"Second Uncle is not busy first, I'm happy." Li Mu said: "We can't take all the money earned by this champion red." ”

"Why is that?"

"The Emperor."

Li Bi was stunned for a moment, and immediately understood. That's right, when it comes to the Emperor, or the Emperor who is doing business, can't you put all this money in your pocket?

No matter how rich a person is, when he takes money out, he feels uncomfortable. Li Bi just seemed to have seen that the Li family had another golden mountain, and suddenly Li Mu told him that this golden mountain was going to be shared, and he felt a little uncomfortable, but the other party was the emperor, and he had to endure it no matter how uncomfortable he was. Cheng Biting Jin is enough to be confused, isn't the horse farm divided into three percent?

Li Bi said with a slight pain: "How much do you want to divide it?" ”

"Half."

"Half?" Li Bi almost bit his tongue, originally he expected that it would be the most to divide thirty percent like Cheng Biting Jin, but he didn't expect Li Mu to open his mouth to be half. The price of this wine is ten out of ten jars, which is already extremely expensive, even the children of the gate valve family may not be able to buy a few jars, and the sales volume will definitely not be very high. In such a situation, half of it is divided, plus the brewing loss, and the net profit is not much higher than three cups. In this way, it is better to open an additional production line of three cups to brew this new wine. The price of three cups has been accepted by the market, and the supply exceeds demand, even if two more production lines are opened, there is no worry about selling!

Li Bi said his thoughts, Li Mu shook his head, and said: "Second Uncle is wrong, doing business, in order to make money, it is true, but you can't just focus on making money." If you focus on money, how good would it be if I opened three production lines directly a month ago? But if you do that, three cups today will definitely not be able to maintain this price. Second uncle, do you think it's better for us to sell one jar of wine and make two dollars of money, or sell twenty jars of wine to make two dollars for a net of two dollars? ”

Li Bi didn't want to answer: "That's naturally a jar of wine to make two net profits." ”

"The fact that the three-cup pour pricing has been accepted by the market says one thing. The guests we are facing still have potential to tap. I set the price of the champion bonus ten, which is to test where the upper limit is. But second uncle, do you think that if you are a person who buys wine, will you think that it is expensive to have a jar of wine? Will you buy it willingly? ”

Li Bi had already been brought into the scene by Li Mu's words, thought for a while, shook his head, and said, "I won't buy it." ”

"That's the problem, how many people in Chang'an City are willing to buy wine that the second uncle won't buy?"

Li Mu continued: "If we sell ten jars of wine, it will cause criticism, so we have to find a place that can afford this price to help us sell the wine, is there anything more suitable than heaven and earth?" After the opening of heaven and earth, there will be a poetry competition. I plan to take out the champion red at the poetry competition and give it to the poet of the day for free. Second uncle, think about it, what will those who don't get Shikui and still have money in their hands? ”

Li Bi's eyes lit up and said, "They will be envious and jealous, they will pay for it themselves!" ”

"That's right! That's it. Li Mu made a big detour, and finally explained it clearly, and he was so tired that he was sweating profusely. But he had to explain, although even if he didn't explain, Li Bi would do what he wanted, but the effect was greatly reduced.

"We will sell this wine, and we will not sell it for ten dollars. From the cost point of view, the pricing is up to five times. Therefore, we will take these five runs, and we will give them to whoever is in surplus. This is a win-win situation, even if the other party is not the emperor, we have to do this, not to mention the emperor. Even if there is no such thing, we have to find some way to get the protection of His Majesty or the Emperor, only in this way can the business continue for a long time. ”

Li Bi thought so, and said: "The virtuous nephew is thoughtful, I might as well do it." In this case, according to the meaning of the virtuous nephew, I immediately went to find a craftsman, selected a site to build a house, and added a production line. I don't know if there is anything to pay attention to in brewing this champion red, and I have to teach my nephew well. ”

Li Mu took out a piece of paper from his sleeve, handed it to Li Bi, and said, "It's roughly the same as the three-cup pouring production line, and you need to pay attention to the places, I have already marked it clearly, and you will know it when you read it." ”

Li Bi hurriedly took it, unfolded it and looked at it, and it was really clear. Carefully folded it into his sleeve and said, "When I teach the workers, I will burn it." Until then, it won't leave me for a moment. ”

Li Mu nodded, and said: "Second uncle, in addition to the production line of Zhuangyuanhong, there is also a production line of three cups poured out." ”

"Really? You've decided? Li Bi was overjoyed, now selling these three cups is like picking up money, if it weren't for Li Mu to stop him, he wouldn't know how many production lines he would have opened. But thinking of what Li Mugang said, he said: "But you didn't say just now that you want to maintain the price, how can you ......?"

"What this production line produces is not the three cups that are sold now." Li Mu explained: "Three cups are poured into the mouth because of its strong wine. We price three glasses three times the price of the best wine on the market, and we also rely on this advantage. But because of the price, most people have never drunk three cups of pour, and they don't know what it tastes like. The new production line is opened so that they can also try it, and by the way, it can also increase their income. ”

"How?" Li Bi was puzzled and said, "Isn't it possible to have two prices for the same wine?" That's not going to work. ”

"No," Li Mu said with a smile: "It's the same wine, but the strength of the wine can be adjusted." Our three glasses of wine are so strong, they are lighter, and they are not less powerful than other wines. But we are clearer than their wine, and between the turbidity, isn't it clear which is better or worse? The same pricing is consistent, are we still worried about selling? ”

"Yes, yes! I didn't think of that! Li Bi couldn't help but stroke his palms, every time Li Mu said an idea, he could make him feel suddenly enlightened, and he sincerely admired it.

In fact, none of Li Mu's so-called ideas were original by himself. This is the most common marketing method in his previous life, from beginning to end when he buys wine, he only learned the 'Lei Monkey' family, first starvation marketing, and then reduce the impulse, making a lot of money. It turns out that effective means are effective in any era, as long as there is no substitute for something within a certain range.

After discussing some details with Li Bi, Huang Qi came to report that he had arranged for the carriage to send Bai Nao'er away, and the wine that Li Mu wanted was also loaded. It happened that Li Mu had finished saying everything he wanted to say, so he said goodbye and left.

Back in the city, it was already noon. Li Mu asked a guard to take Lao Hu and the others back to the house, and he and Li Chongyi found a soup cake shop and took a bite. Then I came to the Ministry of Industry and found Lu Wenfeng in Yubu Langzhong.

Lu Wenfeng is over 50 years old. Among the officials of Datang, they are also quite old. He was an old subordinate of the former Sui Dynasty, and when Emperor Yang of the Sui Dynasty, he was the head of the Yu Department in the Ministry of Industry. After the founding of the Tang Dynasty, Li Yuan was gracious to hundreds of officials, and he was promoted to the rank of Wailang of the Yu Department. By the time Li Shimin ascended the throne, his predecessor was deposed and he was promoted to Yubu Langzhong.

An emperor was promoted to a higher level and made the official so stable, Lu Wenfeng's life can be regarded as smooth. But his way of being an official is very simple to say, one is no dispute, and the other is brainless.

No contention, that is, no contention. Don't fight for anything, let others fight. In the end, the people who were fighting for it disappeared and left him behind.

Brainless, that is, without brains. Shangguan said what was what, and let him do whatever he wanted. The Ministry of Industry is not like other yamen, it is not involved in too complicated matters, and the Ministry of Yu has nothing to do with it, so in the past few decades, Lu Wenfeng has not had any problems. Even if he is involved, his reputation as 'brainless' has long been spread, and everyone knows that he does things without his own thoughts, and he will be blamed on his superiors and will not involve him.

Lu Wenfeng's temperament has a lot to do with the fact that he has no son. He has only one daughter, who married early, and now there is only one mother-in-law and several subordinates in the family. There is nothing to support, there is nothing to rely on, what is the use of fighting. The money in Wupinlang is enough for him to spend, and he is too lazy to be greedy for money when he has the opportunity.

When Li Mu came, Lu Wenfeng was packing up the file. In a few days, he will move to the new government office, and these files will be brought with him, and he is sorting them out and packing them in different categories. Lu Wenfeng didn't ask for help, not because he didn't move people, but because he was reluctant to let others touch his things. The dossier in this room was written by him. Since he first came to the Ministry of Works, he has been doing this work, and then he has been the director, the outsider, and the Langzhong, and he has worked hard for decades on these files, he has no son, and these files are like his sons, and he is not willing to let others touch them.

Li Mu came to the house, and saw that there was no place to sit in the mess everywhere, and there happened to be a box next to it, so he sat on it. Lu Wenfeng saw that his face was green, it was the geographical map of the prefectures and counties of the Tang Dynasty that he spent three years of hard work drawing, which was originally called the geographical map of the prefectures and counties of the Great Sui...... But that's not the point, the point is that someone is sitting on his son's face!

"My lord......" Lu Wenfeng was distressed to death, but he didn't dare to say it directly, and his old face was wrinkled. Li Mu looked at him strangely and asked, "Lu Langzhong is unwell?" ”

"Thank you for your care, the lower official is fine, the lower official is fine......" Lu Wenfeng hurriedly shook his head, he was afraid that if he said 'yes', he would be dismissed tomorrow. Li Mu impeached five officials of the Ministry of Industry at once, which really shocked the entire Ministry of Industry. The older a person is, the more timid he becomes, how can Lu Wenfeng have the courage to provoke him. Looking at the box under Li Mu's buttocks, Lu Wenfeng secretly said in his heart, son, your father is still counting on this pension for the elderly, how much can you be wronged.

"It's okay." Li Mu didn't have time to say hello, and said bluntly: "Lu Langzhong, I came to you today to ask something, it's about to be winter now, do you know what the people of Chang'an City rely on for warmth?" ”

"Huh?" Lu Wenfeng was stunned by the question, could it be that Lord Shilang would not know about this kind of thing?

Or is there something else that has a deep meaning...... Lu Wenfeng couldn't think of it, hesitated for a moment, and said truthfully: "If you go back to your lordship, the rich use charcoal, the common people use firewood, and the poor pick up firewood and other things, which is generally the case. ”

"Doesn't anyone use coal?"