If you just adopt the ordinary store sales model, no matter how good and high-quality Cao Liang's products are, they will not be able to cover the market in the short term, and they will not be able to compete with an old and famous store like Pinju.

Even if Cao Liang tried his best and exhausted the means of modern business competition, it would take at least a year or even longer to make the store bigger and stronger.

And now that the time is tight and the tasks are heavy, it is obviously not possible to develop slowly, and the only way to use extraordinary means is to use extraordinary measures in extraordinary times.

The consumer group of Wushisan is relatively special, it is limited to the upper aristocratic class, and the ordinary people are completely excluded.

This upper-class social group is relatively large and concentrated, and about ninety percent of the celebrities and scholars who have consumer needs are concentrated in Luoyang, Beijing.

Between these people, the relationship is familiar, frequent contacts, some are classmates, some are old friends, some are in-laws, even if the two sides do not know each other, as long as they chat a few words, pull out a few relationship figures, and climb up a relative in all directions, it is not difficult.

The specific market can't help but give Cao Liang an idea, that is, direct sales, no need to rent a store, no need to do advertising, and use word-of-mouth among relatives and friends to achieve the purpose of selling Wushisan.

Of course, without a certain incentive mechanism, others are not obliged to help you publicize, so Cao Liang decided to take out five to seventy percent of the profit from product sales as a rebate to reward customers with performance.

As long as you bring two friends to buy Wushisan, you can enjoy Wushisan for nothing without spending a penny, which is an irresistible temptation for anyone.

For Pei Xiu, pulling two friends to buy Wushi powder is simply too simple, the medicine friends he usually makes are all rich or expensive, and there is no poor money owner, as long as it is a good thing, even if the price is expensive, he doesn't care at all.

And his two friends are also a lot of rich relatives and friends, and it is easy to pull two of them each.

But for Cao Liang, the meaning is extraordinary, assuming that Pei Xiu pulls two people, these two people bring four people, and four people pull eight people, according to the principle of geometric multiplication, as long as it is doubled more than a dozen times, the population of the entire Luoyang City may be fully covered.

Relying on this direct sales model, Cao Liang can promote his Wushisan to the entire upper aristocratic circle of Luoyang in the shortest possible time, and rely on this aristocratic circle to achieve the purpose of radiating the world.

Cao Liang, who is proficient in modern commercial sales techniques, is very proficient in this pyramid-like direct sales model, and the greatest success of Amway and Nutrilite is to rely on this sales method.

However, this direct selling model is often confused with MLM, and the MLM model is also based on the pyramid sales theory, but the purpose of MLM and direct selling is different, the ultimate purpose of direct selling is to sell products, and the means of MLM are buying short or relying on high-priced and low-quality non-practical goods, and making money by pulling people's heads.

Cao Liang's Wushisan is superior to any Wushisan in the Luoyang market, although it is expensive, but it is definitely worth the money, if Cao Liang rents such a luxurious shop like Yipinju, and hires a large number of guys, then the sales price will definitely not be less than a thousand yuan, and may even be higher.

Now using direct sales, Cao Liang can reward those customers with sales performance in the name of rebates.

Either way, Cao Liang made the same amount of money, and it was the customers at the top and middle of the pyramid who benefited from the free Five Stone Scatter while also earning a variable amount of money.

As for those bottom-level consumer customers who have no performance and can't attract people, do they lose money? Of course, there is no loss, what they bought with real money is a genuine product, and it is what they need the most. It's like buying other things, knowing that others want to make money, is it difficult not to buy them?

This is fundamentally different from pyramid schemes, in which those at the bottom of the pyramid can only lose all their money, and their money is completely squeezed out by the people at the top.

It is actually very simple to distinguish between direct selling and MLM, direct selling is to sell goods as the ultimate goal, pulling people is just a means, and MLM is to sell goods as a guise and pulling people as the ultimate goal.

Therefore, the original intention of the pyramid sales plan was good, tailor-made to promote goods, but in the end it was used by some people with other intentions to engage in pyramid schemes, defraud money, and become street rats that everyone shouts and beats.

For Cao Liang, whether it is direct selling or MLM, after all, MLM is not illegal in this era, he does not have any pressure, and his ultimate goal is to sell Wushi Scatter, cover the market as quickly as possible, and achieve the purpose of making money.

In fact, if there is no Wushi San, Cao Liang may even play a "Ponzi scheme", empty gloves white wolf, and make a lot of money, anyway, people in this era have a weak sense of prevention of financial fraud.

Of course, when you earn a certain amount, you need to run away, otherwise you will be torn alive by those Luoyang magnates.

And the promotion of Wushi San, there is no worries, the price is open and transparent, Zhou Yu hit Huang Gai, one is willing to fight, one is willing to suffer.

For the prospect of direct sales, Cao Liang is quite optimistic, his own Wushisan quality is first-class, the quality is leveraged, for these celebrities in Luoyang, it is completely worth spending more money to buy good things, relying on word-of-mouth in the aristocratic circle, it should be feasible to cover Wushisan throughout the upper class.

Pei Xiu happily accepted Cao Liang's method, spent 100,000 yuan to buy 100 pay 5 stone powder, and then ran out to sell it, and the next day, he easily brought in four people and bought 400 5 stone powder with 400,000 yuan.

The reason why Pei Xiu's sales went so smoothly was entirely because after these friends tried Wushisan, they were full of praise, and the effect was too obvious, and the Wushisan of Yipinju was immediately suppressed, and four of them did not hesitate to make a decision on the spot and asked for it!

Pei Xiu's heart is even more happy, not only did he come back with the 100,000 yuan he spent yesterday, but he also made 100,000 yuan, Pei Xiu, who had never known how to spend money, could actually make money, even he didn't expect such a good thing, this money was too easy to earn!