Wild Fox International has always been advertised for its military quality, and in fact, the current military orders are also a major source of their income.

At first, it was only a kind of support for national brands, but it turned out that the quality of these outsourced orders was no worse than that of military factories, and the comfort was higher and the price was cheaper, so it turned from support to a mutually beneficial thing.

In addition to military orders, Wild Fox International's outdoor products are also first-class in China. After all, the field army has purchased their equipment, and the quality must not be said, it is C-resistant!

With the continuous blood supply of these two lines, Wild Fox International also has enough capital and technology accumulation, and in recent years, it has begun to make efforts to ordinary civilian sports products, that is, daily running shoes, sportswear and the like.

Like other national brands, at the beginning, they could only learn from foreign designs, engage in various reverse pushes, and find ways to bypass foreign patent barriers. Therefore, the cottage atmosphere is very strong, and it is also very cheap, and it is okay in China, and it can compete for the market with the price. But when exported to foreign countries, there is no price advantage.

The price of an international brand like Fuji in China is generally high, and it even has a bit of a luxury feeling, but in fact, it is a very daily sports product in JP's own country, and ordinary people buy it casually.

Wild Fox International's products exported to JP countries have to face the same problem as Fuji in China, tariffs! Prices can't go down.

FUJI is a big brand, so even if the price is high, there are still people who buy it in China. But the wild fox, in JP people's homes, birds do not bird it.

This is also more or less the case in other countries.

Except for Africa.

China has aid in many countries in Africa, in exchange for tariff preferences and even tariff-free for individual countries, so the price of many domestic brands in Africa is similar to that of China, and sometimes it may be cheaper in order to take care of the wallets of black brothers. In this way, the price advantage is very large.

In fact, the main buyers of wild foxes in Africa are not necessarily ordinary people, many of them are mercenaries. After all, the Wild Fox family's civilian supplies are munitions if they are repackaged!

In short, the main international market for wild foxes is still in Africa.

But you can't always sell to Africa, a real international brand can't always think about small profits and quick turnover, you have to have your own high-end brand.

Wild foxes also have them, but ...... Can't sell.

This is a very hurtful thing, the price has gone up, and people in China scold you for having no conscience, why is it so expensive to sell domestic products; When you go abroad, foreigners don't recognize you, and you must buy your own big brand at a similar price.

In fact, the quality of Wild Fox's products is not worse than those international brands of FUJI, and many of the products are even better, but the design may not be as high-end as others, but it has been trying to catch up over the years, and the designer's taste is constantly improving.

In fact, the most important thing is that the popularity is not enough, and few foreigners have heard of this brand. Design or something, to be honest, the trend is really hard to figure out sometimes. The same liberation shoes, from the international brand is fashion, from the domestic home is the slag.

Therefore, Wild Fox thought of a trick to overtake in corners, that is, to launch a celebrity co-branded model!

In fact, many international brands are doing this, find a few stars, preferably popular sports stars, and launch a co-branded sub-brand with the same style, the quality is about the same, the design taste is not too bad, and the price should be at least doubled.

In China, you must not be able to find domestic sports stars, and your popularity in your own home is not as good as those traffic stars, let alone going abroad, so you can only find traffic stars.

In fact, there are really national brands doing this, and the domestic sales are really good, after all, it is the equipment that NC fans must buy, and no matter how expensive it is, they have to buy it. But it's not good to go abroad, foreigners don't recognize these strange little girls.

And now, there is a small flow of fresh meat that is also popular abroad in front of them.

Han Lan!

The wild fox really planned to gamble this time, gritting his teeth and throwing money at Han Lan to sign Han Lan.

The two sides have talked back and forth several times, and the endorsement fee has been mentioned to 170 million, but it still hasn't been negotiated.

With an endorsement fee of 170 million, even traffic stars who have always had an inflated price dare not open such a high price, it is simply sky-high!

However, with the precedent of selling beans, Tomahawk Entertainment did not panic at all, and if it was inflated, it would be inflated, and no entertainment company would push down the value of its own artists.

And if you really want to say it, Han Lan's worth is not inflated. Like the bean seller's time, it really filled the advertising effect of the bean seller. Now the first choice of Chinese couples on a date is to go to a fast food restaurant that sells bean guys, can you believe it?

It seems that overnight it has returned to the era when foreign fast food first entered China, and fast food is of high grade.

It is said that this year's textbook for advertising majors has also included this incident as a classic case.

……

Looking up at the two smiling beautiful little girls at the front desk of Tomahawk Entertainment, the legs of the wild fox's negotiators were trembling.

These demons, I feel like every time I come to negotiate, I have the illusion that I want to be sucked dry.

However, for the sake of its own international strategy, it still has to bite the bullet and continue to negotiate.

"Yikes! Mr. Cheng! Come on, come on, inside please! An Yi came out to greet him in person, and when he saw Cheng Yaowen, the representative of Wild Fox International, he invited him to the conference room very warmly.

Cheng Yaowen only felt that her smile was very expensive, but she still smiled politely, hoping that her smile could also be worth some money.

His team was followed by a group of people who were also laughing bitterly, and they were going crazy talking these days. Tomahawk Entertainment A group of people raise prices for various reasons, and the key is that everything is reasonable, as if Tomahawk Entertainment will lose money and go bankrupt if it lowers the price.

They had no doubt that Tomahawk Entertainment must have known their predicament by now, and it was blackmail to hold on to their lifeline.

There is no Chinese people in the business field, and there are no Chinese people who cheat Chinese people.

The boss of the wild fox personally called Han Yiping to set up a relationship, but he still didn't get any bargain.

For Tomahawk Entertainment, this precedent cannot be set.

As soon as the group sat down in the conference room, they saw Han Lan smiling and bringing people in.

Cheng Yaowen was stunned, but he still got up with a smile and greeted him, shook hands with him and said a few polite words.

Generally, this kind of business negotiation has nothing to do with artists, and artists have no right to speak, but Han Lan is different, he has the false title of vice president of Tomahawk Entertainment, and if you count the position, he and Cheng Yaowen are first-class.

Moreover, he is the prince of Tomahawk Entertainment, and his voice in Tomahawk Entertainment is much more powerful than his voice in Wild Fox.

But what Cheng Yaowen is empty in his heart is not Han Lan's status in Tomahawk Entertainment, but the legend about him.

I heard that at that time, the endorsement fee finalized by Doulao and Tomahawk Entertainment was not so high, and it was completely because Han Lan was caught and bundled that it was raised to a sky-high price that no one has ever come before, and there is no one in the future.

Cheng Yaowen had an ominous premonition.