Li Yang remembered that there was a very famous wealthy merchant in the Qin State in history, who also had this surname, and this person was named Ba Qing.

Ba Qing, also known as Widow Qing, is said to be a large industrial and commercial owner in the Warring States Period, the earliest female entrepreneur in China and even the world, and the richest woman in the Qin State.

The widow Qing was born after King Huiwen of Qin set up Ba County to the early Qin Dynasty, and after her husband's death, Qing Shou Zhencao did not remarry.

According to historical records, the widow Qing family, because of the benefits of the Dan cave for several generations, accumulated countless assets, to the time she took charge of the family business, even to "a thousand servants".

She once relied on her financial resources to ensure the safety of the party, and funded the construction of the Great Wall of China, and was one of the main suppliers of a large amount of mercury in the mausoleum of Qin Shi Huang.

Subsequently, Qin Shi Huang forced a total of 120,000 wealthy families from the Six Kingdoms to move to the national capital Xianyang, so that it could be monitored and controlled by the empire, including the widow Qing, who died in Xianyang soon after.

Could it be that if you live in the world this day, it is the widow who clears their Pa inheritance?

If you think about it carefully, this is really possible, because this Tianxia is the most upscale restaurant in Xianyang City, and the people who can run this kind of restaurant will naturally not be ordinary businessmen.

"It's the Ba family who runs this museum!"

Sure enough, Ba Mi nodded, and then asked with a smile: "Childe, where have you drunk better wine than the world?" ”

Li Yang said: "This fine wine is not in the realm of Qin. But it's so easy to be the best in the world. Since Miss Mi'er said that this wine is the best wine in Qin, it is good that it can sell well in all counties and counties of Qin. ”

Ba Mi smiled bitterly and said: "Gongzi praised it, although I am famous in the world, it will not be able to open the restaurant all over the entire Qin realm, and how can it be sold well in the whole country." ”

Li Yang was stunned for a moment, and said curiously: "Since your family's wine is the best in the Qin Kingdom, why do you have to sell it in your own restaurant, instead of selling it to various shops and restaurants?" ”

Ba Mi looked at Li Yang like a fool, and explained: "Childe doesn't know, no matter how good the wine in the world is, then only in the world will people know, if you leave this world, who will know that you are the wine in the world?" ”

When Li Yang heard this, he suddenly realized.

Only then did he remember that at this time, there was no so-called brand concept in business.

If the product has no brand concept, there is no trademark, no trademark, and naturally left the restaurant.

Thinking of this, Li Yang smiled and said: "What's so difficult about this, with just one method, I can let everyone in your world know the wine you live in!" ”

Ba Mi glanced at Li Yang, she really felt that the young man in front of her was so braggart and full of big words.

To make this wine marketed all over the world, no one knows it, which is not something ordinary people can do.

Unbelieving it in his heart, Ba Mi smiled and said: "If Gongzi really has a way to make people identify the fine wine of Tianxiaju at a glance, don't say anything else, I will make profits from marketing wine, and it is no problem to divide Gongzi into 20%." ”

"Haha, that's what you said."

Li Yang is very happy, is this an unexpected gain.

"Childe really has a way?"

Seeing Li Yang's confident appearance, Ba Mi was a little unsure.

Li Yang said with a smile: "The solution is very simple, let me ask you, if when you burn these wine vessels, the words 'the world dwells' are burned on the wine vessels, won't everyone be able to recognize this wine?" ”

"The name of the 'World Residence' is fired on the bell?"

After hearing this, Ba Mi was stunned.

There were a few mutters in his mouth, and then soon, the whole person was shocked!

This sentence was like a hammer, breaking the previous commercial imprisonment in her mind.

As a big businessman, she immediately realized how subtle Li Yang's method was.

Shocked, excited......

For a moment, the surprise in Ba Mi's heart could not be described in words.

Even, she has seen a good prospect of selling the world's fine wine all over the country.

The fine wine of the world, because everyone flocks to it, is originally expensive and profitable. One percent of the profits of her restaurant come from the tenants, one percent of the profits come from the food, and the other eighty percent of the profits come from all the wine.

It's just that although Tianxiaju's fine wine has such a big profit, it can't be marketed nationwide.

And now, with the method Li Yang said, there is no problem in selling fine wine all over the country.

To be honest, Ba Mi didn't even dare to imagine how much profit the wine would bring once it was marketed all over the country.

The more I want to get excited, the more I think about it, the more excited I become.

The son in front of him, where is a person who loves to boast, he is clearly a talent!

No, he's not just a talent, he's a business genius!

Thinking of this, Ba Mi looked at Li Yang with great admiration and praised: "Childe's plan is so exquisite, after listening to it, people have a sense of seeing the sun and suddenly realizing it." Although the strategy is simple, it is difficult for the world to think that Childe is really powerful! ”

Li Yang was also very happy to be praised by the beauties, smiled, and said: "The name of this strategy is 'brand', and I can design a trademark for you when I have time, hehe." ”

"Brand? Trademark? ”

For the two new words that Li Yang popped up again, Ba Mi was confused again.

Li Yang said: "Brand is the meaning of the signboard, just like your name of 'Tianxiaju', which carries people's awareness of it, and it is an intangible asset with economic value." A trademark, on the other hand, is a sign of a product. For example, the logo is fired on the wine vessel, and when people see this logo in the future, they will know that this wine is a fine wine of the Tianxiaju brand. Haha......"

Ba Mi didn't think much of it at first, but after carefully comprehending it in his mind, he suddenly felt that these two methods were very subtle.

I can't help but admire Li Yang even more, and praise him for being a god in business, and he surpasses ordinary people in the way of doing business!

In the end, she looked at Li Yang with a deep admiration in her eyes.

Li Yang was not surprised that the other party would be amazed by this. Because the earliest brand trademark in China only existed in the Northern Song Dynasty.

At that time, there was a needle shop in Jinan, with the white rabbit as the trademark, so this store was quite famous. This trademark is printed with copperplate, approximately square, with a picture of a white rabbit pounding medicine in the middle, and the portrait is bright and prominent. At the top of the picture is the name of the shop, "Jinan Liujia Kung Fu Needle Shop", a historical relic now stored in the National Museum.

Therefore, in the Qin period, the brand trademark can not be regarded as the crystallization of wisdom and knowledge, if even this can not make the Qin businessmen amazed, then for the Qin businessmen, what is the valuable wisdom?

However, Ba Mi is really a person who counts, and he made a contract on the same day and directly gave Li Yang 20% of the shares of Tianxiaju.

In this way, Li Yang directly turned around and became a shareholder of Tianxiaju with just one word.

Of course, Li Yang also knows that the Ba family has many industries, and compared with the salt and iron minerals of the Ba family, Tianxiaju is only a drop in the bucket of the Ba family's industry. From a dime on Jiuniu's body, take out 20% to buy such a good idea, and people will naturally not frown.