People's ambitions are constantly growing with changes in identity and environment. At the time of Dingxiang, Li Mu planned to set the price of wine at a jar of five coins of silver, which was considered to be the consumption level of several counties in Dingxiang, and this price was already the limit.

But after arriving in Chang'an, such a price will definitely not work, not counting anything else, the cost alone will not be bearable. That day, when Li Mu was brewing wine in the martial arts field of the Guogong Mansion, he casually asked about the price of grain in Chang'an, which surprised him. At the time of Dingxiang, Doumi was twenty Wen. But in Chang'an, a bucket of rice costs two yuan, which is two hundred wen. This is still the price of coarse rice, and the selected rice is even more expensive, and the most expensive is five dollars a bucket.

Ten times the difference!

Li Mu didn't understand it very well, just like Li Bi asked for advice. After Li Bi's explanation, he understood the reason. There are two main reasons for this tenfold price difference, one is the inconvenience of transportation, and the other is that the gap between the rich and the poor between the border cities and the capital is too large.

The material mobilization in the Tang Dynasty was a very laborious thing, take grain as an example. No matter how cheap the grain in Mayi is, if it has to be transported to Chang'an, people eat horses and chew it, and the road is difficult to walk, at least half of it must be damaged. Moreover, it is necessary to guard against bandits on the road, and the risk is also very high, and few merchants will choose to do this kind of business. On the Western Regions Road, the merchants sold luxury goods with a high difference, and I had never heard of anyone selling grain, because only in this way could the profits brought be offset with the pay and risks, and there would be a return. Moreover, the local people still have to consume the food grown locally in Mayi, and there is not much real surplus food.

Moreover, Chang'an is rich, and Mayi is barren. The wealth gap is also very huge, which is like the 'urban minimum wage standard' in later generations, with more than 1,000 in third-tier cities and 4,500,000 or even tens of thousands in municipalities directly under the central government. The consumption level is also different, the beef noodles in third-tier cities are five yuan a bowl, and the beef noodles in municipalities directly under the central government, twenty-one bowls of beef noodles can not see meat foam, which is the same reason.

While waiting for the wine to be served, Li Mu and Li Bi, together with Bai Hao'er and Huang Qi, took advantage of the gap to discuss the price of the wine.

Huangqi has been doing business for many years and is good at calculating costs, so he took the lead in speaking, saying: "At present, the market price of grain is two coins and one bucket for coarse grains, and five dollars for polished rice. When I first put in the ingredients, I counted a total of 67 buckets of grain, which means that the cost of a brew is 20 yuan. ”

Li Mu nodded, looked at Li Bi, and asked, "Second uncle, I don't know how the wine in Chang'an City is priced?" ”

Li Bi said: "The wine is turbid, the turbid wine is cheap, and the sake is expensive." The general turbid wine, on the ground in Chang'an, is almost five dollars per bucket. Sake should be doubled, ordinary sake, slightly impurities, eight money, consistent. For a famous wine like Jiangnan Chun, it should be two or three times. ”

Li Mu said embarrassedly: "Second uncle, I don't know much about measurement, I don't know how many altars this bucket can even?" ”

"A wine jar as big as ours is about three jars in a bucket."

Li Mu calculated in his heart that the best wine in Chang'an City could be sold for almost a jar of money. But those wines are obviously not as good as their own wines, and if you count them according to the alcohol content, the three glasses you brew are at least 65 degrees, and even if you come out of the winery, they are at least 50 degrees. And the spring in the south of the Yangtze River is at most 20 degrees. In terms of alcohol content, it is at least twice as expensive.

Li Mu didn't rush to set the price, and asked Li Bi again, "Second Uncle thinks how much should be set?" ”

Li Bi said: "Our wine is undoubtedly the best on the market in Chang'an now, and there is no problem in setting the highest price for three times." With the same price and better quality, we will definitely be able to grab a lot of markets and not worry about sales. ”

Li Mu looked at Huang Qi and Bai Nao'er, and the two of them nodded one after another, obviously agreeing with this price.

Huang Qi said: "In this way, one altar is consistent money, and it can produce two hundred jars a day, that is, two hundred jars." Removing the cost of grain 40 yuan, and then removing some operating expenses, the net income is at least 130 yuan, and the income is 46,000 yuan in a year, and the profit is considerable! ”

Li Mu frowned and said: "But I heard Siwen say that the Zheng family in Jiangnanchun has 20,000 yuan of filial piety to Uncle Guo's mansion every year!" ”

Li Bi said with a smile: "Siwen is hearsay, I only know one thing but I don't know the other. The Zheng family's Jiangnan Spring, all the sales around Chang'an add up, only about 30,000 or 40,000 guan a year, and take out 20,000 guan to Uncle Guo, in addition to business, it is also for the door of Uncle Guo's mansion, and the real profit is not much. Virtuous nephew, don't look at the noble lords in Chang'an City, but there are not many businesses that can really make a net profit of tens of thousands of yuan a year, and the net profit of 46,000 yuan is enough to make countless people red. And this is just the profit of this 'production line', when the business is up, let's expand the scale and earn more! ”

Li Mu waved his hand and said, "Second uncle, what I think is different from yours. In the business of this winery, I don't want to win by quantity, but by quality. ”

"Oh?" Li Bi saw that Li Mu had a different idea, and said, "I would like to hear about it." ”

"Second uncle, if we set the price to be the same as Jiang Nanchun. Then it does not reflect that our wine is better than Jiangnan Chun, others will only think that our wine is a stronger Jiangnan Chun, thus ignoring the fact that our wine is clearer and has a better taste. This is one and the other. ”

"If we expand our production to a certain point, there will be no room for other wines on the market. If our peers can't survive, we will become the target of public criticism. There is a saying that scarcity is expensive, and if the output is too much, we can't increase the price if we want to. Now we are the only ones who have high-quality wine, so we have to take advantage of it! ”

What Li Mu said was something that Li Bi and others did not expect, and it was difficult to digest for a while, but they felt that it was a good idea. Li Bi thought for a while and said, "Then according to what you think, how much is the right price?"

"One altar and three runs, one bucket and ten thousand!"

"Triple times?!" Li Bi lost his voice and said, "Will anyone buy it?" ”

Li Mu said confidently: "Second uncle, imagine if our wine has become a symbol of status. Will the magnates of Chang'an not buy it because it is three times the price? Believe me once, these days I am producing at full strength, and I have a way to make our wine in short supply! ”

Huang Qi silently calculated, if it is really like what Li Mu said, a jar of wine is three times, and a bucket of wine is ten thousand yuan. That year was a net profit of more than 130,000 yuan! That's how much it is! You must know that the treasure house of Jieli excavated in Dingxiang City has been liquidated, and it is only 250,000 yuan, which is the income of Jieli's looting for more than ten years! Huang Qi didn't believe it in his heart, but after all, he didn't have the final say in this deal, so he had to hold his words in his heart and didn't say anything.

As for Bai Hao'er, he has already listened stupidly. He only had one thought in his heart now, but fortunately he asked for half of it, and he didn't choose fifty times. Otherwise, regret can regret death!

Li Bi pondered for a long time and said, "Okay, nephew Xian, just set the price according to what you say." Try it first, and if the sales are not smooth, you can consider it again! ”

Li Mu smiled and nodded, he actually had a plan in his heart.