"Then I'll wait for Mrs. Xu's shot, but I also hope that you should do less small actions like this, low-level and, very boring." Zhou Xinzhi looked at Mrs. Xu with a sneer in her eyes, as if she was not interested in the Xu family at all, as if she was an ordinary person.

This also ignited Mrs. Xu's interest, but unfortunately, if this woman was willing to obey her and do things for her at the beginning, she might be able to reuse her a lot, but this person is not interested, and she will never ask her to stay.

Zhou Xinzhi left after finishing speaking, no matter how to deal with the rest of the matter, she left the beauty soup since ancient times, and prepared to go to see the shop she had chosen before.

"In the future, when I see the Xu family, I will go far away, and it will be too time-consuming to confront them." Zhou Xinzhi shook her head, she was not afraid, she just wasted time on these people, it was still unnecessary, "By the way, there is also the young lady of the Zhu family." ”

Zhou Xinzhi didn't know what was wrong, as long as she thought of the courteous appearance of the woman just now, she felt uncomfortable for a while, and even the breath she exhaled was sour.

"Lady, do you taste it?" Du Lisheng suddenly felt that he was in a good mood, and looking at Xinzhi's awkward appearance, the previous instability in his heart was instantly filled.

"What, can't I eat it?" Zhou Xinzhi turned her head arrogantly, she just tasted it, "You are my husband, and I am remembered by other women, can't I still taste it?" ”

"Yes, conscience of heaven and earth, I only like you alone, little lady." Du Lisheng took the person into his arms, and the corners of his lips were hooked and he never let go, "I don't know how that woman came with me, I didn't pay attention to her from beginning to end." ”

After he explained, Zhou Xinzhi felt a lot better, but she still pretended to be angry and continued to walk forward, not intending to pay attention to him at all.

The two of them came to the shop on East Street, not far from the fairy soup, if something really happened, it would be very timely, she was very satisfied, and the rest was to bargain.

Looking at the location, I guess it's not cheap.

Zhou Xinzhi knocked on the door of the store, maybe the business was not very good before, and it was just after noon, and the store was closed.

Not long after the knock, the sound of the door opening was heard inside.

It was a thin woman, and it could be seen that she was usually overworked, and she didn't supplement her nutrition, so she didn't have much energy.

"I think you're going to sell the shop, right?" She directly named the meaning of today's visit.

The woman nodded, "Let's go first." ”

After thinking for a while, Zhou Xinzhi still followed Du Lisheng in, the shop in front of him, how to say, is quite decent, it is an old-fashioned pastry shop, and the male owner is rubbing his head on the side to wipe the front desk and the large plate of food.

"Don't mind, girl, he's just this stubborn temper." The woman sighed, "This house was originally my husband's family heirloom, but now the business is sluggish, and the son of the family is about to marry a daughter-in-law again, so I have no choice but to sell it for money." ”

The woman brought two cups of tea and smiled apologetically at them.

"It doesn't matter, but since this shop is the ancestral inheritance of your husband's family, it is better to do this, I will only buy the right to use this shop for one year, and whether you want to continue to trade with me at that time depends on the meaning of your husband and wife, after all, you also know now that you will not make any money if you continue to operate like this."

"Just buy the right to use it for the next year?" The woman seemed puzzled, "What do you mean by that?" ”

"Even if I rent your shop, you decide how long to rent, if the price is right, then we will have no problem signing an agreement at that time." Zhou Xinzhi said this and drank a sip of water to moisten her throat, "But I also have one condition." ”

She's not a good person, and in a sense, she's a businessman, so there's no way she's going to leave herself without profit.

"Girl, but it doesn't hurt to say." The woman didn't mind her words, but nodded and motioned for her to continue.

"Won't you come over to discuss with you?" Zhou Xinzhi is a little puzzled, isn't the husband in charge of ordinary families? This renting a shop is not a trivial matter, and the man was silent from the beginning, not in any hurry.

"He, donkey temper, just wants to guard this shop, and he can't make money, so he is still angry with me, don't pay attention to him."

The woman said with a smile, looking at it this way, she could see some of the demeanor of her youth, but she was overworked in life, which made her tired.

She didn't ask much and continued.

"I heard that my eldest brother and you also bought pastries before, and their reputation has always been good, why is the business so bleak now?"

She still decided to get to know these two people first, and then make a decision when the time came.

"In the early years, our Xujia pastries were indeed one of the best old brands in the city, although they sold simple pastries that ordinary people eat, but they were also passed down from generation to generation, and they have gone through more than 100 years." Speaking of this, the sister-in-law sighed.

"Since there are more and more pastry shops in the city, our old shop will not have any advantage, and the old man of my family will not reduce the materials, and the price will not go down, compared to those cheap, high-end and high but those big shops, so it is slowly forgotten."

Zhou Xinzhi probably understood that it was nothing more than a conscientious store that had no way to survive, and those low-cost and high-profit stores were full of purses.

"My conditions are simple, I want you and my eldest brother to continue to work in this shop, you continue to make pastries, and I will pay you accordingly, let's cooperate for mutual benefit, wouldn't it be better to make this shop back?"

Her words finally made the man who had been bored raise his head.

"Do you really have a way to make the shop's business better?" The man's tone was a little skeptical.

Zhou Xinzhi is not annoyed, after all, she is a woman who says such things, and after all, she is still a little unbelievable.

"Of course, there is a way." She smiled faintly, and took the paper and brush on the table in front of her, although this paper is not very good, but it can be used after all.

She first listed all the problems in the current shop.

"The first point is that the location of our shop is relatively remote, so very few people will know the location of our shop now, the first thing we have to do is to start the popularity of this shop, so that people in the city know that there is also the existence of our century-old shop."

"But this is easy to say, our shop is almost at the edge of the city, and it is not easy for the public to know."

As soon as they heard Zhou Xinzhi say this, the heads of the two couples drooped even lower.

"There's a way, my other shop beauty soup is near here, my plan is to use our shop's pastries to receive guests, the shape is a little bit better, the rich eat pastries, things are the same, but the style is atmospheric, and it is not difficult for us."

The man nodded, agreeing with her words, the reason why he didn't make this kind of atmospheric pastry before was because they weren't facing distinguished customers, so they didn't need to be so troublesome.

"In this way, our reputation will be out, there is no major problem in terms of taste, I know that the two of you have good craftsmanship, so this will not be a problem at that time."

Xuchang's wife Rong also nodded.

Du Lisheng was on the side to help the little lady pour tea, she talked a lot, naturally she would be thirsty, so he poured it when he saw that the cup was empty, after all, he couldn't talk about business.

"The second point of weakness is the competition with peers, we must turn this disadvantage into an advantage, now they are attractive only because of the low price, everyone looks at the pastries are similar, so they automatically choose each other."

Zhou Xinzhi took a sip of the teacup, smiled at Du Lisheng's reassuring smile for a moment, and then continued to talk about business with the Xu family couple in front of her.

"But how to turn this disadvantage into an advantage, to be honest, if you reduce the cost, the taste will change, and if the price is reduced, it will not make money, and it will be difficult to do on both sides."

Brother Xu shook his head and sighed, these two dilemmas are really difficult to solve, if there is a way, he has done it before.

Hearing him say this, Zhou Xinzhi raised her eyebrows, "Let's change the marketing method, not to reduce the price, but to put it another way." She paused, then continued.

"For example, let's assume now that 20 yuan is a catty, and if there are about 10 yuan per catty, we can set different prices for different groups of people, for example, if it is a more difficult family, we can sell it for two cents a piece, and we can sell as many as we want."

"And for the average family, we set up a different discount, for example, the best osmanthus cake we sold before, you can sell osmanthus cake and send some bad ones in the past, and sending a few taels may be a kind of discount for them, people are not like this, like affordable and appropriate."

Xu Chang nodded, and had to admit that what he said was true.

Zhou Xinzhi gushed endlessly, it seems that when she encounters this kind of business problem, she always has endless ideas.

And in the end, even the Xuchang couple, who have been in business for decades, couldn't help but applaud, this idea is really good, but they didn't think of it on weekdays.

"That's all my opinion, Brother Xu can discuss it with his sister-in-law, after all, you are the authority in making pastries, and this is still your foundation, so I don't want this ownership, I can rent your shop, tomorrow at noon, I will come here with my husband again, if you also agree, we will negotiate the price and sign the contract."

After she finished speaking, she got up and left with Du Lisheng.

"What do you think, old man?" Rong turned his head to look at Xu Chang beside him.

"Let me think about it." After saying that, he got up and went to the backyard, he has his own persistence, he also has his own hardness, he wants to protect the foundation of this generation, but his business method is getting older and older, he shook his head and sighed, maybe the proposal of the little couple is suitable for their current situation.