Chapter 40: The Breakthrough
The two mountains on the way to the publication of the newspaper were finally removed. Pen & Fun & Pavilion www.biquge.info
Zhang Laohan can't wait to start working for Xiao Jing today. However, the content is not in place yet, so what do people do?
To put it mildly, Xiao Jing made an appointment with him: he would hand over the manuscript to him in a few days, and start work immediately when the time came.
In the matter of printing, Zhang Laohan refused to ask for money, and in the end, Xiao Jing insisted again and again, and he reluctantly agreed to charge a cost. It seems that when the time comes, the money can only be forced to him!
I thought it was "content and other printing", but now it's good, the printing thing has been done, but the content has not even had a shadow!
At the wine table, Zhang Laohan also asked his grandson to recognize Xiao Jing as his godfather. It is said that this thing is not uncommon, Xiao Jing thought about it and agreed.
It's just that the godfather or something is a bit unhelpful after all. Not only to be a father, but also to be a father of many children, and finally to have a full house of children and grandchildren...... This is the good ending that almost every male time-traveler in the novel yearns for.
Xiao Jing, who was slightly drunk, returned home just in time for Shao Ning to come back from teaching. The two took a look in front of the door, Shao Ning's nose moved, and said, "Okay, have people invited you to the restaurant?" ”
Xiao Jing pouted and said, "Wait for you to have a treat, then don't you wait until the sky is old?" ”
As he spoke, he took the things from Shao Ning's hand. Entering the courtyard, he asked thoughtfully, "I said, how much do you know about opera and miscellaneous operas?" ”
Shao Ning said disdainfully: "Look down on people, don't you?" In this world, if you have fun, is there anything that this son doesn't know? ”
Xiao Jing clapped his hands and said, "That's great." Let's go into the city tomorrow and introduce me to a better troupe. ”
Shao Ninghu said suspiciously: "Watching a play? It's not like what you do. Pleasure is a plaything, don't forget that you still owe me three thousand taels of silver......"
Xiao Jing walked straight back to the room. He didn't have much interest in opera, so he focused on something else.
Breakthrough!
In the initial stage, it is natural to "farm" honestly.
You must know that running a newspaper in the era of feudal imperial power is tantamount to dancing on the tip of a knife. If you only make tabloids, say some innocuous parents in not too excessive language, and then comment on the things in the newspaper, then maybe the big people in the court are too lazy to pay attention to you.
If you're going to make an impactful, real newspaper, you have to be careful. If you do too much, you will inevitably be charged with "slandering the court", and then you will be wiped out in a short period of time.
The only way to promote the development of newspapers is to boil frogs in warm water. Before the influence has not been established, the concept of the newspaper has not been deeply rooted in the hearts of the people, and the time is not ripe, leaving the current affairs news to the imperial court's newspaper, and only doing some fields with a large audience and not so easy to be targeted by people with intentions.
Eat the rice one bite at a time. Xiao Jing is responsible for his own career, and he must also be responsible for his future colleagues.
Thinking about it, there is a limit to what can be done, but there are still good breakthroughs, such as: the entertainment industry!
Compared with ordinary people, many people in this circle don't mind being consumed too much, and they have a larger scale of acceptance of things. Therefore, whether it is the boundless wind and moon of the Qinglou Chu Pavilion or the hustle and bustle in the Washe Theater, there is a lot to be done.
Then again, Xiao Jing doesn't really like entertainment news.
In his previous life, he was an opponent of "the entertainment of serious news and the excesses of entertainment news". However, regardless of one's perception, one thing must be acknowledged: entertainment journalism, like other news genres, has its own purpose.
At first, Xiao Jing planned to let Shao Ning and Pan Feiyu make some noteworthy lace news from those drunken green buildings, such as which family has more girls with both color and art, and which Oiran has learned what new tunes. Well, it has to be positive.
first praise people, then praise entertainment culture, and finally bring out the entertainment industry.
Who knows, these two goods returned empty-handed.
Later, Xiao Jing reflected again. It may not be a good idea to look for materials on the Fengyue field from the beginning.
Everything makes a first impression, and many people are not good at changing their preconceived notions about something. If a newspaper uses this kind of thing to attract attention when it is founded, it will be very difficult to establish an image of "serious media" in the future.
The subject matter is also not grounded enough, at least for now.
Newspapers are aimed at the broadest masses of the people, and you report all day long about what is happening in that place that ordinary people can't afford to consume, and many people have no idea at all, and some people even have the idea that "this is my business".
It's like the news of the raid on the entertainment club in later generations, most of the general audience followed it for fun, and the first thing many people did when they saw the report was to set their eyes on the scene of the "capture of the stumbling girl", and then laughed and scolded and made up a joke. It won't be long before this matter becomes too much in people's minds, and it doesn't even count as a talking point.
Of course, this kind of news still has its value, and that's for later.
Finally, and most importantly, Xiao Jing must take into account the thoughts of the scholar class.
Many literati and writers regarded prostitution as a matter of elegance. In their minds, it's almost a complex. Therefore, although all dynasties and dynasties had similar regulations such as "prohibiting officials from prostitution", most of them ended up in name only, or only in the mutual attack between political enemies.
This matter is tacitly understood by everyone, and it has become an unspoken rule, naturally hello, hello, hello, everyone. But what if a newspaper brought it up as a topic?
That could have poked a hornet's nest. The well-educated people who are full of sages and sages will definitely cite the scriptures to rebuke this kind of behavior, and if they don't get it right, they will be labeled as a "prostitute medium". Back then, it wasn't fun.
This is the so-called "step by step", right?
Thinking of this, Xiao Jing suddenly shuddered. Will Miss Qin tell Miss Xia about coming out of the courtyard of Mingyue Tower?
The more he thought about it, the more he thought it was possible. Although I don't know what the relationship between the two girls is, there is no doubt that the two are very close. Between girlfriends, what can't be said?
Oh my!
Xiao Jing, who was nervous, fell into a panic. Tormented by this emotion of gaining and losing, he didn't sleep well all night, so much so that the next morning Shao Ning saw a man with darker and heavier eye circles than before.
"Let's go, some theaters opened early, it's just right to go now." Shao Ning, whose eyes were full of pity, patted Xiao Jing's shoulder very hard, and said earnestly: "Young man, you still have to cherish yourself, don't hurt your body!" ”