The economic level of the two dynasties is far higher, and it is commendable to do other dynasties. The imperial treasury is often short of money, and the emperor is not enough for private use, but the people are relatively wealthy, and there is a situation where the wealth is hidden from the people.

However, money is not easy to come by, except for those who do not know the hard work of their parents to make money, the second ancestor of the loser, the average family, or more frugal, the young scholar is obviously inherited the ancestors of this excellent traditional virtue, when I heard, only a book, to be consistent money, immediately unhappy.

"It's always money, I didn't listen to it."

"What book is so expensive, is it the only book of the previous dynasty?"

It's no wonder that everyone has a lot of opinions, after all, it is a collection of essays published by the world-renowned Confucianism, and it is nothing more than two: a volume of 100 yuan, although it is often more than a dozen volumes, and it also costs a few times, but what kind of person is the person, the famous scholar, the object of admiration of the younger generation of students, the anthology is the culmination of their lifelong learning, this money, not wronged, and worth it.

And Chu Qian's poetry collection is a bit ugly. It's just a boring pastime, which can be read or not. If it is not to satisfy the curiosity of the moment, it may be given for nothing, and people may not be willing to accept it.

Ordinary people are complaining about the high cost of books, but some people below are thinking deeper and whispering.

"Chuzhi County has a clear reputation, since taking office, what he has done can also be called the word accessibility, not like a mediocre person, why did he suddenly make a mistake today?"

"The wind knows the grass, and the road knows the horsepower. What's so strange. ”

"Perhaps, alas, I don't know how to restrain myself. With such a big publicity, he is not afraid that the local dialect officials will participate in his book and impeach him for taking the opportunity to publish the book, but in fact, he will make a fortune and profit. ”

The two of them are not rumors and slander, and they poured sewage on Chu Zhen, what they said is also true, after all, in the consciousness of the world, Chu Zhen should have printed books at his own expense, and the people who sell books now must have been appointed by him. The price is so expensive, not for the sake of enriching but for what.

To be more honest, there is nothing wrong with this idea, you must know that Chu Zhen is the behind-the-scenes proprietor of the Printing Society, and he compiled the manuscript from the book. to propaganda planning; It was also his idea, and even the pricing of the book collection was agreed by him.

However, the next man's words, some people were puzzled, and felt that their assumption seemed to be wrong.

"It's too expensive, then don't buy it, get out of the way. Get out of the way. ”

I thought that I would hear such words, but the young man was ready to flick his sleeves angrily, but things were a little unexpected, but he saw that the guy's attitude was gentle. He took out the book from the book wall, presented it to the scholar with both hands, and said with a smile: "This son, this book is printed by my Xiling Seal Society, with uniform specifications, unified prices, and good quality, which is very suitable for treasure and survival, after purchase." If you find that the pages or contents of the book are damaged or omitted, you can return the wallet within three days. ”

Skillful advertising words blurted out. After that, the guy smiled and said: "Childe, look, whether it is paper, ink, proofreading, typesetting, or even page illustrations, this book is all carefully selected by the printing agency, carefully dyed and printed, checked every word, and carefully portrayed. The cost of materials alone is nearly 700 yuan, and then counting labor costs, packaging costs, transportation costs, etc. We're just making a little money. ”

Don't look at the guy's endless talk on the surface, in fact, what he said to himself is also half-understood and half-confused, and the person next to him is even more so, it doesn't seem right to listen to it, and it makes some sense when you think about it.

Hearing is false, seeing is believing, and the young scholar is not polite, he directly picked up the book and weighed it. The hand is not light or heavy, about thirty or forty pages, and the cover is a quaint landscape map, strange peaks and strange rocks. Bamboo and plum reflect each other, colorful.

"It doesn't look like it's painted."

The young scholar muttered, and from top to bottom on the title page are a few words of Chu Jingchun's poetry collection, and under a vertical line, the word Chu Zhi slightly indicates the authorship. It is a line of calligraphy, elegant and round, quite stylish.

The fingers slipped, the cover paper was delicate, there was no feeling of rubbing, there was not even a nail line, a trace of curiosity passed in his heart, and the young scholar turned the page. What catches my eye is written by Fan Zhongyan

Speech.

"Poetry can be sent to love and expression. Although he is not elegant, he can cultivate his interest in his spare time

first evaluated the poems, and then advised Chu Zhen not to immerse himself in them and concentrate on studying knowledge. With self-cultivation and self-cultivation, he rules the world through the country, and only a few hundred words, but it can be seen that Fan Zhongyan attaches great importance to him.

Hmph, it's really jealous, the young scholar's eyes are red, he can't wait to change the name in the book to himself, who doesn't know, with Fan Gong so support, it will be difficult to think about the future in the future.

"Huh."

Indignantly turned the page again, entered the text of Shufeng, and entered the bamboo and stone poems, at first glance, the young scholar was shocked, this is the first poem written by Chu Qian, and thus he was appreciated by He She, catchy, profound, widely circulated, the young scholar naturally knows, how can he feel surprised.

Because the young scholar was too surprised. Immediately aroused the curiosity of others, and there was a person in the back who was anxious, so he simply bypassed him, asked the guy for a book, looked at it for a while, and his expression was the same as that of the scholar, with a look of surprise. Eight, "Shou Bu room guy is nothing. Waiting with a smile, but the Bai guy behind him was not happy, his heart was itching, and he couldn't help shouting: "Two, do you buy books or not, is it okay to trouble quickly." ”

"That's it, if you don't have money, get out of the way, don't occupy a position." A wealthy businessman dressed in silk echoed and said, with his family background, a few thousand dollars, it is not worth mentioning at all, the important thing is whether he can rely on this book to get involved with Chuzhi County.

In the midst of a rush. The young Shijun's face was slightly red, he gritted his teeth secretly, took out the money bag, and waved his hand: "I want the book, let's settle the bill." ”

"Xie Gongzi patronizes, look for your money, and go slowly." The business is done, and the guy naturally smiles brightly. settled with quick hands and feet, and sent the young man away.

"Give me a roll."

"I'm going to have a roll too."

The front foot of the scholar walked on the net, and the back immediately swarmed up, the scene was very hot, naturally, there were also people who were shy in their pockets, or had ulterior motives, so they chose to stop and watch coldly.

Half an hour later, the walls of thousands of books had been emptied, leaving only empty bookcases and several large baskets of copper coins scattered in strings. After cleaning up, a few men who received the money and were weak in their hands loaded the copper coins into the vehicle, and left painfully and happily, disappointing the people who heard the news.

"What about people? Doesn't it mean that there is a collection of poems from Chuzhi County? ”

How to say that the city of Hangzhou also has hundreds of thousands of residents. Qiantang County occupies more than half of the people, as the people under the rule of Chu Qian, whether they want to repay their favors, or want to take the opportunity to flatter the county, there must be many people who are willing to pay their usual money to help.

However, they seem to have arrived a little late. At this time, many people are glad that they started quickly, otherwise. Just like them, they came to hear the news and returned disappointed.

"Ask at another bookstore."

I don't know who opened the mouth to remind, and immediately got a response from everyone, and the crowd rushed away, came to a nearby bookstore, and looked at the menacing flow of people, which really frightened the bookstore shopkeeper.

"What? No! ”

"It was sold just now

Disappointed again, I asked several in a row, and got the same reply, which surprised everyone.

"By the way, what kind of bookstore was selling books there just now?"

"It seems to be called Shibei Xiling Seal Society."

"I haven't heard of it, is there such a bookstore in Hangzhou?"

"I know where."

"Then what are you waiting for, lead the way

Whirring, a crowd poured out again. The shopkeeper who left the bookstore looked at each other.

After a moment, the shopkeeper reacted and slapped the table. shouted: "What are you doing in a daze, close the door, proofing."

"Shopkeeper, it's only too late, it's still early to 100 o'clock." The guy kindly reminded him.

"Of course I know, bring enough silver taels and go with me to get the book."

When many people went to Xiling Seal Society to ask for books to buy, there were a few occasionally. Those who took the lead and had books in their hands took them out one after another to show off.

"Have you seen it, Chuzhi County's poetry collection. Limited edition, color printing, no more than 1,000 copies on the market

In fact, the man's original words are 10,000 copies, and a few thousand copies will be issued first. However, after being discounted and deducted, it was suddenly reduced by several times, and after a few more word of mouth, the number would be doubled. Limited edition is easy to understand, but what does color printing mean? Others asked inexplicably.

"I don't understand that, really.

I don't know if there is such a word as outdated in the Song Dynasty, anyway, this is what it means, the person who shows off picks up the book and flipped through it, and said triumphantly: "Have you seen it, the illustrations, color, annotations, commented by Fan Gong himself, Zhu Lanse."

The color overprinting method only had in the Yuan Dynasty, and it gradually matured in the middle of the Ming Dynasty, not to mention the color printing illustrations, which was simply a groundbreaking innovation. Unprecedented, unheard of.

In order to cater to the reading habits of the people, the typesetting has not been innovated, but the Qin movable type is used. Ink dyeing, clear handwriting, prominent lines. Illustrated and illustrated, the engraving is good, the paper is snow-white and delicate, and if it is not a high-quality product, it is simply no heavenly reason.

"It's only a thousand dollars. In a few years, I'm afraid it will be more than this price, it's worth it. ”

The Song people also had a collection of gold and stone inscriptions. Ran's habit of playing with books, besides, aside from the content of books. As long as you have a little vision, you can see the potential value of the first set of color printing books. After a few years, appreciation is inevitable.

Brother Tai's luck is really good, others envied and said: "But I don't know where I bought this book?"

"Published by Xiling Seal Society." Pointing to the last page of the book, there are some information on it, all of which introduce the Xiling Seal Society, among which the address is the most obvious and detailed, as if I am afraid that others will not find it.

"Xiling Seal Society,"

Brake time, every corner of Hangzhou City. The name is being recited, and every detail is discussed, from the unusual way of binding the book, to the well-engraved fonts, Jiang seals, illustrations, etc. And Chu Zhen, who should have become the protagonist of the topic, was forgotten.

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