pounds~"

The salt purchased from the salt shop was weighed one by one, and the data was put in front of me at once, the lack of catties and two is too common, and the nine taels are considered to be conscientious, and the Sun's salt shop here is only seven taels and five pounds, and one hundred catties of salt is twenty-five catties less.

"Sure enough, they are all short of two catties~"

Liu Jin didn't seem to feel any surprise, as if he had expected all this a long time ago.

"Weigh the net weight~"

Smiling, Liu Jin continued to command.

Soon, the people began to get busy, taking the purchased salt out of the bag and using the dustpan to sift through the sediment.

With the busyness of the people, Liu Jin can also be regarded as an eye-opener, these salt merchants are really doing everything in order to make money, even if they are short of catties or two, a lot of sand and soil are added to these salts, and a lot of sand and soil are sifted out with the continuous bumps of the dustpan.

"Profiteer~"

Liu Jin looked at the sand and dirt on the ground and couldn't help but scold.

There is too much soil, sand, etc. in this salt, which is obviously deliberately infiltrated into it, and is not accidentally mixed in the process of salt production and transportation.

"The net weight of Li's Hui salt is seventy-five catties, and one hundred catties of salt is mixed with five catties of sand and soil~"

"Zhang's snow salt, the net weight is ninety-five catties, there is no sand and mud, and you need it, otherwise I will withdraw you directly."

"Chen's salt shop, the net weight is seventy-five catties, and five catties of sand are also seeping into it."

"Sun's salt shop, the net weight is sixty-five catties, the black heart has arrived home, and ten catties of salt and soil have seeped into it, is this still a person?"

After Liu Jin finished counting the numbers, he couldn't help but grab the salt purchased by the ordinary Sun's salt shop and look at it, although he had sifted it through, he could still see some sand and soil.

"These salt merchants are really wolves that can't be fed, such a lucrative thing, there is a shortage of catties and two, and there is sand and mud, and the wolf's heart is really eaten by dogs."

Liu Jin sighed, who told me that ancient businessmen valued reputation, who told me that ancient businessmen would not be short of catties and taels, stand up, I promise not to kill you.

But soon, Liu Jin discovered another thing, the Sun's salt shop with the least weight and the most sand and soil seepage, its salt is the cheapest, and it is also salt from the Jianghuai region, and his salt is even sold for less than 20 wen a catty.

"Childe, the price can be seen, but the weight and quality are difficult to see at once, so the low-price strategy is often used to attract people to come and buy, but in essence, it is actually the same."

Li Jiye told Liu Jin what he knew, for ordinary people, he only saw that the price was very low, the same salt, Sun's salt shop was less than 20 wen a catty, Li's Hui salt was 25 wen a catty, and your Zhang's snow salt shop was sold for more than 30 wen a catty.

Naturally, the common people will also buy the cheaper salt from Sun's Salt Shop, because the price has already told you in the first subjective way, and you are taking advantage of my salt.

"Sure enough, there is no treachery and no business~"

Liu Jin suddenly realized, remembering some business methods in later generations, similar things are not uncommon, like selling vegetables in the vegetable market, the same price, one 3 yuan, one 2 yuan, will you buy that?

Most people will choose to buy 2 yuan of vegetables, but 2 yuan of vegetables may be a shortage of catties and two, which is actually the same as 3 yuan, which is a method and means of businessmen.

"Since they want to play with us for the price, then we will play with them to the end, and notify them that the salt sales price of Changlu Salt Farm will be reduced to five cents a catty~"

Then Liu Jin thought about it and instructed Li Jiye.

"Yes~"

Li Jiye nodded hurriedly and began to let people notify various places.

With the reduction of the salt in the Changlu Salt Farm by five cents a catty, the news also quickly spread to Cheng Bo'an, Zhu Benduan, Feng Xiang and other big salt merchants, without hesitation, they also chose to follow the price reduction again, all the salt in their hands, as long as there is competition with the Changlu Salt Farm, the price of salt will be reduced by five cents a catty again.

"The price has dropped, but the shortage is more, and the sand and dirt are more seeping."

A few days later, Liu Jin once again asked people to buy salt from various salt shops, and once again conducted a statistical analysis of the salt.

Soon, Liu Jin found that the price of salt in these salt shops was reduced by five cents a catty, but the shortage of catties was even worse, and at the same time, there was more sand and mud seeping.

"Lower it by another five cents a catty~"

Liu Jin gave another order, and the price of salt in Changlu Salt Field began to drop again, reducing it by five cents a catty again.

Soon, the ordinary salt on the market also began to reduce the price again, which was also reduced by five cents a catty, and now the salt on the market is only less than fifteen cents a catty.

However, in the same way, Liu Jin once again asked people to buy salt back, and then conducted a statistical analysis of these salts, which is not surprising.

With the reduction of prices, these salt merchants are more desperate to lack catties and taels, and at the same time, the sand and soil seepage are also more percolated, and even some black-hearted salt merchants are only half of the catties, and there is a lot of sediment seeping in them.

"Haha, play a price war with me, I'll play you to death~"

"Your weakness is the lack of control over the final end of sales, you can sell to these salt merchants who sell at the end of the market for five cents a catty, but these salt merchants, for their own interests, will not really follow you down too much, this shortage of two catties, and it is mud and sand."

"Even if the price reaches a certain level, the shortage of catties and two catties is too great, and there is too much sediment seeping, even if you reduce the price, it will be useless."

After analyzing the data, Liu Jin immediately laughed happily.

Originally, I thought that I might be planning to lose money and fight a price war, and I would definitely lose a lot in the end, but now Liu Jin is not worried at all.

The big salt merchants lack control over the terminal sales, they can sell the merchants of the next layer cheaply, and the merchants of the next layer can also sell cheaply to the sales merchants of the terminal.

However, with the reduction of prices, these terminal sales merchants, the less they want to maintain the original profit margin, and then they have to start a large amount of fraud, lack of catties and two, seepage sediment and so on.

"Inform me to go down and reduce it by five cents a pound, and I'll see how long you can play."

"The salt in my Changlu Salt Farm sells for twenty-five yuan a catty, and I can still earn silver, and when the weather is hotter, my salt can be cheaper, I want to see how long you can last it."

Liu Jin smiled, knowing the weakness of the other party, it would not be difficult to win this price war.

At first, this was a price reduction of five cents and five cents, and then Liu Jin was ready to slowly reduce the price war with them for a penny and a penny, and in the face of mastering terminal sales and strong output, he was simply looking for death.