Chapter 55 Advertising
Li Kou chatted with the butchers for a while, and had a rough judgment on the price of meat in Weizhou.
The supply of meat in winter is difficult, and the price of a pound of meat is about 80 to 100 wen for 680 to 730 grams in modern times, which is worse meat, and the price is higher if you want to buy fat, because fat meat can boil oil and eat a few more meals.
There are also ribs and the like that are cheaper, but few people buy them.
The kitchen level of the Song Dynasty was not as good as some books say, and many of the spices that can be seen in modern times did not appear at this time.
However, the supply of mutton in the Song Dynasty was relatively high, but it was ......
Li Kou listened to Zhang's sister-in-law's words, and didn't know what to say.
The Song Dynasty was extravagant, and the Song people were even more extravagant.
In this era, there was a dish, and there were different sayings about what it was called, but the method was to take two pieces of meat from the sheep's face, and a dish required three or five mouthfuls of sheep to make it.
Zhang's sister-in-law smacked her lips yearningly and said: "Weizhou has only produced such good dishes in Zhang Dahu Xie Dahu's house, my neighbor has helped in the kitchen, and invited the famous chef Granny Liu on Jingyuan Road, that family is also stingy, people throw away the mutton he doesn't want to take home, so as to teach that Granny Liu to scold, that is, there is no meat to eat and should not pick up what people don't use to take back, how to teach the little dolls to be good?" β
Li Kou is not critical of this.
It is said that the Song Dynasty was the richest dynasty, and it was only rich in the rich and powerful.
In what era did the proletarians who farmed the land have a good life? Even in modern society, if you buy two catties of dragon fruit, you have to be careful and grit your teeth for half a day.
"You also want to bring back half a mouthful of sheep, and spare me a few if you have a sheep's tail." Li Kou asked the mutton dealer.
The butcher smiled: "It's not difficult, I don't know which piece of meat I want?" β
It was also an era when prices were calculated by parts.
Li Kou said: "Yes, it's better to have sheep's hooves." β
The butcher said: "You don't know how to eat, how can you eat the sheep's hooves?" β
You don't know how to eat.
There is a tendon in the sheep's trotters, and it tastes good when it is removed.
Zheng Tu had the heart to befriend Li Kou, so he hurriedly invited two big carts to come, and taught the helpers to carry meat to the cart and send it to Ma Niangzi's house, while secretly asking: "Can it really be cured?" β
Li Kou said: "I think you are a virtual person. β
Zheng Tu sighed: "When I was young, I gambled and played Guan Pu, and I also went to Flower Street Willow Lane many times, and I lost my body. It's just that the doctors all said that it was about the Sprinkle family that was a little unhappy, but they didn't say anything unpleasant about the Sprinkle family. β
Li Kou judged that Zheng Tu should have lost his body like this, so he also had some confidence.
It's just that after all, how to carefully check the pulse, he doesn't have that mind at this time.
"Come to me when the weather is warm for a few days, you can both come." Li Kou said, handed a flying bill to Zheng Tu, and asked him to send someone to exchange for a big amount of money and come back.
Zheng Tu looked at it and simply said: "Half a pig and half a sheep are about the same, how about I take some lean meat for you?" It's only three or five pounds. β
Li Kou agreed, and asked the small noodle vendor in Weizhou.
Zheng Tu Buyu said casually: "I paid more than 100 yuan in January, and no one paid attention to it, but I just had more suffering." β
It seems that the management of small traders in the streets and alleys was not very strict in this era.
Li Kou said goodbye to everyone and followed the two carts to Miss Ma's house.
When he arrived, he saw that the Ma Niangzi's mat had already hung up a signboard.
It's just that the signboard says "Hengfeng Shop" and I don't know what to do to make a living.
Outside the mat, dozens of people were watching around a board, and Li Kou squeezed in to take a look, and it turned out to be the news that the Liulizhan Conference would be held.
Everyone gossiped, some said, "What good glass cup can a woman who is separated from her", some people speculated, "I'm afraid it's the same two glasses that Zhang Dahu shot", and some people who are afraid that they are dressed like rich and noble people, and carefully remember the information above in front of the template.
Li Kou saw a few familiar ones, and the one that made him suspect that it was Wu Da who was also in the Economic Envoy's Mansion.
He held his hands and recited words in his mouth, remembered a few words and grabbed his hair, he was surprisingly serious, I am afraid that he was ordered to promote the Liulizhan Conference, and when he looked at him, he saw that there was a heavy weight in his sleeves, and he was afraid that there were dozens of big money.
Li Kou looked at the crowd for a long time, and couldn't help but shake his head and get out of the crowd to find Ma Niangzi.
What is the effect of advertising in this way?
Ma Niangzi was writing the invitation by hand, and she wanted to invite someone to come.
Li Kou went straight into her boudoir, the furnishings in it were very simple, a bed, a pair of swallows, and a bookcase. However, there was a brazier in the house, and Miss Ma changed into an elegant skirt, sat in front of the bookcase, and wrote gold characters on red paper.
"You wait a minute, such propaganda is to lower the character of the glass cup." Li Kou stopped her and said a new idea, "You send someone to find a printing shop, write the specifications, shape, and characteristics of the glass cup on it, and find a skilled craftsman who can paint to draw a few pictures. Looking for someone to engrave a private seal and print it on the advertising leaflet, wouldn't it be a few things at once? If you want to spread the word, how many people will know about Jingyuan Road in a few days? I see that there are a lot of people in and out of the yamen, and the military secretary is here, you only spend a few dollars, teach those who come and go to the state capitals, bring a stack of advertising leaflets, and when they rest along the way, they have favors, whether they stay in the inn or give them to acquaintances, how much can hundreds of advertising sheets cost? How much money can you make by teaching a big household? β
Ma Niangzi smiled: "It turns out that you have an idea." β
She calculated the cost carefully, and asked Gensheng's sister-in-law to prepare.
Li Kou knew that she didn't have much money on hand, so he took 30,000 yuan worth of flying money and gave it to her, and said: "Since the glass cup is valuable, ordinary people must have nothing to do with it, and you must keep an eye on those who are rich." And you must know that this is a matter of exaggeration, Zhang Dahu is afraid that many people know, so he gritted his teeth and paid more than 300,000 yuan, without mentioning his name and widely publicized, in addition, the envoy also has the intention to buy the glass cup, and faintly intends to use it as a tribute, why not use this gimmick? Just said that even the Jingluo Embassy had to hook one or two as a gift to the emperor, and some people with curiosity must be strange, if they have the opportunity, how can they not come to observe? It is also a good opportunity to expand its influence, and the money spent this time will definitely be earned back from those who have it. β
He doesn't know how to advertise, but he has seen so many advertisements, and there is also a village in the township that is engaged in "rural tourism", which can say that a small fish pond is a lake, and a small hill can be described as a certain powerful and soaring cave.
This is naturally what he learned.
Ma Niangzi was not surprised, smiled and listened to what Li Kou said, then accepted the money, and said: "This is the money for me to run the Liulizhan Conference, or not, I don't have much money to take out, so I spent your money, but I have fewer people here and more houses, and you don't live in the inn, you come to live here, and there is no one in the front yard, so you live there, okay?" β
This is naturally possible, and Li Kou told her that the big families who feed pigs are afraid that there will be a shortage of wheat bran.
Ma Niangzi didn't expect the Wang family to do it so quickly.
She had expected that those people would not even let go of small profits.
"If you don't share some profits with others, how can people work hard to earn more money for you." "Forget it, that's their business." It's just that the wheat bran business is not difficult, and the Wang family can naturally eat the wheat bran of the next state with their financial resources, but Jingzhou and Qingzhou are large grain producing areas, and their hands can't reach there. It is not difficult for Dalang to take care of this business, just let those grain merchants know that we have financial resources, they are naturally willing to sell wheat bran to us, I am afraid that the Wang family will rely on a large amount of wheat bran collected nearby, and maliciously suppress the price, Dalang must not forget that the merchants are also merchants, they are profit-seeking, that is, we force the price of other people's wheat bran to be lower, and those traders will not miss us. β
Li Kou smiled: "Why don't you let them be hung by the Wang family?" β
Ma Niangzi was stunned for a moment, not knowing what she meant.
"The Wang family has just mastered the grain industry, so they are eager for quick success and quick profit to monopolize the market, and there will inevitably be a price war in the future. If you want to catch a group of stable customers, you must first let them suffer enough, you don't forget that for these small traders, stability is more important than anything else, if Wang's grain store has a price for a while, looking at a year or two is making money, who will dare to trust them in the future? Li Kou said, "It's just right, this time I can make a lot of profits with the glass jar, so we will use this money to use the short-sightedness of the Wang family to cultivate our own reputation, and I am determined to be the only grain merchant in Weizhou." β
Ma Niangzi looked at Li Kou, she wanted to ask how it was to be the first grain merchant in Weizhou.
Just thinking about it, she couldn't calm down, so she didn't ask much.
"At this time, I don't ask anything, when you want to use the money, you can tell me." Li Kou said, "In addition, there is a pair of glazed wine utensils, and a larger mirror, which was given as a gift by the envoy of the Scripture and the Zhizhou, and I didn't put it in the glazed cup conference for people to see, I went to get it back." β
Ma Niangzi was so distressed that she hurriedly said: "Just take something else, there are not many glass cups, why send them to the palace." β
Li Kou said: "If you take it in advance, you must give it first, if you don't coax the official family, how can Jingyuan Road open for us." I have some, and I can make my own in the future, so I don't have to worry about it. This luxury object is just a toy in your own hands, if you change it for more convenience, the least is money, then you can do a lot of things. Only this glass cup, can't I drink tea in a porcelain cup? It's only those who have the money to burn it out that they are looking for refinementβand it's not a delicate object. β
He went straight back to the inn, and saw Zhu Wen's family waiting in the lobby, it turned out that they had already picked up, and they were going to go to the camp camp, and the shopkeeper kindly persuaded him: "The more I see the outside, the more I look angry, Li Dalang takes care of a lot, and obeys his meaning." β
Only then did Zhu Wen's family wait in the lobby.
Li Kou carried a large package in his hand, and when he entered the door, he counted the money with the shopkeeper and left.
This time I returned to Miss Ma's house, but I was afraid that I would not be able to leave in a short time.
Li Kou prepared another gift, but it was just a toothbrush and toothpaste, but as soon as they arrived and had not yet rested, Zhang Xiaoyi sent someone to tell them to go to the school to order something, and the time to repair the city wall had arrived.
Li Kou invited someone to wait a while, and he asked Miss Ma to look at the contents of the package first.
As soon as the package was opened, the hall was bright, and Miss Ma stretched out her jade arm when she saw it, she didn't care about the indecent image, she only held the glassware in her arms, and said fiercely: "Don't sell, don't sell, can't sell any of them - the emperor wants to buy or sell him!" β
What glassware can make her so gaffe?
It's just that glass wine set.
The traditional shape of the wine pot has a rounded spout and can hold eight taels of liquor.
There were also nine glasses the size of three coins.
Li Kou didn't plan to come out of this thing first, but there was a pair of golden dragons on the glass wine jug, if this was kept, others would not dare to buy it, not to mention that there were nine golden dragons under the wine glass.
This is the wine jug used by the villagers of the family who are going to get married to entertain their in-laws, and it is just beautiful.
In addition, there is a fiberglass fruit bowl and a mirror three feet long and two feet wide.