Chapter 161 - Words and Benefits

The newspaper of the Hanlin Academy was originally prepared under the name "The World is the Gazette".

Of course, this comes from Lin Yanchao's sentence 'I advise the heavenly prince to be vigorous and reduce talents without sticking to one pattern', and also from 'the road trip, the world is for the public'.

The world is public, which means that the world is the people's, this statement comes from the Book of Rites, the same article on etiquette and fortune, and it is a must-read article for every reader.

However, after the Hanlin Yuan reported the name of 'Tianxia is the Gazette' to the General Affairs Department, it was beaten back.

The General Administration Department now has a lot of power, and the three major newspapers of the Ministry of Rites, the Hanlin Yuan, and the Metropolitan Procuratorate are all approved by the General Administration Department, so they can be 100% in charge of this matter.

The reason given by the General Administration Department said that the registration was inappropriate and the name was too exaggerated.

The Hanlin people were puzzled why the 'Tianli Daily' of the Ministry of Rites and the 'Huangming Times' of the Metropolitan Procuratorate could be passed, and why this name could not be passed.

Some people also noticed that when Lin Yanchao first admonished, 'the world was sparse', and the name of this newspaper was easy to cause unnecessary suspicion, so he was sent back by the General Political Division.

The cabinet meant to protect the Hanlin Academy, but it caused the indignation and grievances of the Hanlin people.

Xiao Liangyou, who was immediately the editor-in-chief of the newspaper, immediately opposed the move of the General Administration.

Xiao Liangyou wrote in the song that there are clouds in the book, and the emperor has no relatives, but virtue is the auxiliary. The people's hearts are impermanent, but they are benevolent.

…… What is seen by heaven is what the people see, what is heard by heaven is what the people hear, and what is heard by heaven is what the people hear......

Xiao Liangyou expressed his indignation at the General Administration Division, and the article was full of talent, quoting Shangshu as 'the emperor has no relatives, but virtue is auxiliary', but was talked about by everyone.

This sentence comes from Cai Zhong's order, which is the words of Zhou Zhong's admonition to Cai Zhong, and it is also a sentence that can represent Confucianism.

During the Xia Dynasty, the Son of Heaven proclaimed himself the Mandate of Heaven.

Xia Wei said to the people, "I am commanded by the heavens, just like the sun in the sky, and you say that I will perish, just as the sun will disappear?"

Then the common people said that time will be lost, and you will die together.

Tang destroyed Xia, proving that the Mandate of Heaven was not reliable, and the King of Xia ruled with the Mandate of Heaven, but in the end he still perished.

In the Shang Dynasty, the king of Shang was both a witch and a king, but in the end he was still destroyed by Zhou.

After Zhou destroyed Shang, King Zhou also doubted whether he could overcome the mandate of heaven.

Zhou Yixia regarded himself as Xia, so he also inherited the doctrine of the Mandate of Heaven, in order to explain the change of dynasty, so there was 'the emperor has no relatives, but virtue is auxiliary.' The people's hearts are impermanent, but the heart of the benefit is 'the words'.

The emperor has no relatives, only recognizes the virtuous as the son of heaven, and the people do not always support any emperor, but only appreciate the people who have given them favors.

Therefore, the position of the Son of Heaven is only occupied by the virtuous!

This Zhou Dynasty's explanation of the rule of law is one step closer than that of Xia Shang.

From worshipping the mandate of heaven and sacrificing superstition to people-oriented, governing by virtue, and respecting the will of the people as gods.

Of course, if you say so, whether you can do it or not is another matter. However, Confucius inherited the Zhou Gongdao system and adopted it as a Confucian thought.

Therefore, Xiao Liang had this letter, which immediately aroused the discussion of Manchu officials and scholars.

This article is gorgeous, the idea is lofty, many readers can't help but applaud when they read it, Wanli eight years of the palace test Lin Yanchao Sanyuan and the first, compared with his fellow Jinshi are bleak.

If it weren't for Xiao Liang's article, everyone wouldn't know that the list was so talented back then.

Many officials and people support Xiao Liang's performance from the bottom of their hearts.

But there are also opposing opinions from the public.

The opinion is that the emperor has no relatives, but virtue is auxiliary This sentence comes from Cai Zhong's order, and Cai Zhong's life comes from the ancient scriptures. And the ancient text Shangshu was personally falsified by your colleague Lin Yanchao, and thought it was a work of Later Confucianism.

Since it is fake, how can you use it to prove that it is Zhou Gong's thoughts? Didn't you slap Lin Yanchao in the face?

If the name was not changed, the General Administration Department was not allowed to publish it, and in the end, after this incident, the Hanlin Yuan could only change its name and change the name of the newspaper to 'Xinmin Daily'.

This sentence comes from the university, the way of the university, in Mingmingde, in the people, in the perfection.

The word "close to the people" is interpreted as Xinmin in the university.

The university also quoted Kang He, who was to serve the king to protect the people, and also to help the king's house and be a new people.

Pan Ming, Gou day new, day by day, day by day, day by day.

As an interpretation of the word Xinmin, it means to renew the people and teach the people to be good, but it is also to open the wisdom of the people. If the wisdom of the people is not opened and the people do not awaken, the will of the people will cannot become the will of God, and there is no way to talk about the world for the public.

After the humiliation of this name change, all the Hanlin people were holding their breath.

However, after this incident, it also started the name of Xinmin Daily.

In addition to renewing the people and teaching the people to be good, the Xinmin Bao under the auspices of Lin Yanchao also has another point that has aroused the indignation of countless corrupt Confucians, that is, it allows advertisements to be published.

The so-called advertising means to advertise widely, and any business can publish its own advertisements in Xinmin Daily to advertise its goods to the people.

But this move is really too much, and the gentleman is not righteous.

How could a good Hanlin Academy, under the auspices of Lin Yanchao, actually begin to be filled with the smell of copper?

As a result, Xinmin Daily also aroused the resolute resistance of some corrupt people.

However, it doesn't matter to Lin Yanchao, these people's thoughts are already deep-rooted, and their Xinmin Daily is brilliantly written, but it can't save these people or change their concepts.

People you like will naturally like them, and no matter how hard you work on people you don't like, others won't like you.

On the contrary, Lin Yanchao used the income from advertising, partly as a pen to subsidize the editor-in-chief and editors of Xinmin Daily, and partly to reduce the cost of the newspaper and expand sales at a low price.

Among the three major newspapers of the ministry and the academy, although the sales volume of Xinmin Daily is not the highest, the cost performance is the highest.

The population of Beijing is one million, and the officials do not know how many, as for the dignitaries, and their children are also ordinarily educated, and there are thousands of people who come to Beijing to raise people, Guozijian students, and the literacy rate is close to 100%, much higher than the rate of 5% in the Ming Dynasty, and even higher than that of rich places such as Suzhou and Hangzhou.

And after five or six years of popularization of Yixue in the capital, the literacy population in the capital is gradually improving, young people read books and newspapers, through reading and reading newspapers, broaden their knowledge, understand the world's major events, which in turn promotes their desire to learn, such a virtuous circle is gradually forming.

At the same time, in order to increase the sales of newspapers, increase the timeliness, and make newspaper reading more beautiful, Lin Yanchao abandoned the original wooden movable type, clay movable type printing, and threw it aside as for engraving printing.

Lin Yanchao directly used copper movable type printing to print Xinmin Daily.

This is absolutely unimaginable for the Yanjing Times, which was founded by Lin Yanchao, and the major private newspapers in the capital.

Because there are thousands of commonly used Chinese characters, the cost of such a set of copper movable type printing molds is more than 100,000 taels of silver.

Even if some wealthy folk bookstores in the south of the Yangtze River, such as Wuxi Hua's Huitongguan, Lanxuetang and An's Guipo Museum, claim to use copper movable type printing, they do not have thousands of Chinese characters ready, most of them use whatever book they want to print, and use the method of casting and printing while printing, which is simply unattainable in terms of the timeliness and affordability of newspapers.

Compared with the European Renaissance, Western metal printing only needs 26 letters, plus spare words up to a few hundred metal fonts can be done. Westerners evaluate several civilizations that have changed the course of human beings in history, and movable type printing must be among the top ten, but for flower growers, movable type printing is a big pit, and the most important copper for movable type printing is to make money for the Ming Dynasty, who wants to take real money to engrave books?

It was not until modern times that the problem was solved with the introduction of lead printing from the West. Lin Yanchao's distress about running the Yenching Times back then does not exist for him today.

Although the threshold for movable type printing is extremely high, it is not a problem for him at all.

Because of the only few sets of copper movable type printing tools in the imperial court, one set is in his hands. There is a department called the Department of Economic Affairs in the Zhan Shifu, which is responsible for the collection and printing of royal books, and there is a set of copper movable type molds handed down from Xuande Nian, which is specially used to seal books for the royal family, and the copper movable type printing is beautiful and clear, and durable, not comparable to wooden movable type.

Lin Yanchao, as the head of the Zhan Mansion, 'borrowed' copper movable type printing tools from the Department of Economic Affairs and Economic Affairs, which was not a matter of doing it in one sentence.

The imperial court has mastered the largest and most resources in the world, and Lin Yanchao is not what it used to be, and it is really a very comfortable thing for him to use resources.

And the people raise their own money, even if they have money, and then find craftsmen to make it, they really don't know what happened to the Year of the Monkey.

As soon as Xinmin Bao came out, its advertisements were immediately jaw-dropping, and the advertisements on the first few pages, such as "Famous prostitutes comb, Oiran selection, and the opening of the green building," immediately made several old scholars faint after reading the newspaper.

The atmosphere of Wanli was conservative, but also open, and at this time, the gold @ bottle @ plum had been circulated in the north and south, and the dignitaries did not shy away from talking about it. However, there are also a large number of people who insist on 'putting all evil and immorality first', and the old and new trends are intertwined, making many people confused and at a loss.

At this time, Xinmin Daily has opened a window and opened a door, in addition to the copper smell, kitsch advertising, there are also new things everywhere, the prosperity of Suzhou and Hangzhou, overseas desolation and night talk, high-nosed and deep-eyed Franco, there are also serious current affairs, fair and objective narration.

The newspaper followed the tenet of saying but not doing, and the articles were almost vernacular, and for the sake of printing convenience, they abandoned all rare words and variant characters, and only used commonly used words for articles. The things that the newspaper says are both mundane and profound, both laughable and momentarily reverie.

For many young scholars, they found themselves in the newspapers, and they knew the vastness of the world, but there was nothing for Lin Yanchao, who many people were worried about, to talk about the controversy between science and the study of merit.

People's hearts have begun to float, and resting on one's laurels is not a long-term way, so we must go out and take a look.

Regarding the general manager's criticism, the General Affairs Department, who has the right to speak on this, turned a blind eye, and the reason is very simple, because Lin Yanchao gave money. Later, the protest was too loud, so Xinmin Daily changed to play the side ball, and as for the disdain of the righteous man and gentleman, he could only disdain it.

In the first month of the discussion, Xinmin Bao, which was beautifully printed, inexpensive, and all-encompassing, was already profitable.

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