"Haha, these bunnies are getting more and more proficient, and they can all be jokers!"

"Official, look where you look sick!" Su Lan turned his face to look at the little emperor who was half-lying on the leisurely chair, laughed without any image, stood up and pulled the blanket covering his body up.

"Am I sick in the first place?" Zhao Yu still couldn't hold back his laughter, handed the newspaper in his hand to Su Lan and said, "Sister Su, look at how they can really make up." ”

"Is this talking about the King of Yiyang? It's clearly a beggar, otherwise who will hold the food! Su Lan took the newspaper and read it, and couldn't help but smile. However, the writing of this article is smooth, witty, and extremely detailed, which makes people immediately think of a glutton wearing a royal costume but without manners, and at the same time making up a pig-like character in their minds.

"Hmph, if they are only allowed to bury me, they will not be allowed to fight back!" Zhao Hao snorted coldly and handed a stack of papers in his hand to Su Landao.

"Official, although there are many slanders in people's words, they are all quite subtle, but they are not so explicit, not to mention that this is true!" Su Lan looked at most of them arranged by the king of Yiyang County, and it can be said that he cleaned up all aspects of his clothing, food, housing, transportation, eating, drinking, Lazar, etc., and tried his best to sarcastically and ridicule them.

"Of course, it's just that the pen and ink are heavier, and it will be sealed and handed over to Liu Dutong to be sent back to Lin'an as soon as possible, and it will be published as planned!" Zhao Yu said with a very positive look, and took a newspaper beside him.

"Official, does anyone believe that such an article has been published?" Su Lan sorted out the manuscripts one by one, put them in a bag and sealed them with fire paint.

"Hehe, believe it or not, look at the cure!" Zhao Hao smiled.

After talking with Wen Tianxiang for several days in a row, when the fleet arrived in Tongling, the little emperor was infected with a cold, thinking that it was just a minor illness, but when he arrived in Wuhu, it became more and more heavy, and the imperial doctor thought that the emperor was not suitable to continue to travel by boat, so he docked at Wuhu nearby to recuperate. It was not common for tens of thousands of troops to stop on the river, so Wen Tianxiang supervised the army and returned to Beijing first, leaving only the personal guard regiment and the guard battalion and some sailors to protect the holy car.

Zhao Hao naturally pretended to be sick, but only a limited number of people knew the truth. That day, he felt that Wen Tianxiang was right, for any level of character on the power pyramid, he needed to be clearly aware of his strength. It is necessary to take stock of the financial, human and public opinion rights that we possess in the power struggle, and sort out our political assets. After identifying one's own resources, we utilize these power resources to carry out deterrence actions according to the target.

Of course, the emperor lives on the spire, and has the most resources at his disposal, and the possibility of successfully implementing deterrence and manipulation is also the greatest. However, Zhao Yu has always believed in carefully sailing the ship of ten thousand years, and he used the limited number of cards in his hand to turn over back then, so he knows that even the characters in the lower echelons are not without the ability to use weak forces to deter powerful people.

'Non-profit and non-fighting' is the principle of power, but the sword can hurt others and oneself. Zhao Yu knew that it would not be difficult to remove a few people from the body with his own strength, but he knew that bloody political struggle was not the best means, and he also wanted to see the real purpose and means of those opponents to provoke the fight. He didn't believe that those people would take risks knowing that fighting with him was like an egg hitting a stone, so he wanted to see what their hole cards were and who was behind them.

When he was in Qiongzhou, he used newspapers to conduct polemics and was well known to the officials of the Xing Dynasty, and the effect was obvious, and Lin'an, as the Song Dynasty's foothold for a hundred years, had already become an important channel for people to obtain information, which was more developed than Qiongzhou, and there were many tabloids. When the Xing Dynasty moved north, the newspaper sponsored by the Academy naturally went along, and the newspaper team of Zhao Yu Hanlin Academy of course also moved to Lin'an, and changed its name to "Hangzhou Information". With many years of experience in running a newspaper in Qiongzhou, coupled with the diversity of sources, Hangzhou Information quickly gained a foothold in Lin'an, but it was not very prominent among many peers.

Soon after the recovery of Lin'an and the relocation of the Xing dynasty to Lin'an City, because Zhao Yu did not enter the city in time, some tabloids began to break the news that the emperor was too young to preside over the overall situation of the country, so he planned to re-elect another heir to succeed in the royal clan. He didn't take it to heart after receiving the report at that time, thinking that the rumors would be self-defeating after he entered the city, but as the time spent outside the city increased, the newspapers in the city began to report on the matter of the different princes, and there were rumors that the dynasty had set up a prince without permission.

It was only at this time that Zhao Yu paid attention to it, and found that this matter was not simple, it seemed that someone was manipulating behind the scenes, if no one blocked the news from him, otherwise how could no one mention it to him. So he asked Zheng Huchen to start tracking down the source and paying attention to the direction of public opinion, so he entered the city 'privately' and strictly ordered Lu Xiufu to seize the time to renovate the North Palace, hoping to calm public opinion.

However, with the urgency of the war on the Western Front, Zhao Yu led the army to personally put the matter on hold for the time being, but the bureau did not stop the investigation, and the news continued to be transmitted to the Ezhou Imperial Palace. The truth of the matter gradually became clear, and it was determined that someone was manipulating the matter behind the scenes, and what made him angry was that it was not the enemy who smeared him, but from within the Xing Dynasty, the purpose was to stink himself first, and then change the reserve, and brought out the King of Yiyang County to start publicity.

Now what Zhao Hao is doing is to start fighting back, he has figured out the target, of course, there is a target. He understands that intellectuals are rational thinking animals, even if academic qualifications are not the same as ability, but with a considerable amount of study experience, after all, they are superior to others in thinking ability, so such people are better than those who have nothing to do in the officialdom. However, there are also a small number of eunuchs in history who are not intellectuals, and they can surpass most intellectuals, because they have long been familiar with officialdom and the techniques and techniques of life-and-death power struggles in the years of bloodshed.

Zhao Yu felt that with his previous life's education, how could he be regarded as the same as lifting people, and now looking back at the year, his stinky old nine habits were not a lot at all, he was high, wanted to save face, and was proud, but he was tricked by the black-hearted boss, and he used it for many years as a dog, and he also carried a black pot and got into a lawsuit, but he didn't get paid until he 'died'. The reason is that they do not realize the importance of learning power arts, or they are not proficient in power arts.

Today's scholars are not much different from those of the past, they are often highly skilled in learning, and regard the pursuit of truth in learning as the first priority, but simply equate officialdom and power struggles with side jobs. However, the level of their political struggle skills often stayed at the stage of primary school students, and as a result, a large number of scholars who were rich and instructed in the country were taken care of by a scoundrel.

As a human being in two lives, Zhao Hao has the opportunity to re-examine himself and sum up lessons and lessons, and he has been in the political arena for so long, and he has already caught their weakness. They attach importance to reputation, even if they scold people, it is nothing more than a few limited words such as beasts and waste, and then there are subtle words, only half a sentence, let you guess for yourself, and those with a low level of education can't understand why, let alone understand the meaning.

Zhao Yu has now cultivated, if he wants face, you can't want face, dare to splash any dirty water, dare to say anything, and eat meat and vegetarian together. In this way, of course, he will not scold you for the sake of his reputation, let alone play far-fetched games, so he will inevitably fall behind. In addition, he has mastered the routines of the 'black' people and trained a group of jokers.

In fact, the ancients also summed up the essence of the black people, as early as the Spring and Autumn Period, the political and cultural conflicts between the countries were removed, and the masters of the princes were keen to make fun of various countries, which is also related to the genre of "allegory" itself. This is in the same vein as modern passages, both of which are really intended to make the audience accept their own statements, as Zhuangzi once said that if you quote the famous words of the sages, perhaps seven out of ten sentences will convince the audience; But if you tell parables, nine out of ten verses are believable.

In modern times, it has only been magnified, such as the purchase of houses by old ladies in the United States and China, the exchange of pins for villas, the legend of Pu'er tea, the conspiracy theory of autumn pants, and various chicken soup texts...... Wait, I don't know how many Chinese people have been fooled. After summing up, Zhao Yu found that in order for this kind of story to be communicative and incendiary, it must be made up sensational and related to the present, as long as these two points are met, it can cater to the sense of crisis of ordinary people and mobilize their emotions and desire to spread.

And if the story wants to be believed, it is natural to work the details, to be real and specific, at least to make people feel real. Then the source of the story can be said to be the second aunt of his neighbor, the third fat man in the neighborhood, and then his distant relatives, anyway, these whistleblowers do not have specific names, but they are people who can be approached. You can't find it if you want to refute the rumors, even if you find the so-called second aunt, his second uncle has come out again, and he will never be able to catch up with the progress of the story when he is tired.

In addition, the protagonist should be known and familiar to everyone, and this kind of joke is the most popular. Taking a step back, if the reputation is not good, at least the personal information of the protagonist should be as clear as possible, just like saying cross talk, the smashing effect of 'there was a person in the past' is definitely not as good as that of an Internet celebrity, and it is more intuitive to make fun of the people around you, and the effect is of course the best. Now the next one is a little emperor who is not yet in power, but is in charge; The other is the heir of the former crown prince. Both are certainly celebrities and can easily attract attention.

The mouthpiece of the Great Song Dynasty was the Imperial Daily, which was directly under the jurisdiction of Shangshu Province, which was in charge of Wen Tianxiang in the past, and now it is managed by Lu Hideo. Zhao Yu asked Wen Tianxiang to take the first step to ask him to take over the management after he went back, and his role was to send more positive news about himself, and he did not hesitate to praise him from all angles to hype up and establish his own glorious image.

At the same time, Zhao Yu asked the bureau to dig up the materials of Zhao Mengqi from birth to the present, as detailed and specific as possible, and it is best not to even let go of the urine kang when he was a child, and after sorting it out, it will be handed over to the self-controlled "Lin'an Information" for publication. And this is definitely not to carry out positive publicity, but to scandalize him, make him stink, and achieve the effect of stinky ten miles in the wind.

Once the hype starts, those who support Zhao Mengqi's succession to the throne will definitely not be able to sit still, think about how a person who has become the laughing stock of the market can be the emperor, and they will definitely 'whitewash' through the tabloids controlled by themselves, so that they can find the people behind the scenes, and they can also squeeze them out through 'civilized' means, and even open their clan registration. In addition, this struggle can be used to achieve other political goals.

And in this literary battle, Zhao Yu calculated that the opponent was doomed to fail no matter how he tossed it. First of all, in terms of resources, he has the most powerful intelligence agency in the world, and has a mature newspaper organization, so he has the advantage in terms of sources and institutions. If you have yourself as the backstage, the people at the front desk can smear their opponents without any scruples, but they have to have scruples, and the answer is clear: dare to make jokes about the emperor, I don't want to live; In addition, they are civilized people, and they are bound to act with their hands, how can they fight a gang of 'hooligans'.

Of course, Zhao Yu would not do it so explicitly, but adopted the strategy of 'praising first and then killing', first using his high-profile 'comeback' to hype up his noble identity, and reviewed the famous 'Jiwang Zhao Hong's unjust case', which first stirred up the heat and aroused social attention. Then he began to question his identity, and revisited the 'fake Roufu Emperor Ji case' in the Shaoxing period, how can he be sure that he is the king of Yiyang County without a spectrum, without the verification of Zong Zhengsi, and without any tokens.

Under the propaganda of falling together, this matter is even hotter, to what extent? The "Lin'an Information", which has just been published for less than two months, has begun to make a profit with this hot spot alone, and the daily circulation has jumped to more than 10,000 copies, marketing Lin'an, Shaoxing, Pingjiang, Changzhou, Yuezhou and other surrounding states and counties, and the sales are still rising, and it has been on the best-selling list of Lin'an in one fell swoop.

At this stage, the hype on this topic has begun to enter the stage of smearing, and it still adopts a shallow to deep way, through Zhao Mengqi's behavior, clothing and habits, etc., which seems to prove the previous doubts about his identity, but in fact, it is beginning to make him worried. Now Zhao Mengqi has begun to panic, hiding in the house and not daring to go out, in case he makes a fool of himself.

But the fire has already burned, how can you hide if you want to, now not only "Lin'an Information" is digging deep into Zhao Mengqi's affairs before and after becoming the heir, many tabloids are also following the trend to collect information, and those who break the news under the heavy reward are also endless. In this way, fragrant and smelly things poured out, and there was no shortage of news mixed with water. The tabloids about this matter and the sample manuscript to be published by the party the next day will be sent to Wuhu, where Zhao Yu will review it before publishing......