Chapter 314: Digging Your Roots (Part 1)
In ancient times, reading was not something that could be read by casual people, and it was very difficult for some relatively wealthy people to read and write, especially for poor disciples.
The main reason for this is that the price of books is too expensive.
Although Cai Lun invented papermaking in the Han Dynasty, by the Tang Dynasty, its technology had not been greatly improved, and the price of paper was more expensive, which prevented the price of books from falling to a certain extent.
Well, since you can't afford it, you can borrow it.
As a result, borrowing books became a realistic phenomenon in the Tang Dynasty.
But borrowing books is not a simple thing, first you have to be cheeky, and then you have to know the readers, not only those who travel long distances to get good books.
Even so, not every bibliophile is willing to lend their books to others.
Especially like the family gatekeeper, they have a collection of thousands of books, and they never want to look at people easily, let alone borrow people.
What did Li Chengqian bring? Why does movable type printing stir up turbulent waves?
It is because it has drastically reduced the price of books to one-tenth of what it used to be.
Therefore, as soon as it came out, it spread in the circle of scholars in the poor door, like a hurricane, one ten, ten hundreds, and hundreds of thousands...... Keep passing it on.
It was well known that the city was full of storms.6 This matter was discussed in every place, and at the same time, some people began to praise the practice of the imperial court.
β¦β¦
In the East Palace, Li Chengqian and Wei Zheng were discussing the next plan.
At this time, someone came to report: "Tell His Royal Highness the Prince, there is a situation!" β
"What's going on!"
"Yes! Since the opening of Datang Publishing House, a total of 200,000 books have been sold in three consecutive days! At this time, the publishing house is still stepping up printing! Thereinto...... Among them, the Wang family and the Cui family alone bought 100,000 books! β
When Li Chengqian heard this, he laughed.
It seems that his guess is correct, the eldest grandson Wuji really went to the Wang family and the Cui family to explain the situation, and said that the cost of this book is one-fifth of the original, but now it is good, I bought 100,000 copies, but the more and more books are printed.
"His Royal Highness the Prince, this is ......"
Wei Zheng asked on the side.
"That eldest grandson Wuji thinks that this king is losing money and making money, who knows, even if it is one-tenth of the original, our profit is still more than half! Now the Wang family and the Cui family are bleeding heavily, '10,000 books, 5,000 yuan!' β
That's more money than any business you've ever done before! Li Chengqian, of course, let them buy more! The more the merrier!
Wei Zheng has not worked with Li Chengqian yet, and when he heard this, he felt a chill in his back.
Fortunately, he did not make an enemy of Li Chengqian, otherwise this would ......
Of course, it is impossible to be an enemy of it, but people are doing things for the people with sincerityβ so why do they have to go against Li Chengqian!
"Let them buy, keep buying!"
Li Chengqian said.
Xiao Huangmen said: "His Royal Highness the Prince, they don't seem to buy it!" β
"Huh? Did you find out so quickly? It's better not to buy, and give the best opportunity to readers! After a while, the king will reduce the price and let them tun! Kill them! β
The eldest grandson Wuji must be trying to use means to force the publishing house to close its doors!
But in this way, the price of the book has not fallen, which can make the two families panic.
Completely helpless.
People say that the people don't fight with the officials, let alone the businessmen?
No matter how strong the family is, is it stronger than Li Chengqian? Is it stronger than the imperial court?
Totally impossible! Li Chengqian has already calculated the profit, even if it is sold cheaply, it will still be profitable.
There is no such thing as a loss in education!
Li Chengqian knew that as time went by, their thinking had also changed.
This is not a loss at all, this is to dig up their roots!
The reason why they are so strong is because there are many people who read books, and they don't have to worry about the problem of expensive books.
Now that the price of books has dropped by more than ninety percent, the children of poor families can afford to read!
Their monopoly on the reader will be challenged.
There was a panic within the five surnames and Qiwang, especially the Wang family and the Cui family.
There are already think tanks that are beginning to realize the consequences that can happen later.
The disciples of the family were in panic all day long, as if they had suffered a catastrophe, and this wave of turbulence had swept in.
If everyone can afford to read, how can they stay on top? How can we control the position of the imperial court?
This is what Li Chengqian wants to do, so that they have no way out, and return to the level of equality with all living beings: the proportion of court officials and civilians will increase!
Wei Zheng expressed concern at this time and said: "Your Royal Highness the Prince, I'm afraid that these families won't give up!" β
Li Chengqian had thought of it a long time ago, after all, some livelihood supplies were still in their hands.
If he seriously threatened them, then they would definitely fight back, and he could probably already think that at this time, the people with the surname of Qiwang had gathered together to discuss what to do.
The people of the four classes of Shinong industry and commerce, Shang is the last one, this scholar has done well, he can control the following three items, and the five great families are in control of this scholar, so they can be passed down for thousands of yearsβ no matter how to change the dynasty, they will not fall!
And Li Chengqian's approach obviously makes them have no way out, and these people will also resist whatever they say.
But if that's the case, then they're digging their own grave!
"Don't worry, they can't make any big waves!"
Li Chengqian said with an oath.
Then he said, "Where did we just go?" β
Wei Zheng says:
"When it comes to improving the printing form of the Analects, it is possible to reduce the cost by printing more words per page!"
Li Chengqian nodded and said:
"Yes, yes, in the case of limited paper, in addition to double-sided printing, you can also control the amount of paper by changing the font size and spacing and line spacing, as long as you save a piece of paper, then the cost will be saved a lot."
Save one paper for one book, save 10,000 pieces for 10,000 books, and the cost will naturally fall!
With people's thirst for books, even if the printing is a little more intensive, so what?
"Yes! What His Royal Highness the Crown Prince said is extremely true! This also increases speed! β
Wei Zheng admired Li Chengqian's approach very much, and Li Chengqian had already proposed dozens of reforms for printing methods alone.
That's never been like this before! It's impressive!
And at this time, someone suddenly came in and reported: "His Royal Highness the Prince! Wang Gui asks to see! β
When Li Chengqian heard this, Wang Gui was also considered a high-quality official, but he came to him at this time, and it would be no good thing.
And Wei Zheng said: "This person is from the Wang family, and he must have come to His Royal Highness the Crown Prince for the sake of books!" β
Li Chengqian smiled: "That's it!" This king wants to see what this guy is going to do! β
Then Li Chengqian said:
"Let him in!"
"Yes!"
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