Chapter 932: Bad Competition
At noon, Guo Song came to Xi'anmen Street in a carriage, and more than a dozen guards followed on horseback.
Guo Song likes to understand the changes in Chang'an from many details, in fact, many things can be seen from the changes in the style of the streets and alleys.
For example, from the change of fabrics, Guo Song found that since the second half of last year, there have been more ordinary women wearing satin, which is not because the people have begun to pay attention to luxury, but because the price of silk has fallen, even ordinary people can afford to wear one or two silk dresses.
The decline in silk prices and Luoyang's economy has a close relationship, in the past few years, almost all the silk in Jiangnan was shipped to Luoyang, the price is high, the demand is large, resulting in the expansion of silkworm breeding in every household in Jiangnan, the silk in Jiangnan basically can not reach Chang'an, but since the middle of last year, the demand for silk in Luoyang has plummeted, resulting in a serious backlog of goods in many silk merchants, they began to sell to Chang'an, but Chang'an people will not buy high-priced silk, resulting in silk prices falling again and again, falling by half, Chang'an people reluctantly accept.
The sales of silk in Luoyang fell sharply, mainly because the middle family could not afford to consume silk, and the large households and magnates did not have such a high demand, which also showed that the middle family in Luoyang began to go bankrupt, and the long-term high tax burden, low income and deformed consumption finally could not bear it.
There is also a change, that is, there are more and more families with horses in Chang'an, and people with a little better conditions can ride horses.
This is also the result of the oversupply of horses, the Jin State did not prohibit the export of horses, in the past, Wei, Yan, and Ji would purchase a large number of horses, but now the Three Kingdoms perished, horse exports plummeted, and the price had to be reduced, so that ordinary people could afford to buy horses.
The reason why Guo Song did not prohibit the export of horses was because horses were difficult to raise, a war horse needed at least 20 acres of land to grow grass to feed, and 10,000 war horses would occupy 200,000 acres of fertile land, which was a great consumption of national strength.
In recent years, Guo Song has adopted a statecraft strategy of doing something and not doing anything for the governance of Chang'an and even the Jin Kingdom, dredging rivers, banning various checkpoints, tax cards, reducing taxes, increasing market platforms, building a new Xi'anmen Street, and changing the structure of the East Market.
These policies were implemented for three or four years, and the effect was obvious, the business of the Jin Kingdom was prosperous, the merchants were very active, the merchant fleet was increasing, and there were 14 commercial houses specializing in transportation in Chang'an, with more than 2,000 cargo ships of about 500 to 1,000 stones, which was still a private fleet, and the official ships were more than 3,000.
These fleets centered on Chang'an, going to Lanzhou in the west, Fengzhou and Taiyuan in the north, Jiangnan in the east, and the Yangtze River valley in the south, so that the commerce that had been destroyed by the war and blockade gradually resumed.
It can be seen from the merchants who come and go on the street, all of them are in a hurry, even trotting, but their faces are full of energy, which is the manifestation of the market prosperity.
Not long after, Guo Song's carriage came to Xi'anmen Street, just turned into the street, a noisy and lively atmosphere came to the face, only to see the flow of people on Xi'anmen Street, shouting and shouting one after another.
The river was full of flower boats, and many dancing girls in costumes were getting off the boats and leaving in ox carts, and it seemed that the noon flower boat performance had just ended.
Guo Song's carriage stopped in front of the eldest sister Guo Ping's shop, Guo Ping spent most of her time in the liquor store, she couldn't stay idle, although she invested in a lot of industries, but she had a soft spot for selling wine, originally the West Market Liquor Store was the head office, but now Chang'an people gradually regard the Meishou Liquor Store on Xi'anmen Street as the head office.
And Guo Ping inherited the first principle of Meishou wine shop, Meishou wine is only sold in ten wine shops, and now there are only nine, at the end of last year, Guo Ping found that the Meishou wine sold in Lanling Restaurant tasted wrong, she secretly checked for three days, only to find that the shopkeeper of Lanling Restaurant used his own wine to sell as Meishou wine.
Guo Ping immediately canceled the cooperative relationship with Lanling Restaurant, and published it in the newspaper for three consecutive days, causing the business of Lanling Restaurant to plummet.
But this incident also made Meishou wine an enemy, and several other more famous liquor stores began to join forces to compete with Meishou wine, their price is much lower, although the taste and quality are not as good as Meishou wine, but they are cost-effective, so that the mid-range Meishou spring wine is gradually squeezed out of the mid-end market.
Guo Song walked into the store and saw the eldest sister Guo Ping criticizing the shopkeeper Liu of the Xishi wine store, and the shopkeeper Liu sat with his head bowed and silently accepted the criticism of the owner.
"Eldest sister, what's going on?" Guo Song asked with a smile.
"Yo! Little brother, you're back. ”
Guo Ping was suddenly surprised and delighted, and he didn't care about criticizing the shopkeeper Liu, and said to him: "You must find out the source when you go back, I'll tell you, the other party is definitely not good!" ”
"I know, I'll send a message to my aunt as soon as possible."
Shopkeeper Liu gave Guo Song a salute and hurriedly rode away.
Guo Ping hurriedly greeted his brother and asked him to serve tea, Guo Song took the hot tea and asked with a smile: "The shopkeeper Liu has always been steady, but he has been criticized, but it is rare, what is the reason?" ”
"Hey! This matter has nothing to do with Lao Liu himself, it was his subordinates who were negligent, you look at this. ”
Guo Ping handed an empty Meishou wine bottle to Guo Song, it was a celadon bottle, Guo Song took the bottle and looked at it carefully, it was very delicate, exactly the same as the Meishou wine bottle, Guo Song couldn't see anything wrong, he looked at the eldest sister blankly, "What's the problem?" ”
"I knew you wouldn't be able to see it, if Wen Yu was there, you would know it as soon as you carried it."
"You mean the weight is different?" Guo Song kind of understood.
Guo Ping nodded, "This imitation bottle is two and a half heavier than ours." ”
"There are still people who imitate Meishou wine bottles?" Guo Song asked with a frown.
The price of Meishou wine has always been very high, including the price of wine bottles, Meishou wine shop has been recycling at a consistent price per bottle, and has hardly encountered counterfeiting, mainly because of the cost.
This kind of wine bottle itself is a celadon thin-necked plum bottle, the quality is very high, even if you go to the porcelain store to buy a single one, it will cost one or two times, unless it is a large number of imitations, otherwise burn hundreds of bottles alone, the cost alone will be more than two dollars.
If a large number of imitations and sales of fake wine is impossible, Chang'an people know that Meishou wine has to go to the West Market and Xi'anmen Street special wine stores to buy, or go to the top ten restaurants, sell Meishou wine on the stall, everyone knows that it is fake,
Someone did this a few years ago, but it was a terrible loss, and a bunch of imitation bottles were smashed in their hands.
Guo Ping sighed and said: "This kind of wine bottle is very exquisitely made, not inferior to us at all, if we don't do much, the cost of each bottle will be at least two yuan, but the other party sells it to us according to the recovery price of the consistent money, why does the other party do this kind of loss-making business?" ”
"Why?"
"Because our wine bottle is just full of one catty, but this kind of bottle can't hold a catty, at most it can only hold thirteen taels, if we don't pay attention, and then sell this wine bottle of wine, then we are short of catties and two catties? When the news spread, the brand of Meishou wine was smashed, little brother, the other party's move is vicious! ”
Only then did Guo Song understand that it turned out to be a sign of smashing eyebrow longevity wine, this trick was really powerful, and he would be fooled if he didn't pay attention to it.
"Already sold with wine?" Guo Song asked.
Guo Ping shook his head, "We received three hundred of these bottles, we had to wash them first, and then put them in the shade for three days before they were filled with wine. ”
Guo Ping took out the bottom of two cut wine bottles and put them in front of Guo Song, "Little brother, you can understand by looking at this." ”
Guo Song looked at the bottom of the bottle and immediately understood, one bottle bottom is very light and thin, and the other is at least three times thicker.
"Does the eldest sister know who did it?" Guo Song asked again.
"How could I not know, it's just a group of people who hate Meishou wine, in fact, I have given them the mid-end market, Meishou spring wine has been discontinued, we are trying our best to make Meishou wine and Meishou wine, but these rabbit cubs still refuse to give up, and want to smash the brand of Meishou wine, this time I must make them look good."
Guo Song pondered for a moment and said, "Eldest sister, you can report this matter to the official!" Imitation of Meishou wine, the government can convict. ”
"I'm going to crush them all!" Guo Ping raised his eyebrows.
Guo Song shook his head, "Things are not so simple, they have already adopted despicable means, if they can't do anything, they will definitely have another plan, so that you can't prevent it, the best way is to let the government come forward to investigate, I let the internal guards participate in the secret investigation, and it must be severely punished." ”
Guo Ping was also a little worried, the other party's methods were despicable, in case they drugged in wine, it was really impossible to prevent it.
"Alright! Listen to you, big sister. ”
Guo Song immediately said: "In the afternoon, you will go to Chang'an County Ya to report the case, and you will leave other things alone, I will arrange it." ”