In the famous Volkswagen test site, a car is speeding under the watchful eyes of a group of people.

The car was different from Volkswagen's main Model T, with a rounded shape that was quite different from the angular Model T, and it was more metallic and had a metal rod running across the front of the front.

In the crowd of onlookers, Volkswagen's new general manager Ambrose watched the car drive while whispering to Tuslied, the head of research and development next to him.

Ambrose is the second person at the helm of Volkswagen, replacing former general manager Minoba. After graduating from Oxford University, he worked in product sales until joining Volkswagen in 1910 and progressively became deputy general manager, taking over after Minopa's illness.

Immediately after taking office, he showed that he was different from the Minoba. It may be that he has worked in sales, and he is unusually sensitive to the experience of customers. To this end, after taking office, he ordered the local sales points to be responsible for conducting questionnaires with customers. The main thing is that there is no dissatisfaction with the Model T and how much price can be accepted for the car.

The results of the questionnaire survey will also be fed back quickly, and many people report that the Model T is not good-looking and unsightly, and it is too simple for people with status to drive. In addition, the vehicle lacks protective devices, and people are easily injured after a car accident, and the ride feeling is poor.

Ambrose took this feedback very seriously and immediately ordered the R&D department to prepare the new generation of Volkswagen. It is required to be beautiful and generous, but also have a certain degree of protection.

The reason for him to do so is simple, Volkswagen's position in the European vehicle market is currently under threat. At present, Volkswagen's market share in Europe is only 42.5%, and it has fallen from a single leader to a tie. Products from other European vehicle manufacturers are competing fiercely with Volkswagen.

Among them, the war factor has the greatest impact on the public. Because of the closure of the strait, Volkswagen had to transit through Bulgaria and then export, and the high transit fees spread the price of the car. After Bulgaria entered the war, basically Volkswagen's Model T could no longer be exported.

European automakers such as Renault and Fiat took advantage of this window period to desperately seize the market, for which Renault built a new car manufacturing plant in Lyon with 30,000 people, and Fiat also built a factory with 1.5 people in Milan. So when the war ended, Volkswagen re-entered the market to find that it had already taken a lot of market share, and it was not possible to regain the market by relying on Model T. So Ambrose needed a new car to help Volkswagen reclaim its place in the market.

Of course, this task can only be met by Tuslied, the head of research and development. Tuslid is the technical director of Europe's first car company. After he received the task, he started with aesthetics. The front of the car with a square head is abandoned, and a large number of arc design concepts are used, and the front of the car is changed to an oval shape to look more beautiful.

At the same time, the use of closed body design allows passengers to have a better privacy space. The newly developed four-wheel independent suspension device makes the passengers in the car more comfortable. At the same time, in order to avoid the damage caused by the car accident, he also installed a hollow round steel column in front of the front of the car, and also installed a radio in the car.

The power plant is the latest 90 horsepower six-cylinder gasoline engine produced by Volkswagen and Romanian Power Laboratory, this gasoline engine is not too outstanding in horsepower, but it is small in size, not much noise, and stable work, which is very suitable for use with passenger cars. The new model uses all of Volkswagen's newly developed technologies.

Ambrose looked at the new car in front of him, which had already run a few laps in the proving ground, turned to Tuslid next to him and asked, "What are the results of the tests?" ”

Tuslid stared at the moving car and replied intently: "The vast majority of tests have been carried out, and only a few are left unfinished." ”

Hearing from the technical director, Ambrose continued: "The development work needs to be completed as soon as possible, and we need this new car to open up the market for us. ”

"No problem, I'll work overtime to arrange for personnel to test."

Ambrose looked at the new car, thought for a moment, and said, "After you test it, transfer the technology you can use to the new truck project." Our trucks must also be marketable. ”

Tuslid replied, writing something in his notebook, "No problem. ”

Ambrose looked at the new car for a while and left, where he needed to coordinate production with the production manager. After the new car is tested, production at the factory is immediately arranged.

At present, Ambrose has arranged three different models for this new car, the lite version, the regular version, and the luxury version, to meet the needs of different people. These are all tips that Ambrose learned from sales.

Different versions use different configurations, the simple installation eliminates the radio, and at the same time, the interior decoration is also as cheap as possible. At the same time, there are subtle differences from others in the model.

The regular version is the version used in the test car today.

The luxury version uses a newly developed metallic paint, and the door handles are gold-plated, which can be seen from the exterior. The interior decoration of the car is also a large number of expensive supplies, such as the use of Italian cowhide for the seats, and a large number of precious woods such as nanmu in the car. Anyway, how to use luxury, of course, its price is also quite extraordinary, the current price of the new car is 2000 lei, the ordinary version of the 3000 lei, and the luxury version 6000 lei.

At the same time, on the rear of the car, the lite version is engraved with an A1 logo, the regular version is engraved with an M1 logo, and the luxury version is engraved with the S1 logo. This can basically meet the needs of all levels for vehicle use. It is also Ambrose's plan for the development of the future of automobiles.

In his opinion, it will not be possible to rely on a car to meet people's riding needs in the future. The myth of the Model T, it is impossible to have it anymore.

The demand for vehicles varies from class to class. Ordinary people only need to use vehicles for their needs, and the price factor is the focus of their greatest attention. And the slightly richer middle class, in addition to passenger use, also has a need for comfort and safety, and it also has the affordability in terms of price. At the same time, it is also necessary to separate them from ordinary people in the choice of vehicles. As for the wealthy, of course, comfort comes first, and they also need a vehicle that can identify them.

So even if it's a prototype, you need to sell them separately. However, at present, in order to seize the market, Volkswagen must develop new cars quickly, so it can only use the same prototype first, and can only separate them from the details.

Ambrose has already planned that the new car will sell well, and the new car will be developed immediately, divided into two types: mass cars and mid-to-high-end cars. Next, his idea needs to be verified by the market.