Chapter Ninety-Nine: A New Market?

Although he was a little surprised, after thinking about it, Li Yuanjia was relieved.

Liquor, he didn't think about promoting anything else.

After all, the popularity and popularity of a drink is indeed not so easy, for example, the tea that Chinese will regard as the "national drink" in the future, isn't this the case today? Few of the Tang magnates, who have long been accustomed to mare's milk and goat's milk, will give up the milk fragrance and choose tea with a slightly bitter taste, not to mention the "strong" drink of high liquor.

Spicy, exciting, it is definitely more difficult for baijiu to become popular in Datang.

After all, people in this era have long been accustomed to ultra-low grain wine, which is just like those who like beer and red wine, but hate liquor in the future, where is it so easy to change their preferences?

And......

The most bold Tang people, don't they love the coolness of drinking a lot of wine?

Just imagine, Li Taibai, a poet in the wine, should have carried a big gourd and poured it wildly, and then splashed ink when the wine flowed down his neck, and wrote a famous story such as "Will Enter the Wine" with great pride......

Li Yuanjia knows very well in his heart that the gentlemen of the Tang Dynasty will not easily accept such a girly setting!

Just think about it, even in modern times more than a thousand years later, people who like liquor are far less than those who like beer, and the annual beer sales in the country are several times that of liquor! At that time, beer was second only to mineral water and tea in sales, firmly occupying the third place, and no other beverage could shake the position.

Not to mention the fact that liquor can also be used as a financial product during the special period, and many people buy it but don't drink it.

So after discovering that the Datang people didn't like liquor, Li Yuanjia quickly set his sights on the north.

Whether it is the prairie in the north or several countries in the northeast, it is very cold in winter, and it is very necessary to warm up the body with a high degree of wine, and the men there are more rugged, and it is more compatible with the temperament of liquor, right?

Therefore, the Turkic merchant Bahali was able to buy hundreds of spirits from Han Lucheng, so that he could open the market for liquor in the northern steppe-a camp in the cold winter Layue can drink a few sips, which should be a great enjoyment for the steppe people, right?

Well, that's a long way off.

It is precisely for these reasons that Li Yuanjia was a little surprised when he knew that Cheng Erlang liked liquor and bought a lot of it.

But after a little thought, this surprise dissipated.

Even if beer sales far exceed liquor in the future, in the final analysis, China will be able to sell millions or even tens of millions of liters a year in the future, and that is not just talking.

Even if most people don't like it, it's still a huge group.

So it doesn't seem strange to meet a few people who like baijiu in this day and age? That is to say, steaming liquor is too food-intensive, and the equipment used is too expensive, otherwise if it can be as easy and cheap as the "liquor" of this era, that is, rice wine, I am afraid that there will be more people who like this thing......

Just when Li Yuanjia smiled dumbly and shook his head slightly, Han Lucheng said with a smile: "But if you want to talk about it, the most bought is Bahari...... By the way, he also bought two hundred bags of tea in one go, and said that he would definitely need more next year! ”

"Oh? That's really good. ”

Blinking his eyes, Li Yuanjia suddenly smiled: "Just at him, no matter how many people want to buy our tea next year, you have to give him priority, understand?" ”

"Yes, my lord."

After being stunned for a moment, Han Lucheng immediately understood the meaning of these words.

This year's Bahari's generosity illustrates one thing, and that is that tea and spirits can really be sold in the northern savannah! If that's the case, more businessmen will surely be eyeing these two things next year.

How stupid it is to have money and not make it!

However, there is no need to talk about spirits, there is absolutely no other place except for Han Wangfu, and although the situation of tea is not monopolized, there is absolutely no one in Chang'an City who can provide a large number of them except here - there are quite a few people in the southern Shi clan who love to drink tea, but now there are very few in Chang'an City, and there are only a few shops selling them in the entire East Market, and the quantity is pitiful.

So next summer, Han Lucheng will still be the only supplier.

Come to think of it, there will be a lot of well-informed businessmen coming to your door by that time - maybe Bahar will be able to keep the secret in the first year, but this time he will take so many spirits and tea with him, and the lid will definitely not be covered next year.

At that point, it's a real seller's market.

Even if it is a tea tree that anyone can plant, there is no large-scale planting in Jiangnan this year, except for drinking it yourself, it is nothing more than buying some for Tuyuhun and Tubo, and the wild tea trees are enough. But if the demand is slightly larger, there will only be the 5,000 acres of tea forests that Li Yuanjia let people plant.

So Li Yuanjia's words, Han Lucheng naturally knew what they meant when he heard them.

And he also figured out the hidden meaning of the king, that is, we must take care of old friends, and everyone will pay attention to the new goods of Han Wangfu in the future, such as the glass that few people know now, and the mirror that will inevitably cause an uproar in the future......

Seeing that Han Lucheng understood what he meant, Li Yuanjia naturally nodded with satisfaction, and said with a smile: "Actually, if you count it, that Turkic should have arrived at the place by this time, right?" ”

"This ......"

After frowning and calculating the time, Han Lucheng also nodded with a smile: "What the king said is very true, if you calculate the time, if everything goes well, Bahari should really go to Xue Yantuo at this time!" ”

"Xue Yantuo? How did you go there again? ”

After listening to Han Lucheng's words, Li Yuanjia frowned, and couldn't help but be a little dissatisfied.

That Turkic fat man, he went to Xue Yantuo last year.

In Li Yuanjia's opinion, it is indeed possible to go again this year, after all, according to what Han Lucheng said before, the people over there like tea and liquor very much, which means benefits. But in Li Yuanjia's opinion, it was enough for the Turkic merchants to send people to send the goods that others wanted, so why did they need to go in person?

Isn't it time to open up new markets?

For example, countries such as Goguryeo, Silla, and Baekje in the northeast are also not warm places, and the demand for liquor and tea should not be small, right?

After seeing his expression, Han Lucheng really didn't understand, and after hesitating for a while, he could only say with a smile: "I also asked Nabahali about this, and he said that because Xue Yantuo's Yinan Khan had ordered a large amount of tea and spirits before, if he didn't go there in person, I'm afraid that his life over there would be a hard time in the future......"