The use of new things takes a certain amount of time to promote, even if it has a great role in promoting the development of society, this popularization also needs a lot of time to pass, and advertising is the most advantageous weapon to shorten the transition period.

When the black briquettes with twelve holes were placed in front of Su Da Fat, Su Tongju, who loved business more than government affairs, fell in love with it at a glance.

"Puppy, this thing is the black ball you said?"

The dog watched the fat man poke around in the hole with a small wooden stick, and was worried that he would accidentally stab it, so he apologized, took up the wooden tray containing the briquettes, put it in the sunlight under the window, and said, "Enxiang, this thing is called a briquette, not a black ball." ”

"What is a briquette? How ugly! Let's call it a black ball! Look at the black and so much in the scene! ”

The dog pouts, you are the boss, you call the shots.

"Black balls are black balls!" The dog arched his hand and said: "This briquette, well, black ball, is just made, it is easy to be damaged, and it has to be dried in the sun before it can be used!" ”

Su Tongju nodded and said, "You said that this black ball is also mixed with dirt?" ”

"Yes, it is made by the ratio of a shovel of soil and a shovel of charcoal powder!"

Fat Su calculated in his heart, and his face was happy, "Okay, good, do you know how long this thing can burn?" ”

The dog closed his eyes and thought for a moment: "With the briquette stove, it can burn for about three hours!" ”

"So long?" Su Fatzi exclaimed.

"Yes, this thing is very convenient for heating and cooking, and it can be stored for two or three years after drying!"

"Okay, this thing is really good business!"

Fat Su turned around and took the cloth handed over by the maid to wipe his hands, and praised the dog: "I don't know how your little head melon seed figured out this thing, so practical." ”

The dog hurriedly explained: "It's Wu Dashuai!" ”

"Okay, okay, I don't know him yet, this business is what you came up with, there's no need to hide it, right! How much do you think this thing will sell for? ”

"How much does it cost?"

Today's price of charcoal is about 200 yuan per scale, and it is about 20 yuan per catty.

And the price of a stone of firewood in the state city is about ten yuan, a pound of iron is thirty yuan, how much does a new thing like briquettes sell, the dog really doesn't know, so he confessed:

"Eun Xiang, I don't know how much it costs kid!"

Fat Su nodded, his eyes looked at the briquette placed in the corner of the house basking in the sun, and said, "This black ball must weigh two catties!" A scale of charcoal weighs about ten catties, and ten such black balls can be made, which is converted into one pound of charcoal powder, and a black ball can be burned for three hours, plus our manpower and the cost invested, I think this briquette has to be at least twenty-five wen to become, well, just sell fifty wen! ”

"Fifty wen?"

The dog was shocked, a man helped others, and only earned fifty yuan a day, this price is not affordable for ordinary people, after all, to buy briquettes also have to buy a tin stove and tin chimney, this set is estimated to cost a lot of money, it is really poor people can't afford it, rich people don't have to buy.

Although the fat man in front of Su Da can do business, he really doesn't know how the low-level poor people live.

"Enxiang, the price of fifty wen is too expensive, after all, rich people are foreigners, they will use charcoal or charcoal for fire, and bamboo charcoal will be used for heating, no one will choose our black ball!"

"And those people, the price is so high, and no one buys it!"

Su Tongju looked at the anxious dog, and said with a smile: "Let me ask you, which one is easy to use with black balls and firewood?" ”

"Black balls, of course! But there are servants in the family who will go to the fire and cook. ”

"Yes, it looks like you're really thinking about it!"

The dog is sweating, I thought this guy could say something big, but it turned out to be just a false shot.

"That charcoal and black balls, that one is better!"

"Naturally, it's a black ball!" The dog said respectfully.

Fat Su took a sip of tea and said, "Those mud-legged men are reluctant to even buy charcoal, and they still expect them to buy black balls and iron stoves?" ”

Well, the dog understands this time, what the fat man wants to do is a rich man's business, and the poor man can't look at it.

"But the general judgment, there is charcoal and bamboo charcoal, how can those rich people buy our black balls?"

"Hahaha!"

Su Da Fat Man laughed and his fat body trembled.

"Little dog, I'm going to talk about you, look at you, you're also an official, and you're still messing with a bunch of mud-legged men all day long! This rich man's vision is naturally different from theirs! ”

"This thing of ours is naturally novel, clean and convenient, it's strange if they don't buy it, by the way, can you make your iron stove?"

The dog, who was stunned by such a bold idea, said blankly: "Not yet, but it's soon, it is estimated that it will be a day or two!" ”

"Good!"

Su Fatzi smiled at the dog and smiled: "When it is done, remember to ask someone to install a set for me first, and then send a set to Lu Zhizhou, with the two of us as an example, other people will follow suit, and those businessmen who smell the smell will naturally follow, and it will not be long before those rich people outside will use it, just the so-called 'green ant new wine!'" 'Black Ball Iron Furnace', well, let the blacksmith hurry up, and if there are not enough people, he will ask Su Da! ”

The dog admired it so much that he arched his hand, this big fat man really has a set of business, this kind of trick can also come up with, if he doesn't go to be an official and only concentrate on business, he will definitely be able to make money every day, hey, wait, I heard that this big fat man has not sat in the Ya a few times.

The dog said yes, I was going to turn around and go out, but then I thought about it, I was still leading an errand in Wu Luan, if I only did the business of the rich according to Su Fatzi's idea and let go of a large number of poor people, I don't know how long it would take for this errand to be completed.

"Judgment, the kid thinks that the most people in this city live are those ordinary people, if you let them go and only do the business of the rich, you will lose a lot of miles!"

Su Fatzi thought for a moment and said, "I know! But these poor ghosts don't have the money to buy black balls! ”

"Eun Xiang!"

The dog pounced on his knees and said: "Since the first time I saw you, I felt that you were a good and honest official who was in charge of the people, which is why the boy did not hesitate to throw himself into your door!" ”

As he spoke, the dog raised his head, looked up and choked with tears on his face: "With the cooperation of Dashuai and Enxiang, we have found a convenient and easy-to-use thing for tens of millions of people, and the people outside are grateful to you and Dade straightened their heads." ”

"This black ball brings a new fuel to the people of the world, so that they no longer have to worry about the rain wetting the charcoal, let alone worry about preparing a bundle of dry firewood wherever they go, and don't have to worry about not being able to find dry firewood in winter, Enxiang, the boy thanked you for the people outside!"

Knock, the dog kowtowed, and then looked up, saw Su Fatzi's face flushed, think about it, this time is almost brewing, and said: "Enxiang, this black ball, half of it is used everywhere loess, and half of it is also used to dig endless coal, the common people are not easy to live, a penny has to be broken into two pennies, now with this light and clean black ball, they naturally want to use it, but the price of the black ball is so expensive, they have no chance to use it, so the kid begged Enxiang to drop this black ball a few pennies, you see, This poor family naturally has a lot more than the rich family, as long as this briquette is sold, it will be sold a lot! Do you say yes or no! ”

Su Da Fat Man guessed what he was going to do when he kowtowed and wiped his tears from the dog, and when he really heard that he was lowering the price under the guise of the common people, his eyes narrowed together.

"Ahem, I naturally know about this, but those mud legs are really poor, even if they only sell for twenty yuan, they won't buy it!"

"Yes, yes, yes!"

The dog arched his hand again and again: "General judgment, please give the kid a few days, and when I give publicity to the people outside, they will naturally come to buy this black ball!" ”

Su Fatzi looked at the dog's respectful expression, and couldn't bear to refuse for a while, so he had to say: "Okay, then wait for the furnace to be made, and the official will give you seven days, if you can sell 10,000 black balls, then it will be calculated at the price of 20 Wen!" ”

The dog was overjoyed and struck at him again and again.

In this way, for the sake of the "right" of burning briquettes for the people of the city, the dog endured the nausea and slapped the big fat man for a while.

As I said earlier, briquettes for cooking and heating and dry firewood want to compare, naturally briquettes are convenient and clean, if Su Fatzi really sets the price to fifty yuan a piece today, it will make the low-level people daunting, this coal and loess are worthless things, obviously not so expensive, why do you have to sell them at such a high price?

Everyone is a Song person, and now it is a national disaster, you are drinking small wine and roasting your little hands in the house in winter, but I am in a broken thatched house that leaks everywhere, smoky and burning firewood? even endured the biting cold wind for a firewood stick, and cut down dead branches all over the mountains.

Last winter, the dog was really fed up.

Merchants are greedy for money, and pursue the maximization of profits, and would rather speculate on the price high than sell it at a high price, and pour milk into the river, the ancients did it more than once or twice.

In later generations, there was a price bureau that could restrain these black-hearted businessmen, but in ancient times, there was no price bureau, and only local officials could do this.

However, in the feudal dynasties, the most profitable and powerful were almost all the businesses opened by officials, and ordinary people could only do some small business and hawker business.

The emergence of briquettes is the best alternative to let thousands of households throw away cumbersome dry firewood and use new fuel that is convenient and clean.

It has an extremely important role in promoting the improvement of the quality of life of the people, and the dog does not want it to become a rich thing like bamboo charcoal and charcoal that only rich people can afford.

"Hey, why aren't you in the yamen?"

He went to the door of the general judgment hall early in the morning, and suddenly saw the dog coming from behind, so he asked in wonder.

The dog was thinking about how to sell this briquette, and he didn't hear what he said clearly, but seeing his inquiring expression, he even replied with a guess:

"Well, I'm on a bad trip! Let's go back! ”

After saying that, he lowered his head and continued walking.

Seeing the dog's thoughtful look, he thought that he had important official business to think about, and he didn't dare to interrupt, so he led the horse and walked slowly behind him.

This hour is the time for casual workers, people who have been busy all day, as long as there are some conditions, the family will come out, have dinner and go shopping in the market, and if they don't have time or are in a hurry to go home, they buy things on the side of the road and rush home.