Han Lan made a special trip to the Black Magic Dragon Special Effects Company this time not only to come and inspect, but also to accompany the people of Tomahawk Animation, who brought a big project this time.

Since the success of "A Chinese Ghost Story", Han Lan has also begun to realize his idea. On the one hand, it sells all kinds of peripherals and various authorizations; On the other hand, it is also necessary to increase the output of highly popular IP.

It's hard to do that with movies, it's much easier with anime in comparison.

It's easy to see the peripherals of various anime, but there are fewer peripherals for live-action movies. Especially in toys, it is basically based on anime.

After acquiring three anime studios to form Tomahawk Anime, Han Lan found a manga in their copyright library that was being serialized online. The popularity and sales are barely strong, ranking outside the fifty, and they can make money but not very profitable. When I received a message from the head office that I wanted to make an anime adaptation, I submitted it along with it.

The name of the comic is "Panda Hero", and the settings in it are all kinds of animals, the protagonist is a panda, and it also tells the story of its learning kung fu and aspiring to become a martial arts master.

This is a clear stream in the current comic market.,The comics that can be popular on the market are either beautiful girls.,Or hot-blooded.,It's not bad to be beautiful.,At least the protagonist must be human.。 And there is no one in this kind of comic.,It's basically not popular.,There's no sense of substitution.,No matter how you look at it, it looks like it's for young children.。

This comic can be popular, mainly because it caught up with the craze of Huo Yuanjia Huo Daxia of Tomahawk Pictures before, and the plot setting and laughter are also well arranged, which has accumulated a lot of fans who have not hit the street, and they are also qualified to be recommended by Tomahawk Animation for animation adaptation.

Han Lan fell in love with it at a glance in a large stack of works, and even repeatedly emphasized that this work would be popular when the work was established.

As a result, the animated film of "Panda Hero" was established, with an investment of 800 million.

The investment of 800 million yuan has once again refreshed the investment ceiling of domestic films, and even Tomahawk Pictures' own films have made such a huge investment for the first time.

But there is no way, animation is a money-burning project, especially 3D animation, which is equivalent to the whole movie is a special effect, and every frame is crazy to burn money, and the cost is naturally higher than that of traditional movies.

After Zhuo Wenyu learned the news, the whole person was in the office, it was a beating of his chest!

800 million animated films, the final production link must be handed over to them Black Magic Dragon to do, this project is estimated to have a quotation of 600 million! With these 600 million in the account, the Black Magic Dragon Special Effects Company will be alive directly! Where do you need to rely on financing to survive?

Zhuo Wenyu was a little skeptical that the Tomahawk Group was deliberately hiding it, and waited until they couldn't hold it anymore and accepted financing before taking out the movie.

Of course, it's just a matter of thinking about it, and regret is definitely not regretful.

The decision on who will make this film in the end is still in the hands of Tomahawk Pictures, and if the Black Dragon special effects team does not accept the financing of the Tomahawk Group, it may not be able to get this big project at that time.

And this movie is still in the preparation stage, and it will take a long time for the film to really start funding production, and if the Black Magic Dragon Special Effects Company does not have financing, it is estimated that it will not last until then.

This time, I came here mainly to briefly inform them, let them arrange the work at hand, don't look back, and wait for the film project to come down, they are still busy with other big projects, and they can't free up manpower and resources.

Zhuo Wenyu naturally attaches great importance to this, and said that he will personally be responsible for the work of film visual effects.

After the initial communication and acquaintance of Tomahawk Pictures, Tomahawk Animation and the Black Magic Dragon special effects team in the conference room, "Panda Hero" officially began film and television adaptation!

……

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After finishing the matter of "Panda Hero", Han Lan rushed back to the magic capital to continue filming non-stop, and it was not until the end of May that his role in this movie was finished.

At this time, the foundry has been finalized and ready to be put into production at any time, and the first peripheral products of "A Chinese Ghost Story" have also officially opened pre-sale.

There are mainly three puppets: Nie Xiaoqian, Ning Caichen and Yan Chixia, priced at 599 and 499 respectively. Nie Xiaoqian is 599, the other two are 499, and there is an activity of 10 yuan to 50 yuan for the deposit to be paid.

As soon as this pricing came out, fans were overjoyed:

"Xiaoqian really has a card, she is also the protagonist, but she is more expensive than others!"

"I don't need to say more about who is in charge of this family, right?"

"Phew! Is our Xiaoqian only worth a hundred yuan of the difference? ”

"Buy Yan Chixia blood to earn! is such a big guy, and the price is cheaper than Nie Xiaoqian! Ordered, ordered! ”

As a result, Nie Xiaoqian's pre-orders are still far ahead, even more than the other two combined.

Of course, the most pre-booked version is the three-person set version of 1299. Many fans actually wanted to make up Nie Xiaoqian and Ning Caichen's CP models, but as soon as they calculated, they found that adding more than 200 yuan could make up enough for three, and the package version was 50 yuan deposit to 200 yuan, and they placed an order as soon as they gritted their teeth.

But many overseas fans, especially fans of JP country, became popular after watching it, and they ran to Tomahawk Pictures' blue pigeon account to leave a message of protest, why is there only a pre-sale in China?

Tomahawk Pictures thought about it and quickly replied, saying that the official stores of Tomahawk Entertainment's two major e-commerce platforms in China are for global customer service, and orders can also be placed overseas!

In addition, a tutorial on how to use the Chinese e-commerce platform overseas is attached.

In fact, it is nothing more than downloading one more software, registering an account, bank cards can also use overseas cards, the two major e-commerce platforms have business overseas, and express delivery can also be delivered, but it just needs to add money.

These are obviously not a problem for fans who have money to buy and collect, and they have followed the tutorial to start trying Huaguo online shopping.

In fact, the two major e-commerce platforms have been working hard to expand overseas markets, so overseas services are still good, especially in developed areas, there will be no lag or inaccessible phenomenon, basically the experience is similar to that in China, but most stores do not have free shipping overseas.

Tomahawk Pictures has taken such a hand, and the two major e-commerce platforms have inexplicably added many overseas users.

But Tomahawk Pictures isn't a charity either, and there's a reason to play that way. Immediately after the pre-sale of the puppets of "A Chinese Ghost Story" began, the two major e-commerce platforms also issued announcements, announcing that Xia and Xuan Ji had become their brand spokespersons.

60 million a year! This endorsement contract is big, although it doesn't have Han Lan's sky-high endorsement fee, but for the two idol groups, this is the biggest endorsement they have signed so far in their careers.