Soon, he ate all the chicken meals in Ma Wuliu's wooden plate, and even chewed the bones, so he couldn't swallow it before he spit it out into the wooden plate.

He felt that the food here was really delicious, and he ate a fine light at once, and just now he had eaten so much that he forgot to bring some back to his wife, wife and children.

It's just that the member can only give one gift a day, otherwise he still wants to bring some back.

Suddenly, it occurred to him that the shopkeeper of this store said that he could use the money in his membership card to buy it. Why don't you just buy some yourself?

Although it is a little expensive for his family conditions. But compared to the dishes of other restaurants, this kind of food, such a price can be regarded as very cheap!

At this time, there were already a lot of people in the order area, and in order to buy some back, he was at the back.

Finally it was his turn, and the female guy there smiled when she saw that it was him, and she still had an impression of the first person who came to order.

She smiled and said, "Young Master Ma, what do you need?" ”

"That...... I want to bring one back to my family! Is that possible? Ma Wuliu asked.

"Ma Gongzi, a whole chicken set meal that you give away every day has been given to you! If you still need it, the corresponding amount of money will be deducted from your Bronze membership card! The girl said a little excitedly, after all, it was a gift at the beginning, and she was a little skeptical that the shopkeeper of this shop was deliberately throwing money out.

Now Ma Wuliu still wants a copy, which proves that he thinks these gnawed chickens are delicious! This shop may be able to make money!

"Yes!" Ma Wuliu said without thinking.

"So what do you order? At the moment we only have ......"

Ma Wuliu interrupted her, "Let's have a whole chicken set just now!" ”

"Okay! Ma Gongzi! The whole chicken package is fifty dollars, you are a bronze member, enjoy a nine-percent discount, forty-five dollars! Is it okay to deduct it from your membership card? ”

"Yes!"

"Ma Gongzi, please give me the membership card again!"

After a while, the whole store was already crowded, not only that, but there was a long queue outside, and the guys in the store were also very busy.

Ma Wuliu got his wish and walked out of the store with the whole chicken wrapped in oiled paper, and he hurried home in a hurry, eager to let his family taste this kind of food.

Ma Wuliu's mother, who was in her sixties, leaned against the door of the courtyard with gray hair, waiting anxiously.

Usually at this time, Ma Wuliu came back for dinner early, but he hasn't come back yet, so he is a little worried about whether something happened to him.

Seeing the familiar figure on the way home, she shouted loudly: "Liu'er, Liu'er!" ”

When Ma Wuliu saw his mother, he quickened his pace, walked into the yard, helped his mother, and said, "Liu'er is late to come back, which makes my mother worried!" ”

"I'll be back! I'm afraid something has happened to you! Ma Mu said with tears in her eyes.

"It's okay! The child is helping Shopkeeper Liu to do things, how can something happen! He hurriedly spoke, comforting his mother.

At this time, his wife, who was busy with farm work, and his son, who was playing, also came out and greeted him!

"Daddy! You're back! I'm definitely hungry! My mother made something delicious today, and I'm waiting for you to come back and eat it! "My son is only six years old, and he has a pigtail, which makes him look very cute.

"Husband!"

Ma Wuliu picked up his son and walked towards the house.

"Daddy! What's in your arms! It's so hot!" Ma Wuliu's son said.

Ma Wuliu put his son down, "I almost forgot this!" I'll bring you something to eat! ”

Because he was afraid that the gnawing chicken would be cold, he deliberately put it in his arms, not wanting to see his relatives when he returned home, so he forgot about it.

When several people came to the dining table, Ma Wuliu opened the oiled paper bag, spread out the chicken inside, and said, "Taste it!" Mother, you eat this! ”

Ma Wuliu picked up a piece of chicken steak and handed it to his mother.

When my mother saw the golden food, the smell of it made her appetite increase, but she didn't know what it was.

"My son, what is this?"

"Mother! This is a newly opened shop on Yunyan Street, selling things! It's made with chicken! Try it! ”

His mother took a suspicious bite, was immediately attracted by the deliciousness of the chicken steak, and continued to chew and eat with relish!

After the wife and son ate it, they also said that it was delicious, and the wife asked, "Husband, such a delicious thing must be very expensive!" Next time, don't buy such an expensive thing and come back to eat it! ”

"It's not expensive, this whole chicken is only forty-five dollars!" Then Ma Wuliu told them everything he had seen and heard, and they were amazed to hear it.

At night, Xu Xiang sat at home, Jiang Shenyu pinched his shoulders for him, and next to him was Yang Dianfeng, who was reporting on the opening of the chicken he gnawed today.

"Lao Yang, tell me about today's income and expenditure!"

"Young master, there are more than 100 people who have applied for membership cards today, that is, we have sent out more than 100 whole chicken packages, and the subordinates have a good reputation, and there may be more people who apply for membership tomorrow!" Yang Dianfeng said.

"Hmmm! It seems that the thousand chickens bought in the early stage are not enough! Xu Xiang shook his head slightly, the initial investment in marketing is still very large.

"Young master, I haven't finished talking yet! For more than 100 people, our direct income is more than 100 taels! There are also some people who plan to try the taste and don't apply for membership, or don't have a tael of silver to do membership, and they sell for about 30 taels! Moreover, among the more than 100 members, eighty percent of them used the money in their membership cards to buy the whole chicken package, and overall, they still made some money today! ”

"More than 80 people paid for it? Is this customer retention rate so high? Xu Xiang was slightly surprised, after all, doing this kind of free activity, the customer retention rate can reach 10%, which is very good!

Naturally, he underestimated how much of an impact this new food had on this traditional era!

"Young Master, we have completed this first step! And I made a little money, what should I do next? ”

"What do you think?"

Jiang Shenyu suddenly interjected at this time and said, "I think that in the four major urban areas of Ningdu, we can open a few more such shops!" ”

Xu Xiang smiled slightly, "Don't worry, it's useless to open so many stores now!" On the contrary, it will drag down our funds, and our original silver money has been almost used, so it is natural to make a little more money before proceeding to the next step of expansion. ”

"Young master, judging from today's situation, it is estimated that more people will come tomorrow, but I am afraid that it will be a little too busy!"

Xu Xiang frowned slightly, pursed his lips and said: "Let's do this first, it's better not to be busy, so that you can create an illusion of popularity, and as soon as you reach the peak, you can proceed to the second step!" ”

"What second step?"

"Hunger Marketing!" A smile appeared on the corner of Xu Xiang's mouth.

"Hunger marketing? What is Hunger Marketing? Why haven't I heard you mention it before? Jiang Shenyu asked.

Xu Xiang didn't answer her words, she naturally hadn't heard of it, after all......

I just thought of it.