Innovate ways to get through the storm

Rong Yi and Liu Wu went to the warm pavilion together, at that time our Miss Yu had just gotten up, refreshed, got up and jumped around the garden twice, and sat on the soft cushion to enjoy brunch, very leisurely.

As soon as Rong Yi Liu Wu came in, he saw Yu Zhinuan who was dressed in civilian clothes, without powder, with a golden hairpin on his head tied up at will, enjoying food.

Yu Zhinuan is a person who is not bound by the rules, and when he saw the two handsome sons entering the warm sun, he said with a smile: "Two, good morning, have you eaten?" Why don't you try Chef Zhang's new shrimp dumplings and three fresh buns? This is the latest product I've talked to him about. While talking, he also held up a delicate crystal dumpling with chopsticks, which looked particularly attractive in the warm winter sun, which really made people's appetite move.

Rong Yi said with a smile: "Morning, it looks really good, but I happen to be a little hungry, I'll try it too." ”

Yu Zhinuan hurriedly said: "Xiao Xi'er will take two more sets of clean tableware." ”

Yu Zhinuan's soft collapse was the kind where the two of them sat opposite each other, Rong Yi took the first step and sat directly next to Yu Zhinuan, obviously leaving the opposite position to Liu Wu. It can be described as ...... Very scheming.

However, Yu Zhinuan did not have the awareness of this, and while sandwiching a dumpling for Rong Yi, he said: "Xiao Liu'er, come and sit, I heard Ning Xiang say that you are looking for me early in the morning, but what's the matter?" ”

Liu Wu suppressed the messy emotions in his heart, walked to the two of them and sat down, and said with a hurried expression: "Master, the news from the flower field is that the climate has been getting colder and colder recently, and the flowering period is approaching, and I am afraid that there will be no fresh supply of flowers next month." ”

After hearing this, Yu Zhinuan put down his chopsticks casually, picked up the hot soybean milk in his hand, took a big sip, and said slowly: "Yes, this is my problem, I actually ignored the problem of the withering of flowers and trees in the change of seasons." Alas, it's also very sad when it comes to the flowers......"

Liu Fu looked at Yu Zhinuan's calm ridicule at this time, and suddenly felt that his anxiety was a bit redundant, but he still asked, "What is the head of the family going to do?" ”

"I'm still thinking about ......" Yu Zhinuan took another sip of the soy milk in his hand and said, "Ah, it's really ironing......"

Yu Zhinuan looked up at the melancholy expression on the soft face of the catkins, and wondered if he was a little too big, so he picked up a chubby three-fresh bag and put it in the clean bowl of the catkins, and said: "Relax, there must be a road before the car reaches the mountain, and the boat will naturally go straight to the bridge." ”

Rong Yi smiled on the side: "Ah Nuan's witticisms are really one sentence after another, what else is below?" ”

Yu Zhinuan smiled at Rong Yi and said, "Am I very talented?" ”

Rong Yi smiled lightly, and sure enough, he would go to heaven if he praised it.

Yu Zhinuan said: "Okay, let's discuss the issue of rouge." It was early autumn when Carmine first opened, and it was not the season when flowers and plants flourished, so we need to learn from the experience and expand production when the flowers and plants are flourishing in spring and summer next year, and have more goods to stock up on to prevent accidents caused by climate change. Then there is the current problem, either open source, which requires new flowers or suppliers; Or it is to throttle, control the daily sales volume, and limit the purchase, in fact...... Hunger marketing is also a good way to sell! ”

"Hunger marketing, what is it?" Rong Yi can always immediately grasp the new words he doesn't understand in Yu Zhinuan's words, and seize the time to ask questions shamelessly, which is really a good example of learning!

Yu Zhinuan, as a qualified young man with an oblique rod, even if he can't accurately say the precise economic definition of this term, he can say a sentence or two, and said: "This is what I saw in a book I don't know what the name is, which is about a marketing strategy, which refers to a method in which sellers deliberately reduce production in order to achieve the illusion of regulating supply and demand and creating products that are very popular to maintain product image and maintain high selling prices and profit margins." ”

Liu Wu said blankly: "Master, you ...... Can it be expressed in the vernacular? ”

Yu Zhinuan waved his hand and said, "It's not important, the important thing is that we can learn from this method." For those products that need fresh flowers and have less stock, we can adopt the method of hunger marketing, sell them in quantities every day, and increase the selling price, for example, only sell 30 or 50 boxes a day, on a first-come, first-served basis; This can give customers the illusion that the product is very popular and directly turn into a hot item. Yu Zhinuan thought for a while and said: "No, we should do the opposite and market the products with a lot of stock!" ”

Liu Wu wondered, "Why?" ”

Rong Yi explained with a light smile: "In this way, everyone buys products with a lot of stock, and those with less stock will be relatively ignored." ”

Yu Zhinuan snapped his fingers and praised: "Clever! But that's just one way to spread the pressure of sales. It's always a good thing for guests to come to buy things, and they can't always be blocked, so there is no reason to block the God of Wealth from the door, so I want to guide consumers' behavior and habits and promote other purchase behaviors. ”

"Buying behavior? What is it? The diligent and inquisitive Rong Yi asked again.

Yu Zhinuan said, "We must cultivate consumers' behavior habits in order to guide them to consume, since it is winter...... I decided to launch the 'Care First' philosophy, calling on consumers to focus on skin care in the winter, and to reduce heavy makeup unless necessary, so that our skin can breathe fresh air. The specific copywriting can be 'good skin, raise it', isn't this a bit vulgar? Forget it, you can find Ye Xunxi to check this time. ”

Rong Yi quickly grasped the key point and asked directly: "If it's maintenance, then what are you going to sell?" ”

Yu Zhinuan smiled and said, "Of course it's - mask!" ”

Yu Zhinuan asked Wanyu to bring the mask on her table, showed them one by one, and said: "In this box is a honey mask, I made a special trip to let people customize it exclusively, the core ingredient is honey, and some condensation and egg white are mixed, use this wooden spoon to apply it to the face, wash it off after half a stick of incense, the whole face is like clotted fat, very smooth, just like me now, isn't it great!" ”

Catkins, Rong Yi "......"

"And this!" Yu Zhinuan took out a spun cloth similar to a human face, and continued to offer treasure: "This is my special cucumber mask, which contains cucumber juice and gel, etc., put it on your face, quietly enjoy the time of half a sticky incense, and then take it off, wash your face, you will find that the skin is moist and shiny, just like me now, isn't it very good!" ”

Catkins: "Yes......"

Rong Yi: "So Ah Nuan means that you can mainly sell these during this time...... Mask. ”

"That's right!" Yu Zhinuan looked at Rong Yi again and said, "Sure enough, the one who knows me is Mo Ruo Xiaorong'er!" ”

Yu Zhinuan patted the table and said: "I have decided, the next step is to mainly sell this honey mask, I want to redesign his packaging, there should be little bees on the box, flowers and delicate hidden buttons, and it is as delicate as a jewelry box in my hand." As for the ...... of this non-woven fabric"

Liu Wu hurriedly said: "Let's take it slowly, this thing looks ...... Weird and scary. ”

Yu Zhinuan said indifferently: "Okay, this is still in the research and development period, and the packaging is also a trouble." ”

"Alright, let's all take action. Liu Wu, you go to Qing Dai and the painter, and then draw a group of portraits of honey masks, which are applying masks, enjoying the mask and radiant after washing, I have thought of all the copywriting, just call 'Your no makeup, also very beautiful!' 'What do you think?' ”

Liu Fu, Rong Yi: "It's good...... bar. ”

Yu Zhinuan spread his hands and said, "Okay, you guys think about it again, and finally decide to talk to me." Xiao Liu'er, you just go down and do it, tell Qingdai my idea, you two discussed, combine hunger marketing and new product launches, you should be able to tide over the current difficulties, after all, compared to fresh flowers, honey is still very abundant! ”

"Xiao Rong'er, you also work hard, coordinate the rouge production base, and let them step up the production of a batch of honey masks, but you still have to ensure the quality! Then I contacted the porcelain workshop, and I quickly drew the design drawings and asked them to produce a batch as soon as possible. ”

Liu Fu and Rong Yi: "Okay, then let's go down first." ”

Yu Zhinuan nodded and said, "Thank you for your hard work." The two were about to say goodbye and leave, but Yu Zhinuan grabbed Rong Yi, who was about to get up, and said, "Xiao Rong'er, wait, I have something else to tell you." ”

The catkins also had eyes, and after saluting respectfully, they left "gloomily".