Chen Xu told Fang Cai about the catastrophic flood in the lower reaches of the Yellow River.

He carefully talked about the emperor's edict for disaster relief, and finally said with a serious expression: "Everyone in Daqin Metropolis Daily has also run many issues in a row, and they also know its status and influence in the minds of hundreds of disciples and scholars, so this flood, our Daqin Metropolis Daily can not be indifferent, but must make great achievements, not only to publish and distribute His Majesty's disaster relief decree as soon as possible, but also to send a large number of reporters to the flood-stricken area for detailed interviews, and publish it in the subsequent issues of the newspaper after the disaster investigation is clear, and, As a reporter, we should not only report on the disaster situation, but also report on the process of disaster relief, report on the actions of local officials, report on the production and self-help of the victims, and try to publicize the disaster relief situation as positively......

Chen Xu knows that the dirty things in the process of disaster relief in later generations can not be deeply excavated, and there must be people who make a fortune at any time, which is the inferior nature of human beings, and has nothing to do with the age of the race, an earthquake in the southwest shocked the world, and the people of the whole country enthusiastically donated, as a result, a large number of materials transported to the disaster area were swallowed and sold or not distributed at all, and moldy in the warehouse, and there were village bandits and bullies in the disaster area blocking the road to prevent the disaster relief vehicles from passing, and they needed to pay money. Makes everyone angry.

Later generations said how strict and strict the law of Daqin was, everyone acted strictly according to the law, it was simply a fart, the law was divided into objects, and it was also divided into groups, and abiding by the law was also divided into objects and groups.

Chen Xu has been a lidian, knows the role of the law in the township and even the village, very small, the hierarchical concept inherited from the Great Zhou is extremely strict, ordinary people are extremely respectful and afraid of officials, in Qinghe Town, it is almost Chen Xu who has the final say, and the head of the township pavilion is almost controlled by the local big households, they complete the collection and arrangement of taxes and grain and conscription as required, and then everything is worry-free, and there will be no one to take care of the local oppression of the people.

Poor people have grievances and want to complain, it is difficult to go to the county seat without a car and horse, even if they go to the county seat and see the county order, most of them will only be driven out, the officials of the county town will not offend the villagers and local big families because of ordinary people, because they still have to rely on these people to help him rule the people under his rule, ordinary people want to go to the county seat and Xianyang to sue the emperor, that ...... Haha, you can do it casually, because when you go to the next county, you will be arrested and repatriated as a homeless, because ordinary people are not allowed to leave their own county, not to mention that there are homeless bandits everywhere on the road, and jackals, tigers and leopards are also in groups in the mountains, and an ordinary person who wants to go to Xianyang is estimated to laugh to death the emperor.

Officials at all levels are only responsible to their superiors, registering the population, collecting taxes and grain, and distributing conscription, and as long as there are no major accidents under their rule or no major dereliction of duty is discovered by the superintendent and imperial history, they can remain officials until death.

The laws of the Qin Dynasty are indeed harsh, but it is aimed at the people at the bottom, controlling the peasants, suppressing the merchants, and harsh the craftsmen, it is this kind of strict law and the collusion of the officials up and down, the life of the common people can be imagined, in this era when the emperor and the Manchu Dynasty did not attach importance to ordinary people's lives, the officials below naturally do not care, like Chen Xu, a rare one in a thousand years, like Jiangbei Ting, who believes in other doctrines, and really wants to do some facts.

Therefore, when the money and food for disaster relief are distributed to the townships, it is conceivable how the township officials and local tyrants will divide up the rations and materials that were supposed to save the lives of the people.

In that era when information was sent to the sky and satellites were flying all over the world, it was almost as difficult and unreliable as finding an innocent woman in a nightclub.

Therefore, Chen Xu very seriously briefly explained the aspects that need to be paid attention to in the interview of newspaper reporters and some concepts promoted by the newspaper.

In fact, these things have been more or less mentioned at the beginning of the newspaper, but all the reporters of the newspaper have basically stayed in Xianyang City except for Li Shun, and the information collected by the news published on weekdays is also obtained through the post or the business travelers who travel from the south to the north, and it is not first-hand information, the only reporter who has been far away is Li Shun, who went to the northwest with the army, and through a thick war report, not only gained the reputation of the world today, but also turned into a great Qin noble, Become a subordinate who can wear a green ribbon to participate in politics and even face the saint directly, this honor is the only one in the Daqin newspaper hall except for Chen Xu, so now in the newspaper office, including Chen Ping, the secretary of general affairs, everyone must respectfully bow and shout an adult when they see Li Shun.

"When is the next issue of the newspaper going to be published?" Chen Xu asked Chen Ping.

"Back to Master Hou, according to the schedule, it will be three days later!" Chen Ping stood up and said.

"Well, we can't wait until three days later, arrange for the disaster situation and disaster relief instructions to be typeset out today, and distribute the newspaper tomorrow morning, can you have time?"

"Hou Ye rest assured, except for the news and facts section of the first page of the newspaper, which is not fixed every time, the content of other editions has already been planned, and it can be printed on stage just after typesetting and proofreading, and now we only need to sort out the first page......"

"Secretary Chen, Zhongshu Province has sent a transcript of the emperor's edict!" Just as Chen Ping was speaking, a steward at the reception desk of the newspaper knocked on the door with a stack of hemp pulp paper and came in.

Chen Ping took it and looked at it and handed it to Chen Xu with a smile and said: "Hou Ye, please see, the edict of Zhongshu Province has arrived, we only need to arrange someone to typeset and proofread, the new printing factory outside the city has prepared and completed forty typesetting racks and printing tables, and more are still being manufactured, the copper movable type casting is as fast as flowing water, and the printing helpers have also been trained for seven or eight days, plus the newspaper itself has more than 20 printing stations, and there is no problem with 10,000 newspapers tomorrow morning!" ”

Chen Xu took the edict and looked at it a few times and then gave it to Chen Ping and said: "The edict typesetting cannot be wrong in a word, and at the same time, a message will be published under the edict, a large number of old clothes will be collected from the people of Xianyang, and the arrangers who can still wear them will be sorted out and packed, and find a way to send them to the disaster area as soon as possible to distribute them to the victims. ”

"Master Hou, there are more than 2,000 miles from Xianyang to Dongjun and Qi County, I'm afraid this is a bit difficult, and the clothes are bulk goods, and they can't be pulled much by a carriage, according to the influence of the newspaper, I'm afraid that a lot of old clothes will be collected, and there are a lot of carriages needed, just the freight ordinary businessmen can't afford it......," Fu An reminded beside him.

"It must be more expensive to use a horse-drawn carriage, and it is relatively slow, in fact, it can be through the waterway!" A group of people touched their long and short beards, and after a moment of contemplation, Ji Tong said.

"The boat is indeed fast, now it is summer, the Weishui is turbulent, the ship flows into the big river along the Weishui, and then to Qi County and Dongjun, it is estimated that it will take no more than three days, and it will take at least half a month to go to Luoyang Daliang and other places by horse-drawn carriage!" Chen Ping nodded his eyes and said.

"But you have to have businessmen willing to help with the boat, and the businessmen are all people who forget their righteousness, and I am afraid that no one will respond if there is no benefit!" Qiu Cheng shook his head.

"Hehe, this matter is easy to do, add a sentence at the end, if you are willing to help, you will publish an advertisement for free in the later newspaper!" Chen Xu said with a smile.

"Master Hou, what is advertising?" Everyone was inexplicably interested in this new term, and they all looked at Chen Xu together, because every time Chen Xu said a new term, it would be a brand new thing.

"Advertising, that is, the meaning of publicity, in fact, is similar to the general edict to post the imperial list, just like these edicts, if we do not publish them in the newspaper, then if we want to make people well-known, we need to arrange for people to post them in crowded places, and also arrange for people to read them out loud, so that the people know the content of the edict. But advertising is even simpler, for example, this merchant is a medicinal material merchant, he needs to collect certain medicinal materials, but others don't know what to do, he needs to go everywhere to publicize, and then people spread the word, for a long time, he needs more and more people to know the things about medicinal materials, so that he can make the business bigger and bigger, but this kind of publicity is slow and small, Xianyang's medicinal material merchants may not know anyone when they arrive in Daliang, so if he wants to do business in Daliang, he must slowly publicize, even if he spends money to hire people to publicize it everywhere, This range is also very small, but if this businessman spends money to publish a message in our Daqin Metropolis Daily, stating the type and quantity of medicinal materials to be purchased, as well as the price, what do you think the effect will be? ”

"Hiss~" A group of senior staff members of the newspaper hall took a breath of cool air almost at the same time, and then looked at each other for a while, and then Chen Ping arched his hand excitedly and said: "Master Hou, the sales volume of the first issue of Daqin Metropolis Daily alone in Xianyang alone is stable at more than 30,000 copies, and the remaining nearly 50,000 copies will be sold to dozens of counties and hundreds of counties in Daqin within a month, if he publishes this news in the newspaper, I am afraid that within a month, the entire Daqin literate people will know about the existence of medicinal herb merchants, and he only needs to say that he is a medicinal herb merchant who publishes news in the newspaper everywhere." , the locals naturally know about it! ”

Chen Xu nodded with a smile and said: "Not only that, as long as he publishes this news, even if he stays at home, there will be medicinal herb merchants from all over the country who will come to him and send the medicinal materials he needs to collect to sell to him, because he has already signed up all over the world with this Great Qin City, and all the medicinal herb merchants in the world know about his existence, or there are a large number of merchants who need these medicinal materials to come to him to ask him for purchase, and he can do business all over the country while sitting at home, this is the power of advertising, At the same time, it is also the power of our Daqin Metropolis Daily, and as long as we grasp this power well, Daqin Metropolis Daily is an inexhaustible mountain of gold and silver, and a sharp seal knife, while we preach the theory, it will also bring countless money, in a few years, you are all like Li Shun is now fame and fortune, live in a mansion to enjoy a beautiful wife and concubine, go out to the carriage slave, before entering the door and hug back, can be ranked in the court to guide the country, and won the respect and admiration of the world's corporals, why not! ”