Powerful crisis PR
Mrs. Zhang took Rong Yi and the doctor to her thatched house, which was in tatters and did not even have a decent place to sit on. The woman was ashamed and ashamed, and bowed her head and remained silent all the way.
Rong Yi also knew that he was putting too much pressure on the other party here, so he said: "Please ask Doctor Xu to take a look for your daughter, Ming'er, you can come to the Yu Mansion by yourself." ”
"Capacity...... Rong Gongzi ......" Mrs. Zhang was worried about her daughter's illness, and said with a smile: "I...... I know it's wrong, Yu ...... Boss Yu...... Will......? ”
"Ah Nuan is kind-hearted, otherwise he wouldn't have let me bring Dr. Xu over. After that, you can go to Kang Chai Tang and buy the medicinal herbs you need, and they will treat you well. Rong Yi left this sentence lightly and turned to leave, and said to Xu Wenzhi before leaving: "When you see her daughter, you can also take a look for her." Then he left the hut.
Mrs. Zhang looked at Rong Yi's immortal-like back, so she had to cover her mouth and cry silently......
Early the next morning, Mrs. Zhang went to Yu Mansion to ask to see Yu Zhinuan, originally thinking that she would be scolded and made difficult, maybe there would be a meal of flesh and skin. She had already thought about it, no matter what, even if she gave up her life, as long as Boss Yu was willing to save her hard-working daughter, she could do anything. Who knew that from beginning to end, Yu Zhinuan just talked to her kindly, politely made a request, and finally even arranged his own back road. Mrs. Zhang was very grateful, knelt on the ground and kowtowed, regretting that she had done such a lack of virtue in her lard, and only wanted to try her best to make up for her sins.
As soon as the seven-day period arrived, Yu Zhinuan personally went to the Splendid Pavilion to fulfill his promise and give everyone an explanation.
The reputation of the Splendid Pavilion in Fucheng is already big, and the location also belongs to the prosperous area with dense crowds, and the wind has been released before, and there are many people who are concerned about this matter, so there is a group of onlookers at the door of the shop early in the morning, some are real victims, some curious passers-by, and naturally there are also their own people arranged by Yu Zhinuan in advance.
Boss Qingdai Li and other greetings threw the problematic clothes on the ground, and Lu Ming also arranged for the escort team to maintain order on the scene, and after everything was ready, Yu Zhinuan calmly appeared in front of the public.
The opening is still an explanation of the whole thing and an apology to the victims, followed by a promise that there will be no more such problems, Yu Zhinuan said: "No matter what kind of rhetoric, it can't deny the fact that there are quality problems in the improper supervision of the Splendid Pavilion, and these clothes that make everyone innocently damaged should also be punished as they deserve." After that, he took the torch handed by Qing Dai and threw it into the pile of clothes in front of him.
The clothes had already been splashed with alcohol, and the fire was burning wantonly in minutes, Yu Zhinuan said calmly: "This ...... It is the attitude of Fairview Pavilion that it will never allow any non-compliant products to exist. I hope to get everyone's understanding, but also hope that you can continue to support the Fairview Pavilion, and please believe that the reopened Fairview Pavilion will be recognized by everyone with quality and service, thank you. ”
Yu Zhinuan's behavior and practices undoubtedly caused everyone to whisper, no one expected this Boss Yu to be so ruthless, he directly burned all the clothes with a fire, they are all good materials, maybe they can be worn after washing a few times, maybe it is good to re-disassemble and make something else......
Of course, there are some people who agree, since these clothes have been damaged, it is also a disaster to stay, and in addition to the clothes worn by others, no one may be willing to accept them, this boss's approach is clean and neat, not only blocking the re-framing of people with intentions, but also establishing authority for himself and his subordinates.
Yu Zhinuan's arrangement also expressed their views at this time and guided public opinion again.
"The head of the Yu family is really kind, how much does this have to lose?"
"No matter how much you lose, that's your determination!"
"Which cloth village is like her family, the boss personally came out to apologize repeatedly, and personally destroyed bad things, I would like to believe in the Splendid Pavilion, and I will come to her house when it opens in the future."
"Yes, yes, don't say anything else, the service is guaranteed, and if there is a problem, it will be solved immediately, and I will not shirk it, I am also willing."
"Boss Yu, we believe in you!" I don't know who took the lead in shouting such a sentence, and the onlookers who were moved also shouted, shouting "support Boss Yu" and "believe in Splendid Pavilion" one after another.
Yu Zhinuan smiled slightly, and once again bowed seriously to everyone and thanked everyone.
Seeing the emotions of the masses being hung up, Yu Zhinuan spoke again: "I promised you before, this time the quality problem of the Splendid Pavilion will give you a suitable explanation, this statement is by no means as simple as burning clothes, and next, I will ask the parties concerned to inform the cause and effect of the whole thing in detail." ”
As soon as he heard this, the people arranged by Boss Liao in the crowd instantly panicked. Secretly said, "This Yu Zhinuan is really a good means, and he changed everyone's views in just a few words, and now he has to publicly state the truth, is this 'truth' to let the Splendid Pavilion clear the truth, or to expose the truth of Liao Ji's behavior?" ”
The trotters trembled, and hurriedly told the people around him to tell Boss Liao about the current situation and see how to deal with it. Stay by yourself to see what tricks Yu Zhinuan can play.
Yu Zhinuan invited Mrs. Zhang, and she explained the situation to the public.
Mrs. Zhang is just a cloth dyeer, and she is inevitably a little nervous in front of so many people. The palms of his hands were drenched with sweat, so he could only helplessly grasp the hem of his clothes and secretly cheer himself up: "For the sake of my daughter, in order to thank Boss Yu for his help, I must expose that person's crime." ”
Yu Zhinuan looked at Mrs. Zhang, who was a little nervous, with a light smile, and said with a warm smile: "Relax, it's okay." ”
Mrs. Zhang nodded a little timidly, tried to pull the corners of her mouth and smiled at Yu Zhinuan, walked in front of everyone, and said, "Big ...... Everyone...... Hello everyone, my name is ...... Zhang Cuihua is a worker in the Jinxiu Pavilion Dyeing Workshop, and I have ...... There is a ...... Seriously ill daughter ......"
Mrs. Zhang did stumble at first, and there were some words that did not reach the meaning, but when it came to her daughter, it seemed to give her unlimited strength, although Mrs. Zhang expressed a little verbosity, but gradually became clearer and clearer, and finally explained the whole thing completely.
Mrs. Zhang: "I met the boss of Liao Ji in the pharmacy that day, and he gave me a prescription saying that it could cure my daughter's disease, but the prescription was full of precious medicinal materials, which were not only expensive, but also treated the symptoms but not the root cause, and now my daughter can't live without those medicines; Later, he kindly gave me money, a total of three times, all of which I used to buy medicine, and if you don't believe it, you can go to Lin Kee Pharmacy to ask, and then ...... Later, Boss Liao gave me a bottle with a dark red liquid and asked me to add it to the dye dose of red cloth......"
As soon as these words came out, the audience was in an uproar. It turned out that the sudden quality incident of Splendid Pavilion was framed by Liao Ji!
But some people doubt it, after all, Jinxiu Pavilion and Liao Ji both have a fabric business, and they are real competitors, and it may be possible to deliberately smear them.
Before anyone could ask back, Mrs. Zhang knelt on the ground with a puff, raised her fingers and swore an oath: "I, Zhang Cuihua, swear to the sky, if there is half a lie, my daughter and I will not die well in the sky!" ”
As soon as the words fell, there was silence again.
But Mrs. Zhang seemed to have opened the conversation, and directly reprimanded Boss Liao's behavior: "Boss Liao swore before that he would definitely cure the child's illness, and I would be fascinated." Now I know that he is vicious, and he doesn't care about me when he sees the Jinxiu Pavilion in crisis, and even when I go to find an explanation, he was beaten up by his subordinates......" After saying that, he rolled up his sleeves, revealing the bruises on his arms.
Seeing this, everyone didn't understand anything, and they were even more resentful of Boss Liao's malicious framing practice.
Yu Zhinuan saw that it was almost over, and took the initiative to step forward to help Mrs. Zhang, let her retreat first, and then said calmly: "Competition in the shopping mall is a common thing, and survival of the fittest is the result of everyone's choice." I was very sad to know the truth of this matter, I didn't expect that the vicious competition against the family would bring so much harm to customers! In any case, the Splendid Pavilion promised never to happen again.
Although Mrs. Zhang's approach was for a reason, but a mistake is a mistake, Mrs. Zhang was suspended for three months, and then the monthly case was halved for a year and changed to an external employee. This is a mother after all, and I hope everyone can give this poor mother and daughter a way to live! ”
The crowd discussed one after another, but they didn't expect the truth of the whole thing to be like this, Liao Ji did such a bad thing for the sake of competition.
Yu Zhinuan did not mention how to deal with Liao Ji from beginning to end, but justice is in the hearts of the people, and everyone will have their own choices.
Many people nodded and said, "Although this woman is hateful, there is a reason for it......"
"That's not Liao Ji's instigation, it's really vicious!"
"Do you know, Li Ji was dragged down like this before, thinking about it like this, this Boss Liao's behavior is a little ......" said and shook his head vigorously.
"In the future, don't go to Liao Ji, the boss is like that, how good can things be."
"That's it! Let's wait for the opening of the Splendid Pavilion, this side is more reliable! ”
Liao Ji's trotter knew that he was going to finish when he saw Mrs. Zhang come out, and after listening to her, he was even more panicked, and left in a hurry, wanting to tell the boss about it quickly, and now Liao Ji's situation is not good.
Here, Yu Zhinuan calmly ended the public statement, explained a few words to Qing Dai and Boss Li, and went back to Yu Mansion with Rong Yi to rest.