Chapter 488: Business Circle and Correct Name

was told by Zhu Ying that she had no experience, but the emperor was not annoyed. He had never been a gourmand - in the palace, he had already been half-cooled by all kinds of gifts, and even if he reheated it with fire, he couldn't talk about a delicious warm meal. Although the number of times he left the palace was more than that of any king in the past dynasties, the emperor would not do whatever he wanted for a bite to eat.

Therefore, at this time, reminiscing about the taste of the more than 20 dishes before, when today's Zi rubbed his chin and said very seriously: "I am thinking about whether I will come to the semi-finals and finals after this." ”

Wu Ge Lao, who was also satisfied with the taste, finally showed a shocked expression this time, he hurriedly coughed heavily, and then said pitifully: "Your Majesty, if Kong and Zhang knew about today's matter, the ministers would definitely be anxious, and they would inevitably be scolded as accomplices who accompanied the emperor to mess around." It's okay to carry the black pot once, but if you carry it twice or three times......"

Even if I've been scolded as a worm of the Son of Heaven, I can't bear it! Wu Ge Lao's sad face fully expressed such a lament.

In the face of his expression, Yue Shan saw Zhang Shou and Zhu Ying smiling and silent, neither the intention of persuading the emperor nor the intention of helping Wu Ge Lao, and Lu Xuan, who was sitting in the first place on him, had nothing to do with himself. And the former soldier on the other side, Liu Zhiyuan, who has been idle for a long time, seems to be completely only the emperor's words.

At this time, after thinking about it for a long time, he finally opened his mouth: "The emperor drove to this Xinglong Tea House in person, not to mention that the vigilance is just to mobilize the people, not to mention that this is an outer city, the flow of people is chaotic, in case of mixing in suspicious people, etc., it is even more extraordinary, for the sake of safety, the minister also has to advise the emperor to be cautious." After all, the son of a daughter can't sit down, let alone the Son of Heaven? ”

Without waiting for the emperor to react to such a vulgar truth, he suddenly changed his words and said: "However, when the minister entered Beijing, he happened to pass by here, and saw the flow of people, blocking traffic, and prone to hidden dangers, and was dissatisfied for a while. ”

"The second is to solve the livelihood of a group of people."

As he spoke, he looked at Zhang Shou, but said with sincerity: "So the minister thinks that the emperor just said that he wants to come often in the future, and what he should praise is not only the food made by the three or two chefs, but the prosperity and prosperity of this place?" ”

is worthy of being the head of the first academy in Fujian and Guangdong, this is true...... I'm embarrassed to say that I just want to go out of the palace to relax! The Emperor thought to himself that if he were ten years younger, he would probably show his flaws because of his thin skin, but now that he is old and thick-skinned, he can easily nod happily: "Yes, I do appreciate the miracle of this deserted place. ”

Seeing that the emperor was really happy because of his flattery, Yue Shanchang was even more able to grasp the tone of this conversation. He smiled sincerely at Zhang Shou, and then arched his hand towards the other party.

"Although the person from the Nancheng Security Brigade explained to me the population that this place is now fed, he only knows what it is, and he doesn't know why, since Dr. Zhang is here, can you explain the mystery to me, a foreigner?"

"If I'm not mistaken, this joint should not only be able to be used in the capital, but also in all directions, right?"

At first glance, Yue Shanchang's words seemed to be very high praise and praise, but Zhang Shou knew that if he couldn't say a reason, then people might turn back and smash down a lot of criticism. And if he clearly said a reason, then this mountain master of Zhaoming Academy, who was very shrewd at first glance, might really want to use it elsewhere in a grand manner.

However, the Imperial Chef Selection Contest was only an idea he came up with in order to shirk the task assigned by the emperor, and the plan after that was only a plan after a whim, and there was nothing that could not be said to others. Moreover, this is a model that seems to be easy to replicate, in the final analysis, it is only a gap of hundreds of years of knowledge and experience, but it is not so easy to copy.

Because there is only one capital and only one emperor in the world!

At that moment, Zhang Shou deliberately said lightly: "Yue Shanchang is right, this is indeed a universal truth. My idea was simple: to build a landmark in an otherwise barren area, to attract people with new and interesting things, and at the same time to attract more businesses because of the momentum and footfall, and then use the scale of the business to drive further traffic. ”

"It's like a snowball, as long as there are enough businesses – not even on a large scale, even small vendors, but only if they're willing to follow the rules of doing business here – then there will be enough people. Because there are of course business districts such as the East Fourth Archway and the West Fourth Archway in the capital, but to taste all kinds of food, you often have to go all over the capital. ”

"And now, as long as there is a lot of food in the world in this corner, and there may be a future imperial chef among these chefs, who wouldn't want to taste the best food that the emperor can only taste in the future?"

Such explicit words, if replaced by a Taoist gentleman and old pedant, he will definitely stand up and reprimand Zhang Shou for even taking out his father as a selling point. However, Yue Shanchang listened attentively, and did not seem to be embarrassed and unnatural at all to ask for advice from young and low-level people, but bowed his head slightly.

"Everyone in the world has the desire to hunt for curiosity and gather together to join in the fun, and Dr. Zhang is really accurate."

And at this moment, although Zhang Jingzhou, the Marquis of Huaiqing, and several other old nobles said that they drank wine and ate vegetables, but the wine of the drinkers dripped onto the placket of their clothes but did not notice it, and the chopsticks of the people who ate the vegetables were pulling back and forth in the empty plate, and they were all listening to Zhang Shou's words attentively.

Especially Zhang Jingzhou and Zhang Qiong, their sons have changed a lot under Zhang Shou, but the two of them who are fathers don't know much about Zhang Shou, so they naturally want to take this opportunity to explore more about this young man who has suddenly risen.

And Zhang Shou saw that Yue Shanchang really didn't have the slightest intention of questioning, so he continued to speak unhurriedly.

"This remote plot of land in the outer city was originally intended to be used as a manor by a nobleman, but later the plan changed, so it was idle for many years."

After hearing about the selection of the imperial chef, he first lent out the newly repaired building of the Xinglong Tea Society, and then generously took out the nearby plots, so that he could build a plot with the Xinglong Tea House as the center, supplemented by several horizontal alleys and small streets. In other parts of the capital, even if it is an outer city, I am afraid that there is no such contiguous land. ”

As soon as these words came out, Yue Shanchang realized that if Zhang Shou's words were taken elsewhere, it would be difficult to succeed unless there was the full support of the landlord or the richest man who owned a large area of land in the local center or even in the suburbs. And there is no such a highly appealing figure as the emperor in the place, as for attracting customers with Yanji, what is the difference between it and Flower Street Willow Lane?

So, he took a light breath thoughtfully, and then said to himself, "I think, I probably understand." ”

"Because the Imperial Chef Selection Contest is an opportunity for the chefs of various provinces and state capitals to win glory, in other words, to give each region a chance to make a name for themselves in front of the emperor, so they will naturally do their best to participate and strive for the best ranking. And the results of the selection are not only in the hands of one or two people, but many people will also be invited to participate in the review, so the participation of the people is very high. ”

It is worthy of being a real celebrity who is in charge of a large academy, and the joint can be seen at a glance.

Zhang Shou nodded with a smile: "That's true, so many people linger here, and they also hope to be lucky enough to be selected as the civil judge of a certain round of the competition, and to be able to sit in this Xinglong Tea House, and be in the same building with dignitaries, and it will be a big talk in the future." ”

Yue Shanchang did not relax at all, and immediately asked: "The cost of small traders and hawkers is low, a small cart can do business, and the price can be set low to make money." But so many clubs and restaurants are gathered here, and they are happy to do it, I think it is also to attract potential private judges? Dr. Zhang, aren't you afraid that fraud will eventually become a trend? ”

"It is impossible to cheat, because the number of private judges will never exceed half, and most of the time it accounts for 40% of the total number. Moreover, the choices of these people are completely random, it is not that you will choose you every day, nor that you will not choose you if you never come. Zhang Shou smiled, but did not explain the specific method, but suddenly changed his words.

"As for Yue Shanchang, you said that you are wooing, why do you have to say such ugly words? This should be called operation. If you want to send your chef to the imperial dining room, whether it is a guild hall or an old building restaurant, you originally have to spend money to promote it, but when the food display is publicized, there will naturally be people who flock to see the excitement, and these people are potential supporters. ”

"Even if not everyone has money and leisure, as long as a few people have tried the food and gave positive reviews, naturally some people will taste it because of the herd mentality. In this way, when you buy and sell, it is like still water flowing and flowing. You don't give it away for free, and I encourage everyone to sell small portions of food, and I also encourage merchants from all over the world to sell their specialties here......"

Zhang Shou calmly said that the catering industry drives the flow of people, the flow of people attracts business, and the business attracts more people, and emphasizes the mutual pull of consumption, so in the vicinity of Xinglong Tea House, it is not just a partition, but a problem of mixed operation.

When he said that there are various grades of consumption here, so most of the citizens of the capital and even outsiders can bear it, and some people even regard this place as the best place to relieve boredom and forget to return, then he laughed.

"The people take food as the sky, and now even the emperor is here, whether the emperor will really come again in the next few selections, the ministers hope that the emperor can not hesitate to write a treasure and correct the name of this place. In this way, even if the Imperial Chef Selection Contest comes to an end for the time being in the future, this place will become a new landmark in the capital. ”

After all, this originally deserted place has now attracted countless hawkers who have come to the city for business opportunities, and a large number of people from the outer city have found a job in it. Because of the large demand for vegetables and fruits here, the trade of nearby vegetable markets has doubled. The food from overseas was even stolen in a vegetable garden in the neighborhood because of its novelty......"

"The prosperity of a region can not only drive the flow of people in the region, so that the people who work and live in the region can earn more money, but also can drive other fields. And how much of a driving effect this has requires precise calculations, and Chen hopes that in the future, once the students of Jiuzhangtang have completed their studies, they will select the outstanding ones from among them to calculate these problems. ”

"For example, after the Imperial Chef Selection Contest was held here at Xinglong Tea House, how was the flow of people in the neighborhood compared to usual? What is the flow of people trading on the street of the vegetable market? How many more shops operate in this neighborhood than other shops? How has the number of traders increased? Do people tend to just go shopping and eat, or do they buy other categories of things while eating? ”

Zhang Shou casually listed more than a dozen questions, enough to form a one-page questionnaire. With such a novel way of looking at the problem, other people naturally have different expressions when they hear it. Several old nobles who consciously watched from the wall today looked at each other, and they all sighed that Zhao Guogong, the son-in-law, really had a lot of ideas...... If it had been sixteen or seventeen years earlier, maybe the emperor would have been so excited that he would have left people in the palace to sleep!

At that time, the emperor had just been in power, and he was in high spirits, looking at the civil officials of the Manchu Dynasty, it was really unpleasant! If it weren't for the joint efforts of the elders, the emperor wouldn't know how many young people with sharp edge would be promoted...... And then I don't know what to do!

And the current emperor, even if his heart is extremely moved, he just smiled and took a sip of tea. He ignored the four princes behind him who were desperately poking his back, clearly hoping that he would agree to Zhang Shou's proposal, but quickly weighed the pros and cons in his heart.

It's easy to promise such a thing...... He also wanted to agree, anyway, this land was his, but now he didn't make a big deal about it, except for a few people such as Zhang Shou, that is, Liu Zhiyuan. The other messy speculations about the owner of this place were all blocked by Zhang Kang, the Weinan Bo who was standing at the front desk.

But if he really promised Zhang Shou to have a big question outside the Xinglong Tea House, plus today's personal visit, such as Confucius University Scholar and Zhang Yu, such as the Minister of the Central Court of the DPRK and even the Tai Qingliu, it would really be a mess.

Seeing that the emperor was obviously groaning, Zhang Shou immediately quickly glanced at Lu Juan opposite. Daddy Lu, it's your turn!

At this time, Lu Xuan, who had already known his mission before coming, immediately said with a sincere face: "Your Majesty, since the opening of this imperial chef selection competition, all kinds of profits from selling to renting have been donated to public schools. However, now that the public school is open in the inner city, most of the people who can come to study are the people in the inner city, and it does not benefit the outer city. He hoped to set up a public school in the outer city. ”

This former secretary of the military department is like a leader in public welfare education at this time, and his words are very powerful.

"While business is booming and thriving in the area, attracting countless merchants and hawkers, their children are even more neglected. Some children were left at home and scattered on the streets, while others were brought in and played in front of the steaming stoves. Although because of the fall of Wang Si, the first tyrant in Nancheng, the flower party in the outer city has temporarily died down, but it is not a long-term plan after all. Although the imperial court has repeatedly ordered school-age children to be sent to social studies, the number of social studies in the capital is not as large as in the countryside. ”

"The minister had already envisioned that public schools would have three classes: kindergarten, primary school, and middle school. Two years of kindergarten, three years of primary school, three years of secondary school, and those who are more than 15 years old and are willing to learn a skill, regardless of whether they are literate or not, can be enrolled in special vocational classes. ”

"The minister has already chosen a good piece of land near the Xinglong Tea House and plans to build a school, and I implore the emperor to give him a plaque!"

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